Employer Branding: The Inside Podcast

Overview Because every beginning has an end, and every end is a new beginning, today’s episode of #EmployerBranding: The Inside Podcast is bittersweet, but hopefully, memorable to all of our listeners! After 7 amazing seasons filled with valuable lessons and insights, ep. 8 marks the last episode of Employer Branding: The Inside Podcast! To end things on a high note, we had the pleasure of speaking with Communications expert and best-selling author, Oliver Aust, talk about #branding, employer appeal, the complexities of #employerbranding, and the importance of building communications skills are a business leader. Becoming an employer of choice in these volatile times is no easy journey. Because, just like Oliver mentions in his latest book, MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder, “Culture is never done. It’s always work in progress.[...] Communications unlocks the potential of your company. You need to grow as a leader and as a communicator to ensure that your company can grow as well.” And we couldn’t agree more. What you’ll learn by listeningAbout OliverOliver Aust is Europe's leading expert on CEO and founder communications. He is on a mission to help 250.000 CEOs and founders scale themselves & their companies by 2026 through one-on-one coaching and mentoring as well as through his books, events, newsletter, and his category-defining podcast "Speak Like a CEO".Drawing from his experience advising Fortune 50, FTSE100 and DAX40 companies and helping to grow easyJet into a multi-billion-dollar company, as well as writing four books including the international bestsellers "Message Machine" and “Unignorable", Oliver helps CEOs and founders become unstoppable and to unlock the growth of their companies.

Overview We’re back with episode 7 of #Employer Branding: The Inside Podcast! In today’s episode, Niels Vandecasteele, Founder & CEO at Sunday, talks about the connection between brand marketing, branded merchandise and #employerbranding. During the podcast, Niels also spoke about improving onboarding & employee experience with good-quality clothing, pointing out the importance of caring for your people and creating meaningful work relationships. What you’ll learn by listeningAbout SundaySunday the #1 reference in Europe for premium sustainable company fashion. From Employer branding, Onboarding, Brand extensions to Partner relations, Sunday helps you create and manage company fashion that delivers measurable results.“We believe in a personal approach to translate your brand into beautiful clothing your employees, clients & partners will love to wear. “Our business can be seen as an HR, Marketing & Sales solution that increases a company’s brand awareness. We are not just selling products, we are selling a strategy, a long term solution!What differentiates Sunday from traditional merchandising companies offering branded clothing is that we literally start with a blank page. We don’t take unbranded items and personalize them, we create the items from scratch, exactly in the way fashion brands work.”

Overview We’re back with episode 6 of #Employer Branding: The Inside Podcast! In today’s episode, Aki Friedrich, Director of Learning Experience at Superside, shares valuable #insights on implementing L&D strategies that contribute to business success. Also, we talked about the #purpose of learning and development, and how it can integrate or influence employer branding. What you’ll learn by listeningAbout SupersideSuperside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and creative done at scale. With our design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. We help the world's leading companies like Google, Meta, Amazon, Salesforce, Red Bull and Boston Consulting Group with advertising creative, brand design, video production and more. No longer chained to over-taxed in-house creative teams, our customers reduce costs and move quickly with infinite scale.

Overview Episode 5 of #Employer Branding: The Inside Podcast is #LiveNow! In this episode, we talked with Oana Iordachescu, Head of Talent Acquisition at Wayfair, about creating #DEI frameworks that walk the talk. We also spoke about recruitment bias, inclusive entrepreneurship, and ways of integrating diversity and inclusion into the employer branding aspect of a business. What you’ll learn by listening How to bridge the knowledge gap in diversity & inclusion Overcoming challenges & acknowledging opportunities when building D&I initiatives Infusing D&I into your organization the right way An overview of inclusive entrepreneurship Integrating diversity and inclusion into the employer branding aspect of a business How can HR escape bias in recruitment Employee benefits & the connection to D&I About Wayfair Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.

Overview Episode 4 of #Employer Branding: The Inside Podcast is #LiveNow! This time around, we spoke with Flavia Ballabene, Global Employer Branding & Social Media at Allianz, about the importance of having a #strategy in mind when building your #employerbrand. Also, we talked about creating a strong cultural foundation, creating & keeping a sense of #connection, adding social media marketing into the mix, and a lot more. What you’ll learn by listening Strategies worth having in mind when building your employer brand Tips for building a foundation for employer branding efforts to pay off How employer branding helps companies deal with the hybrid work model Insights on keeping a sense of connection at the workplace Integrating social media marketing into the employer brand Employer branding predictions for 2023 About Allianz GroupThe Allianz Group is one of the world's leading insurers and asset managers with more than 100 million private and corporate customers in more than 70 countries. We are proud to be the Worldwide Insurance Partner of the Olympic & Paralympic Movements from 2021 until 2028 and to be recognized as one of the industry leaders in the Dow Jones Sustainability Index.Caring for our employees, their ambitions, dreams and challenges is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us and together, let’s care for tomorrow.

Overview Episode 3 of #Employer Branding: The Inside Podcast is live, everyone! This time around, we had the pleasure of speaking with Reiner Kriegler, Founder and CEO DEBA - Deutsche Employer Branding Akademie. And it was such an insightful discussion about what employer branding is and want isn’t. We also talked about fostering #transparency by transforming career sites into active employee-candidate hubs, but also about what it means to search for “truffles” instead of ‘mushrooms” when building your employer brand. What you’ll learn by listening How the fusion of HR and brand strategy led to the making of employer branding How leaders and HR professionals perceive employer branding Myth debunked: Employer branding is NOT marketing How good employer branding is identity-based How ‘truffles’, not ‘mushrooms’ make up a genuine employer brand Foster transparency by transforming career sites into active employee-candidate hubs The long, hard way is the only way to build a strong employer brand The effectiveness of honesty, the key to employee retention About DEBA - Deutsche Employer Branding Akademie DEBA advises and accompanies companies on their way to becoming measurably successful employer brands with the same enthusiasm with which it trains people who are interested in employer branding. The DEBA mission: to strengthen the future fit of organisations. We make employers more successful by identifying the core of their identity, making it tangible both internally and externally, and enabling them to align themselves with it in order to secure their future.

Overview In the 2nd episode of the new series, we met with Antonia Sutter, Co-Founder and Managing Director, at Carry-On Publishing to talk about how #employerbranding is done in creative industries. We also talked about #creativity, building an inspiring #culture, product branding, the importance of making mistakes, and learning from them, and a lot more. What you’ll learn by listening Insights on building an inspiring company culture Making mistakes & learning from them: the key to a healthy workplace How product branding & employer branding blend together How people become brand ambassadors when given the right resources The impact of trends happening in the workplace About Carry-On Publishing Carry-On Publishing (COP) is a media house for purely digital magazines and storytelling studio based in Berlin. Founded and self-financed in 2013 by Theresa Neubauer, Alex Sutter and Antonia Sutter, COP is independent and not part of a large media company. “Our goal is to offer our readers content of the highest quality. At the same time, we would like to enable our partners to use sustainable communication for brand building, brand maintenance and products that convince.”

Overview Season 7 of #EmployerBranding: The Inside Podcast starts today! In the 1st episode of the new series, we met with Tina Holmes, Director of People & Culture and Operations at Amorelie. We had an interesting conversation about keeping your reputation as an employer of choice in times of change. Throughout the interview, we covered several interesting aspects related to impacting change in diversity & inclusion, employee well-being, workplace balance, and a lot more. And because this season is all about how employer branding is done in Germany, it gives us the opportunity to connect and meet with our guests in person! What you’ll learn by listening Going beyond commercial aspects & breaking taboos when building your employer brand The power of workplace balance: working from home & from the office Best practices for employee wellbeing Impacting change in diversity & inclusion Transparency in times of change: how to make employees feel safe About Amorelie AMORELIE is a fashionable Onlineshop for your Lovelife! It covers everything from kinky dessous, to love toys and games to have a fabulous, fun, interesting life! As one of the leading brands for a fulfilled sex life, AMORELIE has revolutionized a whole industry. Now we’re going one step further. We want to encourage everyone to try something new and talk openly and honestly about their desires and preferences. Our mission: sexually fulfilled humans everywhere.

Overview In the 9th episode of #EmployerBranding: The Inside Podcast (season 6), we had the opportunity to speak with Anna Bertoldini, Global Head of Employer Branding at NielsenIQ. We talked about strengthening your #employerbrand by turning your EVP ‘outside-in’, but also about #flexibility, #adaptability, what makes a great brand story, and a lot more. What you’ll learn by listening How to strengthen your employer brand by turning your EVP “outside in” What makes a good brand story & how it can be localized across different cultures Why adaptability & flexibility are critical when building a global employer brand Creating emotional connection and fostering empathy: key to successful storytelling in employer branding Where does employer branding belong - in HR or in marketing? Candidate experience: useful insights worth taking into account About NielsenIQ NielsenIQ is a global information services company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population. Focusing primarily on consumer packaged goods manufacturers and fast-moving consumer packaged goods and retailers, we give customers the power to defy what’s possible. Our approach allows us to connect the dots that others can’t see and build the bigger picture that others miss. How? We combine unparalleled datasets, pioneering technology and the brightest minds in the industry, to create insights that don’t just make bold decisions possible, but necessary. Everything we do is focused on putting you in the position to transform how sectors and industries see themselves.

Overview We’re back, after a well-deserved holiday break, with episode 8 of #EmployerBranding: The Inside Podcast (season 6). This time around, Mertcan Uzun, Head of Culture & Community at Blinkist joined us for an interesting discussion on the power of cultural alignment and why it is crucial to protect the people in your organization. We also talked about honesty, fostering a healthy organizational culture, and more. What you’ll learn by listening Insights on creating an engaged employee base Fostering a healthy company culture Initiatives that strengthen your internal employer brand The importance of prioritizing minority communities within an organization Protecting the people within the organization: the key to building a performance-driven culture Why cultural alignment matters in the context of employee engagement Employer branding, recruitment & cultural management: where should the three meet so that success can be achieved? About Blinkist Used by over 23 million people worldwide, Blinkist finds the most relevant, impactful nonfiction books and podcasts and distills them down to their key ideas, which can be read or listened to in 15-minute explainers from their award-winning app. Over 1,500 companies have already chosen Blinkist for Business to empower their teams at their point of need—anytime, anywhere.

Overview As the holiday season approaches, we’re closing up 2022 with a special 7th episode of #EmployerBranding: The Inside Podcast (season 6). We have the opportunity to speak with Bryan Chaney, co-founder of Talent Brand Alliance. We talked about #TalentBranding, #storytelling, the massive layoffs phenomenon, employer #blending, trends happening next year, and a lot more. What you’ll learn by listening An overview of talent branding, the holistic story of what a company is doing Why do companies fear telling unique, realistic stories? What is employer “blending” How to fight for the truth in employer branding with stories from real people Key insights into the massive layoffs phenomenon of 2022 Is it possible to lay people off and lose your employer brand reputation? Job descriptions vs job ads - the key differentiators What’s next for employer branding in 2023? About Talent Brand Alliance Talent Brand Alliance is a community and event organization where recruitment marketers and employer branders can collaborate and learn. We are an online community and event for employer branding and recruitment marketing professionals sharing knowledge, best practices, and collaborating to help push the talent branding profession and recruiting industry forward. Your talent brand is the honest story of life as an employee inside your organization. Talent Brand Alliance was created for the talent attraction professionals who tell this story every day.

Overview In the 6th episode of #EmployerBranding: The Inside Podcast (season 6), we had the chance to speak with Bryan Adams, CEO, and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world. We talked about predictions, breaking patterns, overcoming EVP challenges, and how authenticity is the way to build a strong employer brand. What you’ll learn by listening The challenges associated with building an authentic EVP Shattering conventions: unifying a corporate brand with the employer brand Guidelines to winning the war for talent: where does authenticity fit in? Hiring for skills vs hiring for personality Job descriptions do’s and don’ts Building original Career Pages & common mistakes to avoid Breaking the pattern during a job interview Predictions for 2023: what’s next for employer branding? About PhCreative Effective employer branding means happy candidates and happy teams, and ultimately that means happy customers. Ph.Creative believes that happiness is the single most important element of modern-day business strategy. Dedicated to better candidate experience, Ph.Creative brings clarity, focus, and diversity to their clients’ talent attraction activities, ensuring they discover the best people for their businesses, worldwide. “If companies and people know the best fit for themselves, then matching them up is easy. And if companies and people live up to their promise they should always be happy, together. Agreed?”

Overview In the 5th episode of #EmployerBranding: The Inside Podcast (season 6), we had the pleasure of speaking with Mark Puncher, CEO at Employer Branding Australia. That’s right! We crossed yet another ocean to get a sneak peek at how #employerbranding is done in Australia. We talked with Mark about #authenticity, #storytelling, predictions for 2023, and how #imperfections reveal the genuine side of every employer brand. What you’ll learn by listening Employer branding in Australia vs Europe vs US How authenticity is the key to building genuine employer branding campaigns Imperfection - the trump card every company needs to build an authentic employer brand Job descriptions mistakes to avoid How authentic storytelling brings out an authentic EVP Employer branding predictions for 2023 Laying people off without losing your brand reputation About Employer Branding Australia Employer Branding Australia helps fantastic, imperfect employers attract fantastic, imperfect people... and keep them engaged. Founded by Mark Puncher, who has spent much of the last 20 years with one foot in talent attraction and the other in marketing, Employer Branding Australia delivers better recruitment, employee engagement, and performance results through: Real company values that shape culture, performance & contribution Unique, authentic EVPs that attract the right people, with open eyes Incredible people content that converts to great hires and proud, connected teams Deep insights and actionable strategies that help you win, through your people

Overview It’s #ThursdayPodcast once again! In the 4th episode of #EmployerBranding: The Inside Podcast (season 6), we had a fantastic opportunity to speak with Graham Quinn, Employer Brand Manager at Zalando. We discussed designing high-performance cultures, employee retention strategies, and onboarding best practices. Also, we debated how companies frame their cultures and how employees' lived experiences frame an organic, honest organizational culture. What you’ll learn by listening How cultural is employer branding? How can small companies kickstart employer branding initiatives? Purpose vs benefits - what matters more when attracting top talent Designing high-performance cultures Employee retention strategies: what works and what doesn’t Pros and cons: offering employees stock options Employee onboarding best practices About Zalando Founded in Berlin in 2008, Zalando has grown from being a pioneer in the world of e-commerce to becoming a leading European online platform for fashion and lifestyle. We connect customers, brands, and partners in 25 markets and employ more than 17,000 talents from 140 countries. We drive digital and sustainable solutions for fashion, logistics, advertising, and research bringing head-to-toe fashion to almost 49 million active customers, fueled by our vision of becoming the Starting Point for fashion – one that is welcoming to everyone.

Overview It’s #ThursdayPodcast once again! In the 3rd episode of #EmployerBranding: The Inside Podcast (season 6), we had an amazing opportunity to speak with Alex Her, talent brand leader and Global Employer Brand Manager at GoDaddy. We talked about overcoming #challenges, #failure and why it matters to fail fast, #employeeadvocacy, and a lot more. We also spoke about TEAM, a new creative concept that proves to us that employer branding is no longer a nice-to-have, but a must-have. What you’ll learn by listening Challenges in employer branding & how to overcome them How to fail fast & learn more mistakes to succeed in employer branding Overcoming naivete in employer branding: practitioners can’t make magic happen How implementing employee advocacy initiatives strengthen company culture Building relationships, the key to strengthening your employer brand as a bootstrapped company Transitioning from trend to reality: EB is here to stay! The TEAM concept: what it is & how does it work? About GoDaddy GoDaddy helps the world easily start, confidently grow, and successfully run an online presence. GoDaddy was born to give people an easy, affordable way to get their ideas online. Today, we have millions of customers around the world, but our goal hasn't changed. We’re here to help people easily start, confidently grow, and successfully run their own ventures - online and off!

Overview In ep. 2 of EmployerBranding: The Inside Podcast (Season 6), we had the pleasure of speaking with Selma Sadikovic, HR Lead at SNOCKS. We talked about the way HR blends beautifully with employer branding and recruitment to build a meaningful company culture. Also, we tackled several insightful aspects of what makes a good culture, leadership buy-in, and how to rock at employer branding without breaking the bank. What you’ll learn by listening How employer branding, HR & recruitment come together to help build a stellar company culture What makes a good company culture: it’s all about trying out ideas to see what works & what doesn’t How to rock at employer branding with little money: when creative ideas come when you least expect it Leadership-buy & its importance in building a company from the ground up Recruitment marketing done differently: all eyes on people, their needs & their expectations About Founded by Johannes Kliesch and Felix Bauer in 2016, the vision of SNOCKS is to become the number one point of contact for basics and lifestyle clothes. SNOCKS aims to establish itself as the ultimate lifestyle brand in the long term, and it is one of the most successful e-commerce startups in Germany. “We don't just want to be your trusted outfitter and clothing manufacturer, but your competent partner when it comes to lifestyle products. This includes basics, men's underwear as well as timeless classics and sweaters.”

Overview Season 6 of #EmployerBranding: The Inside Podcast is LIVE! In the 1st episode of this season, we had the pleasure of speaking with Chelsea Howard, Founder of Drift Employer Brand Community. We talked about humanizing employer branding, defining an EVP the right way, and also about being truly honest about your uniqueness. To build a strong organizational foundation, one must look beneath the surface and acknowledge that “employer branding & corporate branding exist in symbiosis”. What you’ll learn by listening Human-centric employee experience; why it matters What is employer branding from a solopreneur’s perspective How employer branding & corporate branding exist in symbiosis How to do the work: defining your EVP Humanizing employer branding, key takeaways worth taking into account Candidate experience & providing feedback in the interviewing phase What is the employer brand iceberg? The importance of building a cohesive employee experience How can recruitment and employer branding meet halfway About Drift Employer Brand Community We support workplace culture for human beings: grounded in authentic representation, real inclusivity and designed to deliver value across all core drivers of the employee experience. With nearly a decade of experience building employer brands, creating EVPs and designing employee experiences, we are ready to support you to create a workplace culture that is grounded in authentic representation, real inclusivity and designed to deliver value across all core drivers of the employee experience.

Overview Ep. 10, the last of #EmployerBranding: The Inside Podcast, Season 5, is now live! In this episode, we’ve had the pleasure of speaking with Joe Lazauskas, Head of Content & Comms at A.Team. We talked about the power of #teams and how people form bonds together, but also about the builder economy, #purpose, #mission, and how storytelling strengthens company culture. What you’ll learn by listening The power of teams & how people form bonds together How work is experienced through teams, not companies A different perspective on the new way of work An overview of the builder economy, the successor to the “gig” economy Where does purpose fit into the new way of work What makes great teams come together Why storytelling matters when strengthening company culture About A.Team A.Team is the first members-only network of the world’s top engineers, product managers, designers, and marketing talent, designed to help growing companies accelerate product development through the power of great teams. A.Teamers come together as cloud-based, modular teams on our team formation platform to work on problems they care about for forward-thinking companies—with the freedom, flexibility, and autonomy they crave. Over the last two years, we've grown exponentially — scaling to over 5,000 independent builders and over 250 teams deployed on missions across 35+ industries for startups, mid-market, and public companies. A.Teams are building the future of vaccine manufacturing for Apprentice, the next generation of education on mobile for McGraw Hill, a revolutionary model for brick-and-mortar with Blank Street, and much more. We’re creating a new builder economy that will transform the way people work and companies build, and we’ve brought together an incredible team of people to help us do that—raising a $55 million Series A with investors like Insight Partners, Tiger, and Spruce House; future-of-work pioneers like Adam Grant, Dan Ariely, and Joseph Fuller; and cultural leaders like Jay-Z’s RocNation, and founders and execs from CAA, Apollo, Upwork, Fiverr, and SpaceX.

Overview Long time, no podcast! We’re back with episode Season 5, episode 9 of #EmployerBranding: The Inside Podcast! This time around we’ve had the pleasure of speaking with Jolien Demeyer, Founder Jelloow. We talked about building connections with people to attract and retain top talent, but also about values, entrepreneurship, and how a scaleur mindset can help strengthen your employer brand. What you’ll learn by listening Digital marketing 2.0: connecting agencies with companies to build a next-generation marketing marketplace An overview of recruitment from a founder’s perspective Building connections with people to attract and retain top talent How honest values help strengthen your employer brand Diversity & inclusion in entrepreneurship: understanding emotions, logic, and personality in both men and women What is a marketing scaleur? What are the 4 Ss that can help entrepreneurs become scaleurs? About Jellow Jelloow is a cloud-based web application where startups or any growing company can match with qualified marketing agencies to get support for their digital marketing/growth needs. The brainchild of a staunch marketer, Jolien Demeyer, started Jelloow back in 2020. Mapping her experience and struggles, she figured out how digital agencies and businesses don’t have an open platform to do business. She trusted her instincts and nurtured the idea with a team of experts from around the world. This creative, intuitive, entrepreneurial, and skilled team developed a platform that now hosts business deals seamlessly. Digital agencies are connecting with Jelloow for its You-First policy. The secret of why we strive is hidden in your success. By keeping ourselves true to our values, our services outshine others!

Overview In episode 8 of our 5th season, we had an interesting conversation with Ebony Morczinek, CEO at @Marley Spoon Europe. We talked about dealing with unexpected company #growth during challenging times and measures leaders should take to maintain universal company values. Also, we touched on several other topics, such as the importance of transparency and open communication, and the way leadership impacts organizational #culture. What you’ll learn by listening: Tips for dealing with unexpected company growth during challenging times Measures that help maintain universal company values Transparency & open communication: the key to successful teamwork Leadership involvement in strengthening company culture: why it matters? Work environment, a reflection of company culture How does leadership impact organizational culture? About Marley Spoon Marley Spoon makes it easy to cook a delicious meal at home by sending tasty recipes and fresh ingredients directly to your door. With Marley Spoon, you're in control—you decide what to eat, when to eat, and with how many. Leave behind the hassle of grocery shopping, say goodbye to food waste, and fall in love with cooking all over again!