PMP Industry Insiders

This week, My Pest Pros Co-Owner Brett Lieberman joins Dan and Donnie to share his company's real-world experiences with AI implementation. He discusses his firm's AI voice agent that books jobs and handles customer inquiries, what he learned from analyzing 1.3 million lines of call transcripts and how he created an AI board of directors to provide feedback on business decisions. Guest: Brett Lieberman, Co-Owner, My Pest Pros Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

This week, Dan & Donnie welcome Mark Ruff, a pest industry attorney with MHR Law, to the podcast. They discuss a recent incident in Florida, where officials shut down an illegal door-to-door pest control sales operation and issued a $36,000 fine. Mark discussed how two firms violated Florida regulations, while Dan & Donnie explored the implications of this case for the industry nationwide. Guest: Mark Ruff, Attorney, MHR Law Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

In Part 2 of 2 with Pest Control Business Coach, Laura Corbin joins Dan and Donnie to discuss tools and methods pest and lawn firms can implement today to ensure office and admin teams support growth as companies scale. She also shares the one step she would take now to control chaos and avoid owner burnout. Guest: Laura Corbin, Team Development Coach, Pest Control Business Coach Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

🎙️ Welcome to Insiders Rewind — Recapping January! Episodes from December: ✅ Ep. 256 - 2026 Pest Control Reality Check ✅ Ep. 257 - I Sold My Business, Now What? ✅ Ep. 258 - The King Green Journey: Growth, Family & Private Equity ✅ Ep. 259 - How to Reach Your Next Million A HUGE shout to our sponsors! Coalmarch: Digital strategies and conversion-driven websites are waiting for you and it's time for a free month! Visit https://www.coalmarch.com/podcast to claim yours! PestSure: Providing pest industry specific insurance for your business and insuring the future of pest control. VoiceForPest: Designing and implementing unparalleled integrated voice solutions for home service companies of any size from coast to coast. https://www.voiceforpest.com/podcast/ We’d love to hear from you. Drop a comment, leave a review on Apple Podcasts or Spotify, and connect with us on social media @PMPIndustryInsider. 🎧 Listen On: Spotify | Apple Podcasts | YouTube | Google Podcasts

This week, in Part 1 of 2 with Pest Control Business Coach, Sheri Spencer Bachman joins Dan and Donnie to discuss achieving your next million dollars in revenue. She covers the challenges firms face at key milestones, including making your first hire, defining your culture and core values and establishing systems and processes to break through to the next level. Guest: Sheri Spencer Bachman, Pest Control Business Coach Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

Charlie King joins the podcast to discuss his experience building and eventually selling his lawn care company, King Green, to private equity firm Plexus in 2025. He shares challenges and lessons learned throughout his career and the exit process, including working with family, structuring the business, the decision to sell and building a brand. Guest: Charlie King, Founder of King Green Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

This week Dan and Donnie welcome Jeff Davenport to discuss his experience selling Official Pest Control in California to Anticimex in 2021. Jeff discusses his experience in the pest control industry and shares insights about the sale process, why it's important to think about what comes next and his current role running Prize Pest Control and providing lead gen services to pest control companies. Guest: Jeff Davenport, Owner, Prize Pest Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

David Billingsly joins Dan and Donnie to break down the biggest pest control trends for 2026. As a consultant and PMP Industry Insiders peer group facilitator, David gets behind-the-scenes access to how dozens of companies really operate. Hear his take on the industry’s No. 1 struggle, the push to cut indirect costs and whether pest control could one day become obsolete. Guest: David Billingsly, The Billingsly Group & PMP Industry Insiders Peer Groups Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

🎙️ Welcome to Insiders Rewind — Recapping November! Episodes from December: ✅ Ep. 253 - X-RAI Call Analytics Dashboard - Explained ✅ Ep. 254 - Safety Training That Actually Works ✅ Ep. 255 - AI's Impact on Pest & Lawn Marketing A HUGE shout to our sponsors! Coalmarch: Digital strategies and conversion-driven websites are waiting for you and it's time for a free month! Visit https://www.coalmarch.com/podcast to claim yours! PestSure: Providing pest industry specific insurance for your business and insuring the future of pest control. VoiceForPest: Designing and implementing unparalleled integrated voice solutions for home service companies of any size from coast to coast. https://www.voiceforpest.com/podcast/ We’d love to hear from you. Drop a comment, leave a review on Apple Podcasts or Spotify, and connect with us on social media @PMPIndustryInsider. 🎧 Listen On: Spotify | Apple Podcasts | YouTube | Google Podcasts

This week, Coalmarch Marketing CEO Jeff Davis joins Dan and Donnie to discuss how pest and lawn businesses should be shifting their marketing strategies in response to AI-driven consumer behavior changes. They cover results of the 2026 Marketing Benchmark Report, how search is evolving and what changes Jeff sees on the horizon. Guest: Jeff Davis, CEO, Coalmarch Marketing Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

In this episode, Donnie and Dan sit down with PestSure's COO Todd Burke and Director of Safety Linda Midyett to share what effective safety training looks like in pest companies. They share the results of their cell-free zone distracted driving initiative and cover other strategies to reduce claims, strengthen culture and lower insurance costs, helping owners build safer, more profitable operations. Guests: Todd Burke, COO & Linda Midyett, Director of Safety, PestSure Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

🎙️ Welcome to Insiders Rewind — Recapping November! Episodes from October: ✅ Ep. 250 - Reflections on PestWorld & 250 Episodes ✅ Ep. 251 - When AI Picks the Pest or Lawn Company ✅ Ep. 252 - Why M&A Isn't Just For The Big Guys: Part 2 A HUGE shout to our sponsors! Coalmarch: Digital strategies and conversion-driven websites are waiting for you and it's time for a free month! Visit https://www.coalmarch.com/podcast to claim yours! PestSure: Providing pest industry specific insurance for your business and insuring the future of pest control. VoiceForPest: Designing and implementing unparalleled integrated voice solutions for home service companies of any size from coast to coast. https://www.voiceforpest.com/podcast/ We’d love to hear from you. Drop a comment, leave a review on Apple Podcasts or Spotify, and connect with us on social media @PMPIndustryInsider. 🎧 Listen On: Spotify | Apple Podcasts | YouTube | Google Podcasts

This week, Voice for Pest's Raymond Kidwell joins Dan and Donnie to discuss X-Rai, a call analytics dashboard for pest control and lawn care businesses. He explains how the platform uses AI to prioritize leads and manage customer interactions based on data from more than 1 million calls per month, and he details its approach to AI agents. Guest: Raymond Kidwell, Director of Business Development, Voice for Pest Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

Jeremy Ecker, CEO of Rest Easy Pest Control, joins the podcast to discuss his experience doing 16 M&A deals over 13 years, mostly self-funded and structured with earn-outs. Jeremy shares how he started as a bed bug canine inspection company and eventually pivoted to full-service pest control, and he details the challenges and opportunities of both acquisitions and organic growth. Guest: Jeremy Ecker, CEO of Rest Easy Pest Control Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

This week, Dan and Donnie dive into AI updates, including the debut of the Atlas brower and rise of ChatGPT's "agent mode." They demo several examples of what this new technology can do for pest and lawn companies, and they discuss how marketing strategies must adapt as consumers move away from standard Google searches toward AI research and task execution. Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

This week, Dan and Donnie reflect on PestWorld 2025 and the podcast's 250th episode. They cover the buzz around the show in Orlando, including a rant about vendors who don't support the industry. They also reminisce about why they started the podcast and how it's evolved over five years — and thank their sponsors, guests and listeners for all the support. Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

🎙️ Welcome to Insiders Rewind — Recapping September! Episodes from October: Ep. 245 - Building Business, Industry & Community with Audrey Hall ✅Ep. 246 - Empowering Pest Techs with Automated, Real-Time Data ✅Ep. 247 - Unlocking Profit with Tiered Pricing for Pest Control ✅Ep. 248 - Why M&A Isn't Just for the Big Guys ✅Ep. 249 - New Pest Control Industry Cost Study Data Revealed A HUGE shout to our sponsors! Coalmarch: Digital strategies and conversion-driven websites are waiting for you and it's time for a free month! Visit https://www.coalmarch.com/podcast to claim yours! PestSure: Providing pest industry specific insurance for your business and insuring the future of pest control. VoiceForPest: Designing and implementing unparalleled integrated voice solutions for home service companies of any size from coast to coast. https://www.voiceforpest.com/podcast/ We’d love to hear from you. Drop a comment, leave a review on Apple Podcasts or Spotify, and connect with us on social media @PMPIndustryInsider. 🎧 Listen On: Spotify | Apple Podcasts | YouTube | Google Podcasts

On this episode, Dan and Donnie review the new Pest Control Industry Cost Study, produced by PCO Bookkeepers & M&A Specialists. They discuss what's changed since last time PCOB did the cost study; the PCOB Competitive Index, a new composite score to track; and the Big 3 expenses every pest firm must manage for profitability. Tune in for an overview of this comprehensive report. Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

This week, Dan and Donnie talk to Pest Control Consultants President Chase Goodeill about his approach to M&A at his $11 million firm. He shares his vision for expansion, his financing strategies and his experience doing nine acquisitions since 2019. Tune in to hear about his "whatever it takes to grow" mindset. Guest: Chase Goodeill, President of Pest Control Consultants Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services

This week, Dan and Donnie highlight the concept of tiered pricing and its psychological impact on customer decisions. They explain price anchoring, the decoy effect and how tiered pricing can help customers overcome analysis paralysis and guide them toward the most profitable option. Tune in to learn how to use these strategies in your pest or lawn business. Hosts: Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services