Best Hour of Their Day | Podcast

After having coached hundreds of CrossFit Affiliates, Ackerman and Fern lay out the 3 key areas to focus on to go from being a business owner to being a business builder. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ (00:00) - Intro (05:20) - The Importance of Non-Reactive Planning in Affiliate Management (10:22) - Reverse Planning: Ensuring Success by Avoiding Failure (15:28) - Effective Use of Time: Priority Management in Action (20:17) - Realistic Goal Setting and Avoiding Overwhelm (25:08) - Mastering Time Allocation to Enhance Personal and Professional Life (30:16) - Protecting Time for Strategic Business Tasks (35:20) - The Role of Detailed Scheduling in Personal Productivity (40:41) - From Planning to Execution: Connecting Daily Actions to Long-Term Goals (45:32) - Knowing Your Numbers: The Key to Strategic Decision Making #crossfit #fitness #gym #crossfitgames #podcast #coaching #business --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

"The ripple effect of what can happen at the Level 1 course is just something that can't be overstated." Chuck Carswell has coached more CrossFit Level 1 Seminars than anyone else, impacting thousands of people through delivering the Level 1 kernel. But before becoming one of the most loved Coaches in CrossFit, he worked his way through the Georgia Bulldogs football team and onto the Miami Dolphins.⁠ ⁠ Check out Ep 713. The Most Loved Man In CrossFit | Chuck Carswell on the Best Hour of Their Podcast⁠ ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ (00:00) - Intro (01:17) - Journey to Nashville Discussed (03:21) - Chuck Carswell's Background (05:00) - Childhood Story with Bird (07:15) - Chuck on Coaching and Seminars (10:34) - High School Football Memories (17:12) - NFL Draft Disappointment Shared (35:01) - Transition from NFL to CrossFit (38:29) - Chuck's Impact in CrossFit (44:01) - Evolution of CrossFit Training (50:47) - Importance of First Seminar Impressions (56:33) - NFL Memories and Transition (1:04:02) - Building Strong Coaching Teams (1:08:27) - Leadership and Mentorship Discussed (1:16:01) - Advice for New CrossFit Coaches (1:24:27) - Reflections on CrossFit's Impact #crossfit #fitness #gym #crossfitgames #podcast #coaching #business --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

"The more we set expectations with our members, the less likely we are to have problems with them in the long run." Matthew Becker from Gym Lawyers covers why you're legally required to have membership contracts/agreements. He also discusses what a contract actually is and how to write one up that makes you and your members feel good about what they're agreeing to. Need legal direction or advice for your gym? Check out Gym Lawyers https://www.gymlawyers.com/ ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ (00:00) - Intro (02:07) - Basics of Gym Membership Agreements (07:37) - Flexibility in Membership Agreements (17:22) - State Legal Requirements for Gyms (22:26) - Managing CAM Overages (27:57) - Importance of Legal and Insurance Consultation (33:57) - Complying with Health Club Acts (44:29) - Legal Considerations for Hosting External Providers #crossfit #fitness #gym #crossfitgames #podcast #coaching #business --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

"Transactional relationships are like dirt...they're not worth a thing, you know?" What makes GORUCK and CrossFit the most natural partnership? Jimi Letchford, President of GORUCK, and Cary Hair share how their experience working for CrossFit HQ and their commitment to serving the community puts them above other potential partners with bigger checkbooks.⁠ ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ (00:00) - Intro (00:42) - Jimi Letchford's Role and Background (03:13) - Discovering CrossFit and Military Connections (06:17) - GORUCK's Relationship with CrossFit (11:03) - Transition from CrossFit to GORUCK (16:16) - Leadership and Influential Moments (22:23) - Building Culture and Community at GORUCK (26:13) - Planning for CrossFit Games and GORUCK's Role (34:15) - Affiliate Partnerships and Supporting the Community (44:11) - Future Initiatives and Experiences with GORUCK #crossfit #fitness #gym #crossfitgames #podcast #coaching #business --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

"I think that it comes down to having a detail-oriented mindset. It's the mindset of not checking the box. It's how do we do whatever task we're doing to the n-th degree." Team, Team, Team: Our team of A-players is our strongest asset. We invest accordingly. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ (00:00) - Intro (01:24) - Allison's Introduction as a CrossFit Affiliate Owner (07:40) - Transition to Owning and Running a CrossFit Gym (11:04) - Challenges and Benefits of Business Ownership (22:18) - Strategic Moves in Business Development (31:33) - Personal Challenges in Business Ownership (39:50) - Allison Joins Business Development Coaching Team (48:05) - Reflections on Growth and Future Directions #crossfit #fitness #gym #crossfitgames #podcast #coaching #business --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

"There's no better place, no place I'd rather be than doing this work with you guys." Team, Team, Team: Our team of A-players is our strongest asset. We invest accordingly. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ (00:00) - Intro (00:42) - Steve's Early Beginnings and Influences (04:32) - Transition from Education to CrossFit (05:05) - Steve's Diverse Educational Background (10:35) - First CrossFit Experience and Dedication (17:11) - Setting up a CrossFit Affiliate (22:18) - Old Level 2 Challenges and Insights (26:57) - Joining Affiliate University, Teaching Values (38:22) - Business Development and Coaching Impact (48:58) - Reflecting on Leadership and Team Dynamics #crossfit #fitness #gym #crossfitgames #podcast #coaching #business --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Nick True, Budget Coach for Affiliate University, and Fern highlights the necessity of detailed financial planning and lifestyle adjustments for those aspiring to transition from a full-time job to running a CrossFit gym, stressing careful consideration of personal and gym finances, benefits, and the potential for improved quality of life through strategic, informed decision-making. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ (00:00) - Intro (04:23) - Understanding Personal Finances (06:03) - Adjusting Lifestyle & Expenses (08:12) - Structuring Effective Budgets (08:40) - Budgeting: Personal & Gym Expenses (16:45) - Calculating Required Personal Income (18:48) - Factoring Health Insurance/Benefits (21:24) - Gym's Financial Capacity (41:18) - Full-Time Focus Impacts Growth (44:08) - Setting Realistic Expectations (44:43) - Investing in Gym & Self (46:28) - Quality of Life Considerations (50:40) - Making an Informed Decision #crossfit #fitness #gym #crossfitgames #podcast #coaching #business --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

For CrossFit Coaches, the specific warm-up is pivotal. Its role is crucial in tailoring preparation to the day’s workout and ensuring athletes are primed for the movements ahead. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ (00:00) - Intro (01:17) - The Challenge of Teaching Complex Movements (04:18) - Professionalism in Coaching (09:44) - Refining Mechanics with Specific Warm-Ups (14:14) - What Coaches Get Wrong with Specific Warm-Ups (20:31) - The Importance of Process in Coaching Effectiveness (29:19) - Demonstrating Scaling Options in Warm-Ups (35:21) - The Benefits of a Test Run in Warm-Ups #crossfit #fitness #gym #crossfitgames #podcast #coaching #business --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

With Roy Mangrum of Barbell VooDoo, we cover a range of topics central to entrepreneurial success in the fitness apparel industry, including the the transition from traditional employment to business ownership, strategies for business growth, and the importance of innovation and customer service. We also dive into the creative process behind Roy's merchandise design, the implementation of strategic planning, and the impact of business coaching. We wrap things up with highlighting the significance of core values in business development and explore expanding product lines, such as introducing new merchandise categories - a great discussion that offers valuable insights into building and scaling a customer-centric business in a competitive market. Get the special edition Ackerman/Fern shirt here! https://barbellvoodoo.com/mega-powers-best-hour-of-their-day/ ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ (00:00) - Intro (04:07) - Creative Shirt Ideas (08:12) - Full-time Commitment Growth (12:25) - 'Quack Pack' Launch (16:39) - Successful Merchandise Strategy (20:38) - Value of Coaching (24:27) - Printing Venture for Gyms (28:24) - Personalized Apparel Solutions (32:47) - Defining Company Core Values (36:55) - Customer Service in Wrestling (41:17) - WWE Event Anecdote (45:51) - Monday Night Wars Reflection #crossfit #fitness #gym #crossfitgames #podcast #coaching #business --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Client retention is pivotal for gym success, emphasizing the need to keep existing clients satisfied rather than constantly seeking new ones. Success hinges on balancing effective workouts and quality coaching, ensuring safety, progress, and enjoyment. Analyzing attendance metrics offers insights for growth, while fostering consistent attendance and a strong community spirit drives engagement. Offering exceptional classes, alongside tailored events and workshops, enhances retention by exceeding expectations. Strategic event planning, improving service quality through engaging classes, and personalizing experiences with thoughtful gestures all contribute to a welcoming atmosphere, cultivating lasting connections and ensuring long-term gym success. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) - Intro (04:39) - Balancing Product and Service Satisfaction (08:49) - Insights from Attendance Metrics (12:53) - Consistency and Community for Success (16:58) - Events and Workshops Enhance Retention (20:53) - Strategic Event Planning for Member Satisfaction (25:05) - Improving Service Quality and Engagement (29:11) - Personalizing Member Experience --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Integrating new clients into your CrossFit Affiliate can be the linchpin in turning fleeting leads into committed members. The transition from signing up to becoming an integral part of the community involves more than just adding newcomers to the class roster; it requires a meticulous onboarding process tailored to ensure long-term engagement. The initial six months are critical, as they set the stage for building lasting relationships. Onboarding isn't just about teaching movements but rather about making clients feel seen, heard, and prepared for success in classes. It's about fostering an environment where clients feel comfortable and confident, understand the class dynamics, and can seamlessly blend into the gym's culture. This approach not only eases some pressure on the gym's sales efforts but also significantly boosts retention rates. Establishing a systematic method for engaging clients, from personalized follow-ups to integrating them into the gym community, ensures they transition from trying CrossFit to adopting it as a part of their identity. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business Here are the main points from the transcript in chronological order with their timestamps: (00:00) - Intro (01:12) - Onboarding Versus Immediate Class Integration (03:40) - Determining the Onboarding Process (04:57) - Goals of Onboarding (06:16) - Building Long-term Relationships (09:17) - Creating a Tailored Experience (12:58) - Continued Engagement After Onboarding (13:28) - The Impact on Retention (13:56) - Assessment During Onboarding (20:26) - The Role of Onboarding in Identity Shift (22:59) - Strategies for Successful Client Integration (23:24) - Importance of Personalized Follow-ups --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Mastering the sales process in the fitness industry goes beyond mere transactions; it's about changing lives through a strategic and empathetic approach. To effectively convert leads into active members, gym owners must understand their offerings' value, structure a clear sales pipeline, and personalize the sales experience. Tracking each step allows for optimization and improvement, ensuring potential members feel understood and valued. By focusing on the transformative impact of their services, gym owners can build trust and demonstrate their commitment to their members' success, laying the foundation for a thriving fitness community. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) - Intro (01:08) - Determining the Offer (01:56) - Anatomy of the Sales Pipeline (02:24) - Reframing the Concept of Sales (04:11) - Focus on Impact (09:27) - Personalization and Understanding Needs (10:23) - Offering a Sample Experience (17:30) - Communication and Follow-Up (17:56) - Tracking and Optimizing the Sales Process (22:08) - Building Trust Through Expertise --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

"Turning Leads Into Lifers" dives into effective methods for gym owners to convert inquiries into dedicated members. The episode covers essential topics such as improving lead management, optimizing gym websites for better lead capture, and enhancing member retention strategies. It emphasizes quick, personal follow-ups, the importance of a user-friendly website, and utilizing organic growth techniques like referrals and re-engagement campaigns. This podcast provides gym owners with direct, actionable steps to increase their membership base sustainably. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) - Introduction to Lead Management and Optimization (00:41) - Understanding Lead Problems (01:39) - Defining a Lead Problem (02:42) - Website Optimization (05:20) - Importance of Lead Management (16:01) - Conversion and Retention (20:34) - Use of Paid Advertising (24:36) - Organic Lead Generation Strategies (27:00) - The Bigger Picture --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

The story of CrossFit Pushin Weight beautifully illustrates what it takes to build a successful CrossFit gym. It's about being adaptable, fostering strong partnerships, and, most importantly, nurturing a sense of community. They started with personal training and grew into a flourishing gym, learning along the way to transition from a competitive edge to a more welcoming, community-focused vibe. Their secret? It's all about playing to each partner's strengths and ensuring everyone, from staff to members, stays connected through clear communication. But it doesn't stop there. At CrossFit Pushin Weight, staff development is key. They focus on enhancing both the number and the quality of their team, ensuring every member feels engaged and valued. Personal touches matter too – celebrating personal milestones and fitness successes makes everyone feel part of a bigger family. And let's not forget the power of community events. Whether it's friendly in-house competitions or just hanging out together, these gatherings are the heartbeat of the gym, keeping the vibe alive and members committed. That’s the essence of CrossFit Pushin Weight – a place where fitness goals are met with a smile and a high five. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) - Intro (03:37) - Gym's Development And Partnership Formation (07:08) - Challenges In Early Gym Ownership (10:23) - Transition From Personal Training To CrossFit (15:30) - Shift In Gym's Focus And Membership Growth (17:36) - Three-Partner Management Dynamics (22:03) - Enhancing Member And Staff Communication (26:08) - Staff Development Goals And Challenges (31:03) - Prioritizing Personalized Member Experiences (49:34) - Community Events And Member Engagement --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

This all about the concept and execution of a general warm-up in a CrossFit class. The discussion delves into various aspects of designing and conducting an effective general warm-up, emphasizing its importance in preparing participants physically and mentally for the workout. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) - Intro (01:18) - Purpose of the General Warm-Up (02:19) - Design and Execution (03:18) - Coaching During Warm-Up (10:16) - Demonstration and Clarity (13:20) - Warm-Up Duration (21:11) - Warm-Up Games (23:22) - Late Arrivals --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

In CrossFit gyms, it's crucial to simplify membership options to avoid overwhelming clients with excessive choices. Over-complexity in membership plans can deter potential members, thus it's essential to streamline options for ease of decision-making. Focus on selling not just the number of class sessions, but lifestyle and health improvements. Be mindful of diverse rates and the pitfalls of undervaluing services; strategic pricing and sales psychology, like price anchoring, are key. Avoid succumbing to undue discounting pressures and confidently sell higher-priced plans by emphasizing their value. Understand that running a successful gym extends beyond financial gains; it's about creating a positive impact on the community. A well-thought-out business strategy is imperative for sustainable success in the CrossFit industry. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) - Intro (00:47) - Unique Gym Features and Simplified Memberships (02:05) - Avoiding Buyer's Dilemma and Over-Complexity (03:08) - Simplification Benefits for Staff and Clients (04:53) - Membership Plans and Market Demand (06:27) - Selling Lifestyle and Health Benefits (08:32) - Challenges with Diverse Rates and Value Focus (10:08) - Strategic Pricing and Sales Psychology (13:09) - Discount Policies and Valuing Services (25:20) - Overcoming Fear in Premium Pricing (30:47) - Business Strategy and Community Impact --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Whiteboard briefs are vital in CrossFit classes as they set the tone and direction for the entire session, serving as a critical communication tool for Coaches. They provide an opportunity to clearly outline the day's workout, emphasize the intended stimulus, and discuss scaling options, ensuring that each participant understands the goals and expectations. Effective briefs also enhance safety by preemptively addressing potential issues and offering tailored advice to meet individual fitness levels. They also establish a platform for Coaches to build rapport and foster a sense of community and engagement within the class. By efficiently delivering essential information, whiteboard briefs not only optimize the class experience but also reinforce the Coach's role as a knowledgeable and approachable leader. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge Take Things Up A Notch | The Knowledge Pro : https://www.besthouroftheirday.com/theknowledgepro ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) - Intro (01:24) - The Importance of Whiteboard Briefs (03:33) - Effective Communication in Coaching (06:00) - Setting Expectations and Training Intentions (08:59) - Time Caps as a Coaching Tool (10:08) - Whiteboard Brief Techniques and Strategies (17:19) - Public Speaking Skills for Coaches (24:19) - Key Components of Effective Whiteboard Briefs (32:17) - Scaling Workouts and Member Management (42:02) - Demonstrations and Scaling Adjustments --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

*If you're an Affiliate Owner, check out the question at the bottom! Affiliate University 3.0 is a comprehensive system designed to enhance CrossFit Affiliates by providing coaching, business strategies, and operational guidance to gym owners. It focuses on elevating coaching quality, building effective teams, and optimizing gym services in a meet-you-where-you're-at approach with a detailed and robust plan to take you where you want to go. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) Intro (01:14) Core Principles of Coaching and Business (03:27) Utilizing Great Service for Sales (05:01) Impact of Coaching Quality (07:47) Aligning Service and Systems (10:41) Making Strategic Decisions with Data (13:05) Visual Appeal in CrossFit (15:37) Tracking Business Metrics (17:45) Inbox Zero and Streamlining (20:59) Three Variables of Successful Owners --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Introducing The Knowledge Pro, a comprehensive CrossFit coaching development platform. The Knowledge Pro offers a blend of theoretical and practical learning resources for Coaches. It serves as a tool for both new and experienced Coaches to elevate their coaching skills, with a focus on real-world application and community-driven learning. The Knowledge Pro fills a crucial gap in ongoing Coach education, beyond just initial certifications, credentials, and weekend seminars. The platform aims to foster a community of continuously improving CrossFit Coaches, equipped with the latest methods and strategies to be world-class on the floor. The Knowledge Pro is an essential resource for anyone aspiring to excel in CrossFit coaching. Sign up NOW at - https://www.besthouroftheirday.com/theknowledgepro ______ Affiliate University - https://www.besthouroftheirday.com/affiliate-university The Knowledge - https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) - Intro (00:47) - Mastermind group's impact on coaching. (14:01) - Early CrossFit coaching experiences discussed. (20:21) - CrossFit programming and coaching effectiveness. (22:42) - Introduction of the Knowledge platform. (25:24) - Knowledge Pro's format and community calls. (26:27) - Structure of Knowledge Pro sessions. (27:06) - Expansion plans for Knowledge Pro. (33:10) - Role models in coaching development. (34:10) - Experience shapes coaching skills. (35:03) - Knowledge Pro launch announcement. --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Fern focuses on strategies for Affiliate Owners to effectively grow their businesses using referrals. He emphasizes the importance of offering excellent service, creating compelling referral offers, and implementing systematic programs to encourage client referrals. The discussion covers the need for tracking referrals and cancellations to measure growth and the role of continuous improvement in business skills. ______ Affiliate University - https://www.besthouroftheirday.com/affiliate-university The Knowledge - https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:03) - Introduction to the Podcast (02:01) - Importance of Affiliates in CrossFit (04:56) - Opening of CrossFit RIF (06:55) - Discussing the Need for More Leads (09:02) - Establishing Minimum Referral Targets (13:26) - Risks Involved in Giving Referrals (16:31) - Delivering Great Service as Step 1 (23:31) - Creating a Logical Referral Program (30:39) - Tracking Referral and Cancellation Numbers (38:29) - Continuous Improvement in Business Skills --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support