Pocket-Sized Podcasting With Alitu

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about compiling an ebook. A lot of podcasters do this once they’ve hit a critical mass with their episodes. You end up with a lot of wisdom and knowledge in that big bank of content. So, what threads or narratives could you pull out and build an ebook around? An example of this might be a recurring question you ask every guest, and now you have 50 different answers. Or, maybe you’ve noticed a pattern in how each guest battled through adversity to become successful in their field. If you do themed and structured seasons, then your book chapters are pretty much laid out for you. Use your scripts, transcripts, and shownotes to build a first draft, polish it up, then you can use it whatever way you like. Some choose to give it away for visibility or as a lead magnet. Others prefer to stick it up for sale on Amazon or their own e-commerce store. Either way, ebooks are one of the best ways to repurpose your content and create extra value for your audience. Thanks for listening to Pocket-Sized Podcasting. And, if you’re enjoying the show, please do leave us a rating and review on your listening app of choice. We really would appreciate it.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about social media stories. Most social media platforms have their own version of a “stories” or “shorts” feature, where you post short clips from throughout your day. And whilst *actually* posting short clips to social media throughout your day sounds like a terrible idea, you can still use these tools to create extra content and engagement around your podcast. For example, during a pre-chat or set up, or as a sort of post-show conversation. You could even use them to document you decking out your new podcast studio, unboxing your latest bit of kit, or just talking through your note-taking strategy that lays the foundations for your episode prep. Always treat this stuff as icing, though, and never let it get in the way of working on your actual podcast. If you’re finding life a bit busy and hectic, then dedicating time to social media should be the first thing to go. Thanks for listening to Pocket-Sized Podcasting. And, if you’re enjoying the show, please do leave us a rating and review on your listening app of choice. We really would appreciate it.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about posting video versions of your episodes. Post-pandemic, people are a lot more familiar with talking on video these days. In the past, it was almost assumed that a podcast recording would be audio-only. But now, you’ll find that a lot of guests turn up almost expecting the video to be recorded, too. If you and your guest are comfortable with it, then it makes total sense to record video as well as audio. You can upload these videos to YouTube, which is the second biggest search engine in the world. You don’t even have to post the full episodes as videos, either. You can pick out one of two short clips to publish as micro-content, which makes them more searchable, and act as great teaser samples for the full show. Having a video component to your podcast can go a long way towards expanding your reach and growing your audience. For a deeper dive on this topic, head on over to [thepodcasthost.com/videopods](http://thepodcasthost.com/videopods)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about written content and blogging. As podcasters, we’re missing a trick when we think of our “show notes” as an afterthought. If you’ve planned and scripted your episode, you might only tweak this slightly then just slap it in there when you hit publish. But an extra 20mins spent turning your outline or show notes into something we might more accurately describe as a “blog post” can be well worth your while. Can you write 500-700 words around your episode topic in a structured and cohesive manner? Good blog posts are extremely shareable. And, you might end up with some decent search traffic via Google. Ultimately, this is all going to help you in the quest to grow your audience. Even if you don’t think of yourself as a “good” writer, a free tool like Grammarly can help you a lot, here. And you don’t need to become the next Stephen King to make written content work well for you. The big work is in the structure and message, and you’re already doing that each time you outline a new episode. Thanks for listening to Pocket-Sized Podcasting. And, for a deeper dive on this subject, head on over to [thepodcasthost.com/stacking](http://thepodcasthost.com/stacking)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about live broadcasting or streaming. If you’ve got a phone or an internet connection, then you have the ability to “go live” at any time. Typically, this would be on one of the big social media platforms, a dedicated streaming platform like twitch, or, an app like Podbean. Some podcasters like to record their episodes live for the audience interaction and instant feedback, or, just that feeling of “being live”. Others might choose to do their episode prep live, where they’ll take questions and queries in advance. Live broadcasting isn’t for everyone, and the reach is definitely far more limited than your on-demand content. But this might be something you can easily fit into your workflow that creates a bit of extra engagement and visibility. Thanks for listening to Pocket-Sized Podcasting. And, for a deeper dive on this subject, head on over to [thepodcasthost.com/livepod](http://thepodcasthost.com/livepod)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about podcast growth through repurposing. If you’re spending time creating great content in one medium - in our case, audio - then you can multiply its impact by repurposing or ‘stacking’ it. For example, with this podcast, I script the episodes, then record them. I could also film the recording, for YouTube, record it live, for streaming or social media, and then use the scripts as a blog post or even an email sequence. That’s a lot of different outputs for almost no extra work. So over the next few episodes, we’re going to take a deeper dive into repurposing. The aim is to maximise the impact and reach of your content and ensure that nothing ever gets wasted. If you’ve taken the time to put something good together, why not have it out there working for you in as many different formats as possible? Thanks for listening to Pocket-Sized Podcasting. And, if you’re enjoying the show, please follow or subscribe on your listening app or choice so you never miss an episode.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about event sponsorship. We’ve already talked about going to conferences and conventions in your niche. So how about sponsoring one to promote your podcast? Event organisers will tend to offer different sponsorship tiers. There’s usually a main event sponsor, though depending on the industry, this could be pretty expensive. Sponsorship of things like lanyards and canvas bags can be a lot cheaper, though, and pretty effective at the same time. With the lanyards, there are eyes going to them the whole day as people meet, and look at each other’s name. With bags, these are carried around the whole day and are constantly on display as attendees fill them full of swag. Both the lanyards and the bags are generally kept by attendees too, so there’s a good chance your branding will make it back home with them afterwards. The beauty of event sponsorship is that you don’t even physically need to be there. You can sponsor an event on the other side of the world, or multiple events at the same time! Thanks for listening to Pocket-Sized Podcasting. And, if you’re enjoying the show, please do leave us a rating and review on your listening app of choice. We really would appreciate it.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about flyers and leaflets. Paper or card flyers are one of the oldest marketing tools out there. And even in this age of social media and digital communication, we still see them everywhere. You’ll no doubt regularly get them through your door, find them scattered on tables, or pinned to community noticeboards. Using flyers to advertise your podcast can be an effective marketing strategy, if done correctly. They can get your show in front of potential listeners in an eye-catching and tangible way. They can tempt these potential listeners into finding out more, by offering a clear problem-solution relevant to your content. So have a think about how or where you might be able to use flyers in a way that’ll fit with your topic or target audience. Is this something that might help you reach more potential podcast listeners? Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about sponsoring another podcast. This is potentially the ultimate way to spend any advertising budget. Find a successful show with a similar target audience to your own, then, sponsor it for a few episodes. This way, not only do you reach your target audience, but they’re all active podcast listeners, too. An ad for another podcast could sound like a breath of fresh air if listeners are used to hearing about how great the latest all-in-one sock mattress razor is. An obvious caveat is that the show in question runs ads. But even if they don’t, the host will probably be interested in your proposal. As a very rough ballpark, podcast ads can cost around $25 per 1000 listeners. But, more niche and targeted shows often charge a bit more. If you can afford to try it out though, this is a fantastic way to reach more podcast listeners in your target audience. Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about email newsletter sponsorship. Email is still the often-overlooked king of online communication. Websites and social media platforms may come and go, but every single person who uses the internet has an email address. Email newsletters are still arguably the most effective way for brands and businesses to keep their fans up-to-date. And many of these brands and businesses will offer sponsorship opportunities for their newsletters, too. This can be an excellent way to get in front of your target audience. A good starting point here is to consider the email newsletters in your show’s niche that you’re already signed up to. Do any of these have ongoing ad or sponsorship slots? If so, it’ll be possible to get details on pricing and availability, either on their main website, or by contacting the folks behind it. Marketing emails often have solid analytics, too. So you should get enough data to warrant whether you’ve got a good ROI on this. If it’s working well for you and you have the budget, it might be worth sticking with for a while. Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast via Google Ads. Google ads is another behemoth of online advertising, and there's a good chance you see dozens of these every single day. Most search terms will turn up a handful of ads at the very top of the page. You can spot these because they have the “Ad” text beside them. If you have a show which answers a question, in any way, then Google ads could work really well for you. For example, you're a coach that teaches people how to be more confident on your show, or you're a running influencer who tells people what the best running products to buy are. If you know what people are searching for in your niche, and your show has an answer for that search, then you can use Google ads. They may not be *quite* as effective as organic content. But getting anything to the very top of a Google search result can be challenging, and takes a bit of time. So by all means, work on optimising your organic content for search. But in the meantime, putting some money behind a Google Ad or two can give you a nice boost in traffic to your site - and downloads to your podcast! Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast on Reddit. Reddit is described as a “social news aggregation, web content rating, and discussion website.” That’s some elevator pitch eh? You can’t argue, though. It is one of the most visited websites in the world – and it's yet another place you can run paid ads to promote your content. To advertise your podcast on Reddit, you first need to sign up with Reddit Ads, where you can create your first campaign. Here, Reddit will ask you for your campaign objective. The options they give include “Brand Awareness and Reach”, “Traffic”, “Conversions”, and “Video Views”. You can tailor your ad targeting, going as wide or as narrow as you like, selecting from a range of interests and niche Reddit communities. You can also run location targeting. If you're based in the US, you can even do this on a per-state basis. On top of that, you can choose which devices your ads will run on – for example, a podcast about iOS/Apple products wouldn't want to waste its money advertising to Android users. Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast on Spotify. At time of recording, Spotify boasts well over 250 million “ad supported” listeners. You can create and run a 30-second audio ad for your show by signing up at https://adstudio.spotify.com Spotify ads are predominantly audio, though there’s a visual element too. They display your logo on screen with a “Learn More” button, whilst the ad is playing. The ads are played in-between songs or podcast episodes, to listeners who use Spotify on their free tier. Spotify ads are similar to social media ads in the sense that you set a budget and date range, before being offered an estimated number of ads to be served. For example, $500 might get you around 25,000 ads. They also let you really hone in on the targeting, selecting things like age, gender, location, and even the styles of music your ads will appear alongside. Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about social media advertising. I know I’m never very positive or complimentary about social media. But, there are a lot of people looking at it every minute of every day. And, you can pay to advertise your podcast at them. Facebook is traditionally the mecca for social media ads because they have so much data on their users. You can really hone in on the audience you’d like to reach, from location, to interests, and even, the device they're using. For some, this is ethically questionable, but you’ll have your own opinions. The fact is, it’s out there as an option. Facebook isn’t the only platform you can run ads on either. There’s Instagram, Twitter, and TikTok, and probably ten more new apps by the time you hear this. Prolific social media users are some of the most distracted and angry people out there. So be prepared for the odd person who notices it to express outrage that they’re being advertised at on a platform they use for free. Anyway, that’s enough cynicism for one day eh? Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/facebookads](http://thepodcasthost.com/facebookads) Seriously, that’s a great guide by Gavin, so if social is your thing, then it’s well worth a wee look.

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising on Podnews. Podnews is an essential daily email newsletter, predominantly aimed at keeping podcasters up-to-date with the latest industry news. But, most podcasters are podcast listeners too, and you can advertise your podcast to them here for as little as $29 a day. With Podnews advertising, you can promote your show to - at time of recording - over 25,000 subscribers every weekday. Recipients include folks from the likes of the BBC, NPR, Gimlet, and Apple Podcasts – you never know who might take an interest. The ads appear right in the middle of the main content, as a seperate box, under the heading ‘Classifieds’. Each ad is a hyperlinked headline and a 30-40 word description. All ads run in Podnews will also appear permanently on their website and within their daily companion podcast episode shownotes. By the way, it’s a good wee daily show to subscribe too. Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about community sponsorship. Depending on where you live, you might see a lot of sponsorship opportunities in your local community. These are typically things like flower beds, roundabouts, and parks. This is a more altruistic advertising approach because you’re giving something back to your community, as well as potentially pulling in some new listeners. So is there a park bench, woodland trail, or even, public toilet that would benefit from having your podcast’s name on it? If nothing else, it’ll make for a good story to tell your listeners. Thanks very much for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast *on* public transport. Or, on HGVs. Now that everyone *inside* the bus is listening to your podcast, let’s get some car-based listeners too. Ads on the backs of buses and lorries are common ways transport companies monetise otherwise dead space on their vehicles. They’re incredibly effective because there’s almost always someone looking right at it. Again, if the ad agency knows its business well, then it’ll also make it clear who to contact if you’re looking to enquire about one. Remember, you can do this on a much smaller and cheaper scale using car bumper stickers. Or, you might consider befriending a lorry driver and asking to put your sticker on their vehicle. However you go about it though, I hope this strategy brings you some decent traffic. Traffic. See what I did there? Thanks very much for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast inside public transport. You know when you’re sitting on the bus, train, or tube, trying your best to avoid eye contact with anyone. You always find yourself looking at those wee ads above the windows for weird hair tonics and haemorrhoid cream. Or is that just me? In any case, people do see these ads every single day. *A lot* of people, usually. So imagine an ad for your podcast up there beside them? As an aside, this would be the perfect place to use a QR Code, too. So next time you’re on public transport, just take a closer look at the existing ads to see which agency is running them. Then, get in touch to ask about pricing options. The only downside here is that your fellow travellers will think you’re making a note of that haemorrhoid cream for your shopping list. But, you win some, you lose some. Thanks very much for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about running ads in print magazines. Print magazines have experienced a bit of a renaissance in recent years. In fact, it seems to be the ultra-niche ones that have best weathered the digital storm, and continue to grow from strength to strength. This is perfect for doing some targeted advertising for your show. Whether you’re podcasting about fly fishing, gardening, or model railways, you’ll likely find a magazine serving up the same topic to a dedicated fanbase. You’ll be surprised at how affordable this can be, with a lot of mags just looking to fill up ad spaces before their next print deadline. However, if it’s still out of your budget, you can always offer to write a guest article for them in exchange for the opportunity to mention your podcast. Thanks for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising on Overcast and other podcast listening apps. This type of advertising is hugely effective, because 100% of the folks you reach are podcast listeners who’re actively browsing their app. There’s no education needed here whatsoever, it’s just down to your show’s title, topic, and snippet. Overcast ads appear as unobtrusive little banners, which the app’s users see at the bottom of their screen. This means they're literally one click away from browsing your podcast inside their chosen listening app. And one more click away from hitting Play or Subscribe. Costs here vary on category and demand. Overcast also estimates the number of clicks and subscribers you’ll get via your ad, so you can weigh up the potential ROI. Overcast isn’t the only listening app you can run ads on, either. Pocket Casts, Podcast Addict, Podbay, and Player FM are other options you might want to consider, too. For a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)