The Marketing Millennials

Why isn’t there a webinar about how to market a better webinar? Seems like a missed opportunity, no? Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that you can absolutely CRUSH your webinar goals. We’re unlocking the biggest secrets behind boosting webinar attendance. Discover why FOMO is your best weapon and how to capitalize on great copywriting to drive higher engagement rates. Plus, how can add-to-calendar event functionality and two-day sends impact your show-up rates? 00:01:40 - Increase Webinar Attendance with FOMO 00:07:28 - Creating a Consistent Webinar Series for Engagement 00:00:56 - How to Revamp Your Webinar Promotions for Success 00:02:01 - Leveraging Guests for Distribution Success 00:07:22 - Targeting with Titles in Email Marketing 00:10:32 - More Tips for Successful Marketing Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do THIS, Not THAT Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Good vs Bad Marketing. Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing. What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers? Dave explains why great content always boils down to one thing: being entertaining and reveals exactly how to stand out from the competition by making clear goals, understanding the market, and building a healthy marketing strategy. Plus, how will AR/VR like Meta change marketing? Before we spill all that future tea, let’s just say you heard it here from Meta’s Head of Marketing here first!

If content makes the world go round, then meet the woman who keeps it spinning. In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively. Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of content, and the rookie mistakes companies make when planning their content calendar. Plus, are webinars the secret weapon your company needs to start using today? Yes. Yes. AND YES. 00:00:30 - Content Marketing KPIs and Trends 00:02:24 - Refresh Your Content Strategy Annually 00:03:17 - Revamp Webinars for Modern Audiences 00:03:56 - Balancing Evergreen and Trending Content 00:05:04 - Creating Content that Resonates with Audiences 00:06:42 - Importance of Evergreen Video Content 00:09:08 - Repurposing Content for Search Success 00:10:14 - Aligning Content Marketing Goals Strategically 00:11:40 - Integrated Marketing in Large Organizations 00:13:19 - Creating Impactful Content as a Marketer 00:14:18 - Underrated Content Marketing Tips Revealed 00:15:09 - Increase Content Speed to Market Follow Tracey: LinkedIn: https://www.linkedin.com/in/traceyrwallace/ Newsletter: https://workweek.com/brand/contentment/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this bite-sized podcast, my marketing bestie, Jay Schwedelson, is talking shop and unleashing his quick and dirty tips on B2B’s hottest topics with me. This week, we’re taking on all things webinar, and dispensing the top secrets for increasing your registration rates. Learn how, by creating a compelling title, teasing valuable content, and being 100% transparent about the ask you’re making, you can increase registration, retention, and repeat attendance. Plus, what’s the #1 thing you can do to boost your attendance rates IMMEDIATELY? Hint: It always comes down to networking (sorry, introverts). 00:00:56 - How to Revamp Your Webinar Promotion for Success 00:02:01 - Leverage Guests for Distribution Success 00:07:22 - Targeting with Titles in Email Marketing 00:10:32 - More Tips for Successful Marketing Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do THIS, Not THAT Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s got Karen caught in a Target tizzy of absolute madness? Stanley Cup— that’s who. How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight? Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stanley great again turned around the entire marketing prospectus and brought life into the fledgling flask company. How did Stanley capitalize on influencer marketing and brand collaborations to position themselves as the top tumbler in the TikTok uinverse? Let’s just say this limited-time edition is one download you simply can’t afford *NOT* to add to your Marketing Millennials collection… Wistia is every marketer’s best-kept secret when it comes to video. Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel. Try Wistia for free at https://www.wistia.com/millennials. Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Do you need a fractional chief marketing officer? But first of all, what does a fractional officer even do? Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs. How can it help your business to grow and scale? And how can the deep marketing experience, communication skills, and deeply analytical mindset of a fractional CMO propel your business strategy to new heights? And stay tuned as John shares his top strategies for building a cohesive marketing plan. You definitely don’t wanna miss this episode from one of marketing’s bestselling authors. Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information. 00:02:10 - Advantages of Hiring a Fractional CMO 00:07:44 - Marketing Help for Small Businesses 00:09:30 - Becoming a Fractional CMO Requirements 00:11:10 - Fractional CMO Model Enhances Marketing 00:17:01 - Optimal Marketing Budget for Growing Companies 00:20:10 - Small Businesses Benefit from Fractional CMO 00:22:42 - Understanding the Evolution of Consumer Behavior Read “Duct Tape Marketing” here. Follow John: LinkedIn: https://www.linkedin.com/in/ducttapemarketing Website: https://ducttapemarketing.com Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you using your video marketing plan to maximize your brand’s potential? Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris shares valuable insights and tips for creating impactful video content. Learn why webinars are one of the best forms of content that marketers aren’t accessing—and how to successfully implement a live video plan. Are they marketing's most underrated platform? Plus, what makes good video content great? Learn the key strategies to make your video content *pop* and what questions you should be asking about your content before hitting “post.” Build trust, connect with your audience, and elevate your brand. Wistia is every marketer’s best kept secret when it comes to video. Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel. Try Wistia for free at https://www.wistia.com/millennials 00:00:42 - How Online Video Changed Everything 00:02:44 - B2B Companies and Video Marketing 00:03:46 - Businesses Increasing Video Marketing Efforts 00:09:51 - The Rise of Video Marketing 00:18:22 - Creating Engaging Long-Form Video Content 00:28:01 - Video Production Tips for B2B Marketing 00:37:00 - Creating and Marketing Successful Videos 00:39:22 - Brand Impact on B2B Marketing Learn More About Wistia: Website: https://wistia.com Follow Chris: LinkedIn: https://www.linkedin.com/in/cjsavage/ Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek frie

Food wouldn’t be the same without it. In fact, fried chicken might just drop off the face of the planet forever in its absence. What are we talking about? Only one of the world’s most popular condiments EVER (and sorry ketchup and ranch girlies, your condiment hales in comparison to this spicy topping). With over 20 million bottles a year sold, and a staple of every Thai and Vietnamese restaurant, how did Huy Fong’s sriracha sauce become one of the most popular condiments in the world? Aidan unpacks the tale of how David Tran escaped his life in communist-occupied Vietnam to risk everything on a hot sauce recipe and the Vietnamese community of Los Angeles. How did David manage to outlast the competition and outmaneuver numerous knockoffs for over four decades? And what marketing lessons can we take away from his anti-marketing techniques and unique business philosophy? Aidan explores the fascinating tale of how the OG marketer stuck to his mission statement and turned down multi-million-dollar deals to continue his legacy of making a rich man’s hot sauce at poor man’s prices. Don’t miss out. Wistia is every marketer’s best-kept secret when it comes to video. Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel. Try Wistia for free at https://www.wistia.com/millennials. Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success. Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience and how to surround your buyers by working with the people they already trust. Jared also shares insights on the future of marketing and the importance of events in the nearbound era along with his top strategies for building partnerships and creating a flywheel based on existing relationships. 00:00:41 - Client-Side Founder's Journey into Marketing 00:03:59 - Surround Buyers with Trusted Influencers 00:05:43 - Partnering with Trusted Voices 00:08:25 - Top Marketing Channels for B2B 00:14:33 - Buyer Relevancy Trumps Review Scores 00:17:40 - HubSpot's Journey to $100 Million 00:23:06 - Building a Successful Partner Program 00:30:13 - Leverage Your Network for Intros 00:30:53 - Simplify Marketing Collaboration for Success 00:36:42 - Under-Invested Channels: The Key to Success 00:40:03 - The Future of Marketing: Events 00:44:02 - Millennials at Near Bound Summit 00:44:52 - Establishing Thought Leadership in Marketing Learn More About Nearbound: Website: https://nearbound.com Follow Jared: LinkedIn: https://www.linkedin.com/in/jaredfuller/ Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of retention? Heather Horton, CEO and founder of Ecrubox Digital, chats with me about all things customer retention. From optimizing your customer acquisition channels to leveraging customer service and logistics and effectively utilizing influencer marketing, Heather breaks down everything you need to know about collecting first-party data and acquiring customers in today’s challenging market. Don’t miss out on these kickass tips and strategies for keeping and acquiring more customers. Wistia is every marketer’s best kept secret when it comes to video. Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel. Try Wistia for free at https://www.wistia.com/millennials 00:00:04 - Rising Customer Acquisition Costs Explained 00:02:31 - Efficiency in Marketing Amid Rising Costs 00:05:32 - Best Customer Acquisition Strategies Today 00:11:56 - Ways to Retain Customer Loyalty 00:12:35 - Elevate Customer Service in Marketing 00:19:32 - Start Collecting First-Party Data Now 00:27:48 - Common Mistakes in Influencer Marketing 00:34:24 - Avoid Out-of-Home Ads for Small Brands Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If you thought Oppenheimer was hard to get tickets to then you clearly haven’t tried to set your hands on tickets “100 Years.” And even if you do score tix to the elusive Robert Rodriguez/John Malkovich flick, chances 99.9% certain that you’ll be dead before the film premieres. That’s right. DEAD. Is the movie trying to kill you in some sick real-life “Saw” game? Well, good/news bad news, horror movie fans. The reason you won’t see the movie isn’t quite *that* exciting (sorry, but no long-haired girls climbing out of from well and into your TV screen are coming to get you after 10 days). You won’t see the coveted movie because its premiere date isn’t until 2115. Yep— 100 years from when it was first filmed. Why? But also…. WHY? Who’s behind this iconic campaign and more importantly, WHAT DOES IT ALL MEAN??? Aidan Brannigan’s giving you the inside scoop on what’s either a marketing stroke of absolute madness or complete genius. TBD 100 years from now. Wistia is every marketer’s best-kept secret when it comes to video. Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel. Try Wistia for free at https://www.wistia.com/millennials. Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Did a bot write this or did a human? And does it really matter if you can’t tell the difference? Discover how AI is revolutionizing the creative process and why you can’t afford *not* to jump on the latest marketing bandwagon. Russ Perry, CEO of Design Pickle, joins me to chat about the role of AI in design. We break down the importance of understanding various digital advertising platforms before debunking the common fears that so many creatives in the industry have about AI taking over content. Learn why AI is more friend than foe, and how it can help enhance the creative process and empower designers to create impactful and effective designs. Plus, find out how Russ got into marketing and design and his insights on the future of the industry. How does he think internal leaders can be better at directing information to their designers? Don't miss this fascinating conversation on the intersection of AI and creativity. Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information. 00:00:02 - Russ Perry Talks Marketing and Design 00:03:45 - AI's Impact on Creatives and Designers 00:10:52 - Importance of Understanding Digital Advertising 00:16:30 - Enhancing Creativity with AI Integration 00:21:58 - Human Designers Remain Essential in Evolving Industry 00:28:59 - Designing for Your Client's Client 00:35:38 - Let the Market Decide Your Audience 00:38:08 - Listen to Content Creators for Marketing Success Follow Russ: LInkedIn: https://www.linkedin.com/in/russperry/ Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

9 out of 10 influencers don’t understand why they got famous. Was it the video about lobsters that made them a hit? Were they not posting as much as they could have? Was there not enough interaction in the comments section? Why do so many influencers fail to comprehend the basics of the algorithm? And is it worth pursuing a view count at the cost of your sanity? Learn how to monetize social media content more sustainably as TikTok sensation London Laz talks with me about his personal experience in the influencer industry. He reveals how he scaled from 0 to 9 million followers on TikTok and how he thinks about sustainability in an industry where an algorithm is the difference between monetization and bankruptcy. London discusses the importance of having transferable skills, the wrong way of doing influencer marketing, and the power of building a loyal audience. Don’t miss out on this conversation with one of social media’s biggest personalities. Wistia is every marketer’s best kept secret when it comes to video. Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel. Try Wistia for free at https://www.wistia.com/millennials 00:00:37 - Navigating Between Influencer and Traditional Marketing 00:05:36 - Influencer Marketing: Scam or Success? 00:12:00 - Revolutionizing Influencer Marketing Strategies 00:15:28 - Brands Seek High-Quality Influencer Content 00:22:34 - Understanding Influencer Marketing Beyond Affiliates 00:26:29 - Doubling Down on High-Quality Content 00:30:38 - Focus on Audience and Product 00:37:27 - Maximize Your Influence: Social Media Strategy 00:39:02 - Marketing Hill Follow London: TikTok: https://www.tiktok.com/@londonlaz?lang=en Instagram: https://www.instagram.com/londonlaz/ LinkedIn: https://www.linkedin.com/in/londonlazerson/ Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ear piercing isn’t just about begging for permission from your mom for weeks on end, driving by the local mall, and searching for the nearest Claire’s anymore. Learn how Studs is revolutionizing the ear piercing and earring experience. In this ep, I’m chatting with Lisa Bubbers, Co-Founder and CEO of Studs, as she unpacks her greatest insights into her brand’s unique approach to retail and marketing. How is Studs targeting a Gen Z and millennial customer base through organic marketing? What’s the real role of PR in building a successful business? And how has the retail game evolved to keep pace in the digital age? Join the conversation and learn from Lisa's expertise in creating a thriving brand that resonates with today's consumers. 00:00:01 - Reimagining Ear Piercing with Studs 00:02:12 - Drive Business with Organic Marketing 00:05:29 - Choosing Store Locations for Maximum Impact 00:12:02 - Why People Choose Studs for Piercings 00:15:58 - Creating Content to Understand Ear Piercing 00:21:23 - Balancing E-commerce and Retail Strategies 00:30:08 - The Power of Strategic PR 00:31:35 - Shift in Consumer Reading Habits 00:34:43 - Find Daniel on LinkedIn Easily Learn More About Studs: Website: https://studs.com Follow Lisa: LinkedIn: https://www.linkedin.com/in/lisa-bubbers-54852721/ Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Wheaties ask to eat him for breakfast. Bears are warned about encountering him in the wild. Doctors rejected his organs from donation because they were too much for the average man to handle. Who is he? Why, the most interesting man in the world, of course. But more importantly, how did he become a household name? Aidan takes an inside look at the woman who created the most interesting man in the world (because honestly, would you expect anything less?) and breaks down how Dos Equis managed to capture an audience through some INGENIUS lifestyle branding techniques. What’s the one layered phrase they used to generate a remarkable degree of authority? And what marketing principles can you use to take your own campaign to the next level? We don’t always talk about Dos Equis, but when we do, you’ll definitely want to listen. Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Marketing isn’t just for customers. Find out the best ways to hype up your company from within. In this solo pod, I’m giving my unfiltered thoughts on how to use internal marketing to amp up your external marketing efforts. Find out how to sell the best ideas within your organization, take new marketing initiatives to the next level, and communicate in a consistent way that will further your brand’s mission. Plus, don’t forget to share your ideas for the podcast with me on LinkedIn! Have questions that you want answered? Or perhaps you have an idea of the types of guests you’d like to see more of? Drop me a DM! Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise. 00:00:01 - Hype Up Internal Marketing Efforts 00:01:30 - How Marketing Leaders Sell Ideas 00:09:36 - Engage with Podcast Hosts Directly Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can marketers strike a balance between brand awareness and long-term thinking? Vibhor Kapoor, Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept of full-funnel marketing and the need for a holistic approach that considers the entire customer journey. And later, Vibhor shares his thoughts on the best privacy-conscious marketing strategies out there, breaking down the tools and solutions that can help marketers to better personalize their marketing efforts without compromising consumer privacy. Tune in to hear Vibhor's perspective on performance branding and the value of building a legacy brand. Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information. 00:00:18 - Marketing: A Broad and Essential Function 00:04:42 - Understanding Full Funnel Marketing Strategies 00:15:49 - Optimize Marketing with Performance Branding 00:18:19 - Balance Brand Awareness in Marketing 00:28:33 - Developing a Holistic Privacy Marketing Strategy 00:36:22 - Marketing Without Compromising User Privacy Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Aye! Listen up ya eejits because Aidan here is about to tell ye a tale of a bonnie lass named Nessie, and a marketing stunt that fooled the world twice o’er. How did the town of Inverness rise to fame? And how did a tall tale of a monster in the local loch capture the imagination of the entire world? Aidan unpacks the myth of the Loch Ness monster, revealing how the curiosity gap principle has kept the myth alive and prosperous nearly 100 years after its creation. What can the myth of Nessie teach us about the differences between clickbaiting and capturing attention? And why do so many eager tourists flock to Scotland each year, knowing full well that Nessie is a hoax? Hold on to your haggis because Aidan’s about to tell a wee, sleekit tale of Scotland’s greatest marketing gambit. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com. Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What does it take to become a successful fashion brand in today's market? According to Stefani O'Sullivan, Head of Marketing at Staud, it's all about having a purpose-driven mission and relying on a great product and brand. In this episode, Stephanie shares her insights on building a successful brand, the importance of understanding your customers, and the power of community in the fashion and beauty industry. How is Staud leveraging the creator community and organic content to drive growth? Stefani chats with me about the specific challenges of launching celebrity influencer brands and the need to stay true to your mission. Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise. 00:00:03 – Stefani’s Journey from Farm to Marketing Success 00:02:58 - Celebrity Brands Impacting Culture Positively 00:06:20 - Factors for Success in Beauty Brands 00:10:20 - Celebrity Brands Without Relying on Celebrities 00:14:24 - Utilizing Influencers to Promote Products 00:16:30 - Fashion and Beauty Industry Community Insights 00:19:23 - Launching Tastemaker Brands: Common Mistakes 00:27:11 - Building Successful Marketing Teams for Brands 00:32:05 - Think of Customers as Humans 00:35:58 - Advice for Young Marketers: Read Daily Learn More About Staud: Website: https://staud.clothing Follow Stefani: LinkedIn: https://www.linkedin.com/in/stefaniosullivan/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Lance Armstrong might be the first name you think of when you hear the words, “Tour de France,” and sure, he’s certainly a marketing genius in his own right, but he isn’t anywhere near the same level as the OG marketer who turned the French cycling event into the marketing sensation it became. Who is the mystery man behind France’s biggest sports tradition? Meet Geo Lefevre, a 26-year-old writer who just wanted to promote his magazine, L’Auto. Learn how through nothing short of a stroke of genius, Geo decided to take his magazine’s fate into his own hands, creating the idea for a grand cycling tour around France that his magazine would be first on the scene to cover. Aidan breaks down exactly how Geo’s killer marketing idea propelled L’Auto into 40 years of news excellence and how the Tour de France became a cultural staple for over 100+ years. What lessons can marketers draw from Geo’s genius ploy? And what can it teach us about the necessity of owning an audience and streamlining communication? Tune in to find out! Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise. Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com