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The Poodle to Pitbull Pet Business Podcast

Business & Economics Podcasts

Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.

Location:

United States

Description:

Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.

Language:

English


Episodes
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Episode 347 - How to Price Your Pet Services (To Maximise Profits)

4/26/2024
Are you worried you are undercharging for your pet services? Are you struggling to pay staff, and invest in your business because your margins disappearing due to rising costs? Are you just starting out in the industry and don't have a clue what to charge? Most pet business owners set themselves up for a difficult business journey, because they fail to nail a profitable pricing strategy. They fear charging high prices because they worry dog owners won't pay a premium, when there's so much compeition around. This is almost always a mistake because there are affluent dog owners out there who are looking for, and are happy to pay top dollar for a premium pet service. If that's you, and you know you deserve to earn more money, and charge higher prices, but you don't know how to make the transition to being premium, then this episode has all the answers you need. Tune in to discover; * Why you need to ignore advice from your family members, staff, clients (and idiot pet business owners in Facebook groups) IF you want to have a premium business. *How to repell cheapskate dog owners who will make your life a misery, and instead attract affluent dog owners * Why selling one service and only offering one price option is a BAD idea * How to build a reputation as the 'top dog' luxury service provider in your town (so affluent dog owners are beating a path to your door!) *The simple 'one-word' action you need to take TODAY that will set you off on the premium pricing journey. I've transformed my own business AND 1000's of my clients businesses by implementing the secrets I share in this podcast. Listen in, and take action! Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:00:42:41

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Episode 346 - Dom's Pet Biz Success Rules 1 to 5

4/18/2024
Do you have rules your life AND your business by? Are you ruthless about enforcing these rules and do you communicate them to your clients? Most pet business owners have no rules (and no spine) so they end up making bad decisions that negatively impact their future growth and mental health. After 13 years in the industry Dom has created a non-negotiable 'set-in-stone' list of rules that lead to pet business success for any service based pet business owner, and in episode 346 he shares the first five; If you constantly get side-tracked by pointless tasks, and you have no fundamentals that you live by, then this episode will give you the platform for success you are looking for. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:00:36:31

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Episode 345 - How to Automate Your Pet Business

4/12/2024
Does your website sucks and you don’t know how to fix it? Are you sick of running ever faster on the social media treadmill trying to promote your business, and it’s exhausting? Do you need to add automation to your business, but are you crap with technology and don't know where to start? Then it's time to tune in to this weeks special episode which shares the audio from Dom's recent 'How to automate your pet business' webinar. Tune in to discover; Secret #1 - Why your website is a leaky bucket and how to fix it Secret #2 - How to build an email list of hot prospects that see you as the local pet expert Secret #3 - How to use automation to plug those holes and turn your website into a pipeline of perfect prospects Once you get automation plugged into your pet business you'll have a system that consistently, predictably and reliably works behind the scenes to bring new customers to your door, 24/7, 365 days a year. If you want to fast-track your progress you should grab the launch offer of PetBizSuite click here now Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:00:50:53

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Episode 344: The Seven Deadly Pet Business Website Mistakes

4/5/2024
Is your pet business website a waste of digital space, that FAILS to bring in new clients? Every few years do you spend thousands on a brand new shiny website, but your results NEVER improve? Is your website failing to attract and convert ideal clients, and are you clueless about what a 'good' website should look like? You aren't alone... Most pet business websites are an overwhelming 'hot-mess' that confuses and overwhelms a website visitor. They have too many buttons, too many options, and not enough structure and focus, which means most of the dog owners (and potential clients) who visits your website, end up leaving, and many will end up in the arms of your competition. To help you get a better understanding of what a great website looks like, this week I'm sharing the 7 deadly website mistakes that are stopping you from spreading the word about your amazing service. Tune in to discover; Navigating No Man's Land:Pain Points Unaddressed:Differentiation Dilemma:Readability and Engagement:Call-to-Action Clarity If you action the key learnings from this episode you'll quickly turn your haphazard collection of pictures, pixels and buttons into a perfect 'funnel' that positions your service as the natural choice, AND moves the webiste visitor closer to the sale. If you found all this intriguing and you know you have a sucky website, then you need to sign up for the FREE live webinar I'm delivering on April 11th, It's called 'How to Automate Your Pet Business', and if your website is a leaky bucket, if you aren't collecting emails or doing any follow up, and you wish you had a marketing system to help you consistently attract new clients then you need to be on this webinar. Click here to reserve your place on the webinar now. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:00:33:23

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Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional

3/29/2024
This weeks guest is expert reactive dog trainer, Nick McMechan. Nick grew up near Edinburgh where spent a childhood walking, or being walked by, his own and his neighbours dogs. He graduated from university, and after a number of different jobs ended up in retail. During this time he got into dog training as a hobby, and this led to him competing in working trails with his dogs Lady and Max. Max developed some reactivity issues which forced Nick to learn more about dog behaviour, and eventually qualify as a trainer himself. In January 2019 he took redundancy from Boots, and started his dog walking business, just a few weeks before the pandemic! The subsequent lockdowns and lots of dog owners working from home, meant Nick business was slow to grow. He struggled to get clients and was charging low-prices. He then added training services, again charging low-prices and was working ever longer hours. He started dipping into his savings, which led to the breaking point for his fledgling business. Tune in to discover how Nick upped his prices, ditched the dog walking, and went all in with his mission for helping reactive dog owners; How Nick created his own newsletter and got local newspaper, and national radio coverage, which helped build his reputation. aren'tHow to easily get media coverage to position you as an expert pet professional.Why putting your personality into your marketing helps you attract more ideal clients who are aligned with your values.anyone Thanks to Nick for being so honest and open, and for sharing his struggles with pricing and his winning media strategy. You can find out more about Nicks business by clicking here Dom is doing a FREE live webinar on April 11th called 'How to Automate Your Pet Business'. If your website is a leaky bucket, if you aren't collecting emails or doing any follow up, and you wish you had a marketing system to help you consistently attract new clients then you need to be on this webinar. Click here to reserve your place now. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:00:33:57

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Episode 342 - The Perfect Pet Business Marketing Funnel

3/22/2024
Is your pet business website a waste of time? Is it merely a collection of pretty pictures and pixels, that is failing to convert website visitors into clients? Is a lack of structure on your homepage sending website visitors into the arms of your competitors? You aren't alone. Most pet business websites DON'T do the job they were designed for, which is to bring YOU more business. So, in this episode Dom shares how you can turn your leaky bucket website, into a funnel that attracts ideal clients, convinces them of your expert status, collects their contact details, so you can follow up with email. This process will dramatically improve the effectiveness of your online storefont. Tune in to discover; Crufts Calamity - How Dom noticed a HUGE marketing mistake at the worlds biggest dog show Event Effectiveness - Discover how one of Dom's clients collected hundreds of leads at a local dog event Fortune in Follow-Up - Why collecting contact details of your website visitors is priority number #1 Pet Biz Funnel Hacker - The simple way to implement a funnel that leads perfect clients to your door. Sales Engine for Your Pet Biz - How investing in a CRM can help with all the automation your business needs Want to learn more about automating your marketing? Then click here to download The Automatic Pet Business, a FREE digital marketing blueprint. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:00:20:51

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Episode 341 - How to Build a Six-Figure Side Hustle Dog Training Business with Adam Delderfield

3/14/2024
Most dog trainers struggle to get and keep clients, so they end up with a revolving door of customers that leads to a feast and famine business with no stability or structure. This eventually leads to overwhelm, burnout and a low income operation, that does little more than pay for their dog training seminar habit. That is definitely NOT the kind of business that this weeks guest Adam Delderfield has built... Adam has a niched 'puppy' training business that has upsells, cross-sells, and even continuity income with an online 'club' that his puppy clients graduate to.. Tune in as he shares the secrets of his success, that have enabled him to build a six-figure 'side hustle' dog training business, whilst also working in a full time job (where he manages 4 teams, 24 people, and at home has three kids, two dogs and a cat!) If you want to discover how to create a dog training business that has a BIG impact in your dog own community, AND brings in a great income then this episode is a must listen. To find out more about Adam's amazing business click here Adam is one of the speakers at IMPACT 24, to grab an early bird ticket for the Pet Business Success Summit, click here Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:01:02:36

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Episode 340 - How To Give Your Pet Business An Iron-Man Upgrade

3/7/2024
Is it a bird? Is it a plane? No! It's the early bird ticket offer for Dom's flagship event of the year, IMPACT 24! The Pet Business Success Summit. Over one magical weekend in June, the worlds leading pet business coach, Dom Hodgson himself, will share the Seven Super Hero traits that will take your business from ordinary to extraordinary. Superpowers like; Superpower #1. Super Strength: Command the Top-Dog Position with Premium Pricing Banish the bargain bin mindset and reposition your services from 'nice to have,' to must-haves, for the discerning pet owner who is looking for something different and better. Being premium a superpower that transforms every aspect of your pet business. Superpower #2. Speed: The Flash's Guide to Pet Business Productivity At IMPACT you'll learn Dom's fast-track methods for identifying your IGT's (Income Generating Tasks), prioritising activities that matter, and cutting out the fluff that slows you down. Superpower #3. Flight: Soar Above the Competition as the 'Go-To' Expert. At IMPACT Dom will share how to use educational content, spearheading standout events, and how to secure media features that spotlight you as your towns leading authority. Superpower #4. Invisibility: Covert Communications, Heroic Results Discover how to use targeted emails and direct mail to make your message felt, not just heard, by the right customers, at the right time. Superpower #5. Telepathy: Understand Your Customers Better Than They Understand Themselves Get ready to dive deep into the psyche of your clientele. Learn mind-bending tricks so you anticipate your client's needs, cater to their whims, and lock in their loyalty. Superpower #6. Shape-Shifting: Be the Chameleon in a World Resistant to Change At IMPACT we'll empower you to be as adaptable as you are steadfast, turning industry shifts into your playground. Superpower #7. Technomancy: Mastering Automation and Technology Time to let technology be your sidekick, and automate the mundane so YOU can focus on the mission. To grab an early bird ticket for IMPACT 24 - the Pet Business Success Summit, click here Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:00:44:30

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Episode 339 - A Pet Business Newsletter Masterclass

3/1/2024
Do you struggle to stand out from the ever growing competiton? Are you tired of unsuccessfuly promoting your service on the social media hamster wheel? Would you love to discover a better (and secret) way to connect with dog owners in your town? Then you are in luck because this weeks episode is a pet business newsletter special, and I'm speaking to four different pet business owners who have transformed their business with the addition of a paper and ink promotional tool, A.K.A a newsletter... Tune in to discover; How to gather content, curate articles and publish a quarterly newsletterHow the podcast guests got over thier fear of writing and boosted their confidence by promoting through a published newsletterHow adding a paper and ink newsletter can help increase prices, with customer retention and make clients feel proud about being a part of your business Huge thanks to Tracey, Demi, Caroline and Trudie for sharing their expertise and experiences. Find out more about Tracey Oliver by clicking here Find out more about Caroline Sammon by clicking here Find out more about Demi Powell by clicking here Find out more about Trudie Julien by clicking here If you want to learn how to create your own paper and ink newsletter then you should join the Pet Business Inner Circle where we have loads of rescources (and an amazing community) that can help you. Click here to join now To grab an early bird ticket for IMPACT 24 - the Pet Business Success Summit, click here Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:01:02:53

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Episode 338 - The Pet Business Authors Roundtable

2/22/2024
Have you ever wanted to write a book? Do you envy pet professionals who achieve author status? Are you REALLY good at what you do, but you struggle to stand out from the crowded competition? Then you are in luck because in this weeks show I'm bringing together four pet business owners who have all written a book to help them grow their pet business. You'll hear from dog trainers Natasja Lewis and Meera Jethwa, dog daycare owner Tim Jackson and little critter specialist Lucy Hawke. All of these people put an expert stamp on their business by writing and publishing a book (and some have written more than one) Tune in to discover; How did each author get over the initial fear of writing a book (and trust me, the fear is REAL!)How they used book writing experts and coaches to get the book over the line\How long it takes to write a book, and writing tips that will get you moving fasterHow writing a book took me from me local noboby to industry expert - and it can do the samer for you too! This is hugely enteraining and educational roundtable, about what it REALLY takes to become a pet business author... Thanks to all the awesome authors for sharing their story. Find out more about Natasja Lewis by clicking here Find out more about Meera Jethwa by clicking here Find out more about Tim Jackson by clicking here Find out more about Lucy Hawke by clicking here To get on the early bird pre-notification list for IMPACT 24 - the Pet Business Success Summit, click here Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:00:59:33

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Epsidoe 337 - Dom's Pet Business Productivity Reset

2/16/2024
One of the challenges of running and growing a pet business empire is the constant need to 80/20 your activities so you are always putting most of your efforts into the business critical tasks. And in my coaching and consulting work I spend time helping the business owner identify the crucial activities they SHOULD be concentrating on. Anyway, in the last four weeks I found myself not being as productive as I usually am, so I had a reset and rearranged my priorities and my shedule. In this 'behind the scenes' episode, I talk through how I got back on track with my business critical tasks Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:00:29:23

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Episode 336 - How to Thrive in the Pet Industry with Arden Moore, America's Pet Health and Safety Coach

2/9/2024
This weeks guest is a master instructor in pet first aid, she has written 27 pet books, she is a fear free speaker, and she has the longest running pet podcast in the world. It's the one, the only, Arden Moore! Arden grew up North West Indianna with her three siblings. She graduated with a degree in communications and enjoyed a successful career as a journalist before she dove into the pet industry with all four paws! Since has made an incredible impact in the industry as a podcast host, author, speaker and teacher. Tune in to discover; Why Mom knows best!How to write like you speaNever be out of work -Stand out any way you canEntertaining Education And much, much more! Thanks to Arden for sharing her inspiring story. Make sure you check out her podcasts! You can find out more about Arden by going to her website click here Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:00:52:12

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Episode 335 - Breakthrough Marketing Secrets for Dog Trainers, with Nick Benger

2/1/2024
This week I'm talking to expert dog trainer, awesome podcaster and industry top dog, Nick Benger. Nick spills the beans on his origin story, which involves his dog almost being ran over, he talks about the time he got serious about making dog training a career, and how dog trainers can create a profitable 'lifestyle' business IF they price and market their services correctly. We also deep dive into his current business set-up, how he markets his services and he gives us the inside scoop on how he ended up working as an expert trainer on the Netflix show 'The Pack!' Tune in to discover; Why Nick now thinks charging low prices actually puts off clients Why dog trainers need a 'funnel' that moves clients from one service to another Why regularly increasing prices is crucial for dog trainers You can find out more about Nick by listening to his awesome podcast, Dog Talk with Nick Benger, click here to listen now Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:01:02:49

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Episode 334 - Essential Email Updates and Algorithm Hacks with Online Expert Josh Hightower

1/26/2024
In Episode 334 I'm interviewing marketing expert Josh Hightower, about the changing trends for promoting your pet business in 2024. We chew the fat about online strategies including, essential email marketing updates (which you MUST action soon if you want to ensure your emails keep landing in the inbox), algorithm changes that Josh learned about at the recent Digital Marketer Traffic and Conversion Summit, and there's a CRM deepdive. Tune in to discover; Why ai is still the buzzword at Traffic and Conversion Summit.How to start each video so you the algorithm connects you with potential customersWhy email and direct mail are STILL the go-to marketing channels for switched on business owners. And much more... Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:00:52:41

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Episode 333 - Building a Niched Grooming Business with Rabbit Specialist, Anjie Coates

1/19/2024
This weeks guest is the amazing Anjie Coats, a groomer extraordinare and acclaimed rabbit grooming specialist. Anjie grew up as an army brat living wherever her dad was stationed. They finally settled in Masschusettes, where she lives now, and she initially studies to be a neurosurgeon, and for some pocket money she worked part time in a grooming salon. Anjie progressed well through college achieving good grades, she had a sponsor and everything was on track, until aged 18 she got run over by a garbage truck and had her arm ripped off. Five years of surgery later (dying six times in the process) the doctors got her arm as good as it was going to get, Anjie began an 11 year career in law enforcement, and she still kept the grooming going after work, but then burn-out caused her to go full-time with dog grooming aged 32. From there she moved from dogs to grooming cats, rabbits, chinchillas, ferrets and even yoga loving guinea pigs! Tune in to discover; Why you shouldn't let family pressure stop you from pursuing your passion, and career in the pet industry. Why Rabbit grooming requires a supreme level of skill and knowledge - as Anjie says they are basically blown glass with fur!How Anjie embraced seasonal and themed promotional materials to keep her clients engaged and invested in her services. Also contains a mini cat grooming masterclass including a top turkey timer tip This is a truly inspiring, entertaining and educational episode. Enjoy! To find out more about Anjie, her business and books click here now Shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:00:55:45

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Episode 332 - My 2024 Pet Business Goals with Dom Hodgson

1/13/2024
Go behind the scenes as the Pet Biz Wiz lets you sit in on a LIVE goal setting session that will power him through 2024. 2023 was a year of change and pushing new boundaries culminating in five trips to the USA, so this year is about consolidation and collaboration. Dom is building on and developing the relationships he opened last year with strategic partners across the pet care space. He has new business ideas, and events to lauch, as well as a publishing schedule that involves content for online and offline media channels. Tune in to discover; Why Dom is planning to travel to the states at least another 5 times in 2024Why he is writing another book in 2024 ( or how it's already written and just needs editing) And he also shares information about the brand new Pet Boarding and Daycare podcast he'll be hosting and producing - which starts later this month... Are you curious how he gets it all done? Then tune in to episode 332 now! Shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:00:43:59

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Episode 331 - The Successful Dog Grooming Blueprint with River Lee

1/4/2024
This week I'm talking to the amazing River Lee who runs the Savvy Groomer, a coaching business that helps groomers go from burnt out, broke and broken to healthy, wealthy and happy. River grew up in Rhode Island, where she struggled at school where and felt like an outsider. Being neurodivergent and dyslexic meant she struggled in a traditional learning environment. However, she always had an entrepreneurial spirit and actually ran a small pet sitting company when she just 12 years old! She did a number of jobs, graduated, and ended up managing a doggy daycare full-time at the same time as she was training to be a vet. She ended up training to be a groomer purely as a back-up to cover the work-shy groomer who was enployed at the daycare. At this point she was involved in a massive car accident, fell pregnant, lost her apartment, and the daycare she was working in said they would prefer it if she left, so River ended up homeless, living in her car, with no job. Unbelievably, she knew someone who was looking to get out of a grooming lease, which River took over, and ended up opening her first grooming business four days before her son was born. She survived on ketchup sandwhiches, while her son was being washed in the bath at the salon, where they were living illegally! But, when the chips were down River showed an unbelievable determination to build a better life. And, if you think that is amazing, then you'll love hearing how River turned her life around, to become not only a successful business owner, but an inspirational leader in the grooming industry. Tune in to discover; How River switched from a low-price to a premium grooming model by doubling her prices!Why River recommends a membership model for groomers, and the cool way she designed her membership around the kind of business (and life) she wanted to have. How to turn your neurodiverance into your superpower! To find out more about River, and her Savvy Groomer program click here now Shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Duration:00:57:39

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Episode 330 - Pet Business Planning for a Kick-Ass 2024!

12/29/2023
Is your pet business ready to storm into the new year? Do you have a plan of action to achieve success in your pet care business? Or, like most pet business owners, are you winging it and simply 'hoping' for the best? Fear ye not, because in this weeks episode - the final show of 2023 - Dom is sharing a simple success plan that any pet buisness owner can swipe and deploy. Tune in to discover; Why you need to carry forward all the good stuff that contributed to your success this year.Why it's crucial you make some room for new ideas to grow in 2024And, some of Dom's Pet Business Inner Circle coaching clients pop in to share the lessons they learned this year Shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's Diamond private coaching program click here now

Duration:00:35:39

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329 - Why Santa Can't Save Your Pet Business!

12/22/2023
Have you written a letter to Father Christmas telling him what a good pet business owner you have been this year? Have you asked him for all the nice things your pet business needs to be a success in 2024? It would be nice if all we had to do was create a wish list, leave it beside the chimney and wait for the magic to happen, but sadly, that's NOT how business works. Did you know, you will dramatially increase your chances of hitting your goals if you are crystal clear about WHAT you want, and more importantly, WHO you are targetting. See, if you aren't specific about WHO you want to work with, then you'll get anyone with a dog and a wallet (or purse) turning up at your business door. That includes pain in the ass, cheapskate clients who are demanding, unappreciatve and generally a nightmare to work with. And there have been changes in the economy this year - with rising costs and inflation - that mean you simply can't build a profitable business around clients who can't afford, or aren't willing to pay your increased prices. Fear ye not, for in this festive episode, the Pet Biz Wiz will show you how target clients who can afford to pay your business the income you want! Tune is to discover; To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's Diamond private coaching program click here now

Duration:00:34:11

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Episode 328 - How to Plan For a Profitable 2024 For Your Pet Business

12/15/2023
Christmas is careering towards us, but in between decorating the tree, last minute Christmas shopping, and watching re-runs of Home Alone you MUST make some time to plan for 2024. And to help you do that, in this weeks episode I'm sharing a behind the scenes peak at how I am planning for success next year.... Tune in to discover; Why you should have short, medium and long term goals in your business (and why they should be linked and lead on to one another...)What you MUST do to break out of feeling 'stuck' in your businessAnd much more... And you'll also hear some takeaways from my Elite members about how being part of a mastermind helps them 'plan for success'... To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's Diamond private coaching program click here now

Duration:00:39:46