Today in Digital Marketing

Is it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy? In this special deep-dive episode, Tod speaks with Fotis Efthymiou, co-author of two papers on how changing AI voices in video ads can affect sales and donations: The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad PerformanceEmpathy by Design: The Influence of Trembling AI Voices on Prosocial BehaviorFotis's LinkedIn 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

Physical stores are closing and it's all your fault. The music is back on TikTok. People are watching less ad-supported content. And the prices of podcast ads continue to drop. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

The court case that could dramatically change the Facebook feed as we know it. Why Google is automatically pausing your keywords. Pinterest's user numbers jump, but at what cost? And the game heard around the world — and at LinkedIn. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

The sales boost you could get by telling your customers how to write their reviews. Instagram tweaks its algorithm to favour smaller accounts. Why does Apple hate advertisers so much? And collateral damage: The video app that might go down with the TikTok ship. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

You mocked them at first, but now the results on pause ads are in — and they're kind of amazing. Also: Threads makes a big move. Does the ad business need its own 'nutrition label'? And Google's video ads push beyond YouTube. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

Ban or no ban, were TikTok's days as the marketers' darling numbered anyway? The world's largest ad agency may be considering breaking up. And getting your AI to explain its recommendations to consumers might boost your sales. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

Revenues up but stock price down — what caused the crash of Meta's stock? Just two letters. Also: You're not imagining it: Your Google clicks are costing more. And young TikTok creators say please, for the love of god, don't make us use Instagram! 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

They're baaack — third-party cookies: Will they ever die? Stripe makes a big move away from payments. Threads now has more daily users than X. And a review of Meta's spanky new AI: Spoiler alert — it's not great. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

Now even Reddit comments are filling up with AI spam — and a whole new generation of bots are lined up to take marketers' money. Why your buyers are willing to wait up to five days longer for their purchase. What media buyers are saying about the proposed TikTok sale. And Europe says TikTok's latest promotion is as addictive as cigarettes. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

Your ad costs are going up — is it all Temu's fault? TikTok influencers say their peers are going into brand deals too hard. And the hilarious glitch at Microsoft which is sowing confusion among the Mikes. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

Fake company, real products — inside the elaborate secret Amazon scheme. Also: How to get your ads beside the most popular Shorts content. Your brand's Facebook group might break on Monday. And X is having another very bad week. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

Companies are now selling their users' brainwave data to target consumers with ads, and lawmakers are just now catching wind of it. Also: What to expect from ads on Threads. Why ad tech AI is watching episodes of The Office. And a long-time Google ad extension is going away. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

It's happening — tappable links might be coming to TikTok videos. LinkedIn's new Premium company pages have a creepy but probably very effective new feature. The digital ad industry didn't suck as much as you think it did last year. And Elon has a plan for ridding X of bots: Give him more money. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

What a difference an S makes — why one single letter could change the future of your brand. Also: Amazon runs in where others have bolted out. DMs are coming to Threads, only they're not. The self-fulfilling prophecy of one heavily SEOed article. And the brilliant reason McDonald's latest billboards have nothing on them — literally, not even their logo. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.” Since Mondays tend to be slow days for actual marketing news, we're experimenting with these long-form interviews on Mondays. Do you like them? - YES, I like the weekly interviews on Mondays - NO, I prefer the daily-news format on Mondays 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

Your product sales could be on autopilot, after TikTok unveils its latest scheme. Roblox branches into the programmatic market. Amazon's not preferring its own products over yours any more (well, not as much, anyway). And how Wordpress's latest plugin can tell the future. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

CPMs up, morale down: Is Temu behind the recent downturn in Meta ads? LinkedIn's scam solution will cost you. YouTube videos for kids are getting comments back. And why TikTok says videos in two languages will get you better results. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

A new report on the PPC industry is out; we have expert analysis. Google is training its AI on your public Google Docs... Hootsuite buys a major social listening platform. And the guy selling an empty bottle might just be the year's most innovative product marketer. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

Under Pressure: TikTok is about to push out a new app, as Instagram says "Let's Dance." The Modern Love between third-party platforms and APIs. And Life on Mars might seem easier than the Space Oddity we're seeing in Meta's ad auction these days. 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy

In this special deep-dive episode, Tod speaks with Ioannis Evangelidis, Associate Professor of Marketing at Ramon Llull University in Spain. He recently published a research paper in the Journal of Marketing Science called “Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases” 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly livestreams with Tod And a lot more! Check it out: todayindigital.com/premium ✨ Already Premium? Update Credit Card • Cancel MORE 🆘 Need help with your social media? Check us out: engageQ digital 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 🤝 Our Slack ⭐ Review us UPGRADE YOUR SKILLS Inside Google Ads with Jyll Saskin Gales Google Ads for Beginners with Jyll Saskin Gales Foxwell Slack Group and Courses Some links in these show notes may provide affiliate revenue to us. Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Privacy & Opt-Out: https://redcircle.com/privacy