Local SEO Tactics and Digital Marketing Strategies-logo

Local SEO Tactics and Digital Marketing Strategies

Business & Economics Podcasts

Jesse Dolan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement for improved online marketing to get new customers, and grow their business.

Location:

United States

Description:

Jesse Dolan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement for improved online marketing to get new customers, and grow their business.

Language:

English


Episodes
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Why On Page SEO Matters Most in 2024 with Terry Samuels - Happy Hour SEO - 221

3/22/2024
Exclusive Strategies For Maximizing Your SEO Content's Effectiveness In this SEO Happy Hour episode, Jesse is joined by SEO expert and agency owner Terry Samuels who answers questions from Co-Host TJ and the Intrycks SEO team. Follow along as they cover the latest in on-page SEO strategies from the latest Google update to harnessing the power of using AI tools like ChatGPT. Stay ahead of the search engine trends and listen now! What You’ll Learn Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/why-on-page-seo-matters-most-in-2024-with-terry-samuels-happy-hour-seo-221/ Resources: Free SEO AuditAsk us a Question 76 & 77 What Is Website Schema Markup For SEO and How Does Structured Data Help You 98 Answering Your Website Schema Questions 136 Answering Your Questions About Schema 168 - Terry Samuels Answers Your Local Business Schema QuestionsLinkwhisperZimmwriterSearch Atlasseospringtraining.comsalterrasite.comSpyFu

Duration:01:24:22

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Do Business Hours Impact Ranking For Google Business Profile? - 220

3/15/2024
Maximizing GBP Visibility with Strategic Business Hours If you're wondering how your business hours affect your Google Business Profile (GBP) visibility, look no further. In this episode of Local SEO Tactics, Jesse talks recent trends and shares actionable strategies to optimize your GBP effectively. Discover how adjusting business hours strategically can make an impact on visibility and searchability for your business. What You’ll Learn Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/do-business-hours-impact-ranking-for-google-business-profile/ Watch on YouTube: https://youtu.be/BTPgAed0mRs Show Notes: Free SEO AuditAsk us a QuestionSEJ - Google Confirms ‘Openness’ As Local Search Ranking Factor Google My Business Updates – GMB Descriptions, Services Section, Attributes, and Users – 024 Do I Need SEO On Both My Website and My GMB? – 110

Duration:00:19:39

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Choosing The Right Keywords For Low Volume Searches - 219

2/16/2024
Essential Keyword Strategies for Niche Market SEO Success Looking to know how to choose the best keywords for your business? In this podcast episode, Jesse is joined by Bob and Sue as they answer listener questions about selecting keywords for websites facing low search volume. Through an engaging conversation, they unpack the art and science behind keyword research, stressing the importance of choosing terms that resonate with the business's offerings. Their insights touch on practical strategies like analyzing competitors and leveraging geographic modifiers to stand out in search results. This episode offers valuable guidance for businesses navigating the nuances of SEO keyword selection in a dynamic digital landscape. What You’ll Learn Episode Transcript and Resources: https://www.localseotactics.com/choosing-the-right-keywords-for-low-volume-searches/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Related Epsiodes: Episode 9: What Are Keywords and Choosing the Best Keywords for Your WebsiteEpisode 10: Spy on Your Competitors Keyword Strategy with Keyword Research ToolsEpisode 68: How to Do Keyword Research for SEO Content WritingEpisode 121: Should I Focus on High Volume Keywords for My SEOEpisode 124: Applying Basic Local SEO to Your Homepage for Geography and Keyword Focus

Duration:00:22:41

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How does engaging with Google Q&A help your SEO? - 218

2/9/2024
Maximizing Engagement and Trust through Google Business Profile Q&A Are you engaging with your Google Business Profile (GBP) on a regular basis? If not, you should be! Join Jesse, Bob, and Sue Ginsburg as they discuss the significance of actively engaging with your GBP, the questions and answers section specifically, for local SEO. By addressing audience queries directly, businesses not only enhance their online visibility showing google that you are reliable, but also build trust with potential customers, ultimately boosting SEO efforts. What You’ll Learn Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/how-does-engaging-with-google-qa-help-your-seo/ FREE SEO AUDIT Ask us a question Watch on Youtube Episode 33

Duration:00:22:52

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Does Googling My Own Business Affect My Website Rankings? - 217

1/19/2024
Unveiling the Truth: Googling Your Business and Its Impact on SEO Rankings Explore the intriguing question of whether Googling your own business affects SEO rankings. Join host Jesse Dolan, along with guests Bob Brennan and Sue Ginsburg, as they dissect the nuances, debunk myths, and provide valuable insights for business owners navigating the world of local SEO. What You’ll Learn Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/does-googling-my-own-business-affect-my-website-rankings/ Free SEO AuditAsk us a QuestionGoogle support document BrightLocal SERP checker

Duration:00:22:03

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Can Your GBP Locations Be Too Close To Each Other? - 216

1/12/2024
Mastering Google Business Profiles: Unraveling the Impact of Location Proximity on SEO Success Explore the delicate balance between Google Business Profiles and location proximity. Learn the do's and don'ts of managing multiple business locations, uncovering the secrets to attracting leads online, and making informed decisions about relocating or adding a new location. Join Jesse and Bob as they share insights that will not only boost your SEO game but also transform your business's online presence. What You’ll Learn Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/can-your-gbp-locations-be-too-close-to-each-other/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Duration:00:34:12

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Top 5 Episodes of 2023 - 215

1/5/2024
Key Episode Takeaways for the New Year As we ring in the New Year, join us on a journey through the top Local SEO Tactics episodes of 2023. From conversations about leveraging AI tools like ChatGPT to optimizing Google Business Profiles, Jesse takes you through each episode's key moments. Make sure you don' miss out on last year's key episodes as we get ready for another year of the best tips and tricks for getting found online! Featured Episodes: Is It Okay To Use ChatGPT and AI For SEO On Your Website? - 190 Tips For Ranking Your Google Business Profile with Victor Perez – 207 Get Efficient With Your Content To Maximize Your SEO Benefits – 182 Is Having Clusters Of Reviews A Red Flag For Google? – 187 Website Content Pruning For Improved SEO – 205 A huge thank you to our listeners for your unwavering support as we continue to navigate the ever-evolving world of SEO. Your supportt means the world to us! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/top-5-episodes-of-2023/ SEO Boost: https://www.localseotactics.com/boost/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Duration:00:44:57

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Branding Beyond the Logo - Create A Brand That Converts - 214

12/22/2023
How a Consistent Brand Guideline Transforms Your Digital Presence Join Jesse, Sue, and special guest Taylor in a dynamic discussion on the multifaceted world of branding. From the symbiotic relationship between branding and SEO to the significance of branded search, we explore the art of building a consistent brand identity that resonates with your audience. Gain actionable insights from seasoned experts in the industry and discover how you can drive conversion through a holistic approach to branding. What You’ll Learn Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/branding-beyond-the-logo-create-a-brand-that-converts/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Duration:00:38:34

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How To Spend For Year End - 213

12/15/2023
Boosting Business Success by Optimizing Year-End Investments As the year draws to a close, businesses have a unique opportunity to strategically invest in marketing initiatives that not only reduce taxes but also set the stage for a successful year ahead. In this episode of Local SEO Tactics, hosts Jesse Dolan, Sue Ginsberg, and Bob Brennan explore the benefits of year-end spending, focusing on tax-deductible marketing expenses and providing valuable insights into areas worth considering. What You’ll Learn Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/how-to-spend-for-year-end/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Duration:00:33:26

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Unlocking Your Hidden Google Business Profile Website - 212

11/24/2023
How to Uncover and Optimize Your GMB Website for SEO Success In this episode of Local SEO Tactics, host Jesse Dolan guides you through the intricacies of unlocking and utilizing your Google Business Profile (GBP) website. Despite Google's recent de-emphasis, your GMB website still holds SEO value, and Jesse unveils the steps to access, manage, and optimize it for enhanced online visibility. Tune in and watch as Jesse takes you through the steps to uncover your hidden GMB website. Don't miss out on another opportunity to elevate your online presence and boost your business! What You’ll Learn Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/unlocking-your-hidden-google-business-profile-website/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Episode 74 https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/ Episode 207 https://www.localseotactics.com/tips-for-ranking-your-google-business-profile-with-victor-perez/

Duration:00:16:44

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Talking Local SEO and Drinking Whiskey With Michael Rayburn Part 2 - 211

11/17/2023
Whiskey-Fueled Insights for SEO Excellence and Online Impact Join us in Part 2 of our conversation with Michael Rayburn, as we get into online dominance with a glass of whiskey by our side. Jesse and Michael talk about ranking factors for GBPs, user signals, and the transformative impact of directories on SEO rankings. Alongside discussions on A player hires, staying ahead with marketing trends, and fostering good karma in the industry, this episode provides a roadmap for SEO success. Tune in now as we toast to actionable insights that promise to redefine your approach to SEO success! What You'll Learn Episode Transcript and Resources: https://www.localseotactics.com/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ SEO DC https://seodc.net/ Domination Simplified https://www.facebook.com/groups/4570697959622993 Episode 210: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/ Part 1: https://www.localseotactics.com/talking-local-seo-and-drinking-whiskey-with-michael-rayburn/

Duration:00:47:41

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Talking Local SEO and Drinking Whiskey With Michael Rayburn - Part 1 - 210

11/10/2023
Whiskey, SEO, and More: A Spirited Conversation with Michael Rayburn In part 1 of this episode of Local SEO Tactics, Jesse is joined by Michael Rayburn of SEO DC, for a lively discussion about various topics, including whiskey tastings, the importance of automated link building, Google profile links and user signals, and press releases. Get ready to clink glasses with some seasoned SEOs as they share the latest and greatest in the industry news! Tune in and join the fun. What You’ll Learn Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/talking-local-seo-and-drinking-whiskey-with-michael-rayburn/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ SEO DC https://seodc.net/ Domination Simplified https://www.facebook.com/groups/4570697959622993 Episode 210: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/

Duration:01:02:58

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What Should You Do If You Have A Suspended Google Business Profile? - 209

10/27/2023
Tips for Dealing with a Suspended Google Business Profile In this episode of Local SEO Tactics, the hosts discuss the common issue of Google Business Profiles (GBPs) being suspended and offer insights into how to address this frustrating situation. They emphasize the importance of understanding the reasons behind suspensions and how to navigate the reinstatement process effectively. Don't let your suspended GBP hold your business back—tune in to learn the best strategies for resolving this issue and get back on the digital map. What You’ll Learn Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/what-should-you-do-if-you-have-a-suspended-google-business-profile/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Duration:00:47:29

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Link To Google Driving Directions From Your Website For An SEO Boost - 208

10/20/2023
Enhancing SEO and User Experience with Interactive Maps and Driving Directions In this episode, we delve into the game-changing potential of interactive maps and driving directions for boosting SEO and improving user experience. Taylor Horn, our brand marketing manager, explains why traditional static embedded maps fall short and how an interactive map can offer a superior user experience while providing SEO benefits, including backlinks and a robust Google Business profile. Taylor also shares practical insights on embedding Google Maps on a WordPress website, adding open directions buttons, and maintaining a healthy bounce rate. What You’ll Learn Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/link-to-google-driving-directions-from-your-website-for-an-seo-boost/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Duration:00:23:46

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Tips For Ranking Your Google Business Profile with Victor Perez - 207

10/13/2023
Rethinking Your Strategy For Google Business Profile (GBP) SEO Jesse is joined by Victor Perez in this episode of Local SEO Tactics, where he brings valuable insights for boosting your Google Business Profile's visibility and ranking, ensuring your business stands out in local search results. They emphasize the shift from optimizing your GBP alone to a comprehensive strategy that encompasses your website, backlinks, social presence, and more. Discover the most up-to-date tactics for securing top GBP rankings and staying ahead in local SEO. If you're a local business owner or SEO enthusiast, you won't want to miss this exclusive episode! What You’ll Learn Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/tips-for-ranking-your-google-business-profile-with-victor-perez/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ On The Map: https://www.onthemap.com/ https://www.onthemap.com/seo-for-attorneys/local-seo/

Duration:00:43:32

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Business Owner Interview - Charlie Sung Talks About Taking Over A Dental Practice and Investing In SEO To Grow His Business - 206

9/29/2023
Dental Practice Transformation With The Help Of SEO In this episode of Local SEO Tactics, join hosts Jesse, Sue, and Bob as they sit down with Charlie Sung, an Australian Dentist and business owner who shares his inspiring journey from being a dentist in an existing practice to becoming the owner. Discover how Charlie's strategic investment in SEO played a pivotal role in the business's transformation into a thriving success story. What You’ll Learn Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/business-owner-interview-charlie-sung-talks-about-taking-over-a-dental-practice-and-investing-in-seo-to-grow-his-business/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Duration:00:37:41

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Website Content Pruning For Improved SEO - 205

8/25/2023
Refining Your Existing Website for Maximum SEO Performance In this episode Jesse is joined by special guest TJ as he talks about pruning down the content on your website. Learn the intricacies of effectively trimming your website content to enhance its SEO performance. Discover valuable insights on leveraging tools like Google's page indexing report and addressing undexed content the right way. Whether you're a website owner, marketer, or SEO enthusiast, this episode will equip you with actionable knowledge to declutter your site and boost its search visibility. What You’ll Learn Where to look on your website for areas for improvement and techniques on content pruning Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Submit your website: https://www.localseotactics.com/submit-your-website/ Episode Transcript and Resources: https://www.localseotactics.com/website-content-pruning-for-improved-seo/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Duration:00:31:36

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Kyle Roof Website Review - Key Areas To Improve SEO On Your Site - 204

8/11/2023
PageOptimizer Pro *Use promo code LOCALSEOTACTICS to get 15% off! Insights from Examining Listener's Website for SEO Enhancement In this episode, Jesse teams up with Kyle Roof to conduct an in-depth review of a website submitted by a listener, focusing on crucial aspects that can enhance its search engine optimization (SEO) strategies. Join the conversation as they provide actionable insights and recommendations, guided by Kyle's expertise in SEO, to help listeners understand key areas of improvement for their own websites. What You’ll Learn Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Episode 70: https://www.localseotactics.com/how-google-works-vs-how-people-think-google-works-interview-with-kyle-roof-of-pageoptimizer-pro/ Episode 69: https://www.localseotactics.com/improve-your-website-ranking-and-seo-with-pageoptimizer-pro/ Page Optimizer Pro: https://www.pageoptimizer.pro/

Duration:00:48:07

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Money Mindset To Grow Your Business and Yourself - Nicole Cherie Hesse Interview - 203

8/4/2023
How to Shift Your Mind for Successful Personal and Business Development In this episode of Local SEO Tactics, hosts Jesse and Sue sit down with Nicole Cherie Hesse, the CEO of Unicorn Client Attraction and host of the podcast Real Unicorns Don’t Wear Pants. Nicole shares her inspiring journey from humble beginnings to building a thriving business that achieved 7-figure revenue in just 13 months. The interview focuses on the essential aspects of developing a powerful money mindset for business owners, providing valuable insights and practical tips to help entrepreneurs take their ventures to new heights. What You’ll Learn Tune in to this episode to gain valuable insights from Nicole Cherie Hesse, a successful entrepreneur who has mastered the art of building a thriving business while nurturing a powerful money mindset. Whether you’re just starting your business or looking to take it to the next level, this conversation offers indispensable wisdom to fuel your growth journey. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/money-mindset-to-grow-your-business-and-yourself-nicole-cherie-hesse-interview/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Nicole's Podcast: https://podcasts.apple.com/us/podcast/real-unicorns-dont-wear-pants/id1538640503 Nicole's Websites: https://nonstopnotifications.com/ https://nicolecherie.com/thewonderteam/

Duration:00:59:28

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Google Business Posts 101 - Easily Create Weekly GBP Updates - 202

7/28/2023
How to Master Google Business Profile Posting for SEO Success Join host Jesse in this short episode of Local SEO Tactics on Google Business posts as he takes us through the step-by-step process of creating engaging and effective weekly updates. Discover how your Google Business Profile (GBP) can significantly boost your local SEO efforts and attract more customers to your business. Whether you're a small business owner, marketer, or SEO enthusiast, this episode will provide you with practical guidance to leverage the power of Google Business Posts for maximum impact. What You’ll Learn Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Episode Transcript and Resources: https://www.localseotactics.com/google-business-posts-101-easily-create-weekly-gbp-updates/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Check out similar episodes: https://www.localseotactics.com/what-are-google-my-business-offer-posts-and-how-to-use-them-effectively/https://www.localseotactics.com/what-are-google-posts-and-how-to-use-them/ https://www.localseotactics.com/setting-up-your-initial-posting-strategy-for-google-posts/ https://www.localseotactics.com/can-you-repurpose-website-articles-to-use-as-google-my-business-posts/

Duration:00:15:26