The Business Of Marketing

In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion. Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host roles for iQor's Digital Irresistible podcast, and his podcast titled Midlife Fulfilled. Conversation points: A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world. Gini gives additional insight into marketing, public relations, digital media, and the PESO model. Conversation points: A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Darrell Evans and A. Lee Judge discuss all things marketing from revenue growth to working with agencies. Darrell gives additional insight into marketing, sales, and business strategies. Conversation points: A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Brightcove CMO Jennifer Griffin Smith and A. Lee Judge discuss video format and platforms to use for content marketing. Jennifer gives additional insight into two marketers' sayings, "Content is King" and "Every company should act like a media company", Jennifer's role and expertise as the CMO of Brightcove - one of the world's leading video platforms, levels of enterprise video platforms, and remote production. Conversation points: A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast-listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Andy Crestodina and A. Lee Judge discuss the relationship between content marketing and web development. Andy gives additional insight into web design vs web development, how to properly optimize a website, content marketing, and how educating his audience has translated into business value. Conversation points: A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Brian Piper and A. Lee Judge discuss Web3, optimizing digital content, and more. Brian gives additional insight into web analytics such as Google Analytics 4 and cookieless web, and the next industry-changing technology. Conversation points: A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Chris Wallace and A. Lee Judge discuss the parallels (and even co-dependency) between marketing and customer experience. Chris gives additional insight into branding, sales, marketing, and corporate leadership. Chris also shares how companies can better align the strategies of the board room with the daily execution at the front lines. Conversation points: A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Mark Kaigwa and A. Lee Judge discuss the nuances between digital marketing in Africa compared to a global perspective. Mark gives additional insight into the advantages and disadvantages of digital marketing in Sub-Saharan African mobile marketing trends, social media, storytelling, content marketing, social networks, and research. Conversation points: A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Ahava Leibtag and A. Lee Judge discuss the importance of niche marketing and creating content that communicates to your audience clearly. Ahava gives additional insight into the advantages and disadvantages of hiring a specialized marketing agency, content strategy, content marketing, digital communications, and podcasting. Conversation points: A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode Zontee Hou and A. Lee Judge discuss B2B marketing and how businesses are figuring out how to implement B2B video into their marketing strategy. Zontee also gives additional insight into B2B marketing through her years of experience as the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer's Convince & Convert, and a professor in the graduate programs at Columbia University and the City College of New York. Conversation points: A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode Mark Schaefer and A. Lee Judge revisit the idea of personal brand in 2022 and how businesses are figuring out how to harness personal brands. There is an opportunity at a corporate level to benefit from personal brands. How does a company establish a personal and human voice? Mark also gives additional insight from his recent book Cumulative Advantage a book on how to build momentum for your ideas, business, and life. Conversation points: A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Sangram Vajre and A. Lee Judge discuss the importance of B2B marketing. Sangram Vajre and Lee chat about sales and marketing alignment, Sangram's MOVE framework, and how organizations should facilitate their Go-To-Market strategy. Plus other insights into the realm of the Business of Marketing. Sangram Vajre shares his expertise on B2B Marketing, Startup Culture, Marketing Technology, and Sales & Marketing Alignment. Conversation points: A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Ardath Albee and A. Lee Judge discuss the importance of a B2B digital marketing strategy and content. Ardath Albee discusses her business management and marketing experience in helping B2B companies use digital marketing strategies and compelling content to turn prospects into buyers. In this episode of the Business of Marketing podcast, Ardath Albee and I chat about how B2B organizations should think about personas, the type of content B2B companies need to create, and how they can be more relatable through strategic content. Conversation points: A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Rand Fishkin and A. Lee Judge discuss digital marketing, SEO, audience research, and more! Rand Fishkin shares his expertise on how to attract the right audience by creating content that converts and shares tools that every marketer should be utilizing for the best ROI. In this episode of the Business of Marketing podcast, Rand Fishkin and I discuss how using specific software tools and research can help marketers create the right content to attract an audience and/or find the right audience to send content to. Conversation points: A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Neal Schaffer and A. Lee Judge discuss digital marketing and marketing leadership, and the connections needed between the two. Neal Schaffer shares his expertise on how he serves to help businesses through uniquely innovative, data-driven, and Digital First approaches to marketing. In this episode of the Business of Marketing podcast, Neal Schaffer and I discuss the meaning of a Fractional CMO, the difference between social and digital marketing, and the lessons CMO's need to learn to run a better marketing organization. Conversation points: Neal, later on I want to get into talking about becoming a Fractional CMO and what that is, but first I want to learn about your background in social and digital marketing. So please share with us how your experience in social led into Digital Marketing, and how that supports your approach to helping businesses today. Neal, as someone who has studied social for years from a business standpoint. I’m sure you’ve seen a lot of evolution in both the “view” of the importance in social media as well as the technology stacks behind it. For the marketers listening, which do you think is most important to understand... The “WHY” portion of social - OR - the more technical (and always changing) “HOW” to do social? There was a time when Social and Digital could be interchangeable when talking about Marketing. And while Social is a “part” of Digital, they are not the same. Do you think some organizations still struggle to separate the two? Neal, let’s talk a bit more about your role as a Fractional CMO. In what kind of situations might an organization be when they look for a Fractional CMO as opposed to having someone in-house? Earlier I mentioned that (in my opinion) the best CMO’s have a strong technical background that is paired with leadership skills and experience. Which do you see companies lacking the most in their CMO’s? Understanding of how to lead a Marketing organization - OR - understanding the technical aspects that are critical to today's digital landscape? Let me ask you, on a scale from 1-10, when you get the chance to peer inside of a mid to large size company to examine their digital marketing maturity: Where would you say most companies think they are (on a scale of 1-10) versus where they actually are on that scale? Neal, we both regularly have large speaking engagements, and I know you do a lot of Keynote speaking around the world. For me, I get some of the best questions from people when they approach me just after I walk off stage. Can you share with us any interesting moments or regular questions that you have received after giving a keynote? Well Neal, I am tremendously grateful for your time and insights today. Before we go, please tell us where to find you, your blog, your books, and maybe even catch you speaking. A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Kathy Klotz-Guest and A. Lee Judge discuss being authentically you, content creation, marketing strategies and more. Kathy Klotz-Guest shares the importance of being yourself and using improv as a marketing strategy to create engaging content and build reputable relationships. In this episode of the Business of Marketing podcast, Kathy Klotz-Guest and I talk about how to “Keep It Human”, get past “Business Boring” and creating engaging content. Conversation points: Kathy, I love it when I see people who have been able to bring their whole selves, (including their natural talents and passions) to the business world. Tell me about your journey in bringing Improv Comedy into your lessons in business and marketing strategy. Help me paint this picture Kathy… You meet with a stiff, over-jargoned executive team. That team has been tasked with being a part of the content creation process by being the experts in audio and video content. You know that they and their company culture is a bit boring. Where do you start? Kathy, I’ve worked for some very, very conservative global organizations. So conservative that, showing that you have a unique personality can be seen as unprofessional. How does one be more human and show more color in their personalities without crossing the line? I was in Israel a few years ago and saw a billboard ad for English lessons. It had a picture of Samuel L. Jackson with his famous line from Pulp Fiction saying… “English Motha F... Do You Speak It!?” This is how I feel when I’m in some business meetings. When it comes to being more human in Branded Content, what do you say about Jargon? Kathy, we’ve both been involved with teaching Content Marketing for a while and you have a book with a title that I love, ““Stop Boring Me!” How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.”” Tell us about the book. Kathy, it's been a pleasure chatting with you, but before we go, please tell us where we can find you online and even more fun, in person at one of your improves. A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Guy Kawasaki and A. Lee Judge discuss podcasting, launching businesses and more. Guy Kawasaki shares insight as to how he became known as the remarkable marketer and a chief evangelist. In this episode of the Business of Marketing podcast, Guy Kawasaki and I talk about launching businesses, disruptive technologies, and how to land dream guests on your podcast. Conversation points: To start out Guy, rather than an origin story, tell us about 2 or 3 of the biggest groundbreaking technologies that you were a part of before they broke ground. You popularized the title “Chief Evangelist” and I’ve heard you describe an evangelist as someone who “brings the good news”. Share with us more about what that role looks like and why any company would need to have a Chief Evangelist. Taking what you’ve shared about being a Chief Evangelist, and looking at your work in Social Media, I want to talk a bit about Executives and Social Media. In most business organizations, there seems to be this struggle when it comes to “who can really speak freely on social media” about the product. Executives are too conservative, Salespeople are too salesy, and the most creative people in Marketing aren’t empowered or trusted to be vocal. Would you say that this challenge is best solved by having an Evangelist to bridge this gap? Guy, you’ve seen a lot of world-changing technologies go from “crazy ideas” to “proven technology”. As an investor, how does that shape the way you see new ideas and unproven technology when it’s presented to you today? In most cases, I am a proponent of function over form. While at the same time I am a big Apple fan. Ironically, I’m worried right now that my mouse might go dead on me because I can’t charge it and use it at the same time because the darn plug is “under” under the mouse! You must have heard the reasoning behind some of the form over function reasoning at Apple. Can you tell us any stories or share views behind that? Let’s talk about Canva for a bit. I’ve a lot of creative jobs in my career, I was a professional DJ, a web designer, a graphic designer, and an audio producer. With creative content, generally, the end-user could care less how it was made. But, in each of those professions, you’ll find hard-core platform purists. People who insist on doing things the “traditional” way and say you’re not “professional” if you don’t use the industry-standard tools. Then eventually, you’ll also see an inflection point where technology makes every creator bend to the new way of doing things. How does a disrupter like Canva speak to those purists? I want to ask a question for our entrepreneur and start-up listeners. I often hear from my investor friends, that they are rarely (if ever) interested in Service-Based companies for “scalability” reasons, unless they have “productized” their service. What can Service-Based companies learn from Product Based companies in regards to scaling and becoming more investable? Guy, I want to step a bit deeper into learning about your personal experiences, because there is so much wisdom there. I just purchased your book Wise Guy, so if I ask about something in the book feel free to mention “It's In the Book!” ok? You’ve seen more, done more, and can drop names with the best in the world. Yet, when you speak, you seem to be the most humble modest person. In fact, I’ve heard you say “I’m no big deal”. Is it just your personality or do you have a methodology for staying grounded? Every time I read a self-help or inspirational book, I’m reminded of something that my Dad taught me. Either through a story or by example. He once told me that if he lost it all today, he would recover in a short amount of time. I asked him for an example: He said, "Ask someone if you can rake their leaves from their yard with their rake. When they pay you, then you buy your own rake, then you rake enough yards that you need to hire your...

In this episode, Jay Baer and A. Lee Judge discuss podcasting, personal brand strategies and more. Jay Baer shares his secret to sustaining a phenomenal personal brand over the decades. In this episode of the Business of Marketing podcast, Jay Baer and I discuss B2B podcast tips, personal brand strategies, content marketing, and Jay's business - Convince and Convert. Conversation points: Jay, can you tell us about your personal brand and the work behind it? I’m sure that a lot of your business, especially your tremendous speaking career has come because of your personal brand. What do you say to business professionals (in any industry) who want to increase their personal brand, but haven’t yet taken the steps to create content for that brand? Jay, you’re the founder of the marketing firm, Convince and Convert. The listeners might ask me.. “Why would I bring a leader of another agency onto my podcast?” And I’ll tell you exactly why... Jay is one of the leading minds in Marketing, the first time I saw Jay he was commanding the stage at a major marketing conference. And most of all, my goal in this podcast is to bring and share knowledge with marketers. Jay is absolutely an expert that I respect. Through your years operating Convince and Convert, have you seen a change in the way businesses view content marketing? And have there been milestones where this change may have accelerated? I want to talk about two quotes, one is yours and one is from our friend Andy Crestodina. Yours is one that goes back to something like 2014 where you stated "Content Is Fire, Social Media Is Gasoline" and Andy more recently said "The best content doesn’t win. The best promoted content wins." So to put those together, the biggest “content fire” is the one that gets the most social media fuel. Right? Jay, both of our companies, yours being Convince and Convert, mine being Content Monsta have produced a lot of B2B podcasts. Speaking from my experiences, I've seen some podcasts with the best content almost flatline, while some with mediocre content skyrocket. And the clearest distinction is their promotion. What advice do you give for podcast promotion? I’ve got a really open-ended question for you here and I know there are some “It Depends” in here, but given the hundreds of podcasts you’ve done I want to see how you approach this. The simple, but loaded, question is… What makes a good B2B podcast? In the early 2000’s, a company I owned built websites and the question for many businesses then was: “Do we really need blog articles?” Well, we know now that they’re essential. Then it was video…. And again, now it has become essential for a content strategy. I think we are heading in that direction for audio content like podcasts. What do you think Jay? Before we go, I want to make sure that the listeners can find an opportunity to hear you speak in person. You’re one of the best and I encourage business leaders and marketers to hear from Jay. What’s coming up on your calendar in the near future? A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Nick Westergaard and A. Lee Judge talk about brand-building marketing strategies. Nick gives us the questions to ask and guides us on the journey to build a better brand. In this episode of the Business of Marketing podcast, Nick Westergaard and I discuss building a brand from the ground up and utilizing the right strategy to ensure you tell the best story about your brand. Building this story starts with asking yourself the right questions. Conversation points: Nick, I’m going to start off with a soft-ball... Mainly because you have just recently written about this. Speaking of BRANDS, you wrote an article addressing what you think are “Two questions to ask about your brand”. The two questions are “Where are you now?” and “Where do you want to be?” 1. Starting with “Where are you now” you present 3 guideposts. Share with us these three and how we can apply them to our brand. 2. Ok, now “Where Do You Want to Be?” What are 3 points to consider here? Nick, we’ve experienced small companies that manage to have huge brands, while we also know of large organizations that despite their size and history, struggle to benefit from ‘brand’. This, to me, takes money out of the equation. 3. So for an organization that blames budget on their lack of brand, what do you say to them? Let’s talk Business Brand vs Personal Brand. Neil Patel (a very successful and well know marketer) said that he regretted placing his personal brand out front, rather than his business brand. You and I both have websites for our companies and websites for our personal brand. 4. Have you ever struggled to decide which is most important or which should come first? Nick, everyone wants to find some shortcuts. And there must be some in Branding. 5. Are there any branding hacks? If so, do brand hacks stick? To wrap up, I want to talk about some of the ways that startups and individuals go about building their brands. For smaller companies and startups, LinkedIn, Facebook, Instagram, etc. seem like good starting points. But, as our friend Joe Pulizzi says, don’t build on rented land. He’s typically referring to content, but some organizations build their whole brand on rented land! 6. When new brands don’t have much of a platform for themselves, what are some of the things they should consider while building their brands on rented land? Lastly, Nick, I am tremendously grateful for your time and insights today. I know you do a lot of speaking, have some great books, and a successful podcast, so please tell us a bit about them and how to find them before we go. A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Joe Pulizzi and A. Lee Judge discuss all things content marketing. Learn how Joe Pulizzi has evolved on his content marketing journey. In this episode of the Business of Marketing podcast, Joe Pulizzi and I discuss the meaning of the Content Entrepreneur, Joe's businesses - the Tilt and the Content Marketing Institute, and his upcoming event - the Creator Economy Expo. Conversation points: Briefly share with us, your journey in and out of the Content Marketing Institute, your books, and where you are today. In 2017, I was a B2B Marketing Director by day. By night and for the previous years since high school, I loved creating media. From video, to audio, to written content. I never considered bringing those two worlds together until people like Gary Vaynerchuck and Yourself Joe, began to explain how valuable non-advertising content was to business. As a result, I launched Content Monsta, my content production agency. Then in 2018, I went to Content Marketing World and thought “I’ve found my tribe!” And I’ve spoken there every year since. So, speaking of “Tribe” Joe, you built an amazingly connected community through that event. Is there any secret sauce to building a community like that? You mentioned in your email this morning a conversation with our friend Mark Schaefer regarding “Audience vs Community”. Last fall I had to honor of hanging out with you and your wonderful wife Pam after Content Marketing World, and you introduced me to the term “Content Entrepreneur". Once again Joe, you delivered a term that gave me clarity to what I was already doing. So, please expand on what you mean by Content Entrepreneur. I want to be sure to mention that you have a research paper on Content Entrepreneurs. Linked here, but also tell us where that research can be found. In that research on Content Entrepreneurs, were there any surprises to you? Or things that might surprise many? Joe, you’ve been so focused on Content Marketing for a while now, long enough to see some evolution. What have you seen change in regard to the forms of content being produced and perhaps have become more (or less) effective for business purposes? You have several podcasts that you are a part of. What do you say to businesses that are just now considering podcasting? Now Joe, let’s get into your latest ventures. And if it sounds like I’m giving Joe the floor to do an all-out promotion… I am. And I’ll tell you why. Because behind all of this business, I know that Joe’s a great human being, plus he gives so much, that I want to do my part to return the blessings in his direction. So Joe, I want to know about the Tilt, the Tilt Coin, AND how you’re using Tilt coin for your new event - the Creator Economy Expo. A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.