Grow A Small Business Podcast

From Bootstrapped Beginnings to Rapid Expansion: Insights from the Founder of Drinxfactory. Learn How to Scale from 1 to 250 Team Members in just 4 Years! Gain Expert Strategies for Success in Business Development. (Ariah Michel) In this week's episode of the Grow Small Business Podcast, Troy chats with Ariah Michel, Founder of Drinxfactory Group based in Sydney, Australia. Ariah shares insights into his company's operations, focusing on merchandising and sales in the liquor sector of FMCG. They discuss the challenges of growth, the importance of operational processes, and Aria's vision to expand into New Zealand. Despite the rapid growth, Aria emphasizes the ongoing stress of managing a fast-growing business but also highlights the value of learning to use stress as a driver for high performance. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business? Ariah believes that the hardest thing in growing a small business is getting started, particularly coming up with the initial idea. He emphasizes that while many people struggle with the idea, the key is to take the first step and start, even without a fully formed concept. 2. What's your favourite business book that has helped you the most? Although not a traditional business book, Ariah's favorite book that has significantly helped him is "Greenlights" by Matthew McConaughey. He appreciates its message about seizing opportunities (green lights) in life and being prepared to navigate challenges (red lights) until those opportunities arise 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Ariah recommends several podcasts and online learning resources for personal development and business growth. He enjoys podcasts such as "Talking From Scratch" by George McEwan and "Diary of a CEO." He particularly highlights a podcast featuring George Heaton, founder of Represented 24/7, for its inspiring story and valuable insights. 4. What tool or resource would you recommend to grow a small business? One essential tool Ariah recommends for growing a small business is a good CRM (Customer Relationship Management) system. He acknowledges that initially, he didn't invest in or see the necessity of a CRM system. However, he now realizes its importance in streamlining operations and relieving stress. Ariah's team uses monday.com as their CRM system, which he describes as a "Godsend." 5. What advice would you give yourself on day one of starting out in business? Looking back, Ariah would advise his past self on day one of starting out to "just keep going" and to "keep your head down." He emphasizes the importance of perseverance, resilience, and enjoying the journey, regardless of the challenges or successes encountered along the way. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: "I think operation processes are the most important part of all businesses and are the...

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of "Grow a Small Business," host Rob Cameron sits down with Len Bober, a seasoned expert from lb advisory, who brings over 250 valuations worth of expertise. Gain insights into valuation triggers, methodologies, and actionable steps to enhance your business value. Join us as Len Bober shares invaluable advice for small business owners. Key Takeaways for Small Business Owners: Valuation Triggers: Business owners seek valuations for reasons like dilution of shareholding, selling the business, or resolving shareholder disputes. Valuation Process Overview: It involves gathering financial data, assessing historical performance, conducting industry research, and evaluating business risks. Valuation Methodologies: Discounted Cash Flow (DCF): Suitable for businesses with strong growth prospects, focusing on future cash flows. Capitalization of Earnings: Emphasizes historical earnings and future forecasts to determine value. Asset-Based Method: Values assets and liabilities, often used for businesses with unclear future prospects. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Factors Influencing Business Value: Quality of Earnings: Consistency and scalability of earnings are crucial. Human Capital: Alignment among owners, reward systems, and staff motivation impact value. Intellectual Property (IP): Protecting and leveraging unique IP can enhance business value. Management Quality: Strong governance and deep management teams add value. Key Focus Areas for Improving Business Value: Consistency of Earnings: Maintain consistent and scalable earnings. Net Profit Performance: Aim for industry-standard or better net profit margins. Strategic Investments: Invest in research, development, and IP to enhance value. Management Quality: Strengthen governance and management teams. One action small business owners can take: One action small business owners can take, as suggested by Len Bober, is to focus on the quality of their earnings. Ensuring consistency and scalability of earnings, as well as maintaining industry-standard or better net profit margins, can significantly improve the value of their business. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Quality of earnings drives the heartbeat of business success – Len Bober Consistency in performance is the bedrock of business valuation – Len Bober Intellectual property is the currency of innovation in business – Len Bober

In this episode, dive into the inspiring journey of small business growth with Alicia Cook, founder of Emerson Health. Discover actionable insights on team building, effective marketing strategies, and navigating challenges. Gain invaluable advice to accelerate your business success from Alicia's wealth of experience and expertise. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Alicia Cook believes that the toughest challenge in growing a small business is knowing what steps to take next and avoiding tasks that consume time without driving progress. This struggle highlights the importance of prioritizing actions that propel the business forward while sidestepping distractions. What's your favourite business book that has helped you the most? Alicia Cook's top business book recommendations are "Buy Back Your Time" by Dan Martell, "The One-Page Marketing Plan" by Allan Dib, “Scaling Up” by Verne Harnish and “Here be Dragons” by Richard Mulholland. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Alicia Cook recommends "Pro Serv Podcast" by Collective 54 for insights on sustainable boutique consulting businesses. She also suggests "Chill & Prosper" by Denise Duffield-Thomas for money mindset. She also listens to "Built to Sell Radio" by John Warrillow helpful, especially for the tiny tweaks that add value to a business as it grows. What tool or resource would you recommend to grow a small business? Alicia Cook recommends getting a coach and considering joining an accelerator program as effective tools for launching a small business. She emphasizes the value of mentorship and structured programs in providing guidance and support tailored to business needs. What advice would you give yourself on day one of starting out in business? On day one of starting out in business, Alicia Cook would advise herself to prioritize diligent hustling over excessive networking. She emphasizes the importance of focusing on activities that directly contribute to business growth, rather than getting caught up in socializing. This advice underscores the need for strategic action and perseverance in the early stages of entrepreneurship. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success is achieved not just by milestones, but by the relentless pursuit of our mission – Alicia Cook In business, knowing what to do next is as crucial as avoiding what doesn't move us forward – Alicia Cook Delegation isn't just about freeing time; it's about investing in the growth of your team –Alicia Cook

In this episode, host Troy Trewin interviews Michael Anthony from Think Unbroken, based in Las Vegas, United States. Michael shares his journey of overcoming childhood trauma to become an author, speaker, coach, and podcast host, helping others navigate similar challenges. Michael's business, Think Unbroken, focuses on helping individuals who have experienced severe childhood trauma to heal and thrive. He offers various services such as books, speaking engagements, online courses, coaching, and affiliate marketing. Michael's personal journey of overcoming adversity, including homelessness, abuse, and addiction, led him to start Think Unbroken. Despite facing significant challenges, he found success in his career, making his first $100,000 at age 21. However, he struggled with personal issues, leading to rock bottom at age 26. This pivotal moment prompted him to embark on a journey of self-discovery and eventually help others do the same. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business? Michael believes that the hardest thing in growing a small business is resisting instant gratification and recognizing that success will take longer than anticipated. 2. What's your favourite business book that has helped you the most? Michael’s favorite business books are "The Alchemist" by Paulo Coelho and "100 Million Dollar Offers" by Hermoza. He finds valuable lessons in both, despite them not being directly about business. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Michael recommends "Diary of a CEO" and "Impact Theory" as great podcasts for professional development. He also mentions his own podcast as a valuable resource. 4. What tool or resource would you recommend to grow a small business? Michael recommends using a calendar scheduling tool like Calendly to streamline appointment scheduling and avoid the back-and-forth emails. 5. What advice would you give yourself on day one of starting out in business? Michael would advise himself to keep going and never quit, emphasizing the importance of resilience and focusing on the why behind the business, even on the toughest days. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: "The quality of your questions determine the quality of your life." - Michael Anthony "It's either gotta work or it's got to work." - Michael Anthony "You want to be great at marketing? Press post. Because you're not, and it's gonna take you a long time to get good." - Michael Anthony

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of the Quick Fire Friday podcast, Michael Denehey interviews Christine Finnegan, CEO of the Tasmania JackJumpers basketball team, the recently crowned NBL champions. Christine shares insights into the leadership principles that have driven the success of the Jack Jumpers in their first three years, including their mission to "defend the island" of Tasmania and the values of authenticity and humility that underpin their approach. Key Takeaways for Small Business Owners: Customer-Centric Approach: Christine emphasizes the importance of prioritizing the customer above all else. Small business owners should listen to their customers, seek feedback, and ensure that every decision aligns with providing value to their customer base. Authentic Leadership: Christine highlights the significance of authentic leadership. Leaders should lead with their hearts, be genuine, and create an environment where employees feel comfortable being themselves. Authenticity fosters trust and strengthens relationships within the organization. Mission and Values Integration: Mission and values should not just be words on a wall but should be deeply integrated into the culture and operations of the business. This involves consistently reinforcing the mission and values through internal communications, meetings, and employee onboarding processes. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Continuous Improvement and Adaptability: Just as in sports, small businesses must continuously strive for improvement and be adaptable to change. Even in times of success, it's important to remain open to new ideas, take calculated risks, and not become complacent. Employee Engagement and Involvement: Engaging employees in the mission and values of the business is crucial. This can involve incorporating values into the hiring process, fostering a culture of feedback, and creating opportunities for employees to contribute meaningfully to the organization's goals. One action small business owners can take: One action small business owners can take, as advised by Christine, is to prioritize listening to their customers. By recognizing the importance of customer feedback and taking the time to truly understand their needs and preferences, businesses can gain valuable insights that drive long-term success. This involves actively engaging with customers, soliciting feedback, and making adjustments to products, services, and operations based on that feedback. By prioritizing the customer experience, businesses can build stronger relationships, enhance their offerings, and ultimately drive growth. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: "Defend the island is not three words on a wall... it's something we all believe." - Christine Finnegan "Feedback is a gift... it's your job to make sure you're doing that in a respectful way." - Christine Finnegan "Listen to your customer... they will tell you how you're going." - Christine Finnegan

In this episode of 'The Entrepreneur's Guide,' join Michael Denehey as he sits down with Tamzyn Adding, founder of Miss Lolo. Explore Tamzyn's journey in building a thriving business, tackling topics like cash flow management, authentic branding, and navigating growth challenges. Gain valuable insights and actionable strategies to elevate your own entrepreneurial ventures. Tune in to discover the keys to small business success in today's dynamic market. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Michael delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business? Tamzyn Adding identifies two main challenges in growing a small business: cash flow and mindset. Cash flow management is crucial for the sustainability and growth of a business, as it impacts various aspects like operations, investments, and expansion. Additionally, maintaining the right mindset is essential, as entrepreneurs often face obstacles and setbacks along the way. Developing resilience, perseverance, and a growth-oriented mindset can help navigate the challenges of entrepreneurship and drive business success. 2. What's your favourite business book that has helped you the most? Tamzyn Adding mentioned that she reads various business books, including those by Richard Branson, but she didn't specify a favorite. So, there isn't a particular book she highlighted as her favorite. However, she did mention reading books by Richard Branson among others, which likely provided her with valuable insights into entrepreneurship and business growth. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Tamzyn Adding mentioned that she reads various business books, including those by Richard Branson, but she didn't specify a favorite. So, there isn't a particular book she highlighted as her favorite. However, she did mention reading books by Richard Branson among others, which likely provided her with valuable insights into entrepreneurship and business growth. 4. What tool or resource would you recommend to grow a small business? Tamzyn Adding recommended using Zero, an accounting software, as a tool to help understand the numbers and expenses of the business better. She emphasized the importance of being diligent in tracking expenses, including both major and minor costs, to gain a comprehensive understanding of the financial health of the business. This attention to detail and financial clarity can be crucial for making informed decisions and driving growth in a small business. 5. What advice would you give yourself on day one of starting out in business? Tamzyn Adding advised herself to create a business plan, trust herself, and avoid being swayed by initial financial offers. She emphasized the importance of having a solid plan in place, believing in one's capabilities, and not immediately jumping at the first monetary opportunity that arises. This advice underscores the significance of careful planning, self-confidence, and a focus on long-term sustainability rather than short-term gains when starting a business journey. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps...

In this episode, delve into the world of small business triumphs with Ben Jones, Founder of Titan Marketer. From navigating challenging exits to scaling teams and fostering strong partnerships, Jones shares invaluable insights on leadership and growth. Join us as we explore his journey, offering expert guidance to inspire and empower entrepreneurs on their path to success. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business? Ben Jones believes the hardest aspect of growing a small business is taking full ownership of its outcomes. He emphasizes the importance of leaders accepting responsibility for both successes and failures, urging them to embrace failures as learning opportunities and to avoid blaming external factors. According to Jones, cultivating a mindset of accountability and resilience is crucial for entrepreneurial success. 2. What's your favourite business book that has helped you the most? Ben Jones considers "Atlas Shrugged" as his favorite business book, attributing its impact to shaping his entrepreneurial mindset during his transition into business. While acknowledging it as more of a story-based book, Jones values its insights into the world of business and entrepreneurship, particularly in understanding the dynamics of the business landscape and the role of entrepreneurs in society. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Ben Jones recommends leveraging podcasts like Alex Mozi's and resources like Leila for those embarking on their entrepreneurial journey. He emphasizes the importance of seeking out content that addresses specific areas of struggle, such as staff management, marketing, or leadership, to facilitate ongoing learning and growth in small business endeavors 4. What tool or resource would you recommend to grow a small business? Ben Jones advocates for maintaining meticulous financial records using bookkeeping software like Xero to track expenses, sales, and manage cash flow effectively. Additionally, he suggests integrating a CRM tool for efficient customer relationship management and sales follow-up, essential for scaling a small business efficiently on a budget. 5. What advice would you give yourself on day one of starting out in business? Ben Jones emphasizes the importance of learning sales skills from day one of starting a business. Acknowledging that as a business owner, mastering the art of selling is crucial for driving growth and success. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Investing in yourself is the best money you can spend – Ben Jones Find someone who has the result you want and learn from them – Ben Jones Learn to sell, it's a critical skill for every business owner – Ben Jones

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of "Grow a Small Business," host Rob Cameron sits down with Dr. Rebecca Chabot, a scientist and wellness expert from Purewellness Tasmania based in Kingston, Tasmania, Australia. Together, they explore evidence-based strategies to enhance team wellness and achievements. Dr. Chabot shares insights into prioritizing wellness, integrating science with mindfulness, and empowering small business leaders and teams for success. Tune in for actionable tips to boost your team's performance and well-being. Key Takeaways for Small Business Owners: Importance of Wellness in Business: Dr. Rebecca Chabot highlights the significance of prioritizing wellness and mental health within small businesses, emphasizing its impact on productivity, culture, and overall success. Integration of Science and Wellness: With a background in science and wellness, Dr. Chabot merges evidence-based practices with mindfulness techniques to empower individuals and teams to improve their well-being. Target Audience and Challenges: She primarily works with small business leaders and teams experiencing symptoms of burnout, stress, and exhaustion, offering strategies to enhance self-awareness and resilience. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Approach to Wellness: Dr. Chabot's approach begins with cultivating self-awareness, followed by teaching practical tools such as breathwork and meditation. She emphasizes the importance of consistent practice for long-term benefits. Work-Life Balance: The concept of work-life balance is discussed, acknowledging the individual variability in approaches. Dr. Chabot suggests integrating wellness practices into daily routines to achieve balance and prevent chronic stress. Success Stories: Several success stories demonstrate the transformative impact of implementing wellness practices, leading to improved leadership, productivity, and overall well-being. One action small business owners can take: One action small business owners can take, as suggested by Dr. Rebecca Chabot, is to start implementing wellness techniques immediately. Whether it's meditation, breathwork, or mindfulness practices, integrating these into daily routines can significantly improve team performance and well-being. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Small actions today lead to significant business achievements tomorrow – Dr. Rebecca Chabot Wellness isn't a luxury; it's a necessity for sustainable business growth – Dr. Rebecca Chabot Integrate science with mindfulness for a thriving workplace – Dr. Rebecca Chabot

In this episode Troy sits down with Sarah Spence , CEO of Content Rebels, as she shares her remarkable journey of entrepreneurship. She discusses the challenges of building a successful team, overcoming financial obstacles, and achieving significant revenue growth. Tune in to gain invaluable insights from Sarah's wealth of experience in the business world. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Sarah Spence, the hardest thing in growing a small business is maintaining one's sanity throughout the process. While logistical challenges like resource allocation and client management may seem straightforward, preserving mental health amidst the chaos of entrepreneurship can be immensely challenging. What's your favourite business book that has helped you the most? Sarah Spence's favorite business book that has been profoundly helpful is "12 and a Half" by Gary Vee. Despite initial reservations about Gary Vee's presentation style, the book's insightful exploration of 12 crucial emotions and their impact on success resonated deeply with her, offering valuable perspectives on entrepreneurship. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Sarah Spence highly recommends the Future Women podcasts, particularly their CEO Leadership Series, as excellent resources for professional development. Future Women offers valuable insights and resources tailored for women in various stages of their careers, from CEOs and senior leaders to those re-entering the workforce after extended leave. What tool or resource would you recommend to grow a small business? Sarah Spence suggests Google Analytics as a fundamental tool for growing a small business. Understanding website traffic and audience behavior is crucial for optimizing online presence and making data-driven decisions to enhance business growth. What advice would you give yourself on day one of starting out in business? Sarah Spence would advise herself on day one of starting out in business to remember that even though the journey will be hard, it will be incredibly worth it. This advice likely reflects the challenges and rewards she has experienced throughout her entrepreneurial journey, emphasizing the importance of perseverance and long-term vision in building a successful business. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Innovation distinguishes between a leader and a follower – Sarah Spence Don't be afraid to give up the good to go for the great – Sarah Spence Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work – Sarah Spence

In this episode, host Troy Trewin sits down with John Warrillow, the President of The Value Builder System to discuss the secrets behind business success. John shares insights from his own journey, highlighting the importance of strategic planning, building effective teams, and navigating growth challenges. With his wealth of experience, John offers invaluable advice for aspiring and current business owners looking to achieve sustainable success in their ventures. In his book built to sell John Warrillow provides advice on how to make your small business sellable. The best way to do this, according to Warrillow, is to build a business that can run on its own—a business that can function without you, the owner. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1 .What do you think is the hardest thing in growing a small business? John Warrillow believes that one of the toughest aspects of growing a small business is managing the people within it. He emphasizes that hiring the right individuals, particularly salespeople, can pose significant challenges. Entrepreneurs often struggle to find sales professionals who can replicate their success, leading to frustration and setbacks in scaling the business. 2. What's your favourite business book that has helped you the most? John Warrillow's favorite business book, aside from his own works, is "Small Giants" by Bo Burlingham. This book resonates with him because it focuses on the pursuit of greatness rather than just size, highlighting the value of being exceptional in business rather than merely big. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? John Warrillow recommends the "Prof G Show" and "All In" podcast. The "Prof G Show" is hosted by Scott Galloway and offers insightful perspectives on business and entrepreneurship. "All In," moderated by Jason Calacanis and a group of venture capitalists, provides a deep dive into tech and business topics, offering a balanced view from different political spectrums. 4. What tool or resource would you recommend to grow a small business? John Warrillow recommends using Net Promoter Score (NPS) as a tool to grow a small business. NPS is a simple yet powerful way to measure customer satisfaction, predict future growth rates, identify areas for improvement, and understand customer loyalty. 5. What advice would you give yourself on day one of starting out in business? John Warrillow advises himself to "stop planning and start doing" on day one of starting out in business. He emphasizes the importance of taking action rather than getting caught up in planning details, suggesting that real progress comes from engaging with potential customers and testing ideas in the market. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: A business that depends on you is worthless to anyone but you – John Warrillow The most valuable businesses are the ones that do one thing exceptionally well – John...

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. Welcome to the "Grow a Small Business" podcast with your host, Michael Denehey. In this episode, Michael interviews Madonna Melrose, director of Melrose International based in Melbourne, Australia . Key Takeaways for Small Business Owners: Building Connections: Madonna highlights the importance of engaging with local councils and industry bodies, even if initial grant applications aren't successful. Establishing a presence in the grant space increases visibility and credibility over time Learning Curve: Grant applications offer a deep dive into your business, highlighting areas that may need improvement or updating. It's a valuable exercise in self-assessment. Preparation is Key: Before applying for grants, ensure that your business strategy, marketing plan, and financial documents are aligned and up-to-date. Clarity about project objectives and alignment with business goals is crucial. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Sustainability: Consider how receiving grant funding will impact and shape your business. Ensure that the amount requested is sustainable and aligns with the business's growth trajectory. Start Small: Beginning with smaller grants allows for gaining experience and refining the approach. Practice and persistence are key to success in the grant space. Clarity and Conciseness: When filling out grant applications, be clear, concise, and focused. Stick to relevant details that demonstrate how funding will benefit the business and stimulate the economy. One action small business owners can take: One action small business owners can take, as advised by Madonna Melrose, is to start small and engage with local councils and industry bodies. Even if initial grant applications aren't successful, establishing a presence in the grant space increases visibility and credibility over time, paving the way for future funding opportunities. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Don't just reach for the sky, ensure the number you're asking for is sustainable and doable for your business – Madonna Melrose Every single question in a grant application has a character limit, so cut the fluff and get straight to the point – Madonna Melrose Engage with local councils and industry bodies to increase your visibility and credibility in the grant space – Madonna Melrose

In this episode, join Sheri Jones, co-founder of Youth in Business, as she shares invaluable insights on empowering young entrepreneurs. Discover her journey of building a successful business while nurturing a team of 15 staff. Gain expert advice on fostering team dynamics, scaling businesses, and achieving sustainable growth. Tune in for inspiration and actionable strategies for small business success! Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? The hardest aspect of growing a small business, according to Sheri Jones, is self-motivation. Overcoming obstacles and staying focused on long-term goals can be challenging, especially in the early stages. However, maintaining purpose and connecting with like-minded individuals can provide the necessary drive to overcome hurdles and achieve success. What's your favourite business book that has helped you the most? Sheri Jones recommends "100 Million Dollar Offers" by Alex Hormozi as a favorite business book. This book offers valuable insights on handling leads effectively, providing strategies to optimize sales processes and elevate business performance. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Sheri Jones doesn't have specific podcast recommendations, but she emphasizes the importance of continuous learning. She suggests exploring various podcasts and online resources tailored to small business growth, focusing on topics like marketing, leadership, and entrepreneurship to gain valuable insights and strategies. What tool or resource would you recommend to grow a small business? Sheri Jones recommends using a comprehensive platform like Trello to manage team tasks and workflows efficiently. Trello provides a user-friendly interface for organizing tasks, tracking progress, and collaborating with team members, making it an effective tool for scaling and managing small business operations. What advice would you give yourself on day one of starting out in business? Sheri Jones advises focusing on passion from day one of starting a business. By prioritising what you're passionate about, everything else falls into place. This approach ensures that the journey is fulfilling and meaningful, driving long-term success and satisfaction. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Passion fuels perseverance in the world of entrepreneurship – Sheri Jones Embrace challenges as opportunities for growth in business – Sheri Jones Innovation thrives when you dare to think beyond the conventional – Sheri Jones

In this episode of the "Grow Small Business Podcast," Troy sits down with Le-an Lai Lacaba, the co-founder of 2xYou. Le-an shares her remarkable journey from solopreneurship to leading a team of 32 employees, achieving an impressive 50-70% annual growth rate. Her insights offer invaluable guidance to small business owners aiming for sustainable expansion and effective team management. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Le-an Lai Lacaba highlights the challenge of maintaining self-care while growing a small business. She emphasises the importance of setting boundaries and ensuring personal well-being, as neglecting oneself can hinder the ability to effectively lead and grow the business. What's your favourite business book that has helped you the most? Le-an Lai Lacaba cites "E Myth" as her favourite business book, describing it as the catalyst that transformed her perspective on entrepreneurship, providing invaluable insights into starting and scaling a business effectively. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Le-an Lai Lacaba suggests exploring podcasts like "100 Million Leads" by Alex Hormozi and online learning resources such as courses and materials by renowned figures like Gary Vaynerchuk and Brené Brown. These resources offer valuable insights and strategies for small business growth and leadership development. What tool or resource would you recommend to grow a small business? Le-an Lai Lacaba recommends investing in a transparent project or task tracker tool like Notion. Such tools help streamline workflow, enhance team collaboration, and improve overall productivity, essential elements for successful small business growth. What advice would you give yourself on day one of starting out in business? Le-an Lai Lacaba advises prioritising the hiring of the right people from day one of starting a business. Investing in a strong team ensures a solid foundation for growth and success, enabling the business to thrive and overcome challenges more effectively. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success is not just about making others happy, but about making a positive impact - Le-an Lai Lacaba Build a sustainable culture by integrating it into your daily operations - Le-an Lai Lacaba Self-care is essential; you can't pour from an empty cup - Le-an Lai Lacaba

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. Welcome to the "Grow a Small Business" podcast with your host, Rob Cameron. In this episode, Rob interviews Park Howell, a keynote speaker, sales storytelling coach, podcaster, and brand raconteur from business of story based in Munds Park, Arizona, United States. Key Takeaways for Small Business Owners: Focus on a Singular Narrative: Identify your audience's core problem and offer a clear solution. Define Your Audience: Understand your audience's needs and frustrations to tailor your message effectively. Emphasize Value Proposition: Highlight what sets your business apart and how it addresses customer pain points. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Utilize Storytelling: Share compelling stories to humanize your brand and connect with your audience emotionally. Offer Practical Solutions: Provide actionable insights and resources that small business owners can implement easily. Encourage Engagement: Invite listeners to leave reviews, engage with your content, and share their experiences. One action small business owners can take: One action small business owners can take is to identify their core audience and the singular problem they solve, then craft a clear narrative around their solution. This helps focus their messaging and marketing efforts, making them more effective in reaching their target customers. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Crafting compelling narratives fuels business growth and fosters connection – Park Howell Great storytelling transforms businesses into unforgettable experiences – Park Howell In the noisy marketplace, a clear brand story is your competitive advantage – Park Howell

In this episode, Troy sits down with Alyona Medelyan, the founder of Thematic, a thriving business with $5 million in revenue. Alyona shares her entrepreneurial journey and offers invaluable advice for small business owners aiming to scale their ventures. Tune in for actionable insights and inspiration from Alyona's remarkable success story. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1 .What do you think is the hardest thing in growing a small business? According to Alyona Medelyan, the hardest thing in growing a small business is prioritisation. She emphasises the importance of working on the right things and saying no to the wrong things, as there are many distractions that can divert focus from revenue and growth. 2. What's your favourite business book that has helped you the most? Alyona Medelyan's favourite business book that has helped her the most is "Challenger Sale." This book emphasises the importance of creating value for customers during the sales process and highlights the significance of teaching customers something new rather than just selling to them. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Alyona Medelyan recommends several podcasts and online resources to help grow a small business. She suggests listening to "Y Combinator Podcasts," particularly "How to Start a Startup," which emphasises customer-centric approaches. Additionally, "Startups for the Rest of Us" offers insights into bootstrapping. For broader entrepreneurial journeys, she enjoys "How I Built This" with Guy Raz. 4. What tool or resource would you recommend to grow a small business? Alyona Medelyan recommends using a CRM (Customer Relationship Management) tool to grow a small business. Specifically, she suggests Pipedrive for its simplicity, affordability, and effectiveness in managing sales processes and customer relationships. 5. What advice would you give yourself on day one of starting out in business? On day one of starting out in business, Alyona Medelyan would advise herself to hire the best people for the job - the smartest and most knowledgeable individuals available. This emphasises the importance of assembling a talented team to drive the business forward from the outset. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Listen to your customers, build, and everything else is a distraction – Alyona Medelyan Building a kickass culture starts with spending time together, fostering empathy – Alyona Medelyan Learn by doing, test things out, and double down on what works – Alyona Medelyan

In this episode, Troy Trewin interviews Eric Recker, the owner of Win the Now. Eric shares his journey from burnout to brilliance, highlighting how he grew his practice from 7 to 18 team members and generated over $3 million in revenue. His insights on self-awareness, communication, and work-life balance offer valuable lessons for small business owners. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business? Eric Recker believes that the toughest challenge in growing a small business is the misconception that you must tackle everything alone, leading to undue pressure and isolation. He emphasises the importance of seeking support from mentors and building a strong network to overcome this hurdle and succeed in the entrepreneurial journey. 2. What's your favourite business book that has helped you the most? Eric Recker's favourite business book is "Soundtracks" by Jon Acuff. This book delves into managing repetitive negative thoughts that hinder personal and professional growth, offering strategies to reframe them with positive soundtracks for success. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Eric Recker's top podcasts and learning tools include "Dream, Think, Do with Mitch Matthews" and "All It Takes is a Goal" by Jon Acuff. These resources offer valuable insights, motivation, and practical advice for personal and professional development. 4. What tool or resource would you recommend to grow a small business? Eric Recker recommends a journal as a valuable tool for small business growth. A journal provides flexibility for recording thoughts, setting goals, and reflecting on progress. It helps entrepreneurs stay organised, focused, and accountable on their journey to success. 5. What advice would you give yourself on day one of starting out in business? On day one of starting out in business, Eric Recker would advise himself to prioritise self-care. He would emphasise the importance of finding ways to refresh, rest, and maintain a healthy work-life balance. Taking time to rest, ensuring adequate sleep, and incorporating moments to breathe throughout the day are essential for long-term success and well-being. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Live in the present moment and find the gift in every moment – Eric Recker Be honest about your struggles and seek support; facing burnout head-on is the only way to overcome it – Eric Recker Balance is everything; learn to say no and prioritise what truly matters – Eric Recker

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. Welcome to the "Grow a Small Business" podcast with your host, Michael Denehey. In this episode, Michael interviews Paul Roos from Performance by Design, based in Melbourne, Victoria, Australia. In this episode of the Grow a small business podcast, Paul Roos discusses the critical role of leadership, trust, and vulnerability in building successful teams, drawing from his extensive experience in sports and business. Additionally, host Michael introduces transformative programs aimed at small business owners, including an 80-day Business Transformation program and the Ultimate Recruitment Toolkit, designed to empower managers with essential tools and strategies for team optimization and recruitment excellence. Key Takeaways for Small Business Owners: Leadership Impact: Paul emphasised the significant impact leaders have on shaping organisational culture. Their behaviours set the tone for the entire team, influencing productivity and morale. Culture Code: Defining clear behaviours aligned with organisational values is essential for creating a strong culture. It's not enough to simply state values; they must be actively lived and systemized throughout the organisation. Trust as Action: Trust is built through consistent actions over time. Paul likened it to depositing into a Trust Bank; leaders who consistently demonstrate trustworthiness fill their Trust Banks, fostering stronger relationships and collaboration. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Relationship Building: Building strong relationships within the team fosters trust and enhances collaboration. Paul encouraged leaders to actively engage with team members, getting to know them beyond work-related matters. Vulnerability: Authenticity and openness contribute to building trust and stronger connections within the team. Leaders should be themselves and encourage others to do the same, fostering a culture of honesty and support. Continuous Feedback: Regular, constructive feedback is crucial for personal and organisational growth. Paul emphasised the importance of incorporating feedback into daily interactions rather than waiting for formal reviews. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Leadership isn't about titles, it's about actions that inspire – Paul Roos Authenticity breeds trust; be yourself and watch your team thrive – Paul Roos Culture is built on behaviours, not just words on a wall – Paul Roos

In this episode, Michael dives into an inspiring conversation with Olivia Carr, founder of Shhh Silk, the eco-driven entrepreneur behind a $4M revenue silk business. Join the dialogue on growth strategies, mindset mastery, and eco-friendly triumphs as Olivia unveils the keys to her business success. A must-listen for time-poor small business owners seeking actionable insights from a sustainable business leader. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Michael delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Olivia Carr highlights cash flow management as the toughest aspect of growing a small business. She emphasises the need for constant attention to identify and address any leaks or blockages, acknowledging that it's a perpetual challenge in the entrepreneurial journey. What's your favourite business book that has helped you the most? She mentions "The 4-Hour Workweek" as a pivotal business book that significantly influenced her in the early days of her entrepreneurial journey. The book, authored by Tim Ferriss, offers insights on focus and working efficiently, aligning with Olivia's emphasis on strategic and impactful efforts. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Olivia Carr recommends "Diary of a CEO" as a great podcast for business owners. While not specifically focused on business, the podcast features incredible guests, often delving into mindset-related topics. Olivia highlights the importance of addressing mindset challenges, emphasising the impact on business growth. What tool or resource would you recommend to grow a small business? Olivia Carr recommends exploring SMS and email marketing, emphasising the significance of nurturing and retaining current customers. She emphasises the importance of implementing systems to engage with the existing customer base, as retaining customers is more cost-effective than acquiring new ones. What advice would you give yourself on day one of starting out in business? On day one of starting a business, Olivia Carr advises embracing the long-term commitment, emphasising that building a business is a marathon, not a sprint. She encourages aspiring entrepreneurs to strap in, highlighting the importance of enduring dedication and commitment, akin to a marriage where daily effort is required. Carr stresses the need to align with one's purpose and emphasise the journey's longevity. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Control the controllables; focus on what's within your grasp every day – Olivia Carr A morning routine is crucial; start the day intentionally to boost energy and focus – Olivia Carr Mentors provide accountability; you don't have a boss, but a coach keeps you on track – Olivia Carr

In this episode, discover the transformative journey of Alan G. Crone, CEO of Crone Law Firm, achieving a remarkable 4x revenue increase. Gain insights from his seasoned leadership as he shares strategies for small business success. Join host Troy in unlocking the secrets behind Crone Law Firm's extraordinary growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: The hardest thing in growing a small business: The hardest thing about growing a small business, is having the courage and perseverance to push through setbacks. In a world where setbacks are common, it's important to keep the faith and not give up, even when things get tough. Favorite Business Book: Alan's top pick for a business book is "Good to Great" by Jim Collins. She finds the book's emphasis on the importance of hiring the right people particularly valuable and often recommends it to her entrepreneur clients. Top Podcast for Professional Development: Alan enjoys listening to "The Game Changing Attorney" podcast by Michael Mogul. While it focuses on the legal industry, she believes the stories and insights shared are applicable to entrepreneurs across various industries. Recommended Tool for Business Growth : Alan highlights the value of hiring a fractional CFO for small businesses. This move helped her focus her financial planning, develop a solid financial plan, and gain confidence in her decisions. What would you tell yourself on day one of starting out: I would counsel myself to prioritise patience, courage, and humility. Stress the value of building lasting relationships over transactional networking. Understand that enduring connections are the cornerstone of entrepreneurial success. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Define success not just by financial gain but by the impact on clients, team, and community – Alan G Crone Your most powerful asset as an entrepreneur is the quality of relationships you build – Alan G Crone Have the courage to endure setbacks and the faith to keep going, day in and day out – Alan G Crone

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. Welcome to the "Grow a Small Business" podcast with your host, Michael Denehey. In this episode, Michael interviews Nina Christian, a Marketing Mentor and Strategist from ninachristian.com, based in Melbourne, Victoria, Australia. In this captivating episode, explore the nuances of personal branding with Nina Christian, the esteemed Marketing Mentor and Strategist behind Marketing Meets. With over 30 years of business acumen, Nina shares pivotal insights on authenticity, alignment, and embracing imperfections for small business triumphs. Tune in for expert advice that promises to elevate your brand in a crowded marketplace! Key Takeaways for Small Business Owners: Authenticity Matters: Nina emphasises the importance of authenticity in personal branding. Small business owners should align their online presence with the reality of their business, building trust through genuine communication. Congruency and Alignment: Building on authenticity, businesses should strive for congruency and alignment in their messages. Find elements that feel right, reflect the business's values, and create an accurate expression both internally and externally. Embrace Imperfections: Sharing the human side of the business, including vulnerabilities and learnings, enhances the connection factor. Small business owners shouldn't fear showcasing some messiness; it makes them relatable and builds stronger connections with their audience. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Impact on Recognition: Nina shares a personal story about her transition to a more authentic personal brand, resulting in unexpected recognition from the Australian Marketing Institute. The acknowledgment wasn't just for professional accomplishments but also for being a relatable voice in the industry. Vulnerability in Personal Branding: Small business owners are encouraged to show vulnerability. In a world saturated with content, being human and relatable becomes a key differentiator, helping businesses stand out and connect with their audience. AI as an Enabler: While AI and technology contribute to information overload, they should be seen as enablers, not replacements for genuine human connection. Balancing technology with authentic content is crucial for success. One action small business owners can take: A concrete action small business owners can take, as suggested by Nina Christian, is to empower their team members to share about the impact of their work. Encourage employees to communicate their experiences, lessons learned, and successes in a way that aligns with the brand. This not only fosters a deeper connection with the audience but also empowers the team, leading to increased staff satisfaction and productivity. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help youc to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Embrace imperfections, showcase your human side; it's the key to building lasting connections in business – Nina Christian In a crowded marketplace, your energy and vibe are what truly connect with your audience – Nina Christian Authenticity is the secret sauce that turns businesses into relatable brands – Nina Christian