Champagne Strategy
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Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play
Location:
United States
Description:
Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play
Language:
English
Website:
https://hybrency.com
Brett Friedman - Applied creative strategy in an AI world - S5 Ep5
Duration:01:03:44
John James - brand first principles - avoiding the brand scam & understanding branding basics - Repost from Cognism's The Loop podcast - S5 Ep4
Duration:00:38:07
John James - Live interview from SXSW Sydney 2023 - article series, modern state of the industry and more
Duration:00:26:13
Dale W. Harrison - Exposing the hidden incentives behind B2B purchases. Understanding procurement and buying committee dynamics - S5 Ep2
Duration:01:28:53
Colin Lewis - How to be an effective marketer. Executive director-level thinking - S5 Ep1
Duration:01:08:35
Part 5.3 - Actually Thinking Different about Think Different - Apple's real growth factor revealed
Duration:00:46:05
Part 5.2 - Thinking Different about Think Different - What exactly did it do? - S4 E22
Duration:00:42:29
Part 5.1 - Thinking Different about Think Different - S4 Ep21
Duration:00:35:07
Part 4 - What does a brand campaign do? 8 pros and 8 cons - S4 Ep20
Duration:01:05:42
Part 2 - Where did brand campaigns came from? The history of advertising agencies, marketing & growth - S4 Ep16
Duration:00:47:12
Gregory Kennedy - Confessions of two fractional CMOs - Trials, tribulations & opportunities - S4 Ep19
Duration:00:56:23
Part 3.2 - How does advertising & branding? (2 of 2) - S4 Ep18
Duration:00:41:43
Part 3.1 - How does advertising & branding work? (1 of 2) - S4 Ep17
Duration:00:35:11
Part 1 - What is a brand campaign? (Audio Version) - S4 Ep15
Duration:00:18:25
Raj Nathan - Pitching the power of music - Sonic branding, events and can't sleep content - S4 Ep14
Duration:00:53:56
Anthony Garone - Exposing the murky world of Ghostwriting - S4 Ep13
Duration:00:56:57
Matt Watkinson - Mastering your potential in an uncertain world - S4 Ep12
Duration:01:04:41
John James & Meqa Smith - Culture, brand, internal marketing and core strategy - S4 Ep11
Duration:00:36:44
Shay Howe - Chasing growth in the AI era - Confessions of a tech CMO - S4 Ep10
Duration:01:10:10
Baiba Matisone - Strategists in advertising - How agencies and clients can work better together - S4 Ep9
Duration:01:06:48