Pathmonk Presents Podcast

In this episode, we're joined by Hrvoje Magić, Demand Generation Manager at Younium, a subscription management solution designed for SaaS companies. Hrvoje shares his insights on how Younium helps businesses scale and grow efficiently, and how their tool enables finance teams to save time, reduce errors, and gain a 360-degree view of the business. We dive into the importance of subscription management, and how it can help CFOs and finance teams optimize revenue streams, reduce revenue leakage, and make data-driven decisions. Hrvoje also shares his approach to demand generation, marketing strategy, and client acquisition, and how Younium's solution supports these efforts.

In this episode of Pathmonk Presents, Hamid Kohan, CEO of Legal Soft, discusses the importance of establishing a strong online presence and the role of AI in modern law practice. He explains how Legal Soft's innovative solutions cater to the unique needs of law firms, aiding in their digital transition and expansion. Listeners will gain insights into converting website visitors into clients and the power of a comprehensive digital strategy. Tune in to learn how Legal Soft is redefining the growth trajectory for law practices through technology and strategic marketing.

Ivan Rud, Chief Marketing Officer of Keitaro, joins us to discuss the importance of data-driven insights in online ad campaigns. With Keitaro, Apliteni’s flagship product, Ivan shares how media buyers and affiliate marketers can optimize their campaigns, track clicks, and generate affiliate links. By leveraging Keitaro’s advanced features and tools, marketers can increase ROI and drive business growth. Tune in to learn how Ivan and the Apliteni team are revolutionizing the advertising industry with their innovative approach to campaign optimization.

In this episode, we dive into the world of supply chain management and explore innovative approaches to reducing waste and promoting sustainability. Our guest, Disney Petit, founder and CEO of LiquiDonate, shares her expertise on how to transform excess inventory into opportunities for social good. From logistics to nonprofit partnerships, we discuss the latest trends and strategies for retailers and businesses looking to make a positive impact. Tune in to learn how you can optimize your supply chain and make a difference in your community.

This episode features Harrison Stevens, VP of Marketing at TurboTenant, an all-in-one software platform designed to streamline property management for landlords. Harrison dives deep into the challenges faced by landlords and how TurboTenant leverages AI to address them. He explores solutions for vacancy problems, tenant screening, background checks, legal aspects of leasing, and even renter communication. Harrison emphasizes the importance of search engine marketing (SEM) for attracting potential tenants and highlights TurboTenant’s AI-powered tools for writing property listings. He also discusses the platform’s affordable pricing structure, making it an accessible option for both small-scale landlords and those managing multiple properties.

This episode features Paige Tyrell, Chief Growth Officer at Prefixbox, a leading AI search and product discovery solution provider for e-commerce businesses. Paige dives deep into how Prefixbox helps retailers increase conversion rates and online revenue by personalizing the product search experience for their customers. She explains how Prefixbox leverages AI to understand user behavior and deliver the most relevant product recommendations, ultimately enhancing the customer journey and driving sales. Paige also sheds light on Prefixbox’s approach to marketing and sales in the ever-evolving tech landscape, emphasizing the importance of self-serve content and building trust through unbiased customer reviews.

Join us as Jason Abraham, managing partner at Hupy and Abraham, the Midwest’s dominant force in personal injury law, shares his expertise on client acquisition strategies. Learn how to leverage a diverse mix of marketing channels to drive high-quality traffic to your website and convert those visitors into paying clients. Jason delves into the importance of prioritizing the customer journey at every stage, ensuring a positive experience from the initial website visit all the way to successful case resolution. Gain valuable insights on optimizing your marketing efforts, crafting a user-friendly website, and prioritizing client needs throughout the process.

Amit Tripathi, Managing Director of Icogz, joins the show to discuss the challenges businesses face in working with data. Icogz is a data science platform that helps businesses understand and utilize their data to make informed decisions. Amit dives into the problems Icogz solves, including unifying disparate data sources, cleaning and managing legacy data, and providing real-time insights. He also shares how Icogz helps businesses in various industries, such as retail and BFSI, unlock the power of their customer data. He concludes by sharing valuable advice for marketers, emphasizing the importance of getting customer feedback early and often through selling prototypes and minimum viable products (MVPs).

In this episode, we’re joined by Craig Nelson, Vice President of Sales and Marketing at Triptych, a SaaS company offering personalized content creation for companies in regulated industries like healthcare, finance, and manufacturing. Craig shares his insights on how Triptych helps broker agents, partners, and sellers do business by providing personalized content within moments. He also discusses the importance of understanding the challenges of sellers, partners, and customers, and how this understanding can help marketers create targeted content that resonates with their audience.

Victoria Sakal, from Wonder, joins us on today’s episode of Pathmonk Presents to discuss how Wonder is transforming the way businesses answer their professional questions. Wonder leverages the power of AI and human expertise to provide users with faster, more accurate insights than traditional desk research methods. Victoria dives into the different stages of the innovation pipeline that Wonder can be applied to, from strategy development to market launch. She also explains how Wonder’s unique approach can help businesses gain a competitive edge by providing them with the information they need to make better decisions, faster.

In this episode of Pathmonk Presents, we're joined by Jan-Willem Blom, the creative director of WebinarGeek, a Dutch software company that's revolutionizing the way we approach webinars. Jan shares his insights on how WebinarGeek is simplifying the process of creating and hosting webinars, and how their platform is being used by everyone from solopreneurs to big corporations. We also dive into Jan's background as a creative director, and how he approaches his role, from idea generation to concept creation and execution.

In this episode, we’re joined by Peter Polygalov, VP of Marketing at Mastery Coding, a company that prepares students for the workforce with future-ready skills in computer science and coding. Peter shares his insights on the importance of incorporating technology into education, and how Mastery Coding is addressing the gap between the skills taught in schools and those required by the workforce. He also discusses his approach to marketing and lead generation, and shares his thoughts on the role of AI in education.

In this episode, we explore the winning formula behind Crowe & Dunleavy’s success. John Eix, Director of Marketing and Business Development, dives deep into their unique approach to client acquisition. Forget cold calling - Crowe & Dunleavy prioritizes building strong client relationships and acting as a trusted advisor. Discover how they leverage exceptional client service to not only win new business but also cultivate long-term partnerships. Learn valuable strategies you can implement in your law firm to turn satisfied clients into loyal brand advocates.

We chat with Kate Mitchell, Head of Marketing at F12.net, who believes the human touch is still crucial. Discover how F12.net strikes a balance between leveraging technology and prioritizing customer focus. Kate shares insights on how they use AI to enhance efficiency while keeping the customer journey at the forefront. Learn valuable strategies for creating a customer-centric approach, even in a tech-driven world. This episode offers practical advice for businesses of all sizes who want to maintain a personal touch while embracing the benefits of automation. Discover how F12.net personalizes its marketing efforts and builds strong relationships with its clients.

This episode features Pam Didner, a B2B marketing consultant, author, speaker, and podcaster. Pam dives deep into the world of B2B marketing, sharing her expertise on how to bridge the gap between sales and marketing teams. She discusses the challenges faced by B2B companies, including creating a solid marketing plan, and offers valuable tips on website lead generation and content marketing strategies. Pam also highlights the importance of a well-designed website and reveals her secret strategies for client acquisition. You’ll learn how Pam stays up-to-date with the latest marketing trends and gain practical advice to become a B2B marketing rockstar.

Struggling with lengthy sales cycles and inefficient quoting processes? In this episode, we speak with Mitesh Sura, the Chief Growth Officer at GoCloudz, a B2B SaaS company offering an AI-powered CPQ (configure, price, quote) solution built for Salesforce. Mitesh dives deep into how GoCloudz empowers sales reps to streamline workflows, reduce deal cycles, and ultimately close more deals. Learn valuable insights on how AI is transforming the sales landscape, discover lead generation strategies for B2B companies, and get practical tips to boost your sales efficiency.

Jennifer Bourn, CMO of Motivation Code, joins Ernesto to discuss the importance of understanding your motivations to achieve peak performance. Motivation AI goes beyond traditional personality assessments to reveal the underlying drivers behind why you think, act, and make decisions the way you do. By understanding your unique motivations, you can learn how to consistently show up at your best, be more engaged in your work, and contribute significantly to your team or organization. Jennifer also shares valuable insights on how Motivation AI helps businesses in various industries, from hiring and retaining top talent to improving client communication and sales.

Feeling overwhelmed by the time and resources needed to integrate chat, video, and live feeds into your app? Stream is here to be your hero! This episode dives deep into how Stream’s platform empowers app developers to drastically reduce development time. Join us as Jessica Nelson, VP of Growth at Stream, unveils their secrets. Learn how Stream’s intuitive tools and APIs streamline the process, allowing you to focus on building a fantastic app experience. Discover how Stream can take your app development from zero to hero, helping you launch features faster and unlock significant growth potential.

In our conversation with Andra Bria, Marketing Manager at Medicai, we explore the cutting-edge world of medical imaging data. Imagine a future where accessing, retrieving, and sharing medical images becomes seamless—regardless of geographical location or existing systems. Medicai is at the forefront of this transformation, creating secure pathways for physicians and patients alike. From overcoming CD-related delays to enabling care coordination, Medicai ensures that critical data flows effortlessly. Tune in to discover how data-driven healthcare is shaping the future, one image at a time.

Struggling to attract new clients for your law firm? In this episode, Andres Mejer, founder of Andres Mejer Law Immigration Attorneys, reveals his content marketing secrets. Discover how he leveraged YouTube and other content strategies to build a thriving immigration practice with a national reach. Learn how you can create valuable resources that educate potential clients, establish yourself as a trusted authority, and ultimately convert leads into paying clients. Whether you specialize in immigration law or another legal field, this episode is packed with actionable tips and insights to help you attract more clients and grow your practice.