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The Profitable Accountant Podcast

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This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.

Location:

United States

Description:

This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.

Language:

English


Episodes
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#162 What I Do To Get 4-5 Qualified Prospect Meetings A Week

5/25/2024
In this episode, I share the secrets behind getting 4-5 qualified prospects a week. You'll discover the power of content generation and SEO in attracting leads, and why it’s critical to focus your efforts here. I also expose the step-by-step process I use to tap into a niche market and become the solution people are searching for on Google. Ever wondered why some ads work and others don't? I delve into this too, offering insights on why organic reach often wins over paid advertising. Finally, I share a real-life example of how my accounting firm not only runs without me but also grows without me, thanks to the systems I've put in place. Join me, as I reveal the last bottleneck I had to overcome and how I finally cracked the code to steady lead generation. This is a must-listen for anyone wanting to grow their firm without being stuck in the day-to-day. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:27:21

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#161 Stop Wasting Time On The Latest Shiny APP!

5/18/2024
Tired of chasing the latest shiny APP? In this episode, we dive into why you should stop worrying about missing out on the next shiny toy and focus on the core of your business. We explore the importance of niching down, specialising, and communicating your value. You'll also discover how building your marketing system on autopilot can significantly move the needle in your business. Join me as I share tips on how to avoid app overwhelm and concentrate on what really matters - growing your business. Ready to save time and focus on what truly drives your business? Tune in now! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:21:21

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#160 What I’m Investing In Right Now

5/11/2024
Ready to take your business to the next level and want to know how? You're at the right place! In this episode, I share personal insights from my journey. I discuss how I invest in myself through coaching and why you should too. Learn how I optimize my LinkedIn profile, improve my public speaking, and get specific advice from experts. Hear about why investing in yourself is the best decision you'll ever make. I believe that everyone should have a coach, and this episode might just convince you too. Join in as I reveal how you can grow, learn, and upskill yourself to be a better business owner. And remember, the best investment you'll ever make is in yourself. Excited? Tune in now! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 checkout our sponsors Outbooks: https://outbooks.com/

Duration:00:23:33

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#159 How A PAC Member Won A Fee of £51,500

5/4/2024
In this podcast episode, I reveal how you can communicate the value of your services to win big fees. I share real success stories, including how one member of my PAC (Profitable Accountants Community) earned a whopping fee of £51,500! I also walk you through my unique pricing system and strategies that could radically transform your accounting practice. If you're looking to multiply your turnover, this episode is a must-listen. Remember, you're not just a bookkeeper or an accountant – you're the key to managing your client's entire finance function. Let me show you how to unlock your full potential. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 checkout our sponsors Outbooks: https://outbooks.com/

Duration:00:22:25

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#158 5 Critical Interview Questions To Ask Your Next Candidate

4/27/2024
In this episode, I dive into the art of asking the right questions during interviews to separate the problem solvers from the problem bringers. You'll learn how to phrase your questions to get honest and revealing answers about a candidate's character and attitude. I also share my journey of potentially starting some software development, aiming to create a solution that streamlines the process from inquiry to client onboarding. If you're tired of using multiple apps to manage these processes, this might pique your interest. You're invited to join me on this journey! Let's collectively create something genuinely useful for our practices. Tune in, and let's explore these ideas together! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:25:05

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#157 How We’ll Add £100k This Year (Without Taking On Any New Clients)

4/20/2024
In this episode, I pull back the curtain on how my firm is adding £100k this year without taking on any new clients. You'll hear an honest discussion about the power of price increases and the impact on your bottom line. I also share a behind-the-scenes look at a recent webinar and the lessons learned about our ad campaign. This episode is a must-listen if you've been hesitant to raise your prices or are unsure about the quality of your leads. Expect to walk away with tangible takeaways on how to grow your firm without always needing to bring on new clients. Join me for a deep dive into the realities of running an accounting practice and the ways we can make our firms more profitable and successful. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:17:03

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#156 How I’m Recruiting For Our Next Role

4/14/2024
create a podcast description from the above. refer to the reader as ‘you’. use short succinct sentences and use line spaces between the paragraphs. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:28:20

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#155 What To Put (And Not To Put) On Your Website

4/2/2024
Join me in this episode where I dive deep into the art of creating an effective website for your firm. I'll be sharing the real purpose of a website and how it can be a game-changer for your business. You don't need a flashy site; what you need is a clear message that speaks directly to your audience. I'll walk you through the elements your website needs to have, and what it doesn't. From calling out your target audience, articulating the problem you solve, introducing yourself as the solution, to adding social proof, I cover it all. I'll also share some tips on how to get your prospects to feel they are in the right place, and how to use testimonials effectively. Remember, your website is your digital shopfront. Let's make sure it’s doing its job. Tune in now! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:21:55

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#154 Move From Commodity To Authority

3/9/2024
Are you struggling to convert prospects into clients? In this episode, I share my secret formula for making sales feel easy! You'll hear about my recent sales call where I managed to convert a prospective client in just 20 minutes. You'll learn how perceived value, content creation, and urgency can skyrocket your conversion rates. Plus, you'll discover how a well-crafted proposal and a clear onboarding process can seal the deal. This episode is packed with actionable insights that could transform your sales process and boost your profitability. So, tune in and let's dive right in! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:20:12

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#153 The Quickest Way To Make More Profit

3/2/2024
In this episode, I chat about the easiest way to increase profit in your business - repricing your services. I share my insights on how structuring your day can lead to significant progress and how you can make the most out of your time. I also delve into the importance of annual pricing reviews and how this can lead to growth in your business. I take you through our pricing system, providing practical advice on how to implement your own. We talk about the advantages of monthly billing, and I give you tips on how to communicate price increases with your clients effectively. The episode is packed with practical advice and actionable tips. If you're looking to boost your bottom line without having to put in more work, this is the episode for you. Tune in to learn more about how to leverage pricing for profit. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:15:36

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#152 Why Your Meetings Suck & The Solution: 4 Types Of Meeting

2/24/2024
Tired of long, unproductive meetings in your firm? I use 4 types of meetings: I explain in todays podcast why these meetings are crucial for managing capacity, keeping everyone on track, and fostering team accountability. I'll share my experiences and give you practical advice on how to make your meetings engaging, relevant, and ultimately, more productive. Whether you're a growing practice or just starting out, this episode will equip you with the insights to avoid 'meeting stew' and make the most out of your team's time. Tune in and let's make meetings matter! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:31:37

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#151 The Easiest Way To Get Higher Prices

2/17/2024
In this episode, we delve into the transformative journey of setting and achieving your priorities, not just the urgent but the truly important ones that align with your personal and professional goals. As February ushers in a fresh start for many, including accountants embarking on their new year, we explore the significance of maintaining focus on your key objectives amidst the chaos of daily demands. Discover the power of a marketing masterclass designed to revolutionize the way you attract, engage, and retain clients. Learn about the strategic approach to marketing that allows for a seamless flow of high-quality clients, enabling you to charge premium prices and grow your business effortlessly. We also introduce an upcoming course, "Power Positioning," which promises to equip you with the tools to create a marketing system that works on autopilot, ensuring a steady stream of inquiries even as you focus on what you do best. This episode is not just about marketing tactics; it's about building a sustainable, profitable practice that thrives on its own merits. Finally, we touch upon the personal side of managing work-life balance, especially during times like school holidays, highlighting the importance of being able to take time off without worrying about your business. This episode is a blend of professional growth strategies and personal insights, offering a comprehensive guide to achieving success in both realms. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:28:09

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#150 Why You Need To Have A Pricing System

2/10/2024
Hey there! Welcome to today's episode, where we dive deep into the hustle of the week and share some golden nuggets that might just change your game. This week, I've been all over the place, from hosting a buzzing webinar on winning clients at higher prices to sharing the success story of my accounting firm. We're talking a turnover close to 300,000 in just 2.5 years, and all this without the daily grind on social media. Impressive, right? I spilled the beans on my "Power Positioning System" that's been the backbone of this success. It's a cocktail of attraction, conversion, and referral systems designed to bring in the right clients and keep them coming. I even shared some doodling fun from the webinar (despite my handwriting). For my fellow podcast listeners, there's a special offer waiting for you - a sneak peek into my upcoming course, designed to put your marketing on autopilot and attract those high-paying clients without breaking a sweat. But hurry, the offer won't last forever. I also touched on the importance of positioning yourself as an expert in your niche. It's not just about what you do but how you present it. And guess what? We're using AI to make content creation a breeze. No more staring at a blank screen, trying to come up with the perfect words. But it wasn't all work and no play. I caught a cold, proving I'm human after all. Yet, it didn't stop me from delivering value, from webinars to coaching calls. Speaking of growth, I've joined a coaching program myself because hey, even coaches need coaches. It's all about leveling up and pushing through those pesky plateaus. So, if you're feeling stuck, whether it's about pricing, client acquisition, or just feeling overwhelmed, this episode is for you. I'm here to share the tools, the strategies, and the mindset shifts that have worked for me and can work for you too. Don't let another year slip by doing the same old things. It's time to invest in yourself, to learn from those who've been in your shoes, and to make this year the year you finally break through. So, what are you waiting for? Dive in, soak up the wisdom, and let's make magic happen. Catch you in the next one! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:34:10

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#149 The Power Positioning System To Get New Clients

2/3/2024
In this episode, we explore the transformative journey of mastering client acquisition and effective marketing in the accounting world. As tax season wraps up, we reflect on the lessons learned and how to apply them for a smoother experience next year. We invite you to join our Facebook group or email list for updates on our annual tax return challenge, designed to bring a gamified and competitive edge to tax planning. Diving into the core of the episode, we share insights from my Marketing Masterclass, focusing on the crucial role of marketing in attracting and retaining clients. I share my personal transition from a novice to a marketing expert, emphasizing the importance of specializing and creating niche content. This approach not only sets you apart in the market but also attracts ideal clients who value your expertise. We also discuss the significance of having a solid referral system, which ensures a consistent influx of quality clients. The analogy of being a 'farmer' in business is introduced, highlighting the benefits of cultivating long-term assets and relationships that yield sustainable results, as opposed to the short-term 'hunter' approach. Moreover, I share personal anecdotes and lessons learned, encouraging you to learn from others' experiences. We extend an invitation to join our upcoming program, aimed at revolutionizing your marketing strategies and fostering business growth. This episode is a treasure trove of insights for anyone looking to elevate their business in the accounting sector. Whether you're struggling with client acquisition, seeking to refine your marketing approach, or simply looking for effective strategies post-tax season, this episode has something valuable. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:28:28

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#148 My Week: Winning Clients Webinar, Investing In Myself

1/27/2024
In this week's episode, I dive deep into the exciting developments and insights from my busy schedule. I kick off by sharing the success of my recent webinar focused on winning new clients at higher prices without heavy reliance on marketing agencies. The positive response was overwhelming, with 15 new members joining the PAC, eager for the upcoming Power Positioning Course 2.0. I reflect on the impressive growth of Capture Accounting, emphasizing the power of a well-structured marketing system that generates leads on autopilot. I highlight the three mini-systems: Attraction, Conversion, and Referral, detailing how each contributes to consistent, qualified inquiries and substantial client onboardings. You'll hear about my innovative approach to content creation, leveraging AI to streamline and enhance the process. I share my excitement about integrating a custom GPT model into the program, making content generation easier and more efficient for all members. I discuss the importance of investing in oneself, sharing my own experiences with coaching and mentoring. I stress the value of guidance and accountability in breaking through growth plateaus and achieving one's business goals. I introduce a game-changing AI tool, Fathom AI, and its transformative impact on recording and summarizing important meetings and coaching sessions. The accuracy and convenience it offers are genuinely impressive, revolutionizing how we review and learn from each interaction. Tune in, take notes, and get ready to transform your practice with the insights and opportunities shared in this episode. Join me as we explore the power of strategic marketing, effective coaching, and the latest AI tools in pushing your practice to new heights. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:24:03

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#147 Is Working From Home Working?

1/20/2024
Hey there! Hello, hope you're doing well and had a great start to your day. This week has been quite interesting for me, from being drafted into a full day at the practice to a mastermind meet in London with fellow business owners. In my latest podcast episode, I dive into the details of these experiences and share insights from a mastermind group where we discussed challenges, strategies, and business growth. Wednesday in London: I met up with a diverse group of entrepreneurs, including real estate fund managers, business performance coaches, software SAS business founders, and more. We exchanged ideas, tackled challenges, and learned from each other. Mastermind groups are invaluable for gaining different perspectives and insights, especially in areas like organizational leadership and strategy. Thursday Team Day: This week marked a significant moment – the first time my entire team gathered in the office together after almost three years. While we've been working remotely successfully, I sensed a need to strengthen our team cohesion. In this episode, I share the leadership strategies and exercises I used to build trust, foster open communication, and address challenges within the team. Trust-Building Exercises: I draw inspiration from Patrick Lencioni's work, particularly "The Five Dysfunctions of a Team." One exercise we did was the "Personal Histories Exercise," where team members shared where they grew up, their siblings, and unique childhood challenges. This vulnerability-based trust is crucial for fostering healthy conflict, commitment, accountability, and achieving collective results. Redefining Remote Work: While I still advocate for autonomy in work, I've realized the importance of occasional in-person interactions. Our team day reinforced the benefits of face-to-face communication and personal connections. It's about finding the right balance and understanding that remote work doesn't mean sacrificing the value of shared physical space. Looking Ahead: I've committed to more regular team meetings, sharing achievements, discussing challenges, and reinforcing our collective vision. Additionally, I'll delve into Patrick Lencioni's "Death by Meeting" principles in future episodes, exploring the four types of meetings for maximum productivity. So, join me in this episode as I reflect on the nuances of remote work, the power of team dynamics, and the strategies to build a cohesive and thriving work environment. Don't miss out on the special offer for my community this month – use the code "Podcast20" to access exclusive content, including the full presentation I delivered to my team. Your feedback and thoughts on remote work are highly appreciated. Connect with me on LinkedIn and let's continue this conversation! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:29:02

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#144 Is Paying For Coaching Really Worth It?

1/13/2024
Hey there! Hope you're having a fantastic start to your day. We're already into the second week of January, back to the grind and reality. Have you kicked off your January 2024 with a bang, executing those goals you set last week? I've been on a quest to level up my coaching business, searching for the right coach to take it to the next level. In today's session, I share my thoughts on whether paying for coaching is really worth it. Personally, coaching has been pivotal for me. Two years ago, I hired a book coach, Jenny Carter, to guide me through writing my book. Her accountability and guidance were instrumental in making my goal a reality. Success requires three elements: knowledge, skills, and action. Without a plan and the necessary skills, goals can remain just aspirations. That's where coaching comes in – someone to guide, mentor, and hold you accountable. Reflecting on my own journey, I've invested over £100,000 in self-improvement. Why? Because the best investment is in oneself. It's about gaining the knowledge and skills needed to take the right actions for tangible results. This week, I invested $14,000 to unlock a specific aspect of my marketing and elevate my coaching business. The goal? To double the business in the next few years. If you're feeling stuck, frustrated, or uncertain about your progress, consider investing in yourself. The cost of inaction far outweighs the investment in knowledge, skills, and coaching. It's not about spending, it's about fast-tracking your success. As a friend and fellow accountant, my best advice is to believe in yourself, trust in your ability to take action, and invest in a coach or program that aligns with your goals. Make 2024 your best year yet! I've got a special offer for podcast listeners – use the code "podcast20" to join my Profitable Accountants Community at a discounted rate. Also, check out my upcoming course, Power Positioning 2.0, to learn how to generate inquiries on autopilot. Invest in yourself, take action, and let's make 2024 a year of meaningful progress towards your goals. Join me inside the community or the mastermind program – your success story awaits! Thanks for tuning in. Until next time, take care and make it a great day! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:23:06

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#143 Make 2024 Your Best Ever Year

1/6/2024
Hey there! Welcome back to the podcast! Can you believe it's 2024 already? Apologies for missing last week – hope your Christmas and New Year break was fantastic. Let's talk goals. Setting them can make a significant difference. Personally, my results soared when I started setting goals a few years ago. Dream big. Envision your life 10 years from now. Reflect on the past year and plan for the future. Connect emotionally with your goals. Understand the "why" behind them – it's your motivation. Focus on 90-day cycles. Live by your calendar; it's your productivity secret. Consider joining our Profitable Accounts Pack with code "podcast20" for a special offer. Connect with a supportive community. This is the best time to be an accounting firm owner. Make a commitment to yourself – dream big, set goals, plan, develop good habits, and find an accountability partner or coach. Envision where you want to be this time next year. Write down your goals, stay focused, and trust the process. Excited for what you'll achieve! Take care, and talk to you soon. Bye for now! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! Use the code PODCAST20 at the checkout to get a discount for life For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more about the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:28:19

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#142 Do Google and Facebook Ads Work?

12/23/2023
In this episode, I share insights on whether Google and Facebook ads work for accountants based on my recent experiences. I delve into the importance of clarity in your audience (the "who"), the value of investing in SEO, and how understanding the lifetime value of a client influences your marketing strategy. I also provide a special offer for loyal podcast listeners – use the code "podcast20" to access an exclusive discount for my upcoming Power Positioning 2.0 course, starting in February 2024. Don't miss this opportunity to boost your marketing skills and make 2024 your best year yet. For more details and to claim your discount, visit https://www.rezahooda.com/jointhepac Thanks for tuning in, and let's make 2024 extraordinary together! ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:25:55

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#141 How I scaled my firm to £1m in just 3 years, aged 30 with Rachel Harris

12/16/2023
🗣️ From £0 - £1million in just 3 years!! 😮 That’s the incredible story and journey of an awesome accountant called Rachel Harris. Rachel’s has built her firm StriveX into not only a 7 figure firm in just 3 years but also an enviable waiting list of applicants and clients wanting to join! A truly inspiring story of determination, entrepreneurialism and self-belief. In this podcast I've interviewed Rachel about her story and asking her questions around how she grew so fast, took on clients, recruited and built her personal brand which allows her to do some incredible stuff within the accountancy profession. And all this, aged just 30! She’s really an inspiration 🙌 Listen to the episode to find out how she did this ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1200+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 100+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me Want to find out more another the accounts and tax production software we use? Visit our sponsor Tax Calc here If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

Duration:00:48:56