Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

In this engaging session, we will uncover real-life examples and success stories that showcase the transformative impact of data-driven strategies. We are thrilled to announce we have some leaders in the print industry joining us: - Elly Chichester, Chief Marketing Officer, Allied Printing Co. - Dan Cornelius, Director of Integrated Marketing, Think Patented - David Rosendahl, President, MindFire, Inc. Tune in as we dive into topics such as personalization, data utilization, predictive analytics, trends in direct mail, creative formats, AI, and so much more. Benefit from their vast experience as they reveal the secrets behind successful campaigns and cutting-edge strategies. Learn from the experiences of top companies and understand the practical applications of data-driven marketing across various industries. Gain inspiration from the achievements of these industry leaders and discover actionable strategies that you can implement in your own marketing endeavors. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: mindfireinc.com/?p=13216

Join us for an exclusive webinar where legends in the industry come together to reveal the untold secrets of empowering your legacy sales team and equipping them with the art of selling integrated marketing/omnichannel solutions with print. Are you ready to take your enterprise accounts to new heights, gaining more loyal and stickier clients, and even tripling your print volume? Imagine being the sole printer your enterprise accounts turn to, becoming an indispensable partner in their success. The key lies in offering data-driven direct mail and integrated marketing solutions, but how can you transform your print-only sales team into masters of this complex marketing lan ed with ways to help! We will uncover the hidden formula, the “secret sauce” that will enable you to achieve unprecedented success with your current team. Hear from our experts about the essential training, coaching, and innovative thinking required to navigate and excel in this intricate marketing environment. Don't miss out on this rare opportunity to learn from the best in the industry. Join us and discover the proven strategies for selling full marketing solutions with print, transforming your business, and securing your position as the go-to printer in the market. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/?p=13216

Over the course of the webinar, we will explore the topic Preparing for the Enrollment Cliff: What Higher Ed Needs to Know that informs and educates the market on how to connect with the right students for your university. In this session, our panelists will break it all down and discuss four hot topics: How to prepare for the enrollment cliff The critical importance of defining the right target students How to address changing demographics and diversifying enrollment The surprising digital technology that can supercharge enrollment You’ll get straight answers from three leaders in higher education who deliver the insight and strategies you need. You’ll hear from: - Bart E. Caylor, President, Caylor Solutions - Marty Gray, Vice President, Ring Digital - Mary Parker, VP, Enrollment Management and Associate Provost, University of Florida - David Rosendahl, President, MindFire Inc., Moderator Trust us, if you’re in higher education and concerned about future enrollment, you don’t want to miss it. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/ring-digital-preparing-for-the-enrollment-cliff-what-higher-ed-needs-to-know/

In this session, our panelists break it all down and discuss what is needed to leverage best-in-class 3D Print manufacturing processes with these five considerations: 1] Why it is imperative to write an effective proposal to convince the required executives and the technical team that new 3D print technology is a worthy investment. The need to justify the expenditure. 2] The importance of designating a project lead and the value they bring to achieving a practical implementation. 3] The project leader’s ability to focus on part development that leverages the additive manufacturing cell effectively. 4] The need for understanding the proper AM cell setup and the expected production processes. 5] The key to success also includes focusing on the factory blueprint layout that outlays the physical workflow from print to finish. Many companies are turning to additive manufacturing as a solution—and you can, too. But you may wonder where to start, why, and how to hit the ground running. If these questions are on your mind… In the third of our three-panel discussions, you get straight answers from three additive manufacturing leaders who don’t shy from the truth and have tons of guidance to share. Panelists: Kevin Carr, President, MasterGraphics David Tucker, Business Development Consultant, New Wave Manufacturing Michael Rosplock, Manager of Digital Manufacturing, Enerpac David Rosendahl, President, MindFire Inc., Moderator RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/mastergraphics-5-considerations-for-implementing-an-effective-additive-manufacturing-cell/

Direct Mail is under attack. Whether paper or envelope shortages, increasing pressure to demonstrate ROI, or digital ads stealing more of the marketing budget, there’s no escaping the uncomfortable reality most mailers and their clients face. And yet, a growing number of leading Direct Mailers have learned to employ an unusual and differentiated Direct Mail offering that starts with adding a Personalized URL (“PURL”) and Personalized QR Code (“PQR”) to the printed Mail. While simple on the surface, everything you don’t see makes a significant difference in helping these mailers not only acquire new clients but also protect their existing revenue in the face of extreme pressure. In this 90-minute Web Class, taught by MindFire president David Rosendahl, you’ll learn: [1] The 4 Direct Mail Problems Most Mailers Ignore (Puts Printers at Significant Risk) [2] How the Deceptively Simple Addition of PURLs & PQRs to Direct Mail Eliminates These Risks [3] The Steps to Build High-Performing Campaigns (It’s What You Don’t See That Makes the Difference) [4] How Leading Mailers Sell These Campaigns (and Build a Revenue “Moat” Around the Client) Who Should Listen: Printers or Brands who sell/employ Direct Mail, where the marketed product/service is a considered B2B or B2C purchase RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/they-laughed-when-i-said-this-would-increase-leads-but-when-they-saw-the-results/

What you’ll learn… In this session, our panelists break it all down and discuss: 1] Why now IS the right time to invest in additive manufacturing and reshore your supply chain (in the face of a looming recession). 2] Surefire ways to find and land profitable opportunities, assess cost-effectiveness, and prove the value of AM. 3] The best ways to avoid common startup challenges and set yourself up for success. 4] How learning to design for AM will enable you to maximize your capabilities and profit. 5] Determine when/how to bring AM in-house and what to consider once you do! Does the looming recession have you paralyzed with fear? Confused about the path forward for your business? Or terrified to make a costly misstep? If so, you’re not alone. Many companies are turning to additive manufacturing as a solution—and you can, too. But you may be wondering where to start, why now, and how to hit the ground running. If these questions are on your mind... In the second of our three panel discussions, you’ll get straight answers from three additive manufacturing leaders who don’t shy from the truth and have tons of guidance to share. You’ll hear from: Kevin Carr, President, MasterGraphics Dennis Richards, CO, Certified Orthotist, 3D Stability Vince Anewenter, Director of Rapid Prototyping Consortium, Milwaukee School of Engineering David Rosendahl, President, MindFire Inc., Moderator RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: mindfireinc.com/mastergraphics-pr…pting-3d-printing

Is a recession coming? How can our business survive the rising costs? Should we change our marketing and sales strategies? What should we be doing right now? In this webinar, our business experts discussed the looming recession’s impact on business and the counterintuitive strategies innovative business leaders use to grow during a recession. Hear from industry titans who have been there before and have come out the other side more vital than ever. What you’ll learn… In this session, our experts discussed: Top tips for recession-proofing your business Innovative strategies to help you prepare and stay afloat What you should (and shouldn’t) do to respond Why you should do things differently from the 2008 recession Answers to your top questions Our speakers: – Andrew Ettinger, Owner & CEO of The Best Postcards – Ellen Rohr, President, Zoom Drain Franchise, LLC – John J. Holt, COO of PLNTF Holdings, LLC Join these seasoned experts who have navigated the importance of brand quality, customer retention, the tough times, and coming out the other end as a premier brand. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: mindfireinc.com/are-you-ready-for…looming-recession

During this webinar, our panel reviewed innovative strategies, tactics, and programs necessary to deliver the results you want and need for the second half of 2022. Such as: NEW OptiChannel Marketing Solutions you may not be aware of and why they are essential in today’s world. NEW Customer Loyalty Strategies for Growth and Success. Customer Acquisition Program Must-Haves. Employee Recruitment Program Opportunities. NEW Avenues for Fulfillment & Engagement Efficacy. Fully Integrated Marketing Programs. This session’s expert panelists are: Daniel R Cornelius, Director of Integrated Marketing Solutions, Think Patented Jeromy Manser, Strategic Account Manager, Think Patented Joseph Manos, EVP Customer Success, MindFire, Inc. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/six-strategies-guaranteed-to-deliver-exceptional-results-for-the-second-half-of-2022-2/

Remember. one thing is certain about the recession, economic downturn, or whatever you want to call our current crisis: As print leaders, we need to take action NOW to ensure our companies, people, and clients continue to grow. I remember the last recession. We could have lost our business. But instead, it was a time of profound growth and learning. Thankfully by taking some needed steps – we grew during that period – and so did many of the clients using our technology. Recently, I dusted off my memories and made sure my team knew the steps we needed to implement today, so our clients were ready to weather any storm! Since cost-cutting won’t be enough, there are a few things I know for sure that Volume Mailers and PSPs need to think about right now: First, focusing on building closer “sticky” relationships with clients is vital. Your clients will cut their marketing budgets in 2023 – many already have – you may not even know. Protecting your direct mail jobs and revenue will be essential. Proving direct mail is effective and will be an essential step in helping CMOs preserve their print budget. Loyalty from clients, unfortunately, tends to go out the window. The competition will be fierce, and your competitor will do everything possible to prove they have a better solution. Data is king – and whoever owns the data – wins. You likely agree with each of those, right? But doing them well is the challenge. I’ve pulled the best thinking we can find from our experience with the last recession and print companies that are growing right now despite the pressures, and I will share: 1: How the most straightforward ideas are often the most powerful — but they require being open to thinking differently and understanding how the direct mail you’re printing for clients works. So I’ll show you specific examples (it’s probably not what you think). 2: Why you need to offer these simple direct mail ideas (new services) your Client asks for them. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: mindfireinc.com/secrets-to-creati…-in-this-economy/

Trade Show Marketing - from Sinking to Shining! Here at MindFire we have a motto that we live by in order to ensure that we maximize the ROI we get from exhibiting at a conference: “we believe we’ve won or lost by the time we get to a show based on the amount of pre-scheduled qualified meetings we’ve set and locked for our team.” Truth be told, we came up with this motto after spending hundreds of thousands of dollars and not getting the return we wanted. We would go to a show, give it our all on the show floor, mix and mingle, talk to as many passersby as possible, and still, we’d look at the revenue generated a few months later, and we’d complain that it wasn’t a good show. Join us to learn our secret trade show and event marketing program and even walk away with a brief that you can use to put these tactics into practice! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/trade-show-marketing-from-sinking-to-shining/

In this episode, we cover the trials and tribulations businesses have endured the past two years and how to overcome it all, with guest panelists Joanne Gore, President of Joanne Gore Communications, Andrew Ettinger, Owner & CEO of The Best Postcards and Mike Robinson, Director of Business Development at Summit Direct Mail. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/oh-sht-now-what/

In this interview, Warren Werrbit and Dave Rosendahl discuss the secret on how to increase your social presence. The results may surprise you but if you're struggling to leave a digital footprint on social platforms then this episode is for you. You don't want to miss it!! They cover topics such as: - Finding the right modality for your company - How your daily life and interests can generate views and engagement - How your kids are influencing your product roadmap RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog:https://mindfireinc.com/are-you-running-your-own-business-or-is-your-business-running/

Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about some of the most critical issues they are facing in the industry. Which includes: - Supply Chain Issues - Increased Gas Prices - How to retain key people If you doing Direct Mail or are looking to break into the market you will be hearing some very valuable insight as they walk you through their thought-process of how they handle these types of issues. This is an episode you do not want to miss! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog:https://thebestpostcards.com/2022/05/13/3-things-you-need-to-know-for-a-massively-profitable-summer/

Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about their process of getting mailers ready for the season, and why they are important, Marketing is key to consistent business and growth... RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/why-you-need-to-reach-out-to-your-customers/

Andrew Ettinger & Joy Abdullah (Founder, Humanizing Business) Joy (his real name) Abdullah is the Founder of Humanizing Business, a strategic marketing consultancy located in Kuala Lumpur, Malaysia. Connect with him on LinkedIn here or via email here. In this interview, The Best Postcards CEO Andrew Ettinger interviews him to gain insights into how branding can help you and your business grow. (A little secret: Andrew is planning to release a podcast in 2022 … more interviews like this one and more coming soon!) See the video here - https://thebestpostcards.com/2021/12/15/joy-abdullah-and-andrew-ettinger/ RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://thebestpostcards.com/2021/12/15/joy-abdullah-and-andrew-ettinger/

There have been a lot of myths about 3D printing over the years. While some have said that 3D would do everything, it is not true that it 100% replaces injection molding or CNC. Now, you might wonder what the actual use cases for 3D printing are and how you can leverage them and get maximum results? I'm glad you asked! After years of exploring the potential of additive manufacturing, experts from leading 3D manufacturing companies such as MasterGraphics, Re3DTech, Graco, and Enerpac will come together to share their knowledge and secret recipes for success. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/blog/

Every other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a private, invite-only session hosted by The Best Postcards (www.thebestpostcards.com). Designed to help home services companies market and sell more effectively, employing direct mail and other strategies to grow brand, generate leads, and increase sales. This session covered numerous essential topics, including: How to plan ‘22 marketing given the economy, supply chain, and other business pressures. Now that just-in-time inventory isn’t possible, what are you doing? December Giveaway Promotions What % of revenue should you spend on marketing to hit your ‘22 target? RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/learn-cutting-edge-marketing-sales-strategies-from-andrew-ettinger-tom-casey-other-home-service-leaders/

Hosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads & Revenue For Your Print Business through an OptiChannel Marketing strategy for Print Service Providers. You will also hear as David Rosendahl, President and Co-Founder of MindFire, Inc. explains why having an OptiChannel marketing strategy is important and demonstrate how to create an engaging process that reaches your target audience, so you don’t have to. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/generate-more-leads-revenue-for-your-print-business-through-an-optichannel-marketing-strategy-for-print-service-providers/

In this episode, hear WhatTheyThink's Eric Vessels as he speaks with Andrew Ettinger of The Best Postcards. As one of the fastest-growing print companies in the US, learn about the sales process Andrew and his team use, as well as Andrew's personal "origin story," going from an $800,000 per year salary to losing everything before landing on his feet as CEO of The Best Postcards. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/what-they-think-thought-leadership/

In our third session, we cover a variety of aspects related to the building of OptiChannel campaigns, including: - How do you go from a Client’s objective to an executable OptiChannel plan? - What does it take to build an OptiChannel campaign? What types of skills are needed? - How do you keep a Client engaged when the first touch doesn’t deliver the results they expected? - In what ways does OptiChannel build deeper, stronger, and stickier relationships between a service provider and their Client? You don’t want to miss the unique (and in many cases, unexpected) advice this panel has for you as you navigate your own journey! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: mindfireinc.com/how-to-market-sel…hannel-campaigns/