Marketing Meetup Podcast

Quick notes from the session (AI generated): Here are some key takeaways from the talk about the impact of AI on social media: AI IntegrationGenerative AI FocusEthical ConcernsAI Tools in PracticeFuture TrendsBest Practices This talk offers a comprehensive view of how AI is reshaping the landscape of social media, highlighting both its potential benefits and the ethical considerations that need to be addressed. Resources BBC AI guidelinesAxios AI+ newsletterBen’s Bites newsletter Tools Magai.coGoblin ToolsAltText.aiMaxAI.meTaplioWiseone.ioOpusClipOriginality.ai AI tool repositories There’s an AI for ThatFuturepediaProduct Hunt

How will AI impact marketers? We discuss with Ross from Foundation :)

We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry. From his rock-star aspirations to the future of marketing. We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more. Let us know what you think of this style of interview and if you'd like to see more like this. https://themarketingmeetup.com/newsletter/

Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action. Takeaways: - Discover techniques for confronting and overcoming fears that inhibit personal and professional growth. - Learn how to cultivate a mindset of courage and resilience in the face of challenges. - Gain actionable strategies for stepping out of your comfort zone and seizing opportunities.

Christina is the CMO of the cycling brand Rapha. Her inspiring talk from our Manchester event talked through how diversity is being challenged in the cycling industry through a brand like Rapha. She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation. To watch the talk head over to https://youtu.be/FmHbX4BOfl4?si=cvwjXWGxl2_x9MbM And for more of our in-person or online events visit themarketingmeetup.com

Ellie's experience of getting the most from marketing teams How to navigate in a commercial world as a marketing person Ideas on how to both manage up and down - even if management isn't in your job title And, of course, taking your questions too

We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways: - Understand how marketing efforts align with a meaningful purpose to drive impact. - Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation. - Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns. Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.

Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity

Bonus episode!! With his new book, Million Dollar Weekend, we wanted to tap into how Noah Kagan's mind works and how we can all successfully launch a business. 0:00 - intro and doing odd things 4:00 - how do you find fun in entrepreneurship? 6:40 - how do you get over the fear and roll with the punches 12:55 - how do you fight to not create vanilla content 19:55 - Strategy vs just doing things 23:00 - test and invest

Dr Grace Kite, Founder of Magic Numbers & Tom Roach, VP Brand Strategy at Jellyfish

Today, we’re going to be talking about the step-by-step guide to boosting your customer reviews in 30 days, and by extension, also the easiest way to get thousands of reviews in the long term to help you grow top-line revenues, either for your own business or for your clients.

What are the recent changes to email marketing, and how should you react? - Eman Ismail

Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals

Andy Lambert’s concept of the six C’s in social media strategy is a masterclass in comprehensive planning. Andy was part of the founding team in content cal before being acquired by Adobe. 15 years of working in social media and building audiences to drive revenue has given Andy some brilliant insights which he shares in this episode Please check out Frontify too who were our featured partner for this weeks' session

In my opinion there is no one doing a better job in the world speaking about social media in a grounded way than Sophie right now - so this was a special session and great way to kick off the year.

How to build a marketing budget that gives clarity and gets buy in with Mark Smith and Martin Coyle from SmilingCFO

Why it matters: Market research is a pie; whether you're slicing a small piece or devouring the whole thing, let's make it delicious at every level. - Beginning: Get a taste of basic methods that don't cost a fortune. - Intermediate: Savour techniques to dig deeper without digging into your wallet. - Advanced: Master the gourmet skills of insightful research on a budget. ************** Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel. Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth. Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.

Navigating the world of marketing requires a sharp focus. In this session, Fractional B2B Marketing Director, Wendy Melville shared the tools you need to hone in on what’s essential and steer clear of distractions. As a long-standing, highly valued member of the TMM community, it was absolutely lovely to watch Wendy on the TMM stage. She covered: ✖️ Good vs. bad focus – how to discern strategic paths from shiny distractions. ⏰ Keeping yourself focused – how to manage your time and priorities effectively. 🕴️ Keeping your boss focused – tips for guiding various types of bosses towards a common goal. 👓 Keeping your marketing focused – how to align your efforts with your core value and messaging for consistent success. For the full write up and YouTube video head over to our website https://themarketingmeetup.com/events/how-to-maintain-focus-with-your-management/

Author of High-Impact Content Marketing, this webinar is with Purna Virji. She’s a Principle Consultant at Linkedin, an international keynote speaker, a coach, a trainer, and she’s WICKED. Purna took to the stage to share how even on a stretched budget, you can create high-impact content which drives results. She covered: ✖️ How to turn one idea into multiple fresh, unique pieces of high-performing content. ⏰ How to make the most of limited time to create content that actually lands with impact. 🌲 How to create evergreen content that just works, year after year. Read the session write-up or watch the webinar back here https://themarketingmeetup.com/events/how-to-create-high-impact-content-when-your-resources-are-stretched/

Amongst many exciting and impressive things (like sitting on the TMM board, founding a marketing agency, running a lot, etc.) Max Hoppy is one of the co-founders of The Keynote Club – a place to help marketers get better at public speaking. This presentation takes a look at why Max believes that most marketing problems aren’t actually marketing problems, and how public speaking can solve a lot of them. In short, it’s about how marketers can speak with more confidence.