The Brand Podcast
Entrepreneurship
Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.
Location:
United States
Genres:
Entrepreneurship
Description:
Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.
Language:
English
Episodes
Business Growth and Grooming: A Conversation with The Beard Club's CEO
4/17/2024
In today's episode, we have a fascinating conversation with Brian Welfel, CEO of the The Beard Club. Brian shares insights into the evolution of his brand, from its beginnings as the Dollar Beard Club to becoming a leading name in men's grooming. We learn about the brand's focus on serving diverse facial hair needs and its strategic approach to product development. Brian also discusses the importance of market positioning, strategic investments, and the impact of celebrity partnerships in building brand credibility. Join us as we explore the dynamic world of CPG brands and the mindset behind successful ecommerce ventures.
Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe
Links:
Scale on Amazon and Retail Media: Incrementumdigital.com
Follow Liran on Linkedin
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Duration:00:32:30
Building a Nonalcoholic Beverage Brand with Creativity and Purpose
3/22/2024
In this episode of The Brand Podcast we delve into the world of creative entrepreneurship with Milan Martin, CEO of The Free Spirits Company. We explore the challenges and triumphs of optimizing supply chain and production, the significance of building trust as a CEO, and the critical impact of hiring for company culture. From discussing distribution strategies to the concept of creativity in problem-solving, Milan takes us on a journey through the growth of Free Spirits and the lessons learned along the way.
Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe
Links:
Scale on Amazon and Retail Media: Incrementumdigital.com
Follow Liran on Linkedin
--- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message
Duration:00:32:47
BUILDING AN ALCOHOL BEVERAGE BRAND WITH RETAIL, D2C AND ECOMMERCE STRATEGY
3/12/2024
Season 2 Episode 1
Jordan Tepper built 3 brands in the alcohol beverage niche. Learn how Jordan uses retail, ecommerce and B2B to grow the business. Follow Jordan at https://www.exploreapologue.com/
Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe - https://www.youtube.com/@incrementumdigital
Links:
Scale on Amazon and Retail Media: Incrementumdigital.com
Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message
Duration:00:37:01
2023 Year in Review - a Video Podcast
1/2/2024
A video podcast reviewing the year in ecommerce. Based on the year end article from Marketplace.com/
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Duration:00:20:10
2023 Year in Review - a Video Podcast
1/2/2024
A video podcast reviewing the year in ecommerce. Based on the year end article from Marketplace.com/
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Duration:00:20:10
Advanced A/B Testing Strategies with Justin Chen
11/17/2023
Testing and listening to customers is key to minimize mistakes and put yourself in the best position to win the hearts and minds of consumers. Justin Chen of PickFu joins me to talk about how brands are using testing and polling consumers to scale their business.
Check out Pickfu and use code MINDSET to save 50% off your first poll.
Here are some of the sample polls
Crowdsourced listing auditCompetitive main image testanotherHypothetical mockupsmockup tool This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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Duration:00:36:22
144 - Being Spiritual During War with David Ghiyam
10/13/2023
In light of what is happening in the world, I wanted to share this talk with David Ghiyam, founder of Mary Ruth Organics and Kabbalah Teacher.
Check out https://go.kabbalah.com/
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Duration:00:32:15
143 - Strategies for Brand Protection: Safeguarding Your Name and Product in the Ecommerce World
9/22/2023
In this episode we discuss brand protection with Megan Harmon, Managing Partner at ThornCrest.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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Duration:00:41:52
142 - 28 Announcements from Amazon Accelerate
9/19/2023
Amazon Accelerate 2023 Announcements
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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Duration:00:46:08
141- Scaling beyond 8 figures - a special panel discussion
9/12/2023
A special panel discussing how to scale to 8 and 9 figures. You do not want to miss these insights!
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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Duration:00:54:53
In-depth Amazon Ads Q&A
7/27/2023
[00:01:09] Buy box suppression, lower price, competing listings, search volume importance.
[00:06:07] High search volume, no conversions, competitive keyword.
[00:08:47] Vine reviews
[00:12:52] Negate irrelevant search terms, manage bids.
[00:18:36] Brand analytics helps understand search result clicks. Incrementum Digital offers a comprehensive Amazon advertising course. Free audit for $10,000+ ad spend. Relevant bidding is crucial for product visibility.
[00:20:44] Ensure indexing, fixed bidding, beware dynamic bids.
[00:24:43] Mansour's labor of love: excellent beginner content. Recommends alternative ads, like Reddit.
[00:28:22] "Drive low converting keywords? Organic rank impact?"
[00:33:12] Leveraging A+ content for client listings includes changing the brand name and using interactive models such as FAQ and comparison charts. Video content is placed higher to showcase products.
[00:35:36] New opportunities with brand tailored promotions on Amazon. Leveraging new features like virtual bundles and posts. Rules for running video ads on sponsored brands include showcasing product in use and adding captions. Importance of video content on listing images, video section, and detail page.
[00:42:54] Optimize campaigns, don't funnel exact keywords.
[00:46:20] Target high or low volume keywords? Consider competition and appeal to shoppers.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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Duration:00:53:08
139 - Unlocking the Power of Organic and Ad-Related Data: Insights from AMC and Flexible Shopping
7/11/2023
Moving from ROAS focus to customer journey focus with the Amazon Marketing Cloud.
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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Duration:00:24:00
138 - Grow and Exit with Yoni Kozminski
6/12/2023
Incrementum Digital's Liran Hirschkorn & South Col's Yoni Kozminski discuss how to successfully exit your Amazon business, how to get funding from South Col, Yoni's biggest lessons as an entrepreneur, personal growth, and more!
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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Duration:00:44:29
137- Maximizing ROI with Variations-Based Campaigns on Amazon
6/7/2023
In this episode, we answer the following questions:
1. How important is it to run campaigns for all variations of a product?
2. In what situations would it be best to combine variations in one campaign?
3. When should you advertise a higher-priced product over a lower-priced one?
4. How do you determine which variation of a product to advertise if there are multiple options available?
5. How important is customer perception and quality in choosing which variation of a product to advertise?
6. What role does A/B testing play in determining the most effective product variations to focus on?
7. Can you give an example of a product where color variations are more important than other variations?
8. How important is it to check for search volume before creating a separate campaign for a specific variation?
9. How do you differentiate products that come in similar sizes and images, such as shoes and clothing?
10. What is the significance of understanding your customer when selecting keywords to showcase your best-selling products?
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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Duration:00:10:37
136 - NEWS: Amazon Posts Changes
5/25/2023
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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Duration:00:01:47
135 - MINDSET: Using Systems to Reach Goals
5/25/2023
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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Duration:00:11:44
134 - NEWS: Bill Gates says A.I could kill Amazon Search
5/24/2023
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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Duration:00:03:09
133- Mastering Prime Day: Advertising & Logistics strategies
5/24/2023
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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Duration:00:56:37
132- Prime Pulse: Unveiling E-commerce Headlines
5/19/2023
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Get a free Amazon account audit.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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Death of a keyword
Free SUPA Template
Learnings from $10M+ entrepreneurs
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Duration:00:23:49
131- Reducing TACOS and Growing Organic Sales
3/9/2023
Link to post on this topic https://www.linkedin.com/feed/update/urn:li:activity:7039430387789438976/
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com.
Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand.
Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA
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Duration:00:09:07