Restaurant Marketing School
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Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base. Hosted by Michelin-rated restaurateur Josh Kopel, RMS brings a fresh perspective to traditional marketing in the hospitality space. Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in their restaurants that day.
Location:
United States
Description:
Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base. Hosted by Michelin-rated restaurateur Josh Kopel, RMS brings a fresh perspective to traditional marketing in the hospitality space. Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in their restaurants that day.
Language:
English
Episodes
How to Win with Hospitality
1/27/2023
Every restaurant owner and operator is looking for an edge over the competition. For most of us, the answer is hidden in plain sight. That answer, ironically enough, is the very reason we got into this industry. In this episode, Josh Kopel and Anthony Hamilton discuss how the level of hospitality we offer our guests is the ultimate competitive advantage and what that looks like in practical application.
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Restaurant Marketing...
Duration:00:06:10
How to Discipline Your Staff with Support
1/26/2023
There is a way to establish accountability within our teams without demotivating them. It’s a proven process which has become commonplace in countless industries. In this episode, Josh Kopel and Anthony Hamilton discuss how to bring those processes into our restaurants and kitchens, ensuring our teams are held accountable but feel supported at the same time.
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Restaurant Marketing School is brought to you by Yelp for Restaurants:...
Duration:00:07:29
How to Bridge the Gap Between the Front and Back
1/25/2023
A restaurant is made up of many parts but, in order to achieve the highest levels of success, these individual parts must work in concert with each other. In this episode, Josh Kopel, a Michelin-rated restaurateur and Anthony Hamilton, an award winning chef, sit down to discuss the proven tactics they’ve used to bring front of house and back of house employees together.
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Restaurant Marketing School is brought to you by Yelp for...
Duration:00:07:10
How to Maximize Performance Within Your Teams
1/24/2023
Maximizing performance is a two-way street. If we want to get the most out of our teams, we have to give them everything they need to succeed. In this episode, Josh Kopel and Anthony Hamilton look at the tools leaders can use to support their teams as they strive for excellence.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to...
Duration:00:07:03
How to Make Managing Costs a Winnable Game
1/23/2023
We spend so much time staring at our financial statements without an inkling of how to improve the numbers we see. Those days are done. In this episode, Josh Kopel and Anthony Hamilton provide winning strategies for managing your costs and scaling your restaurant’s profitability.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to...
Duration:00:05:46
How to Establish a Continual Improvement Process
1/20/2023
As entrepreneurs and restaurant owners, we are in a constant state of improvement. This process, though necessary, can exhaust us and our teams. In this episode, Josh Kopel and Anthony Hamilton discuss how these improvements can be adjusted to inspire our teams instead of wearing them down.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our...
Duration:00:08:22
How to Make Your Menu Easier to Execute
1/19/2023
In our industry, labor is the killer of most businesses and most of that labor is being absorbed by the back of house. In this episode, Josh Kopel and Anthony Hamilton illustrate how innovations in menu engineering can streamline your restaurant’s operations and scale profitability.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is...
Duration:00:07:18
How to Use Your Specials Board to Move the Needle
1/18/2023
Everything you need to move product and create profit is within reach. In this episode, Josh Kopel and Anthony Hamilton discuss how a chalkboard and a little salesmanship can transform your restaurant into a money making machine.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with...
Duration:00:07:22
How to Get Back to Basics on Effective, Trackable Marketing Campaigns
1/17/2023
No one becomes a restaurant owner because they’re passionate about marketing. Having said that, it has become painfully obvious that marketing is no longer optional within our industry. In this episode, Josh Kopel and Anthony Hamilton offer a step by step guide to planning and executing a winning marketing campaign.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed...
Duration:00:06:27
How to Flex as an Independent Operator In the Marketing World
1/16/2023
It’s easy to feel defeated when we look at the marketing campaigns of the big box restaurants that so many of us compete with. Having said that, the market is clamoring for new ideas and they want to hear what you have to offer. In this episode, Josh Kopel and Anthony Hamilton discuss how independent restaurant owners and operators can position themselves as a more attractive option for savvy consumers looking for what’s new and what’s...
Duration:00:08:19
How to Keep Expectations from Ruining Relations
1/13/2023
One of the greatest hurdles in our industry is the day to day frustration that we face in attempting to achieve a level of success that so few do. The path to success is not one we can travel alone and, as much as we need great people by our side, those people need a great leader at the helm. In this episode, Josh Kopel and Anthony Hamilton discuss the right and wrong way to set expectations for yourself and your team.
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Restaurant...
Duration:00:10:40
How to Ensure Amazing Company Culture
1/12/2023
In an industry where a positive company culture has always felt like a “nice to have,” it has become painfully obvious that it is a “need to have.” To ensure the survival of the hospitality industry, we must borrow the best practices from other industry leaders. In this episode, Josh Kopel and Anthony Hamilton discuss the essential elements of a positive company culture as well as tools and tactics that will improve culture without breaking the...
Duration:00:10:36
How to Avoid Employee Turnover
1/11/2023
The only sustainable cure for ending the restaurant industry’s labor crisis is to maximize employee retention. Turnover is the biggest threat to both our restaurant’s profitability and our ability to scale. In this episode, Josh Kopel and Anthony Hamilton offer simple, proven strategies for ensuring that you keep the employees you currently have inspired and focused.
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Restaurant Marketing School is brought to you by Yelp for...
Duration:00:07:43
How to Reduce Costs When You Can’t Raise Prices
1/10/2023
It seems like we may have hit a ceiling when it comes to raising prices, especially with a recession on the horizon. In this episode, Josh Kopel and Anthony Hamilton discuss how to win the battle against ever-increasing costs by using proven techniques to improve efficiencies and eliminate waste.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for...
Duration:00:07:39
Meet Anthony Hamilton
1/9/2023
Chef Anthony Hamilton has more than 20 years of restaurant and hospitality working experience, ranging from quick-service outlets to full-service catering to fine dining. He has held positions in all areas of the restaurant industry with most notably chef de cuisine, executive chef, corporate chef, chef/consultant, and director of operations. As a chef instructor and restaurant consultant, Hamilton offers a wealth of information gained through first-hand successes and failures in the...
Duration:00:05:43
How and when to sell your hospitality business
1/6/2023
It’s rarely discussed in our industry but there is an art to knowing when to sell your business and how to ensure that you get the most money for your restaurant. In this episode, Shaun de Vries and Josh Kopel discuss selling their own restaurant concepts and the lessons learned from those experiences.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is...
Duration:00:06:17
How to make delivery platforms work for you
1/5/2023
Over the last year, it’s become clear that food delivery isn’t going anywhere. In this episode, Shaun de Vries and Josh Kopel discuss all of the ways restaurants can maximize their delivery revenue without cutting corners.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed...
Duration:00:05:30
How to leverage your brand and diversify revenue
1/4/2023
If the pandemic taught us anything it’s that we must make money in more than one way to ensure the solvency of our industry. In this episode, Shaun de Vries and Josh Kopel discuss all of the ways that restaurants are leveraging their brand equity to bring in more revenue in more ways.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp...
Duration:00:05:32
The type of hospitality concepts that will break through next
1/3/2023
Everyone wants to know what the future holds for our industry and, though the future is impossible to predict, Shaun de Vries and Josh Kopel do see trends emerging. In this episode, they discuss the concepts that are clearly winning the competition for butts in seats.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants:...
Duration:00:07:07
How and when to refresh your menu
1/2/2023
A restaurant’s greatest marketing tool is its menu. In this episode, Shaun de Vries and Josh Kopel discuss winning strategies to weaponize your restaurant’s menu to drive new business and increase customer frequency.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp...
Duration:00:05:36