The Book More Brides Podcast - Wedding Business, Wedding Marketing, Book More Weddings, Wedding Business Mentor, Bridal Business Coaching
Business & Economics Podcasts
Do you wish you could make more money in your wedding business, but need someone who can provide simple wedding marketing strategies and just tell you what to do next? Do you know you can close the couples who come to you, but can’t always get them to book a call and talk to you? Do you want more of your perfect couples contacting you, and fewer budget brides and dead-end leads? Do you know you’re great at what you do, but worry you’re not looking professional enough to your couples and it’s keeping you from getting more bookings? In this podcast, you’ll learn the wedding marketing strategies that really work so your wedding leads know you’re legit, truly understand your value, and won’t even think twice about your rate. You’ll know what your couples need to hear from you - and how and when to say it! - to make them take action and book with you. And you’ll get tons of ideas and inspiration through step-by-step action plans, conversations with real wedding pros that spark ideas for your own business, and a weekly boost of confidence and encouragement that’s hard to find in the wedding industry. Hey there! I’m Kate Storey - marketing strategist, writing expert, and co-owner of Book More Brides with my sales expert husband Nick. We’ve seen too many amazing wedding pros struggle to get leads online, feel unsure about how to talk to their couples in a way that makes them want to buy, and worry they’re not looking legit or professional enough to compete. Well, I have good news: Marketing your wedding business doesn’t have to be complicated, and when you know how to finally put these pieces of the puzzle in place, you’ll stop stressing about how to get the wedding leads you love - and start having your competitors wonder why they’re suddenly hearing YOUR name everywhere! Whether you’re just getting started, you’re ready to ditch your 9-to-5, or you want to level up your full-time wedding business - if you’re ready to learn the wedding marketing ideas that book more brides and make you more money, this podcast is for you! Pop in those earbuds and get ready to binge listen your way to a more profitable wedding business! Learn: bookmorebrides.com Connect: hello@bookmorebrides.com Community: bookmorebrides.com/book-more-brides-growth-academy FB Group: fb.com/groups/BookMoreBridesTribe Instagram: @bookmorebrides
Location:
United States
Description:
Do you wish you could make more money in your wedding business, but need someone who can provide simple wedding marketing strategies and just tell you what to do next? Do you know you can close the couples who come to you, but can’t always get them to book a call and talk to you? Do you want more of your perfect couples contacting you, and fewer budget brides and dead-end leads? Do you know you’re great at what you do, but worry you’re not looking professional enough to your couples and it’s keeping you from getting more bookings? In this podcast, you’ll learn the wedding marketing strategies that really work so your wedding leads know you’re legit, truly understand your value, and won’t even think twice about your rate. You’ll know what your couples need to hear from you - and how and when to say it! - to make them take action and book with you. And you’ll get tons of ideas and inspiration through step-by-step action plans, conversations with real wedding pros that spark ideas for your own business, and a weekly boost of confidence and encouragement that’s hard to find in the wedding industry. Hey there! I’m Kate Storey - marketing strategist, writing expert, and co-owner of Book More Brides with my sales expert husband Nick. We’ve seen too many amazing wedding pros struggle to get leads online, feel unsure about how to talk to their couples in a way that makes them want to buy, and worry they’re not looking legit or professional enough to compete. Well, I have good news: Marketing your wedding business doesn’t have to be complicated, and when you know how to finally put these pieces of the puzzle in place, you’ll stop stressing about how to get the wedding leads you love - and start having your competitors wonder why they’re suddenly hearing YOUR name everywhere! Whether you’re just getting started, you’re ready to ditch your 9-to-5, or you want to level up your full-time wedding business - if you’re ready to learn the wedding marketing ideas that book more brides and make you more money, this podcast is for you! Pop in those earbuds and get ready to binge listen your way to a more profitable wedding business! Learn: bookmorebrides.com Connect: hello@bookmorebrides.com Community: bookmorebrides.com/book-more-brides-growth-academy FB Group: fb.com/groups/BookMoreBridesTribe Instagram: @bookmorebrides
Language:
English
Website:
https://www.bookmorebrides.com/
Episodes
084 \\ Do you believe you're worth your rate? How to charge more in 2024
12/11/2023
Truth time: When was the last time you raised your rates in your wedding business? Has it been years? Have you added in new services, equipment, techniques, etc. - but kept your rates the same?
Wedding pro, you are worth so much more than what you're likely charging right now...but how do you know if it's the right time to raise your rates?
Listen in for some tips on how to identify barriers that might be holding you back from charging more in your wedding business - and keeping those high-value couples from wanting to book with you. Let's do this!
Ready to take your wedding business to the next level? Schedule a call with us to learn how the Growth Academy can take your business from plateaued to profitable.
Duration:00:16:47
083 \\ Growing your wedding business with Buy Now and Buy Later couples
11/28/2023
Did you know there are actually two kinds of wedding leads you're always working with?
These are two very different groups of couples who are looking to book you at any given time...and if you know how to help them both, it could mean doubling or even tripling your revenue.
In this episode, I'm sharing the difference between Buy Now and Buy Later couples, what each group needs to know from you, and how to help them both so you can grow your wedding business like crazy in 2024!
Find out how to get your personalized growth strategy, including a step-by-step plan to book Buy Now AND Buy Later brides in 90 days or less - schedule a call with us here: https://bit.ly/3zEeQUq
Duration:00:16:03
082 \\ 3 marketing must-do's for your wedding business
10/2/2023
On a scale of "word-of-mouth only" to "paying Meta $2k every month," how serious are you about marketing your wedding business?
Every major brand knows the importance of marketing their product/service...so why aren't we taking the same approach in our wedding businesses?
One of our clients - a very smart, six-figure multi-op owner - once shared these wise words: "If you build your wedding business on word of mouth, it's going to die." OUCH.
Here's the thing: Your wedding business cannot survive if you don't have a marketing plan...so today, I'm sharing the 3 absolute must-do marketing activities to start doing in your wedding business today!
Ready to get serious about marketing your wedding business? Schedule a call with us to learn how we help you get in front of the right couples and get them to book: https://bit.ly/3zEeQUq
Duration:00:17:30
081 \\ Where are all the wedding leads? Here's how to get couples to contact you!
9/13/2023
Does it seem like you have waaaaay fewer leads this year than the last couple of years?
There's a good reason for it (cough cough wedding boom cough cough) - but there's also something you can do about it. Here's how to get more wedding leads to contact you...AND get them to stick around this time!
Find out how the Book More Brides Growth Academy helps wedding pros of all kinds book more weddings and stand out from the competition - schedule a call with us here: https://bit.ly/3zEeQUq
Duration:00:17:59
080 \\ It's time to get your wedding business ready for engagement season - here's why!
9/6/2023
Did you know that the highest number of engagements happens in the month of December?
Did you also know that you'll see the benefits of what you do for your wedding business in about 90 days (3 months)?
That's why NOW is the time to get your wedding business ready for all those new leads about to come your way - and in this episode, I'm sharing the most important thing you can do now to be ready for a booked-out 2024!
Find out how to get unstuck in your wedding business and get leads to finally see your value - schedule a call with us here: https://bit.ly/3zEeQUq
Duration:00:20:03
078 \\ Thinking of LOWERING your wedding package prices? Listen to this first!
7/12/2023
Are you seeing slower sales (or inquiries, or responses) this summer? Are you thinking that maybe you need to lower your prices just to bring in some cash? 🛑 STOP!! 🛑
There are some major problems with lowering your rates just to make some sales - in this episode, I'm sharing some of the most-heard reasons for doing this...and what you need to do instead!
Have you been seeing a change in the amount of sales / inquiries / leads this summer vs. past summers? Let me know in our Book More Brides Facebook group!
Want to get leads to finally see your value and NEVER lower your prices again? Schedule a call with us here! https://bit.ly/3zEeQUq
Duration:00:19:30
077 \\ 4 things your wedding leads need from you
6/14/2023
✨ Hey Wedding Pro! ✨ I know it can be really hard to stand out from your competition...especially when a lot of you are telling us that you're seeing a big drop off in the number of inquiries you're getting. In this episode, I'm sharing the 4 big things that your wedding leads absolutely need to hear and see from you - so that you can not only unplug that blocked up lead flow that you're seeing right now, but also make sure that when they do reach out to you, they are clearly seeing why you are the right one for them...and why they cannot let you go without booking you!
Want a plan to fix your lead flow and grow your wedding business in 90 days or less? Schedule a call with us here: https://bit.ly/3zEeQUq
💍 Connect with more than 2,000 driven wedding pros in the Book More Brides Community group on Facebook
💍 Download our free Price Shopper Email Series
💍 Find business-changing resources on our blog
💍 Hang out with us on Instagram
Duration:00:26:53
076 \\ Want to 3x your income? Do this with your leads now!
6/1/2023
There is a whole category of wedding couples just WAITING (literally) to book with you - and if you don't have the right strategy to reach them, you could be leaving dozens of unbooked weddings on the table for your competitors to scoop up.
In this episode, I'm sharing the strategy that could triple your wedding business income - this is one you don't want to miss!
Want to focus on the few steps needed to get steady bookings and look like the top choice in your market? Schedule a call with us to learn how! https://bit.ly/3zEeQUq
Duration:00:21:31
075 \\ Why should they book you? What couples need to know about you and your wedding business
4/28/2023
Serious question: Why should couples book you?
I'm going to go ahead and assume that you are great at what you do, that you have excellent customer service, great equipment, etc. etc. ...but beyond that, what really makes you different so that leads can see why you're the right one for them?
In today's episode, I'm talking about 1) Why showing our value begins with knowing it ourselves, and 2) How we can get couples to finally see what sets us apart from everyone else - and why they need to book us now.
Want help figuring this out? Our Growth Academy is the answer!
This 90-day program gives you the training to triple your wedding business this year - starting with getting super clear on what couples need to hear (and see) to finally see your value.
Schedule a call with us to learn more: https://bit.ly/3zEeQUq
Duration:00:15:40
074 \\ Book more weddings in 2023 with the right messaging
4/18/2023
What books weddings in 2023?
The very first thing you HAVE to get right is your messaging - which means, at a basic level, knowing which words make your leads want to book you.
But how do you do this, and how do you make it work for your wedding business?
In this episode, let's talk about messaging - and why it will make or break your wedding business in 2023!
**Ready to finally know what your leads need to hear from you? Schedule a call with us! We have a plan to fill up your calendar with the leads you WANT to work with - in 90 days or less. Schedule your call here: https://bit.ly/3zEeQUq**
Duration:00:21:02
073 \\ 5 big surprises from the Real Weddings Report 2023
4/12/2023
I finally had a chance to go through the 2023 Real Weddings Report from WeddingPro (homebase for WeddingWire & The Knot) - and MAN, there were some BIG takeaways!! 🤯
Staying on top of wedding industry trends is an important part of being a wedding pro...but I'mn not talking things like what kinds of gowns brides are wearing, or flower styles, or even the size of weddings - I'm talking things like:
In today's episode, I'm sharing 5 of the biggest "WHOA!" moments from this recent report...listen in for some big insights for your wedding business marketing!
P.S.: Want to make a game plan for putting these things into action, and creating a wedding business that thrives no matter what the trends might be? Schedule a call with us and we'll help you with action items to start booking more weddings ASAP!
Duration:00:21:43
072 \\ The biggest sales killer in your wedding business
3/24/2023
There's something killing off sales in your wedding business. 😲
And until you can see it - and fix it - you could be losing up to 75% of the sales you SHOULD be making.
In this episode, find out what this dangerous sales killer is, what it looks like in your wedding business - and a plan to fix it!
Want help 3x'ing your wedding business this year? Schedule a call with us and we'll help get you on the right path!
💍 Connect with more than 2,000 driven wedding pros in the Book More Brides Community group on Facebook
💍 Download our free Price Shopper Email Series
💍 Find business-changing resources on our blog
💍 Hang out with us on Instagram
Duration:00:21:26
071 \\ How to build trust with your wedding leads - BEFORE they're clients!
3/1/2023
We need wedding leads to trust that we're great at what we do...but how do we do that BEFORE they sign with us and become clients?
After all, trust is what helps them say "yes" - but we have our work cut out for us when couples come to us already suspicious that we *only* care about making a sale.
In today's episode, I've got some actionable wedding business building tips that you can put to work and show your leads that, not only do you actually care about them, but that you are truly the must-have wedding pro for them!
Want a solid action plan to book up your wedding business and rise above your competition - in 90 days or less? Schedule a call with us here for all the details!
Duration:00:22:06
070 \\ How to use WeddingWire and The Knot to your advantage - 3 tips for wedding business building
2/13/2023
Love 'em or not, WeddingWire and The Knot are huge for our couples as they plan their weddings. We know we need to be where our couples are, and these are the top spots - but I've heard from too many wedding pros that they just can't figure out how to get good leads from these platforms.
If this has been your struggle too, listen up - I'm sharing 3 ways you can get high quality wedding leads from WeddingWire and The Knot that you can put to work in your wedding business TODAY!
Need more specific advice on how to do this for *your* wedding business? Schedule a free consultation call with us here! https://msgsndr.com/widget/booking/N1cGaF1XtigGZI8hMqTe
Duration:00:20:39
069 \\ Change this mindset NOW to book more wedding leads
1/30/2023
Did you know there is one phrase that could be completely dragging down your wedding business?
A phrase that is so powerful that, if we take it out of our vocabulary whenever you're thinking about booking wedding leads, it can triple your business (or more)?
This phrase (and what you think about it) really does impact that much of your wedding business - so let's dig into why we say it, how to STOP saying it, and what we need to do instead so that we can skyrocket our income in 2023!
**Want a real plan to make this happen? Schedule a call with us here and we'll show you how our Growth Academy students are consistently booking couples they love to work with, raising their prices, and making more money in their wedding business in 90 days or less!
Duration:00:16:36
068 \\ How do you know if your wedding business messaging works? 5 questions to find out!
1/9/2023
If you've been listening to the Book More Brides Podcast, you know that we're here to help you with your wedding business marketing and messaging - but what the heck is messaging, and why does it matter to you? (Or rather, why does it matter to your couples?)
In this episode, I'm breaking down what wedding business messaging is, and the 5 questions you can ask yourself today to see if what you're saying to your couples is helping you - or hurting you!
Not sure if your wedding business marketing and messaging is heading in the right direction? Schedule a free call with us! We want to hear about your business, the things that have been stressing you out, and give you some tips on how to fix it.
Schedule your free consultation call here: https://pages.bookmorebrides.com/consultation
Duration:00:20:59
067 \\ 3 resolutions for wedding pros in 2023 - use these wedding business marketing tips to make more money this year!
1/2/2023
Do you want your wedding business BOOMING in 2023?
I don't know about you, but I'm tired of feeling like we have to constantly react to whatever is happening in the world and economy around us to make our businesses succeed - so let's take charge with these 3 resolutions for wedding pros in 2023!
Focus on just these 3 wedding business marketing tips, and I know this year will be your best one yet.
-----------------------
If you want to make some BIG progress, and fast, the Book More Brides Growth Academy will show you how to stand out from competition and get leads to see your value - in 90 days or less.
In our focused training program, you'll learn our Cracking the Booking Code Method to know the words your couples need to hear to book you, and get them onto a sales call quickly. We work with you so you get the feedback you need to make sure you’re getting it right - no more guessing about what will work! - and you'll have all of this completed in 12 weeks or less...and we'll work with you until you do.
Schedule a call with us here to learn about the Growth Academy: https://msgsndr.com/widget/booking/N1cGaF1XtigGZI8hMqTe
Duration:00:25:00
066 \\ Tired of convincing couples why they should book you? Here's how to show your value FAST!
12/13/2022
You know you're better than your competitors...so why can't your leads see it?
It's SO frustrating to know that you offer a better service than others in your area - but you keep getting wedding leads who can't seem to figure out why you cost "so much" compared to that budget wedding DJ / venue / wedding photographer, etc.
Well, I'll tell you one thing: It all comes down to VALUE - and not just how you show it, but when.
In this episode, I'm sharing part of what I recently taught in our Booked & Busy Training for Wedding Pros...and why our wedding business success depends on getting couples to see our value FAST, so that you're not stuck trying to constantly convince them why you're worth your rate.
If this is hitting you right now, I want you to know that we're here to help! Schedule a free consultation call with us here, and let's figure out how to get your leads to finally see why you are so valuable - and why you're the must-have wedding pro in your area.
Duration:00:20:36
065 \\ Why don't leads see your value? Boost wedding lead bookings with the right messaging!
11/28/2022
Have you ever looked at your wedding leads and wondered, "Why don't they get it??"
You know your wedding business is better than your competitors, and you know you're great at what you do...your leads should be able to easily see this, and you should be booking couples left and right!
So why aren't you?
Most of your leads just don't seem to understand why you're so good - and that means you have to keep proving your value to them, over and over again.
Why? Because you doesn't have the right messaging for them! (And just so we're clear, I don't mean text messaging - I mean the kind related to marketing!)
In this episode, I'm diving into wedding marketing messaging - what it is, why it's important, and how to use it to finally get leads to see your value!
One week from today, we're hosting our LAST Booked & Busy Training for the year!
Join us December 5-7 at 1 p.m. Eastern - I'll be talking about:
Register here - let's close out 2022 strong, and ready to tackle 2023! https://www.bookmorebrides.com/booked-and-busy-training/
Duration:00:17:19
064 \\ Booking wedding leads - expectations vs. reality: How can we book leads faster?
11/22/2022
Wouldn't it be amazing if all it took to book a wedding lead was for them to hear about us, immediately set up a call, and book with little to no questions asked?
Many wedding pros expect that this is how it's supposed to go - and if it doesn't, they weren't your ideal client anyways. HOWEVER...
While this may be our expectation, the reality is a little different; but that doesn't mean it's a bad thing, or that you're doomed to unpredictable bookings. You just need a different perspective - and a plan.
In this episode, I'm sharing how to manage these expectations, and steps you can take to make booking wedding leads faster a reality!
**BLACK FRIDAY DEAL ALERT!**
Starting this Wednesday, November 22 - for the FIRST TIME EVER - we're offering a special bundle with everything you need to book more wedding leads FAST!
The Booking Blitz Bundle will include:
formula for WeddingWire and The Knot profiles14 bridal show follow-up email templates,step-by-step homepage content course This deal will be live starting Wednesday, November 22, and only runs through Friday, November 25 - I'll be posting the link in tomorrow's episode, or you can join our Facebook group for updates!
Duration:00:21:26