Strategy Sprints

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Want to fast-track your authority and add a lucrative income stream by landing a paid board seat? Discover the "inner circle" hacks that can get you onto a board in as little as 30 days—even if you have no prior board experience. In this episode of the Sales Show, Simon Severino sits down with Callum Laing, author of *Boardroom Blueprint*, to demystify the exclusive world of corporate boards. If you have been wondering how to transition from a management or consulting role into a Non-Executive Director position, this interview breaks down exactly how to bridge that gap. Callum reveals why traditional applications fail and shares his proven framework for building the trust and connections necessary to be invited into the boardroom. You will learn the critical difference between pitching consulting services versus strategic board value, and why your first "unpaid" seat is the most powerful leverage for your career. What You Will Learn: The "Inner Circle" Strategy: How to use advisory boards to instantly boost your professional credibility and trust. The 5-Step Board Framework: A roadmap covering Connections, Knowledge, Profile, Value, and Leverage to secure your seat. Pitching Value vs. Consulting: Why companies don't want your "20 years of HR experience" and what they are actually looking for (capital, distribution, and networks). Compensation & Time: Realistic expectations for board member salaries, time commitments, and how to monetize the role beyond just the fees. The AAA Decision Model: How to make high-stakes decisions quickly using the Alignment, Asymmetric, and Action framework. 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools Is SEO dead? With click rates plummeting and AI chatbots taking over search, traditional marketing tactics are failing. In this episode, Saul Marquez (Outcomes Rocket) joins Simon Severino to reveal why "tactics are the noise you hear before the war is lost" and how to pivot your strategy for the age of Generative Engine Optimization (GEO). Learn why 99.3% of content cited by AI models like ChatGPT and Gemini comes from open-access sources and how to restructure your marketing into the "Brand House" framework. What You Will Learn in This Video: • SEO vs. GEO: Why Generative Engine Optimization is the new "tip of the spear" for visibility. • The AI Source Code: New research reveals that recency and non-paywalled summaries are the key to getting cited by chatbots. • The 3 Pillars of Growth: Why you must prioritize Owned and Earned media before ever spending a dollar on Paid ads. • Strategy Sprints: How to dominate niche keywords by guesting on podcasts rather than relying solely on paid campaigns. • The Brand House Framework: A step-by-step guide to aligning your purpose, differentiator, and ideal client profile (ICP) before scaling. • B2B Growth Secrets: Why Account-Based Marketing (ABM) helps you focus on the 20% of clients who provide 80% of your revenue. About the Guest: Saul Marquez is the founder of Outcomes Rocket, a healthcare marketing agency and podcast focused on digital health and strategy. CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

When do you know your discovery meetings are sabotaging your deals before they even start? Join Sprinter and Lee B. Salz (author of "First Meeting Differentiator") for a game-changing conversation where they expose why conversion rates are plummeting and what top-performing salespeople are doing differently in 2025. Discover why traditional discovery meetings need to die—and what consultation framework replaces them. In this episode, you'll hear: 📍 Lee's revolutionary shift: From "discovery meetings" to consultations (and why prospects actually want the second approach) 📍 The deafening silence question: "What does your prospect actually get out of meeting with you?" (Most salespeople can't answer this) 📍 The 6-minute rule: Why people forget 94% of your first meeting within a week—and how to optimize for what they DO remember 📍 Positioning questions that reveal differentiators your prospects don't know exist (the garbage truck cleaning story will blow your mind) 📍 The Netflix cliffhanger technique: How to structure first meetings so prospects are hungry for the next conversation 📍 Emotional vs. fact-based questions: The simple reframe that gets prospects to share how they FEEL (not just what they think) 📍 Why "features, benefits, and boredom" puts people to sleep—and the storytelling method that actually moves deals forward 📍 The reverse-engineering framework: How to plan first meetings like a project plan (outcomes first, tactics second) 📍 Lee's 22 years of sales coaching wisdom: The book he wishes existed when he started (so he finally wrote it) Real talk about: Why prospects ghost after first calls, the "takeaway sale" vs. alternative sale distinction, how to provide meaningful value in 40 minutes, reading body language on Zoom, the magic wand question trap, using client success stories instead of feature dumps, and why bringing everyone to the first meeting kills your momentum. Resources mentioned: 📚 First Meeting Differentiator by Lee B. Salz 🔗 meaningfulvalue.com - Free download: 10 tips for meaningful first meetings 🔗 firstmeetingbook.com - Get chapter one free + exclusive master classes Perfect for business owners and sales leaders in tech, finance, and consulting who are tired of prospects saying "we'll circle back next quarter." Join the Sprint Club at strategysprints.com where we help entrepreneurs accelerate sales and build systems that run without you. #B2BSales #SalesStrategy #DiscoveryCalls #FirstMeetings #BusinessGrowth #SalesTraining

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Join Simon Serino, Neil Phamar, and Sean Malone on the Elevate Podcast as they reveal the biggest mistakes founders make when scaling—and how to avoid them. Discover why chasing maximum revenue is the wrong strategy, how to balance profit with purpose, and the exact leadership shifts needed as you grow from 0 to 50+ team members. In this episode, you'll learn: The critical difference between "minimum profit" vs "maximum revenue" (and why one leads to burnout) How to maintain company culture with remote/hybrid teams using strategic cadence The 3 stages of leadership evolution every founder must master Simon's daily walk framework for staying aligned with your integrity Why creating multiple income streams beats landing bigger clients The "survive vs thrive" line that changes everything Featuring exclusive insights from successful entrepreneurs who've scaled multiple businesses, including frameworks for systemization, boundary-setting, and protecting your peace while growing. Whether you're a solopreneur or managing 100+ people, this episode delivers actionable strategies to scale without sacrificing what matters most. Chapter Markers: 00:45 Wins Round - Neil: Fix the Funnel series with Simon, website tips received 01:30 Simon's Win - Asked universe for help, received three major book endorsements 02:15 Three Endorsements - Rory Sutherland, Marshall Goldsmith, Verne Harnish 03:00 Today's Topic - How to scale without losing your soul, five questions 03:30 Question 1: Biggest Mistake When Scaling Fast - Simon on losing integrity 04:45 Integrity Is Different - Draw line in sand, contortion means taking wrong shape 06:00 Simon's Example - Hated 8-hour workshops in Grand Hyatts, flying everywhere 07:15 Rationalization Trap - First time exciting (Paris, Beijing, NY), then just airports 08:30 True Preference - Would prefer being with girlfriend/wife in own city 09:45 Learning to Say No Earlier - Could have started much sooner with integrity 11:00 Neil's Similar Experience - Full-time IT consultant, hotel dinners got old quickly 12:30 Saying No to Boss - Refused travel projects, scary but necessary for mental health 13:45 Company Supported Remote - Valued work ethic, negotiated remote vs on-site 15:00 Sean's Two Mistakes - Forget to systemize, lose yourself without exit plan 16:30 System for Scaling - Life unbalanced by seasons, need harmony not constant balance 26:30 Survive vs Thrive Line - Work to survive line, systemize between survive and thrive 27:45 May You Always Have Enough - Define what "enough" means in all areas 42:30 Question 4: How Leadership Style Evolves as Company Grows 43:15 Simon's Three Stages - Stage 1: You're everything, Stage 2: 35K/month systemize, Stage 3: Fire yourself 45:00 Sean's Evolution - Do it yourself → Hire to run systems → Develop leaders → Leaders building leaders 46:45 Seven Direct Reports Max - Biggest players keep under 7, product to people management shift 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes...

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools Five founder myths BUSTED. Simon Severino, Sean Malone, and Neil Fairmont destroy the lies keeping entrepreneurs stuck—including why funeral homes crush tech startups and why you DON'T need VC money. You Need a Completely Original Idea to Succeed 🔴 BUZZER! FALSEThe Truth: Most boring businesses = best businesses (waste management, funeral homes, sugar water) Funeral home example: 100% success rate, perfect net retention Apple didn't invent phones—they made them simple, beautiful, elegant Original ideas are typically terrible ideas (hardest market to create) Marketing Rule: Position as NEW, DIFFERENT, and RARE—NEVER as "bigger, better, faster" (creates comparison basis and you lose)Red Ocean vs. Blue Ocean: Don't swim in bloody competition—create purple offers that bridge to blue ocean opportunities Chapter Markers: 02:15 Wins Round - Simon: rowing 10km/1 hour training, Neil: mountain biking, Sean: frisbee golf 05:30 E-Bikes Discussion - Electric mountain bikes for longer tracks, bar to bar cycling 07:45 Sean's Wins - New cohort program, book doing well, business booming 09:00 Myth 1: You Need Completely Original Idea to Succeed 10:15 Simon's Answer - Most boring companies are best companies, funeral business example 12:30 100% Success Rate - Funeral business, 100% net retention score, never runs out of clients 26:30 Simple, Beautiful, Eloquent - Apple made it simple, everyone copied their spin 28:15 New, Different, Rare Positioning - Never position as "er" (bigger, better, faster, newer) 30:00 No Comparison Basis - New/different/rare prevents consumer comparison to competitors 32:15 Most Ideas Are Boring - Shows eternal need exists (funerals, waste management, sugar water) 34:30 Myth 2: You Need Business Plan - Client starting business, writing business plan 36:45 Nobody Needs Business Plan - Apple/Facebook plans became something completely different 38:30 You Need First Three Clients - That's all you need, not a business plan 40:15 Myth 3: You Need to Raise Venture Capital to Build Successful Company 42:00 Simon's Discouragement - Use your capital first, then client capital (sales) 44:15 Two Founders Model Problem - One technical, one spends 20 hours/week seeking funds CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools Struggling to enforce your pricing? You're using the WRONG model. Simon Severino reveals the 7-tier pricing evolution that creates 100% client alignment—where customers say "Thank you, let's go" without pushback. Stop fighting pricing objections. The problem isn't your price—it's your pricing MODEL. Simon Severino (coached Fortune 500s on pricing strategy) reveals why most businesses are stuck in outdated pricing tiers and how to evolve toward the future: 100% goal alignment where pricing power becomes automatic. 1. TIME-BASED (The Old World—Selling Expertise) Example: Boston Consulting Group (hourly/daily rates) Junior consultants cost less, senior partners cost more Problem: Not aligned with client outcomes Status: All major consultancies scrambling to change this model 2. SEAT-BASED (Charging Per User) Example: Notion ($10/seat → $15/seat in business tier) Genius: Scales to profits quickly (minimal cost increase per seat) Problem: Still not outcome-aligned 3. SKILL-BASED (Pay More for Sophisticated Capabilities) Examples: ChatGPT (3.5 Turbo vs 4.0), Claude (upgrade to Max), Grok Research Pay to unlock faster models, advanced features, research modes Better than time/seat, but not the future 4. HYBRID (Combining Multiple Metrics) Example: Copy.ai (words generated + team members + advanced features) Captures different value metrics simultaneously More flexible than single-tier models Chapter Markers: 01:30 Seven Ways to Improve Pricing - Moving from weak to strong pricing power 03:15 The Downward Arrow - Future is 100% alignment between your goals and client's goals 05:00 Customers vs Clients - Customers buy commodities, trusted advisors have clients 17:15 Notion's Genius - Costs don't scale with seats, annual profits scale quickly 19:00 Skill-Based Pricing - Pay for increasingly sophisticated capabilities 20:45 AI Model Examples - Grok Research, ChatGPT faster model, Claude Max upgrades 22:30 HeyGen Case Study - Video generation platform with skill-based tiers 38:15 Outcome-Based Pricing (The Future) - Sierra example with customer service cost savings 40:00 Sierra's Model - Company spends $500K (10 agents at $50K each) 41:45 60% Autonomous Tickets - Pay 40% of human cost = $120K instead of $300K 43:30 Company Saves $180K - Outcome is actual money saved, not just tickets handled 54:00 Evolution Checklist - How to move your pricing down the alignment path 55:45 Every Company Must Evolve - From time-based to outcome-based over time CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools Stop adding products—you're doing it WRONG. Simon Severino reveals the 30-year ascension model that lets you sell ONE service FOUR times and 3-5x your business value overnight. No new products needed. Most founders make the same fatal mistake: they think more products = more revenue. Wrong. Simon Severino (22 years experience) and Jay Abraham (40+ years) prove you can multiply revenue by repackaging what you already have—no building, no new offerings, just strategic unbundling.The 4-Offer Framework (One Product, Four Ways to Sell It):1. ATTRACTION OFFER (Gets them in the door) Low/zero margins—designed to attract, not profit High-ticket businesses can afford time/money investment here Lifetime value justifies acquisition cost 2. UPSELL OFFER (Your profit maker—3-10x the downsell) Premium flagship program with implementation, guarantees, customization Most high-ticket buyers WANT the premium option (feels safer, more validated) Where you make real money 3. DOWNSELL OFFER (Catches 30-50% of "no" responses) For those who can't afford/aren't ready for main offer Still generates revenue from otherwise lost opportunities "Not the right budget? No problem, here's this..." 4. CONTINUITY OFFER (Forever cash flow) Ongoing retainer that creates long-term partnerships Recurring revenue without additional product development The compounding relationship multiplier Chapter Markers: 01:15 Core Strategy - Keep one product/service, optimize it, sell it four times 02:45 Four Offers Framework - Attraction, upsell, downsell, continuity offers 04:30 The Problem - Most teams have 3 products but only 1 offer 05:45 Business Value Multiplier - 3x to 5x business value overnight without building anything 07:00 Unbundling Strategy - Repackage main offer into smaller offers, still sell when main offer doesn't close 26:30 $3.75M Revenue Model - 100 clients at 1.5% = $37K/year per client 28:45 Management Consulting Example - Land $150K project, expand from there 30:30 Consulting Four Offers - Executive workshop (attraction), 6-month transformation $500K-$2M (upsell), 3-month roadmap $150K (downsell), advisory board $25K/month (continuity) 33:00 Upsell Details - Full implementation, change management, embedded teams, work streams 35:15 Downsell Details - Roadmap, tools, research only, client implements themselves 53:30 Hardware/Software Math - Understand where making money vs spending for pipeline creation 1:00:45 Implementation Step - Block calendar time to work ON business, not just IN business 1:02:15 Four Times Money Formula - Attraction gets people in, upsell = profit, downsell catches rejections, continuity = forever cash flow 1:04:00 Migration Path - Downsell clients eventually upgrade to main upsell offer 1:05:30 22 Years in 11 Minutes - What took 22 years to learn, delivered in 11-minute video CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools Harvard study reveals 75% of meeting time is spent talking ABOUT meetings. Ramsey Prior (scaled 20 unicorns) built Roomie AI to solve this $trillion productivity problem—and it's changing how remote teams win. Here's an SEO-optimized description with a compelling hook: Hook/Opening (First 150 characters - crucial for SEO): Harvard study reveals 75% of meeting time is spent talking ABOUT meetings. Ramsey Prior (scaled 20 unicorns) built Roomie AI to solve this $trillion productivity problem—and it's changing how remote teams win. Full Description: Meet Ramsey Prior, CEO of Roomie AI and the strategic advisor behind 20 unicorn companies. He's seen what separates winning teams from losing ones in the digital world—and it's not what you think. The problem? You spend 30% of your week in meetings, but you're missing the conversations that matter most. The Meeting Crisis: Average worker spends 30% of week in meetings (90%+ for remote teams) Harvard Business Review: 75% of meeting time spent discussing OTHER meetings Critical information locked in conversations you weren't invited to Sales and dev teams building resentment through miscommunication gaps Roomie AI Solution: Revolutionary meeting memory system that transforms how distributed teams collaborate: Meeting Memory: Chat with your entire company's meeting history (not just your own) X-ray Feature: AI proactively alerts you to relevant conversations you missed Cross-Team Intelligence: Search conversations happening in other regions, departments, time zones Integration Powerhouse: Connects Slack, CRM, Jira, Air Call, GitHub, Linear into one searchable source Real-World Game Changers: For Sales Leaders: Ask: "What are the top 3 objections in the APAC region this week?" Get verbatim quotes from actual customer calls—no "happy ears" filter Tie feature requests to revenue: "How much is this worth across all deals?" Resolve customer disputes by pulling exact conversation quotes Chapter Markers: 01:45 20 Unicorns Background - Part of scaling 20 unicorns as team member and consultant 03:15 Full Cycle Experience - Zero to one, mid-stage, acquisition, large enterprise 09:00 Coding Evolution Example - Learn to code → now AI codes for you, nobody needs to code 11:15 Problem Selection - Picked meeting effectiveness as core problem to solve 13:30 Meeting Time Statistics - People spend 30% of week in meetings, 90%+ during pandemic 42:15 Developer-Sales Conflicts - 80% miscommunication, builds up anger and resentment 44:00 Communication Made Small - Immediate, direct, frequent, prevents anger buildup 46:15 Happy Ears Problem - Salespeople filter information, managers need neutral risk assessment 1:08:30 Pull Exact Quotes - Send verbatim conversation to resolve issues without being combative 1:10:45 Integration Expansion - Merging other sources: CRM, Slack, Air Call, Jira 1:19:45 Large Brand Examples - Big brands using for specific teams, or 5-person agencies 1:22:00 Who Should Not Try - Regulated industries (HIPAA not certified yet), government (higher security) 1:24:15 Compliance Status - SOCK 2 compliant, GDPR compliant, working on HIPAA and government 1:26:30 Sales Leader Opportunity - Know things without calling different time zones or waiting CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs....

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ The hardest CEO lesson? Saying NO to $200K opportunities. Simon Severino and Sean Malone reveal the hidden pressure of leadership, the "bounceback factor," and why 5-7 income streams beat chasing revenue. The $200K dilemma: When to say NO to lucrative projects that aren't aligned From "doing" to delegating: Why 1+1=11 in business (the "we vs. me" principle) Cash flow revenue: Simon's shift from chasing numbers to building 5-7 income streams The "bounceback factor": Pro golfers' secret that defines CEO performance under pressure Manual vs. automated: Why doing things manually makes you a sharper decision-maker Income Stream Blueprint (13 Ways): Simon's framework for generating cash flow even on 5-week vacations: One-on-one services → Groups/cohorts Subscriptions, licensing, royalties Affiliate commissions, paid newsletters Options income (be the casino, not the gambler) Capital gains, passive rent, sponsors, products Daily CEO Systems: The Circle Habit Tracker: 4 daily habits with visual accountability streaks 5-minute reset techniques: Breath work, kettlebells, high-intensity burpees The 60-second smile hack: Reset cortisol levels before team meetings Options trading as decision-making training: Calculate odds in 10 minutes daily CEO Lessons Learned: Simon's biggest mistake: Thinking options = gambling for 45 years (now generates income as "the casino") Sean's delegation breakthrough: Selling all real estate, moving to luxury apartment with better cash flow Character over capital: Teaching kids frustration tolerance through rowing and tennis Culture via structure: You can't change culture directly—only through systems and daily habits Chapter Markers: 02:10 – CEO Pressure & Lifestyle Trap 03:30 – CEO Café: Mindset of a CEO 04:00 – Hardest Shift: Saying No to Wrong Clients 07:15 – Hardest Shift: From Doing to Delegating 09:10 – Cash Flow Over Revenue 12:30 – Bucking the Trend: Rethinking Real Estate 14:20 – 13 Ways to Create Cash Flow 16:50 – Daily Habits to Stay Focused 19:10 – Permission & Clarity for CEOs 21:30 – Best Lesson: Becoming the “Casino” in Options 24:40 – Bounceback Factor: Reset After Mistakes 26:00 – Why Manual Work Builds CEO Skill 28:30 – Decision-Making: Whole vs Parts 31:10 – 5-Minute Reset Before Meetings 33:00 – What Makes a Great CEO: Culture 34:20 – What Makes a Great Company: Character in Crisis 36:00 – Parenting & Building Long-Term Character 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Jay Abraham and Simon Severino share strategies to elevate your business, accelerate sales and tactics that worked in numerous industries they consulted to. Chapter Markers: 03:42 Time Reclamation System - Focus Card reduces 72 tasks to 9 that matter 05:30 14+ Hours Saved Weekly - First two months of implementing Focus Card system 12:18 Sprinting & Flow Framework - Short intense work bursts plus creative reflection 14:45 Mihaly Csikszentmihalyi's Flow - Staying in optimal performance state 22:40 Theory of Constraints - 2-3 bottlenecks create 80% of all business issues 25:15 Swiss Company Case Study - 19% win rate increase in just 90 days 35:11 80/20 Activity Mapping - Top 20% of activities break revenue plateaus 38:30 $5M Revenue Plateau - Swiss team example of breaking through with focus 1:10:06 Nurturing to 80% Ready - Pre-solve objections before sales calls 1:13:30 Sales Calls as Confirmations - Not convincing, but confirming decisions 1:21:44 Becoming Preeminent Expert - Turn proprietary knowledge into deep messaging 1:25:00 Referral-Fueling Positioning - Expert status that generates natural referrals 1:33:12 Strategic Partnership Growth - Let complementary businesses send clients 1:36:45 Effortless Pipeline Building - Partnerships that work on autopilot 1:42:48 Building Recurring Revenue - Shift from labor-based to orchestration income 2:11:45 Consistency Over Intensity - Small daily actions create massive results 2:14:18 Business as Competitive Sport - Using free will to redesign life and work 2:17:00 Ultimate Freedom Philosophy - Business serves life, not life serves business 2:19:54 Strategic Assets vs Traditional Marketing - Build sellable IP, not just campaigns 2:22:30 Asset Categories - Blogs, licensing, franchises, intellectual property 2:23:45 Planning Beats the Plan - Process of strategic thinking more valuable than document 2:25:10 Final Thoughts - Time freedom, leverage, and building legacy-driven business 2:27:00 Next Steps - How to enroll and begin transformation journey 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Stop experimenting with AI and start PROFITING from it. Three founders reveal which AI tools actually generate revenue (plus the $200K mistake most make). Shopify cracked the code—here's how you can too. Join Simon Severino, Sean Malone, and Neil Fairmont on The Elevate Podcast as they expose the truth about AI for founders: 90% are using it wrong, wasting time while competitors scale. Learn which AI tools actually drive revenue and which ones are just expensive distractions. What You'll Discover: Why Shopify is the ONLY Fortune 500 showing real AI productivity gains (data-driven proof) Sean's self-liquidating funnel: $47 book generating $122 average cart value using AI Hyros Air breakthrough: Automatically captures 20-50K monthly website visitors and converts them The "Content Monster" system: AI agent that creates videos, B-roll, captions, and posts everywhere Merker's $200K strategy: Paying experts to train vertical-specific AI agents (the future) Why voice AI will eliminate screen dependency (and what to build now) Peter Drucker's principle: Efficacy before efficiency (most founders get this backwards) AI Tools That Actually Work: Fixer AI (Simon's tool that generated $27K from one forgotten lead) Claude for team productivity and email writing Perplexity for competitive research ChatGPT for coding workflows Make.com & n8n.com for automation Sora 2 for AI avatar videos Critical Mistakes to Avoid: Using wrong tools based on hype (not your specific needs) Training AI on bad/generic data instead of YOUR business data Not training your team on new AI workflows Prioritizing efficiency over efficacy (the hedge fund example) Relying too much on AI without first principles thinking Real Use Cases: Neil's automation saves 2+ hours weekly on LinkedIn posts Simon's Gmail + Google Drive integration catches missed invoices Sean's DM automation using FlowChat's native AI Perfect for founders ready to move from AI curiosity to AI profitability. Stop the slop, start the systems. Chapter Markers: 03:00 Simon's Win - Six beta readers for unfinished book, collaborative writing 04:30 Sean's Win - Low ticket funnel with $122 average cart value ($47 book) 06:00 Self-Liquidating Offer - Pay affiliates $100 for $47 book, still profitable 07:45 Most Exciting AI Development Question - What's changing how founders grow? 08:30 Simon's Monitoring - Shopify shows hockey stick in revenue per employee 46:45 Mistakes Founders Make Question - Common AI implementation errors 47:45 Neil's Three Mistakes - Wrong tool selection, bad data training, inadequate staff training 50:00 Simon's Mistake - Relying too much on AI, abandoning first principles 51:30 Hedge Fund Example - Five people, systematic trading, not beating market but won't change 53:00 Peter Drucker Principle - First: what's the right thing to do? Second: how to do it right? 54:30 Efficacy Then Efficiency - Don't be fastest marathon runner in wrong direction 56:00 One or Two AI Tools Question - Which ones should new founders start with? 57:00 Simon's Innovation Answer - Build voice tools, eliminate screen staring stupidity 66:30 Biggest Takeaway - Sean: efficacy then efficiency focus 67:15 Neil's Takeaway - Interested in Content Monster project Sean's building 68:00 Simon's Takeaway - Sean's amazing funnel shipping, workbook after book 69:15 Conclusion - Write comments with biggest takeaway, conversation not one-way 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino...

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Tired of losing clients after 3 months? Discover how to turn short-term clients into 3-year partnerships using masterminds—even without a full product ladder. Jay Firebrough reveals why 75% of "masterminds" fail. Simon Severino interviews Jay Firebrough, the Mastermind Guy, to solve every consultant's nightmare: landing great clients who leave after solving their problem. Learn how to create high-ticket mastermind programs that generate recurring revenue for years, not just months. What You'll Learn: Why 75% of programs labeled "masterminds" are just glorified group coaching (and how to avoid this trap) The Napoleon Hill mastermind principle: 8-14 people creating an "invisible intangible force" How to start a mastermind WITHOUT building a full ascension ladder first The minimum conditions needed: small audience (50-200 people) + one downsell offer Pop-up mastermind strategy: Let prospects "taste" your program without destroying group safety Industry vs. peer vs. transformation-based masterminds (which is right for you?) Why 6-12 month commitments with renewals create sustainable business models How to structure your first cohort (even if you only have 4 people ready) Real Business Impact: Transform 3-month client churn into 3-year partnerships Create high-ticket recurring revenue ($10K-$50K+ per member annually) Build programs where clients WANT to stay year after year Works for coaches, consultants, personal development, life coaching, and healing industries Key Insight: Masterminds aren't just for entrepreneurs—they work even BETTER for transformation-based businesses where change takes time. Perfect for coaches, consultants, and thought leaders ready to stop the client churn cycle and build sustainable, high-value programs. Chapter Markers: 01:15 Guest Introduction - Jay Firebrough, the mastermind guy, solving client retention 02:30 Client Churn Problem - Short-term packages end, clients say thanks and leave 03:45 Mastermind Solution - 6-12 month initial commitment, but doesn't end at renewal 05:00 Key Principle - Build value over time, renewals become automatic for years 06:15 What is a Mastermind? - 75% of "masterminds" are just glorified group coaching 07:30 One-to-Guru Problem - Only relationship with leader, not with other members 14:15 8-14 Person Sweet Spot - Below 8 limits force, above 14 requires 3-6 hour meetings 15:30 Everyone Has Voice - Every meeting, every person should feel they participated 16:45 Hybrid Programs - 20+ people possible but need intentional relationship building 18:00 Two Big Client Questions - What kind of mastermind? Am I ready? 19:30 Ascension Ladder Myth - Don't need lead magnet → low ticket → course first 21:00 Start Earlier Than Expected - Can create high-ticket mastermind without full ladder 29:00 No Cookie Cutter - Use your superpowers: coaching, facilitation, or content 30:30 Puzzle Pieces Approach - Custom container for maximum transformation 32:00 Longevity Design - Container for ongoing recurring revenue, not just 6 months 33:30 Industry Question - Which industries work best for masterminds? 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per...

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 99% of people are using AI WRONG—wasting time while feeling overwhelmed. Watch three founders reveal how AI generated $27,000 from ONE conversation and why strategic AI use prevents burnout instead of causing it. Hook/Opening (First 150 characters - crucial for SEO): 99% of people are using AI WRONG—wasting time while feeling overwhelmed. Watch three founders reveal how AI generated $27,000 from ONE conversation and why strategic AI use prevents burnout instead of causing it. Full Description: Feeling overwhelmed by AI? You're not alone—but you're probably using it wrong. Join Simon Severino, Sean Malone, and Neil Fairmont on The Elevate Podcast as they break down how founders can harness AI to reduce stress, accelerate growth, and reclaim their time—without the burnout. What You'll Discover: Why 99% of AI users are just replacing Google (and wasting their potential) The $27K story: How one AI-prompted email generated immediate revenue Simon's data-driven analysis: Why Shopify is the ONLY major company showing real AI-driven results The 5 components of business framework + where to plug in AI for maximum impact Setting healthy boundaries so AI supports you instead of consuming you Prompt engineering secrets that separate amateurs from pros Warning signs that your AI relationship is hurting your mental health How to use AI as a trusted advisor (not just a search tool) Real Founder Insights: Simon's method: Walking + Gemini conversations that clarify foggy business decisions Neil's webinar framework: Using AI as a marketing coach without the stress Sean's time study approach: Identifying where AI saves the most resources The Bottom Line: Stop trying to automate everything. Start using AI strategically for high-value activities that move your business forward. Learn the exact frameworks 245 Sprint Club members use to win with AI while staying present for what matters. Perfect for founders who want to leverage AI without losing their sanity or their human touch. Chapter Markers: 04:15 Neil's Win - Video promo edit for client, sizzle reel project 05:45 Today's Topic - How AI actually enhances business, mental health perspective 14:30 Treat AI Like Intelligent Human - Ask how to solve business problems strategically 25:00 Time Study Method - Track 15-minute intervals for 2 weeks, find what takes most time 26:30 Start Small Philosophy - Give AI one bite of elephant, not whole elephant 28:00 Salesforce Example - 100M in warm leads, replaced customer service with AI 29:45 Make Employee AI Specialist - Weekly KPI on integrating more AI into business 31:00 Change is Inevitable - Embrace it, AI creates 10M new jobs while eliminating some 32:30 Reducing Stress Question - How AI actually reduces stress and burnout if used right 33:45 Simon's Walking Example - Talking to Gemini while walking, clarifying foggy thoughts 35:30 40-Stock Watchlist - AI helped analyze revenue per employee across companies 37:15 Clarity Through Conversation - Back and forth with AI removes mental fog 39:00 Neil's Webinar Stress - Used AI as marketing coach to frame webinar structure 41:00 AI as Marketing Consultant - "You are my marketing consultant specialized in webinars" 42:45 Five Business Components - Lead gen, lead nurture, conversion, delivery, retention 44:30 Score Components 0-5 - Find lowest score, fix that component with AI first 46:15 What AI is Great At - Data analysis, engineering, code building, websites 47:45 Warning Signs Question - When AI relationship negatively impacts mental health 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show:...

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Alex Hormozi just made $103 MILLION from a single book launch. I reverse-engineered his entire funnel—the emails, landing pages, webinar strategy, and pricing structure that sold 2.9 million copies in record time. Discover the exact blueprint behind Alex Hormozi's history-shattering book launch that generated $81 million in the first 24 hours. This isn't just theory—I've broken down every component of his $103M+ campaign so you can apply these strategies to your own business. What You'll Learn: The complete funnel structure from pre-launch to close His 4-tier pricing strategy ($30 to secret high-ticket offers) The 3-day webinar marathon framework (7+6+4.5 hours) Why he talked about bonuses 95% of the time, not the book Pattern interrupt advertising techniques that drove millions in sales The $6K upsell stack breakdown (physical + digital components) Referral program mechanics that created competitive urgency Implementation checklists for small, medium, and large budgets Whether you're launching a book, course, or high-ticket program, these battle-tested strategies will help you accelerate sales and maximize revenue. Chapter Markers: 01:30 Personal Context - Got 7 emails from Alex while on vacation with kids 02:15 Relevance - Simon writing book too, wanted to study successful launch 03:00 Applicability Warning - Half not applicable, Alex spent $50M on ads alone 04:00 Record Breaking Results - $81M first 24 hours, 2.9M copies sold 14:15 Everything Rehearsed - Alex prepares like an athlete, nothing random 15:00 Burn the List Intensity - So many emails, works in US, risky in Europe 16:30 6-Week Pre-Launch - Mystery building, daily escalation, social proof 18:00 Launch Day Sequence - "Live in 3 hours," "Almost live," "Live now" 19:15 Wife's Email - Leyla: "Alex is killing it right now, join us" 20:00 Real-Time Milestones - Live dashboards showing sales happening now 21:15 60-Minute Urgency - "60 minutes left" to create deadline pressure 22:30 $6K Upsell Stack - Physical playbooks, printed blueprints, 12 hardcover binders 24:00 Internal SOPs Positioning - "These are what we actually use in our team" 25:15 31-Minute Visual Stack - Literally showing each physical item in hands 26:45 Digital Components - AI clone of Alex, virtual implementation community 28:00 Hard Deadline Pressure - Capacity-based scarcity, one-time offer 29:15 Live Countdown Timer - During streams to create urgency 30:00 Leaderboard Feature - Real-time book sales visible, fun to watch 31:30 Mystery Project Teaser - "Worth more than NFT, less than bitcoin" 39:45 Community Building - Reliable partners for future promotions and cooperation 41:00 Physical Leverage - Tangible items in online world creates value perception 42:15 Multi-Day Strategy - Day 1: early adopters, Day 2: missed it, Day 3: fence sitters 43:45 Small Business Application - How to adapt with micro, small, medium budgets 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@SalesShow 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300...

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Simon woke up 4 AM sweaty: 'The book needs to change.' 6 hours and 3 coffees later, he rewrote every chapter. Here's what founders miss about the book editing process—and why the hard part starts AFTER you finish writing Sean, Neil, and Simon pull back the curtain on writing their books—from the 10-person friend editor strategy to Simon's pivot with Jay Abraham, audiobook considerations, and the "I wish I had" title framework. THE EDITING APPROACHES: Simon's Book 1 (Strategy Sprints, 2022): Publisher editor from Kogan Page Paid editor Cindy on top Reason: First book, not a great writer Two editors during writing phase Simon's Book 2 (with Jay Abraham): Jay and Simon talk, Claude writes AI as writing partner Still considering book writing coach in Google doc Example: Ali Abdaal's coach Azul with comments/questions/restructuring suggestions SEAN'S FRIEND EDITOR STRATEGY: The System: Chose 7-10 trusted people Made individual Google Doc copy for each person Title format: "[Name] - Controlled Copy - [Date]" Gave specific questions for feedback Timeline provided Why Individual Copies: "Remove their access after edits so you have one controlled master copy. Don't leave loose copies out there." Chapter Markers: 04:10 – Wins of the Week: Personal updates, life chaos, and current projects from Sean, Neil, and Simon. 08:45 – Editing Approaches: How Simon uses publishers, paid editors, and AI tools like Claude to refine drafts. 13:20 – Friend Editors: Sean’s system of giving controlled copies and targeted questions for peer feedback. 20:15 – Writing for Audiobooks: Story-first structure and adapting technical content for audio. 25:00 – ICP Pivot: How redefining the ideal reader caused a full book rewrite and new direction. 31:10 – Covers & Titles: Branding consistency, color choices, and titles that communicate value clearly. 36:40 – Publishing Options: Pros and cons of traditional vs. self-publishing—and why publishers don’t market for you. 41:50 – Marketing Strategy: Podcast tours, partner-driven lead magnets, and email list–building for launch. 48:30 – Final Advice: If a book is the best vehicle for your message, commit and start writing. 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ We are going to steal from ServiceNow for you today. The two marketing secrets we’ll steal for you will be things you can immediately implement. And you’ll learn them in less time than it actually takes you to find out who the heck is servicenow. Join Michael The Referrability Master Roderick and Simon The Sales Booster Severino. Simon Severino and Michael Roderick reveal ServiceNow's $200B playbook—becoming indispensable through operational value, building switching costs, and the hero/guide positioning that makes you referable without celebrity marketing.THE SHOCKING COMPARISON:Salesforce: $250B market cap, very public, forward-facing brand, external focus (customers, vendors, users)ServiceNow: $200B market cap, nobody's heard of it, works behind the scenes, internal focus (HR, admin, IT, workflow)The Lesson: "You don't need rah-rah marketing to reach $200B. You need to be indispensable in the background."THE 'MAN BEHIND THE CURTAIN' STRATEGY:Celebrity Brand (Wizard): Lots of branding everywhere Overt presentation Forward-facing Operational Brand (Man Behind Curtain): Not seeking to be forward-facing Gets into the weeds Thoughtful internal business focus Both can be equally successful Key: Make yourself indispensable. If they remove you from the back end, there's a major problem. 02:00 "I Am Nobody" Concept - Completely indispensable but internally invisible 03:15 Internal vs External Systems - ServiceNow for inside, Salesforce for outside 04:30 Market Cap Comparison - ServiceNow $200B vs Salesforce $250B 05:45 No Flashy Marketing - Reached $200B without rah-rah celebrity branding 07:00 Man Behind Curtain - Thoughtful internal focus vs wizard forward-facing brand 18:15 Service Business Reality - Most don't have actual switching costs 19:30 Creating Indispensability - Listen between lines, ask what's working and missing 21:00 Expansion Strategy - Sales trainer → onboard people → integrate CRM → go deeper 22:45 Consultant Relationships - Become bottleneck with exclusive access to Google/Meta 24:30 True Bottleneck Power - Lose you, lose direct phone line to major platforms 26:00 Relationship Guarantee - Can't guarantee exclusivity, but easier with your connections 27:30 ClientTheory Book Club - Franchise CRM applying Strategy Sprints chapter by chapter 29:00 Website Chapter Question - Who is the hero and who is the guide? 30:30 Hero vs Guide Framework - Don't be Superman, be Spider-Man's 80-year-old coach 32:00 Perspective Shift - Hero has mission with obstacle, guide offers 3-step process 42:30 Technology Made Us Impatient - Extra second to load causes annoyance now 44:00 TV Evolution Example - Used to watch commercials live, now can't wait one second 45:15 Friction is Universal - Everyone feels it, solve it and people talk about you 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging...

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Simon's kids got their first judo belt and refused to take off their 'warrior dress.' That moment sparked a question: There's a warrior in every CEO and sales leader—how do we help them? Enter Rob Fenster Maker, The Warrior Maker. Rob Fenster Maker (The Warrior Maker) breaks down the warrior archetype for business leaders, including the foundation work that creates unshakeable resilience, the difference between protecting vs. fighting, and how to handle setbacks during tough sales cycles.THE WARRIOR DEFINITION:"A warrior is never somebody who fights everyone in front of them. A warrior is somebody prepared to take their stand to protect those behind them."ROB'S JOURNEY:Military background → Warrior spirit ingrained → Lost that identity → Felt like going through motions → Did hard work on himself → Reignited warrior spirit → Everything changed: Better husband More impactful father Better friend Cascaded through entire life holistically THE FOUNDATION WORK:Step 1: Identify Your Truths Dig deep → Speak them out → Write them out Do this BEFORE life happens (because it will) When you do this work beforehand, you're ready to take your standStep 2: Same for Business Understand foundation of your business What's the main thing your business serves and provides? Know your mission Withstand the cycles (good and bad) Get through bad to reach goodTHE IDEAL CLIENT AVATAR:Man, early 30s to early 50s Married, has children Had some success in career But feels something's missing Wrapped around 9-to-5 identity Knows there's something moreThe Mission: Help them understand there's more than 9-to-5. Live life with intention in body, mind, and spirit. Chapter Markers: 02:45 Why Warrior Coaching - Word "warrior" always resonated deeply with Rob 03:30 Military Background - Warrior spirit ingrained from military service, integral to faith 04:15 Personal Transformation - Lost warrior identity, rediscovered it, life changed drastically 05:00 Holistic Impact - Became better husband, father, friend when warrior spirit reignited 05:45 Foundation Work - Understanding your truths before life happens to you 06:30 Business Foundation - Know what your business serves and provides as main mission 07:15 Withstanding Cycles - Understanding mission helps survive bad business cycles 08:00 Ideal Client Avatar - Men 30s-50s, married with kids, successful but feel something missing 09:15 Nine-to-Five Identity - Helping men understand there's more beyond career identity 15:00 Cemetery of Dreams - Don't let dreams die, they're given to you to serve the world 16:00 Two Tribes Question - Community around you vs online tribe serving same mission 17:30 Digital vs Face-to-Face - Digital makes connections easier, not necessarily better 18:45 Authentic Consistency - Same person and message whether digital or in-person tribe 20:00 The Warrior Forge Launch - Cohort of 8-10 men to reignite warrior spirit 21:15 Warrior Definition - Not fighting everyone in front, protecting those behind you 22:30 Program Topics - Call to rise, armor of identity, vows of a warrior 33:45 Dealing with Setbacks - Can't hang on to setback, learn from it through self-reflection 35:00 Self-Reflection Process - What could I have said differently? How can I present better? 36:00 Never Give Up - Find courage within, courage is not absence of fear 37:00 Courage Definition - Allowing fear not to control you, make one more call 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@SalesShow 💪 Investing Show:...

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ It's just a cookie. Yet Oreo owns 9 out of 10 US households and makes $3B annually. How? Two stolen strategies you can use this week—plus the prediction platform that knew Trump would win a month early. Simon Severino and Michael Roderick (the Repeatability King) break down Oreo's $3B strategy—from Star Wars collaborations to Super Bowl blackout tweets—and reveal the betting platform that tells you what's actually on your audience's mind right now. THE OREO DOMINATION STATS: 9 out of 10 US households eat Oreos $3 billion annual revenue (owned by Mondelez) Broke the internet multiple times with one cookie THE 2 STOLEN STRATEGIES: STRATEGY #1: EMOTIONAL CONNECTION THROUGH NOSTALGIA Star Wars Collaboration: Light vs. Dark side cookies with blue or red cream Selling the feeling of watching Star Wars, not just the cookie Post Malone Partnership: Created entire new cookie around current pop culture relevance The Principle: "Most cookies just advertise 'here's our cookie.' Oreo taps into nostalgia of brands we grew up with—you're not selling product, you're selling feelings from the past." STRATEGY #2: REAL-TIME AGILITY "Dunk in the Dark" (Feb 3, 2013): Super Bowl power outage → Oreo tweets "You can still dunk in the dark" → Went viral instantly Right moment + right message = cultural phenomenon The Bunker Stunt: When billionaires discussed building bunkers, Oreo built actual bunker in Alaska to "save their secret formula" Went viral again (even with criticism about spending) Marketing job: Get people talking ✓ Chapter Markers: 00:45 Oreo's Dominance - 9 out of 10 US households, owned by Mondelez, $3B annually 01:30 Guest Introduction - Michael Roderick, repeatability king, on stealing Oreo's strategies 02:15 Strategy 1: Nostalgia Marketing - Tap into beloved brands people grew up with 03:00 Star Wars Collaboration - Light vs Dark side cookies with blue/red cream 11:30 Applying to Small Business - How solopreneurs and agencies can use zeitgeist 12:15 Polymarket Introduction - Crypto-based betting platform for accurate predictions 13:30 Why Polymarket Works - People bet real money, not just social opinions 14:45 Election Prediction Success - 85% predicted winner while traditional polls failed 16:00 Social Desirability Bias - Surveys get socially acceptable answers, not truth 17:15 Business Application - Check top business topics people are betting on 18:30 Minimum Engagement - Create polls on LinkedIn/X about trending topics 19:45 Go Deeper - Take position, discuss pros and cons, create intimate conversations 27:15 Platform Differences - LinkedIn strategy works for weeks, X moves too fast (15 minutes) 28:30 Jarvis to Iron Man - Be the coach available anytime, not just scheduled sessions 29:45 Branded App Solution - Strategy Sprints app for real-time member questions 31:00 Real-Time Cadence - Match response speed to client's life flow and pace 32:15 Cookie Nostalgia Memory - Ringo Pavesi commercial with racial harmony message 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy...

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ Strategy Sprints' was the wrong book title. 21 years of work, bestseller in 9 languages, university curriculum—but Simon admits his biggest mistake. Here's the 2-question framework he's using for book two with Jay Abraham (and why it applies to every offer you build). Simon Severino and Sean break down offer creation from customer research to pricing strategy, including the Brunson Box method, common founder mistakes, and why "transformation" kills sales while "results" close deals. IDENTIFYING WHAT CUSTOMERS ACTUALLY NEED: Direct Research Sources: Comments (YouTube, socials, posts) Questions via email, phone, WhatsApp End every session: "What else do you need? What can I improve?" Monthly NPS questions (enriched version) The 3 NPS Questions: What was particularly helpful in getting you results this month? What's missing? What else do you need? 0-10: How likely are you to refer us? The "Piazza" Method: "In Italy, you go to the piazza to meet people. Now it's Twitter, Facebook, YouTube, podcasts—that's the modern piazza." Go on other people's podcasts = market research Run your own podcast = market research Every monologue comment section = market research AI Research Prompt: "These are my people. What are their top 3 problems? Where do they look for help? What do they write on Amazon/YouTube about similar offers? What do they hate? What needs aren't being met?" OPA Strategy (Other People's Audiences): Use AI to find top 10 competitors → Study their comment sections for trends → Add what's missing to your offer THE 1/10TH PRICING RULE: Don't look at competitor pricing. Look at value created: Add $200K to their life? Charge $20K (10%) Reduce costs by $30K? Charge $3K (10%) If No Results Yet: Take 5 clients for FREE for 3-6 months while doing other work. Get real results, then charge confidently with conviction. HOW TO DIFFERENTIATE (YOUR WEIRDNESS = COMPETITIVE ADVANTAGE): "Whatever makes you weird in social situations is your asset. Don't hide it—own it aggressively." Examples: "I hate people, love numbers—I'm the spreadsheet guy" "I can't count to 10 but I love people—I run HR" Sean: "I've had 1M+ DM conversations—I'm the DM guy who closes hundreds of millions" Chapter Markers: 05:15 Core Topic - How to identify what target customers actually want and need 06:00 Finding Customer Needs - Comments, questions via email/phone/social, end-of-session reviews 07:30 Monthly NPS Questions - What worked well, what's missing, likelihood to refer (0-10) 09:15 Net Promoter Score Framework - Follow-up questions for actionable business insights 17:15 The 10% Rule - If you add $200K value, charge $20K (10% of value created) 26:00 Sean's Unique Positioning - DM expert with 1M+ conversations, close deals via DMs 27:30 Sales vs Marketing Tool - Tool that gets sales, not just leads (key differentiator) 29:00 Brunson Box Framework - List everything in offer, have others help remove items 30:30 Package with Integrity - Don't make stuff up, do the work first then package it 48:00 Start with Distribution - Personal brand, credibility, communication from day zero 49:15 Book Creation Timeline - Strategy Sprints book: 21 years of doing, 6 months writing 50:45 Crafting Through Client Work - Solving problems in NYC, Miami, Beijing, Paris 60:15 Book Success Metrics - Translated into 9 languages, used in MBA curriculums worldwide 61:45 Book Title Mistakes - "Strategy Sprints" good for IP, bad for memorability 63:00 Two Magic Questions - "I wish I had..." and "I want..." (Atomic Habits, 4-Hour Work Week) 64:15 Apple Pencil Example - Called "Pencil" not "WMX300" like Sony headphones 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn:...

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 The Investing Show Newsletter: https://theinvestingshow.beehiiv.com/ 98% transfer rate. 2,500 members moved platforms. Simon and Jay Abraham now apply the same launch framework to their November book—targeting $1M revenue from an $8K workshop. Here's the 3-phase system they're building in public Simon Severino breaks down the exact launch strategy for his November book with Jay Abraham, including waiting list tactics, 5-day challenge, and $8K workshop funnel targeting seven-figure revenue. THE MISSION: Help 100,000 business owners achieve enrichment Generate $1M (workshop + 1-1 clients) Long-term royalties Book: 12 anti-hassle tools for monetizing expertise (licensing, partnerships, outcome-based pricing) THE 3-PHASE SYSTEM: PHASE 1: PRE-LAUNCH (4 Months) Entry Points: Waiting list with exclusive early access Case study applications: "Be featured in the book" Sweepstakes for book feature $1/day paid awareness ads Why Join: Get book first Monthly rotating free tools First 10 people: Massive workshop discount Content Strategy: Daily social posts to waiting list 30-second teaser videos A/B test covers publicly Work-in-public writing process Chapter testing (Tim Ferriss method) Live streams on chapters Share mistakes and AI writing experience Update all bios with waiting list link Podcast tour 12 live streams on 12 chapters Daily chapter hook posts Book club format Q&A THE 98% BENCHMARK: Sean's 2019 campaign moved 2,500 members with weekly teaser videos, 6-day launch formula, celebratory stories, problem reveals, solution pitches. KEY INSIGHT: "People stop buying when you stop making offers or disappoint them." - Russell Brunson Perfect for authors, coaches, consultants planning book launches, course creators, and founders building high-ticket workshop funnels with systematic frameworks. Chapter Markers: 02:15 Launch Overview - November book launch with Jay Abraham on business enrichment 03:30 Book Purpose - Give 12 tools to reduce stress and monetize expertise 04:45 Three Main Outcomes - Help 100K business owners, make $1M, generate royalties 06:00 Story Arc Strategy - Each chapter solves one problem with story and downloadable tool 24:15 Workshop Details - $8K for 6-hour session applying book tools to business 26:00 Exclusivity Strategy - Limited seats creates urgency and FOMO 27:30 Replay Upsell - Sell workshop snippets to people who missed live event 38:15 Sweepstakes Drawing - Winner gets featured in book via application 39:30 Application as Sales Tool - Collect super-interested prospects for post-launch calls 41:00 Testing Chapter Titles - Post chapters on Twitter for engagement (Tim Ferriss method) 42:30 AB Test Book Covers - Work in public asking "A or B?" for engagement 61:30 Brunson Box Framework - Write crazy ideas, let audience circle what they want 63:00 Box for Each Phase - Create Brunson Box for pre-launch, launch, post-launch 64:15 Hard Work After First Draft - Editing, CTAs, images, then marketing begins 65:30 Patrons List Idea - Mention collaborative helpers in back of book 66:45 Funnel Stacking Strategy - Free+shipping book leads to perfect webinar 68:00 Sprint Club Integration - First buyers get 30 days free in membership 69:15 Linchpin Model - Stack all funnels together for perpetual ecosystem 70:30 Keep Making Offers - People only stop buying when you stop offering 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in...