The Signal Brief

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At The Signal Brief, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode every Friday.

Episodes

What Happens To Our Digital Life When We Die?

Beauty, By Prescription

Are Artificial Sweeteners Worth It?

The Rise Of Homeschooling In India

Health Insurance’s Hidden Catch

The Growing Appeal Of Living Wills

The Real Reason Indians Aren’t Installing Solar

What It Takes To Raise A Child On The Spectrum In India

⁠What Egg Freezing Offers Indian Women

Mock Meat Failed In India. Can It Make A Comeback?

Does Piracy Help Readers Or Hurt Us All?

⁠Is The Gulf Dream Still Alive?

Can India Handle Its Concert Boom?

The Concierges Of India’s New Ultra-Rich

Tring Tring: Inside India's Spam Call Economy

Ban the Apps? India’s Youth are Split

Why are Antibiotics Failing in India?

When Hair Becomes Surgery

Inside the Other Ten Minute Economy

Does Biohacking Actually Work?