The Signal Brief

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At The Signal Brief, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode every Friday.

Episodes

Tuesday Special: Sneha Singh On Fixing India’s Nutrition Problem

Why Are Banks Cutting Credit Card Perks?

Tuesday Special: Kanchi Gandhi On Navigating Gray Divorces

Who Will Care For India's Elders?

Tuesday Special: Aakash Kandoi On The Future Of Indian Snacking

The Promise And Pitfalls Of Preventive Testing

Why Every Indian Driver Wants A Dashcam

Meet Your New Recruiter: AI

Can AI Be Your Therapist?

Why Hasn't Carpooling Taken Off In India?

Why Aren’t Sneakerheads Buying Indian?

What Happens To Our Digital Life When We Die?

Beauty, By Prescription

Are Artificial Sweeteners Worth It?

The Rise Of Homeschooling In India

Health Insurance’s Hidden Catch

The Growing Appeal Of Living Wills

The Real Reason Indians Aren’t Installing Solar

What It Takes To Raise A Child On The Spectrum In India

⁠What Egg Freezing Offers Indian Women