Smart Pizza Marketing Podcast
Business & Economics Podcasts
We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
Location:
United States
Description:
We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
Language:
English
Website:
http://smartpizzamarketing.com
Episodes
SPM #532: Managing Multiple Businesses w/ Andrew from Flower Child Pizza
5/14/2024
Andrew Miller, owner of Flower Child Pizza, Merriman Social, and Third Coast Provisions in Milwaukee, discusses his journey in the restaurant industry and the development of his pizza business. He shares how they expanded their frozen pizza line and the challenges of shipping nationwide.
Chapters
00:00 Introduction and Background
03:03 Crafting a Unique Pizza Style
05:59 Choosing Milwaukee and the Pizza Scene
09:02 Delivery Dilemmas and Third-Party Platforms
11:04 The Future of Restaurant Marketing
16:33 Adapting to Changing Trends
19:10 Reaching New Customers through Video
21:48 The Benefits of Long-Form Content on YouTube
23:09 Creating a Spin-Off Agency for Video Production
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:40:01
SPM #531: Making Three Different Pizza Styles with One Dough Recipe - Blue Square Pizza
5/9/2024
In this podcast episode, Bruce Irving interviews Troy from Blue Square Pizza, a pizza dough expert. They discuss Troy's journey in the pizza industry, his passion for dough, and the evolution of his pizza-making process. Troy shares how he creates three different styles of pizza using one dough recipe and the importance of studying bread making in pizza making.
Chapters
00:00 Introduction and Troy's Pizza Journey
07:31 Creating Three Styles of Pizza with One Dough Recipe
11:40 The Influence of Bread Making in Pizza Making
24:00 Experimenting with Flour Blends for Pizza Dough
25:22 Matching Flour and Oven to Pizza Styles
26:14 The Flavorful Transition: From Commercial Yeast to Sourdough
34:38 Streamlining Operations with Technology: AI Ordering Systems and Inventory Management
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:47:38
SPM #530: Transparent ROI and Direct Impact on Sales - Boostly
5/7/2024
In this conversation, Bruce and Shane discuss the evolution of text message marketing for restaurants and the importance of personalized and tailored messaging. They highlight the benefits of using text messages to engage customers and increase purchase frequency.
Chapters
00:00 Introduction and Location
04:14 The Power of Personalized Messaging
08:20 Boostly: A Plug-and-Play Solution
12:57 Tracking ROI in Text Marketing
21:34 Jumpstarting Text Marketing with Boostly
25:59 The Need for Businesses to Text Customers
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:32:37
SPM #529: Joanies Pizza - The Impact of Online Reviews on a Pizza Business
5/2/2024
In this episode, Bruce Irving interviews Daniel from Joanie's Pizza. They discuss how Joanie's Pizza started and grew, the style of pizza they make, and the challenges of running a pizza business. Daniel shares his passion for making bread and how it translates into his pizza dough.
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:38:14
SPM #528: Two Locations Doing $6 Miliion Each in Sales - RailTrail Flatbread Pizza
4/25/2024
Michael from Rail Trail Flatbread Company shares his journey of starting and growing his restaurant business. He talks about the community aspect of his business and how they strive to make everyone feel welcome. The menu consists of flatbread pizzas with unique toppings, as well as salads, wings, burgers, and a wide selection of craft beers.
Chapters
00:00 Introduction and Overview of Rail Trail Flatbread Company
09:46 The Rail Trail Experience: Community, Menu, and Atmosphere
16:25 Staying True to Their Own Style of Flatbread Pizza
38:01 Open Book Management
45:11 Challenges and Rewards of Being a Business Owner
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:47:37
SPM #527: How To Grow Lunch Sales
4/23/2024
In this episode, Bruce Irving shares three effective strategies to grow lunch sales for restaurants and pizzerias. The first strategy is cold calling local businesses to offer free samples and create awareness. The second strategy is to cater to the needs of busy professionals by providing quick and convenient options.
Chapters
00:00 Introduction and the Importance of Growing Lunch Sales
06:23 Strategy 2: Catering to the Needs of Busy Professionals
11:39 Conclusion and Call to Action
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:12:36
SPM #526: The Power of Social Media Marketing & Getting Started
4/18/2024
Summary
In this podcast episode, Bruce Irving interviews Enzo, the owner of two restaurants in Chicago. They discuss Enzo's marketing strategies, including Instagram reels and TikToks, which have helped attract customers from all over the country. They also talk about Enzo's sports book and how it has impacted his business. Enzo shares his experience of starting in the pizza industry as a teenager and how he transitioned to owning multiple locations. He emphasizes the importance of social media marketing and collaborations with influencers in driving customer engagement and business growth.
Chapters
00:00 Introduction and Overview
08:21 Transitioning to New Locations and Partnerships
12:42 The Power of Social Media Marketing
21:23 Using Instagram Reels and TikToks for Marketing
29:23 Collaborating with Influencers for Increased Exposure
34:06 Conclusion and Future Collaboration
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:35:19
SPM #525: Mistakes To Avoid Opening Your Next Pizza Shop
4/11/2024
In this episode, Bruce Irving discusses the mistakes he has seen people make when opening and operating a pizzeria. He emphasizes the importance of choosing the right location, understanding the competition, delivering a quality product, implementing effective marketing and branding strategies, and being financially responsible.
These insights are based on his own experiences and conversations with successful pizza operators. Overall, the episode provides valuable advice for anyone considering opening a pizzeria.
Chapters
00:00 Introduction and Background
05:55 Chapter 1: The Importance of Location and Competition
10:14 Chapter 2: Delivering a Quality Product
23:40 Conclusion
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:24:26
SPM #524: From Pizza Trailer to Pizzeria w/ Jared from Penelope Pizza
4/4/2024
Jared shares his journey in the pizza business, from starting a delivery service during COVID-19 to operating a brick-and-mortar location in a shared space. He discusses the challenges and opportunities of expanding his business and the importance of finding the right balance between quality and quantity. Jared also highlights the impact of COVID-19 on his operations and the need to adapt to changing customer preferences.
Chapters
00:00 Introduction and Background
02:21 Operating a Shared Space
05:31 Starting a Pizza Delivery Service
06:53 Transitioning to a Brick-and-Mortar Location
09:39 Operating a Pizza Truck
14:09 Challenges and Growth Opportunities
19:19 Optimizing Business Hours
22:05 The Impact of COVID-19 on Business Operations
24:17 Marketing and Branding Challenges
26:33 Advantages of Operating in a Co-Space
29:18 Considering the Next Steps
32:23 Social Media Presence and Future Expansion
33:21 Location and Contact Information
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:34:02
SPM #523: Pizzapreneur Andrew Talks TikTok, Tech, and Topping the Competition
3/28/2024
In this episode, Bruce Irving interviews Andrew from Gianni's Pizza. They discuss how Andrew grew his family's pizzeria business, the challenges of managing multiple locations, and the importance of effective people management. They also talk about the power of social media marketing and how Gianni's Pizza has built a fun and engaging online presence.
Chapters
00:00 Introduction and Background
02:30 Sponsorship Acknowledgment
02:58 Guest Introduction
03:27 Growing the Business and Managing Employees
06:34 Challenges of Managing Multiple Locations
10:27 The Evolution of the Menu
13:16 The Importance of Effective People Management
22:53 The Power of Social Media Marketing
25:18 Unique Marketing Opportunities
28:24 Collaboration with Kevin Smith
32:50 Expanding the Business and Online Ordering
35:15 Managing the Custom App
41:28 Promoting the Business on Social Media
42:57 Conclusion and Call to Action
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:43:34
SPM #522: Starting Strong: Best Friends Turn Pizza Dreams into Reality at a Brewery
3/21/2024
Summary
In this episode, Bruce Irving interviews the founders of 2-1 Dough Pizza Co. They discuss how they got started in the pizza industry, their journey of learning and experimenting with dough and toppings, and their approach to pricing and building a loyal customer base. They also talk about their plans for the future and the importance of marketing and social media in growing their business. Overall, it's a great conversation for anyone interested in starting a pizzeria or looking for insights on running a successful pizza business.
Chapters
00:00 Introduction and Background
04:10 How They Got Started
06:09 Their Pizza Experience
09:28 Expansion and Collaboration
13:32 Pricing and Business Model
23:15 Building a Loyal Customer Base
25:48 Marketing and Social Media
30:00 Employee Management
34:08 Future Plans
42:18 Closing Remarks
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:43:13
SPM #521: Marketing In 2024 (What's Working?)
3/19/2024
Bruce Irving shares marketing insights and strategies for restaurant owners in this podcast episode. He discusses the importance of social media platforms like Facebook, Instagram, and TikTok, and how they have evolved over time.
Chapters
00:00 Introduction and Sponsorship
03:02 Background and Starting SPM
08:12 Marketing Strategies in the Past
11:20 Current Social Media Channels
16:04 Creating Captivating Content
25:02 Prioritizing Social Media
27:48 Consistency and Scheduling
30:11 Conclusion and Call to Action
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:30:50
SPM #520: How To StreamLine Your Pizzeria / Al The Pizza Buddha
3/14/2024
In this episode, Bruce Irving interviews Al the Pizza Buddha, a pizza consultant who helps pizzerias with their operations and systems. They discuss the challenges of automation in the pizza industry and the importance of documentation and training. Al shares his process for assessing a pizzeria and improving its operations. They also talk about the different costs of opening a pizzeria and the benefits of hiring a pizza consultant. Al provides his contact information for those interested in his services.
Chapters
00:00 Introduction and Overview
01:08 New Style of Video
03:04 SPM Magazine Launch
04:02 Restaurant Systems Pro
05:28 Introduction of Al the Pizza Buddha
05:58 Al's Background and Consulting Services
07:25 Consulting Process and On-Site Visits
09:23 Experience with Zoom Pizza
10:22 Automation in the Pizza Industry
11:18 Challenges of Automation
12:37 Importance of Documentation and Systems
13:54 Different Dough Processes
15:20 First Steps in Assessing a Pizzeria
19:57 The Challenges of Managing a Pizzeria
21:42 The Importance of Documentation and Training
23:05 Using Technology to Improve Operations
24:27 Using Spreadsheets and Tablets for Dough Calculations
25:24 The Importance of Consistency and Attention to Detail
26:50 Different Costs of Opening a Pizzeria
28:41 Different Pizza Styles and Recipes
29:33 The Challenges of Offering Different Pizza Styles
30:49 The Cost of Hiring a Pizza Consultant
35:26 Where to Find Al the Pizza Buddha
38:45 Conclusion and Outro
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:39:10
SPM #519 Talking Pizza w/ Sean from Madison Ave Pizza
3/7/2024
In this episode, Bruce Irving interviews Sean from Madison Avenue Pizza Company. They discuss Sean's journey of starting a pizzeria, the challenges and benefits of running a dine-in restaurant, the importance of a focused menu and fresh ingredients, and the impact of a full bar on the business.
Chapters
00:00 Introduction
00:39 Sean's journey of starting a pizzeria
01:09 Marketing tactics and special pizza
04:30 Background of Madison Avenue Pizza
05:28 Transition to a dine-in restaurant
06:24 Benefits and challenges of dine-in vs. delivery
07:17 Managing a growing restaurant
08:46 Importance of a focused menu and fresh ingredients
09:43 The value of making everything in-house
11:04 Sean's experience in the restaurant industry
12:02 Initial sales and financial challenges
14:26 The journey to profitability
19:05 The 32-inch pizza and its marketing value
22:39 The popularity of the 32-inch pizza
23:53 The challenges and benefits of the 32-inch pizza
25:44 The power of social media marketing
26:12 The limitations of point of sale systems
28:08 Custom pizza boxes and marketing value
29:04 The strengths and weaknesses of the Thrive POS system
31:18 The excitement of the upcoming summer season
36:16 Delivering pizza on a boat
39:10 Where to find Madison Avenue Pizza
39:36 Upcoming launch of SPM Magazine
40:05 Conclusion
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:40:35
SPM #518: SPM Magazine Issue #1 (Thank you)
3/5/2024
Bruce Irving introduces SPM Magazine and discusses the contributors and excitement surrounding its release. He explains the reason for starting the magazine and the desire to provide a platform for pizza people to share their ideas and experiences. Bruce highlights the alternative nature of the magazine and its focus on inclusivity. He gives shoutouts to advertisers and reveals the cover of the first issue featuring Erica Barrett.
Chapters
00:00 Introduction and Background
00:58Contributors and Excitement
02:45Open Call for Contributors
03:14Reason for Starting the Magazine
04:14Alternative to Traditional Pizza Magazines
05:11Shoutouts to Advertisers
06:37Cover of the First Issue
07:58Article: Eight Deadly Hiring Mistakes Restaurants Make
08:57Article: A Little Slice of Advice
09:55Article: Laying the Foundation - Why Team Building Matters
10:24Article: Tech Driven Pizza Concept
11:19Article: Don't Feed the Internet Trolls
12:16Article: Must Try Pizzas According to Pizzeria Owners
12:47Article: Eight Steps to Grow and Scale Your Pizzeria
13:44Article: Passing the Pepperoni
14:39Article: Is Franchising the Right Path for You?
15:09Article: Crab Rangoon Pizza Recipe Guide
16:05Improving Future Issues
18:28How to Contribute to the Magazine
Get your copy: https://smartpizzamarketing.com/spm-magazine/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:20:14
SPM #517: Make $$ W/ Privte Events - Cory from Rise Pizza & Catering
2/22/2024
In this conversation, Cory shares his journey in the pizza business. He started with a physical location, then transitioned to a pop-up catering business. After selling his bakery and starting a cleaning business, Cory returned to his passion for pizza and now operates a mobile pizza trailer. He discusses the types of ovens he uses and the Neapolitan-inspired menu he offers. Cory also shares his strategies for getting customers and booking events. Despite the challenges, his pizza business has experienced success and growth.
Chapters
00:00 Introduction and Background
01:05 Starting a Pizza Business
03:06 Pizza Oven and Menu
04:42 Getting Into Pizza
06:11 Running a Pizza Shop
07:23 Transitioning to a Cleaning Business
08:44 Returning to Pizza
10:03 Getting Customers and Events
11:08 Success and Growth
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:32:12
SPM #516: From Food Truck to Storefront: Pie 95 Pizza's Business
2/15/2024
In this episode, Bruce Irving interviews Evan, the owner of Pi 95 in Jacksonville, Florida. They discuss Evan's journey from starting as a food truck to opening a brick and mortar location. They also talk about the importance of being part of the community and providing excellent customer service. Evan shares his experience in the culinary industry and the evolution of pizza styles. They also touch on the rise of home pizza making and the accessibility of pizza cooking methods.
Chapters
00:00 Introduction and Background
03:01 Starting Pi 95 as a Food Truck
05:54 Transitioning to a Brick and Mortar Location
06:54 The Cost of Starting a Food Truck
08:18 Selling the Food Truck and Opening a Storefront
10:17 The Importance of Being Part of the Community
12:31 Reflecting on the Journey and Success
15:54 Transitioning from Fine Dining to Pizza
17:20 The Evolution of Pizza Styles
19:45 Learning and Growing in the Culinary Industry
20:43 The Importance of Staging and Learning from Others
23:02 The Accessibility of Pizza Making
25:22 The Pizza Scene in Florida
27:20 The Rise of Home Pizza Making
29:18 Pizza Classes and Teaching Others
31:41 Using Alternative Pizza Cooking Methods
33:37 The Earthstone Oven and Delivery Services
36:31 The Importance of Customer Service
39:14 The Decline of Hospitality in the Industry
41:08 Attracting and Retaining Good Employees
43:25 Building a Family Atmosphere in the Restaurant
44:18 Where to Find Pi 95 and Connect with Evan
44:48 Closing Remarks and Call to Action
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:41:21
SPM #515: Q&A (Marketing - Gen X - Slow Sales)
2/13/2024
In this episode of the Smart Pizza Marketing podcast, host Bruce Irving answers questions from the audience about marketing strategies for pizzerias. He discusses community involvement strategies, the pros and cons of offering specialty pizzas, boosting sales during slow times, dealing with GenX employees, getting customers to try unique pizza, marketing new items, and handling unsatisfied customers. The episode concludes with a reminder to visit the Smart Pizza Marketing website and social media channels for more information and resources.
Chapters
00:00 Introduction and Q&A Format
06:20 Community Involvement Strategy
08:46 Offering Specialty Pizzas
11:10 Boosting Sales During Slow Times
14:20 Dealing with GenX Employees
18:08 Getting Customers to Try Unique Pizza
19:59 Marketing New Items and Slow Times
23:20 Handling Unsatisfied Customers
26:36 Conclusion
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/zip
Gear Used for this:
Cannon g7x: https://amzn.to/2TaMJql
Cannon Rebel t6ii: https://amzn.to/31r2yhg
At2020 microphone: https://amzn.to/3jhh1lM
Ring Light: https://amzn.to/34eMPUr
Scarlett mixer: https://amzn.to/3m1fNNx
Contact Us:
P.O. Box 82
Swampscott MA 01907
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:49:05
SPM #514: From Accountant to Three Locations w/ Sean of Three Brothers Pizza
2/8/2024
Sean Marsiglia, co-owner of Three Brothers Pizza in Tampa, shares his journey of starting and growing his pizzeria business. He discusses the challenges of opening multiple locations, including dealing with a fire and insurance issues. Sean also talks about his approach to marketing and increasing business on slow days through discounts and fundraisers.
Chapters
00:00 Introduction and Background
00:35 Starting Three Brothers Pizza in Tampa
03:29 Reopening After a Fire
05:17 Expanding to a Second Location11:11Learning to Make Pizza
13:03 The Importance of Water in Pizza Making
15:13 Strategies for Increasing Business on Slow Days
17:01 Discounting and Profit Margins
19:09 Using Revel as a Point of Sale System
23:48 Optimizing Third-Party Delivery Apps
27:13 Building Brand Loyalty
29:11 Reaching Out to Underperforming Students
29:49 The Bruce Campaign
30:23 Scaling Back and Focusing on Customer Base
31:17 Cost-saving Strategies
32:37 Storage and Inventory Management
33:42 Working in the Store
34:56 Balancing Owner and Pizza Maker Roles
36:21 Molding Work Ethic in Employees
37:00 Parenting and Teaching Life Skills
38:06 Connecting with Three Brothers Pizza
38:52 Managing Social Media Pages
40:18 Turning Negative Experiences into Positive Relationships
43:15 Building Customer Loyalty
44:01 Future Collaboration and Visit
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/zip
Gear Used for this:
Cannon g7x: https://amzn.to/2TaMJql
Cannon Rebel t6ii: https://amzn.to/31r2yhg
At2020 microphone: https://amzn.to/3jhh1lM
Ring Light: https://amzn.to/34eMPUr
Scarlett mixer: https://amzn.to/3m1fNNx
Contact Us:
P.O. Box 82
Swampscott MA 01907
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:49:05
SPM #513: How To Control Your Costs & Budget For Max Profit
2/1/2024
Fred Langley, the founder of Restaurant Systems Pro, discusses the importance of knowing your numbers and managing costs in the restaurant industry. He explains how his software helps restaurant owners track inventory, manage labor efficiency, and optimize pricing. Fred emphasizes the significance of understanding product usage and the impact it has on profitability.
Get started today
Smartpizzamarketing.com/rsp
00:00 Introduction and Background
03:19 Overview of Restaurant Systems Pro Software
04:07 Importance of Knowing Your Numbers
05:58 The Impact of Product Usage on Costs
07:13 The Fear of Raising Prices
08:14 Menu Engineering and Pricing Strategies
09:58 Dynamic Pricing and Customer Loyalty
11:55 Managing Customer Expectations
12:49 Getting Started with Restaurant Systems Pro
15:35 The Restaurant Mastery Program
17:32 Creating a Budget and Setting Goals
19:51 Flex Budgeting and Delegating Purchasing
21:43 Cost and Benefits of Restaurant Systems Pro
23:34 Special Offer for Listeners
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/zip
Gear Used for this:
Cannon g7x: https://amzn.to/2TaMJql
Cannon Rebel t6ii: https://amzn.to/31r2yhg
At2020 microphone: https://amzn.to/3jhh1lM
Ring Light: https://amzn.to/34eMPUr
Scarlett mixer: https://amzn.to/3m1fNNx
--- Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Duration:00:28:27