Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Andrew Schulkind, Digital Strategist and Web Developer at Andigo, talks about why copying national brand strategies is not the key to success. Prospects today don’t care about your company’s history or even what your company does. However, a common mistake made by many SMBs is that the content on their websites focuses too much on themselves and not enough on their customers' needs. Today, Andrew discusses how to build an SMB marketing machines. Show Notes Connect With: Andrew Schulkind: WebsiteLinkedInTwitterThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Schulkind, Digital Strategist and Web Developer at Andigo, talks about why copying national brand strategies is not the key to success. In the fiercely competitive marketing landscape, small businesses often find themselves drawn to imitating the tactics of larger brands. However, as small businesses do not possess the resources big players do, blindly emulating these tactics can be counterproductive and dilute their unique identity. Today, Andrew discusses why SMBs should not copy national brands’ strategies. Show Notes Connect With: Andrew Schulkind: WebsiteLinkedInTwitterThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Creative Officer Ian Grody from Giant Spoon, an innovative and culture-driven agency, delves into the world of creative branding for big brands like GE. Discover how Giant Spoon's unique approach to blending creative, media, and strategy has led to transformative work for renowned companies. Explore the importance of storytelling and brand differentiation in today's competitive market landscape. Connect With: Ian Grody: WebsiteLinkedInTwitterThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Creative Officer Ian Grody from Giant Spoon, an innovative agency known for transforming brand experiences, delves into the world of creative branding strategies. Discover how Giant Spoon disrupts traditional marketing approaches and collaborates with top brands like GE, HBO, and Netflix to create impactful campaigns. Gain insights into the intersection of creativity, culture, and strategy in the branding process. Explore Ian Grody's expertise in leveraging creativity to elevate brand messaging and engage audiences on a deeper level. Connect With: Ian Grody: WebsiteLinkedInTwitterThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Head of Strategy at FutureBrand North America, Lynne Field, delves into the importance of brands avoiding the "Purpose Void." She explores how brands can authentically incorporate social responsibility and purpose-driven initiatives into their brand strategy without falling into common traps. Lynne shares insights on key indicators that signal a brand may be at risk of operating in the "Purpose Void" and offers strategies for realigning brand purpose effectively. Connect With: Lynne Field: WebsiteLinkedInThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Head of Strategy at FutureBrand North America, Lynne Field, delves into the concept of strategic brand bravery and its impact on business transformation. By combining strategic rigor and design thinking, FutureBrand helps clients like Cigna, GM, and L’Oréal create and manage brands that resonate with consumers globally. Lynne's insights shed light on the importance of embracing brand bravery to drive positive change and differentiation in the competitive market landscape. Connect With: Lynne Field: WebsiteLinkedInThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Building brand affinity with any audience requires a deep understanding of their cultural background and values. Moving beyond stereotypes and preconceived notions, brands must embark on a journey of genuine cultural immersion to connect with their target audiences effectively. Today, Tiyale discusses positioning your brand for the Black consumer audience. Connect With: Tiyale Hayes: WebsiteLinkedInThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Aligning with core human insights is key to reaching a broad audience, but it's equally important to deliver value to your specific target market. This balancing act is exactly what drove BET to rewrite its brand strategy, ensuring its continued relevance for the next 40 years. Today, Tiyale discusses driving relevance back to a 40-year-old brand. Connect With: Tiyale Hayes: WebsiteLinkedInThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. Social media has empowered consumers to voice their opinions and preferences. This two-way communication is leading to a new era of brand strategy that is data-driven and informed by consumer feedback. Today, Shayna discusses the intersection of fashion social media and brand marketing. Connect With: Shayna Macklin: WebsiteLinkedInTwitterThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. In an oversaturated influencer market, brands are seeking effective partnership strategies. Fortunately, evergreen creator programs and cross-branded collaborations offer the reach and impact brands need in today's marketing landscape. Today, Shayna discusses creative fashion brand partnerships. Connect With: Shayna Macklin: WebsiteLinkedInTwitterThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Whether you're a household name or a budding startup, crafting the right message and targeting the appropriate channels is key to success. However, the strategic approach can differ depending on a company’s size, budget, and resources. Today, Denis discusses growth marketing for large brands versus startups. Connect With: Denis Scott: WebsiteLinkedInThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey, he’s dealt with the intricacies of marketplace businesses, striking a balance between customer acquisition and engagement, and adapting strategies based on industry dynamics and company lifecycle stages. Today, Denis discusses insights from leading marketing strategies at Lyft and OpenTable. Connect With: Denis Scott: WebsiteLinkedInThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. In stark contrast to previous generations, Gen Z is more likely to pursue their passions rather than settle for something they don't enjoy. Ultimately, schools that maintain a one-size-fits-all curriculum instead of identifying students’ passions and building upon them, risk failing to engage this new generation. Today, Amin discusses why education needs a rebrand. Connect With: Amin Shaykho: WebsiteLinkedInTwitterThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To reach this demographic and build a brand they connect with boils down to understanding what captures their attention. Today, Amin discusses building a brand for Gen Z. Connect With: Amin Shaykho: WebsiteLinkedInTwitterThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lee Anne Grant, Chief Growth Officer at Babylist, delves into brand marketing in the baby product industry. Brand trust and awareness play a critical role in influencing purchasing decisions in the baby product vertical. In this high-stakes environment, where every decision feels monumental, brand marketing becomes an essential tool for baby product companies to connect with parents and establish themselves as a trusted resource. Today, Lee Anne talks about the importance of brand marketing in baby products. Connect With: Lee Anne Grant: WebsiteLinkedInTwitterThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lee Anne Grant, Chief Growth Officer at Babylist, delves into brand marketing in the baby product industry. Learning from the downfalls of Babies R Us and ByeByeBaby, Babylist took a strategic approach to physical retail. Last summer, they opened a Beverly Hills showroom, partnering with various brands to create engaging brand experiences, propelling Babylist's brand awareness beyond traditional retail metrics. Today, Lee Anne dives into how Babylist leverages customized partner content to drive brand awareness. Connect With: Lee Anne Grant: WebsiteLinkedInTwitterThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Clare Hart, Managing Director at Critical Mass, delves into the future of digital advertising in the latest episode. We've all seen the rise of AI and automation, and the sheer power it brings to personalized marketing at scale. But what about venturing beyond established markets? How can you take your brand message and effectively connect with entirely new audiences overseas? Today, Clare discusses establishing your agency in a new market and overseas. Connect With: Clare Hart: WebsiteLinkedInThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Clare Hart, Managing Director at Critical Mass, delves into digital advertising and global expansion. The digital advertising landscape is constantly evolving, and as brands set their sights on new markets, fresh challenges and considerations emerge. From balancing the need for local relevance with brand consistency to navigating cultural and legal hurdles, a lot of factors come into play when approaching global expansion. Today, Clare discusses the future of digital advertising. Connect With: Clare Hart: WebsiteLinkedInThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jessica McDonald, Senior Director of Brand Marketing at Altitude Trampoline Park, delves into reaching younger audiences and building loyalty. The world of children's entertainment is fiercely competitive, and keeping families engaged and returning for more is a constant battle. While loyalty programs can be the game-changer, marketers must design programs that turn not only kids into brand loyalists, but also their parents. Today, Jessica discusses loyalty programs that drive entertainment brand marketing value. Connect With: Jessica McDonald: WebsiteLinkedInThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jessica McDonald, Senior Director of Brand Marketing at Altitude Trampoline Park, delves into reaching younger audiences and building loyalty. In an era dominated by video games and social media, parents often struggle to keep their kids active. Yet, companies like Altitude Trampoline Park are bridging this gap by blending gaming and technology with indoor activities, providing the perfect balance of the technology kids love and the exercise they need. Today, Jessica discusses refreshing an evergreen brand for younger audiences. Connect With: Jessica McDonald: WebsiteLinkedInThe Rebrand Podcast: EmailLinkedInTwitterI Hear Everything:IHearEverything.comLinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.