Art of Mortgage Marketing

Are you stuck in a rut of resistance, feeling powerless to make progress in the face of rising rates and low inventory? If you’re looking to break free from frustration and unlock new opportunities, this message is for you… Picture this: getting past your obstacles, reigniting power to thrive, and boosting your confidence with a proven plan for prosperity. Think that’s a pipe dream? Think again! Case in point, Bernadette Laxamana went from having her best year yet in 2022 to being in the dumps, depressed, dejected, and frustrated because her income tanked and she didn’t know how to get out of her funk. She reached out to us for help and the rest is history… Thanks to our proven Realtor Attraction system, Bernadette was able to attract 16 VIP Realtor partners and build a $9.5+ million pipeline from scratch - without making a single cold call. How awesome is that!? Listen in to this inspiring new episode as Bernadette Laxamana shares her zero-to-hero success story, and more importantly, how she was able to create a massive breakthrough in the face of one of the toughest markets this industry has ever seen…. Things you’ll learn: -How to unlock millions in your pipeline with innovative strategies—no cold calls, no begging, no butt kissing. -How to rebound from setbacks and rekindle your inner fire to turn adversity into opportunity -How to bring MASSIVE VALUE to your partners so they make you their EXCLUSIVE PARTNER -How to recapture your LOVE for the business (and your LOVE for life) by becoming the BEST VERSION of yourself -And much, much more!

Have you ever wondered what traits, habits and skills separate the top 1% income earners in the mortgage industry from all the rest? I mean they all offer the same programs with the same rates as everyone else, but they earn at least 10X more than the average LO. What do they know that you don't? What champion-level mind-sets and skill-sets allow them to rise to the top, even in a down market? After 19 years of being in the trenches coaching mortgage pros to success, I'm uniquely qualified to teach you exactly that. This truly is the Holy Grail of mortgage marketing success – the master key that allows you to WIN in ANY market, not just in a "fair weather" market. In this episode, I share 7 things upper echelon mortgage pros do differently that separate them from the mediocre majority. When you focus on making an impact, your income takes care of itself. When you transform lives, your transactions take care of themselves. -Doren Aldana Things You'll Learn From This Episode: -How to prioritize purpose over profits -How to create a magnanimous mission that propels you from good to GREAT -Growing vs. getting – how to turn failure into fuel for your dream -The only consistent, reliable source of business that the Top 1% relies on -Why a habit of servant leadership is the secret to greatness

Looking for a surefire way to bring in high-quality borrowers with less time, energy, money, and stress? You’re in luck. I have 4 strategies for getting mortgage clients with the highest pay-off possible. These simple, yet powerful strategies will give you a practical path to power up your pipeline. After all, why reinvent the wheel when you can leverage battle-tested methods that work even in the face of hyper-competition, margin compression, limited inventory, and everyone and their dog chasing after the same Realtors? It’s time to start working smarter, not harder, so you can condense decades into days and get straight to what works without messing around doing it the hard way. In this episode, I share 4 low-hanging fruit methods that can add a steady stream of quality borrowers to your pipeline without piling on more stress or headaches. Let’s get into it… Create channels where you can target specific people that you can help in some way. -Doren Aldana Things you’ll learn from this episode; -The best source of referrals with the highest-quality leads you can ever attract -How to get clients pre-sold on you before you even talk with them -How to create community, affinity, and connection with your own private FB group -How shifting from vague generalities to meaningful specifics can boost your response rates

Tired of feeling like you’re grinding uphill with concrete blocks on your feet in your business? I know that frustration all too well. Perhaps you’ve been putting in massive amounts of time, energy, and money only to see meager results in return. You and I both know, that's a special kind of suck. Those are all symptoms of doing it the hard way. But here's the good news... By harnessing the power of LEVERAGE, you can start closing more deals better, faster, easier than you ever thought possible. If you're going to a gunfight, you don't want to be wielding a butter knife - you want to be rolling out the tanks! If you're digging the foundation for a skyscraper, you don’t want to be using a shovel, you want an excavator. That’s leverage - something we could all use right now. With rising rates, inflation, hypercompetition, margin compression, and everyone and their dog chasing after the same Realtors, it’s been a tough couple of years. Leverage is a potent and powerful way to become bulletproof in the face of brutal market conditions. How do we stop spinning our wheels and start seeing massive momentum? In this new episode, I share 8 powerful "leverage hacks" that will allow you to close more deals with less time, energy, money, and stress. Let's dive in… With leverage, you can build a business that sets you free instead of enslaving you. -Doren Aldana Things You'll Learn From This Episode: -How to go from being seen as a "annoying pest" to "welcome guest" and create an impression of value with every interaction -How to trigger an endless chain of awesome with every single deal you close -The power of creating loyalty by providing illuminating clarity -How to rid your business of dinosaur, Dark Age approaches that leak leverage -How to shift from paper pushing to rainmaking activities -How to build a system-based business vs. a YOU-based business -How to turn decades into days by leveraging tried and true strategies

Ever wished there was a way to ramp up your revenue without relying on Realtors? You’re definitely not the only one. After almost 2 decades of working with mortgage pros, and I’ve heard the same grumbling over and over again. Perhaps you’re tired of the drama and trauma of working with mediocre, flakey, disloyal Realtors. It’s hard to muster up the will to work with energy vampires let alone face rejection after rejection with nothing to show for all your efforts. Many LOs think Realtors are the necessary evil in their business, but it doesn’t have to be that way. Working with Realtors can actually be richly rewarding and even fun, and I’m about to share how you can make that your reality. Could the "yuck" you feel when it comes to working with Realtors be self-inflicted and how do you turn that around? How do you get more juice from the squeeze so it's more motivating and fulfilling? In this episode, I share why most LOs don’t like working with Realtors and how to fix it. You’ll also learn;

If you're coming out of a year you never want to repeat again, you've come to the right place. If you NEVER want to go back to the suck of spinning your wheels and living in I-can't-afford prison, I’m going to share the "secret sauce" to increasing your income by at least $100,000, while working SMARTER not harder. Winning happens when losing is no longer an option. If you feel like you've gotten to that point, by God's grace, your hustle and our proven system, 2024 will be your year to soar! How do you build a simple, success-certain plan to at least DOUBLE your income this year? In this episode, I share the simple 3-step plan to do exactly that without inflicting yourself with the hell of cold calling, begging, bribing, kissing butts or buying crappy internet leads. Let's dive in…. Rather than just focusing on your champion-level ambition, focus on the champion-level process, routines and habits. -Doren Aldana Three Things We Learned -Why setting small "realistic" goals is the surest way to be mediocre How do we set a Big, Hairy, Audacious vision for the year that inspires BIG energy to produce BIG results? -Why pursuing happiness doesn't work, and why practicing happy habits does! What does it take to install the kind of habits that make success almost inevitable? -Why being complacent and softening the problem is the death rattle to success How to harness the power of your "Fed Up" threshold to create an unprecedented breakthrough and take your business to the NEXT LEVEL!

If you’ve been waiting for the light at the end of the high-interest rate tunnel, you’re going to love this… There are positive signs of change all over the economy. With rates and inflation dropping, a refi boom is coming to a town near you. That means more demand, more referrals and more refi revenue… FINALLY! No doubt, the next refi boom is the surge everyone’s been waiting for, but what if rates and market conditions didn’t matter to you at all? What if you didn’t have to freeze in cold water, hoping for the next wave and going broke while you wait, and create waves on demand instead? Picture this: you have a business so solid, you are perfectly primed to prosper and entirely impervious to interest rates. You own your marketing, instead of being owned by the market. Your wagon’s not hitched to mediocre, middle of the road Realtors, but you’re aligned with market-dominating, top producers who continue to win in the face of any storm. That’s what happens when you stop being a wave rider and become a systems-builder. You get to make freedom money regardless of rates, inventory, inflation, or competition. What are the 3 key steps to maximizing your profits when the next refi wave hits, and more importantly, how do you win while you wait? In this episode, we’re going to talk about how to position yourself to benefit first and most from the next refi boom, and how to prosper right now while you prepare. As rates go down, there’s going to be a bigger pool of people who will definitely want to hear from you, and will have an advantage to refinance. -Doren Aldana Things You'll Learn From This Episode: -Create your own waves on demand Instead of signing up for the suck of being a once-in-a-while refi wave surfer, how do you transform into a consistent system-builder where you can create "waves on demand"? -The Holy Grail of Communication If I had to choose one method to communicate with prospects, past clients and referral partners, what would it be? -Right person, right message, right time How do we knock it out of the park with message that resonates with your audience?

If you tend to root for the underdog, this story is sure to inspire you. With high interest rates, low inventory and sharply-shrinking revenue, Colin Shea was in a dark place. There was no light at the end of the tunnel in spite of his best efforts to fix the problem, except the distant hope that rates would go back to "normal" sometime soon. Then, by divine orchestration, Colin saw one of our ads and booked a call. That was the pivot point that changed everything! After landing on Planet Prosper, Colin went stratospheric (doubling his income in just 6 months) in spite of being in the most challenging market of his entire career. How did he pull off such an epic feat while his competition was dropping like flies? In this episode, Colin shares his inspiring true story, how he went from worrying about the "next deal" to winning like never before and being on track to having his best year yet with massive momentum. So many people get wrapped in negativity - when the market’s down, they’re down. If you do 10-20 deals a month, that would put you in the top 1% in pretty much every super broker in the market. -Colin Shea Three Things We Learned -Growing While Most Are Dying Instead of regressing and stagnating, how do you actually progress, propel and expand? -Realtor Super Bait With everyone and their dog chasing after the same Realtors, how do you stand out? -Secret to Sustained Success It takes more than great mortgage mechanics to thrive in this business, even to survive. What’s the difference that makes the difference to become a top producer consistently?

If the thought of picking up the phone to call Realtors gives you the gag reflex, you're not alone. Most mortgage pros hate cold-calling Realtors, so you're in good company! That being said, the reason you don't like making those calls is because you're doing it wrong. It's kind of like sex, if you don't like it, you're probably doing it wrong! So, if you reach for that phone and your knees get wobbly, your palms get sweaty, and that phone feels like it weighs 1000 lbs, that's a symptom you're doing it the HARD WAY. Chances are, you want to bring the swagger factor to your business, but on the inside you’re scared to be an annoying pest, feeling inadequate when it comes to your value proposition, and loathe being laughed off the phone. If your confidence has gone down the drain, in a downward spiral of self-doubt and you just don't know how to get out of your own way, this episode is for you. How do you go from being afraid of the phone to mastering it and turning it into your most profitable, MONEY-MAKING MACHINE? In this episode, I share why you’re afraid of the phone, and the 3 keys to unshakeable, unstoppable call confidence. We tend to resist that which we deem, presume and assume to be painful. -Doren Aldana Three Things We Learned -Forge the diamond within you It’s a tough market, but there are still plenty of deals to be had. How do you make sure the pressure makes you STUD instead of a dud? -The key to call confidence What does it take to become so self-assured with TOTAL CERTAINTY? It makes getting on the phone feel effortless and even fun. -How to win the self-image game Our businesses are a reflection of our inner world - our self-image. If we feel like an imposter, we’ll bring nothing but lack, limitation, and scarcity to the table. How do we shift into feeling secure, self-confident, and purpose-driven?

If you’ve been on the struggle bus ever since rates went up, this is just for you... If you're like most mortgage pros right now, you’ve gone from making bank to scraping the bottom of the barrel, and you’re hunkering down waiting for rates to go back down to “normal.” Here's the rub: your bills don’t care that it’s a "slow market" and if the outflow exceeds the inflow, we've got a problem. Come hell or high water, we've got to provide for our family. The question is, how do we win in this tough market? Perhaps you're getting close to having to do something drastic, like throwing in the towel and going to look for 9-to-5 job. It doesn't matter how may so-called "solutions" you try, if you can't find one that works, eventually you're going to run out of tarmac. The struggle is real. This is where Ben Davis found himself just 12 months ago -- struggling and desperate to find something that works to provide for his family. Then he took a chance and implemented our proven marketing system. In 6 months, he 4X'd his income, all without cold calling, buying crappy internet leads or kissing butts. He’s gone from scraping the barrel to having to hire an assistant. What was his secret? How is he winning in this seemingly "un-winning" market? In this episode, Ben joins me to talk about how he created such a massive breakthrough and how you can too by emulating his simple, yet powerful approach. I went from not having that many prospects and not many applications to having way more than I started with. -Ben Davis Three Things We Learned -From squirt gun to fire hydrant How was Ben able to create a pipeline of leads and high-quality deals when so many LOs are leaving the business? -Getting the top-producing Realtors on board No one wants to chase Realtors only to have them not give you the time of day. What can you do instead that actually works? -How to break free from "Perfectionism Prison" The root of perfectionism is a flawed belief that they have to be "great out of the gate", but that's simply not true. How can you get faster, bigger results with a "seek progress not perfection" approach?

Are you avoiding reaching out to Top-Producing Realtors because you think they won't give you the time of day? Or do you just lack an effective "hook" to get their attention have them WANT to meet with you? If so, this new podcast episode is for you! If you start every day thinking, "there has to be a better way"... there is. There are no merit badges for doing it the hard way. You can double or even triple your income in in the next 3-6 months, in spite of this "slow" market, as long as you follow these 3 really simple steps. No more revenue rollercoaster. No more feeling victimized by the market. Best of all: no more waiting for crumbs to fall off the table from mediocre Realtors who don't have any business to send you. It’s time to break out of worry prison and soar into the stratosphere with certainty and confidence. How can you build up your pipeline in a down market? What "myth understandings" are keeping you from earning freedom money? In this episode, I share how to become a BOOKING BEAST and take the shortest path to the CASH to win in ANY market (not just a "fair weather" market). You’re just one VIP partner away from injecting massive momentum in your business. -Doren Aldana Things We Learned -Becoming a market victor, not a market victim Why hunker down and wait for the market conditions to improve when you can build a system that works in both fair and stormy market conditions? -The single most profitable skill you can develop in your business How do we stop wasting time on things that don’t bring us closer to earning sustainable freedom money? -Replacing chump partners with champ partners If you’re tired of doing all the pandering without getting paid, how do you tip things in your favor? -Making your value proposition an EASY YES Are you unwittingly repelling Realtors with your approach? Use this simple test to find out!

If you've been struggling to get traction and build your pipeline in this tough purchase market, I feel your pain… When the deals start to dry up and the bills start stacking up, it’s hard not to worry. Here’s the problem: when we gripe about our business, we tend to make the problem worse, not better. How do we get our mindset in check so we can show up powerfully and resourcefully to overcome any challenges we face? How do we turn these current market conditions into a massive opportunity to take market share? In this episode, I talk about 3 steps you can take to stop worrying and start winning in ANY market. Let's GO!!! As long as you’re complaining about the market, you’re giving your power away. -Doren Aldana Things We Learned -How to overcome any challenge What's the secret to shift from feeling disempowered to feeling EMPOWERED, so you can power up your results? -How to find peace in the midst of the storm The mental shift that allows you to stop trying to control the things outside of your control and focus like a laser beam on the things you CAN CONTROL with peace and poise -How to release negative energy The proven technique for venting negative emotion without taking it out on yourself or your loved ones, so that hindering energy can release instead of remaining stuck inside you.

If you’ve been trying to crack the code on attracting Realtor partners and failing, this insight will instantly turn things around, because chances are, you're scaring Realtors away without even knowing it! Think about it this way... If you’re presenting any semblance of selling, you’re going to be repelling. -Doren Aldana Things We Learned - How to stop being seen as an Average Joe LO Top producers can spot a loan leech miles away. How do you change your energetic frequency so they see you as a Welcome Guest vs. an Annoying Pest? - How to transform Call Reluctance into Relaxed Confidence How do you show up with that relaxed posture where you don’t need to convince, cajole, or persuade, you just simply ATTRACT? - How to transmit TOTAL CERTAINTY How do we eliminate "wobble words" that transmit UNCERTAINTY and make the shift to TOTAL CERTAINTY, where everything that comes out of our mouths is dripping with confidence and clarity? - How to leverage the most powerful motivator known to man What does it take to create a value proposition so powerful people would be crazy to turn it down? Discover the answer now...

If top Realtors aren’t giving you the time of day, and they see you as an annoying pest instead of a welcome guest, I feel your pain. Are you feeling stuck, wasting your time with the wrong Realtors who send you chaff (unqualified leads) instead of kernels (quality borrowers that close)? If you are sick and tired of chasing and groveling for business? What if you could knock the socks off a top producer, by WOWING them with an irresistible killer offer that's an "easy yes" value proposition? In today's new podcast episode, you're going to learn how to do exactly that! Get ready to discover the "secret sauce" for getting top-producing Realtors totally addicted to you... in spite of the fact that they "already having a lender"! To be a successful loan officer, you’ve got to be a successful marketer. -Kevin Bilberry Three Things We Learned - Attract more Realtors with more fun, flow and finesse How do you go from selling, persuading and chasing to ATTRACTING Realtors so you can have the "pick of the litter" and only work with the BEST agents who qualify? - Become the IRREPLACEABLE SOLUTION A lot of top-producing Realtors have holes in their marketing, and are hemorrhaging money and opportunity... especially in today's market. How can you swoop in to become their HERO such that they start sending you ALL their buyers? - The ALL CHEESE, no whiskers approach What’s the secret sauce to making FREEDOM MONEY for the rest of your life as an independent MLO, regardless of market conditions? GUEST BIO Kevin Bilberry is the CEO and head of product development at MoveTube. MoveTube has brought real estate search to your TV and made it fun. Head to http://myunfairadvantagesystem.com to sign up.

The current market has been a big challenge for most in the mortgage and real estate industry, but with the right strategies and the mindset, we can not just survive but THRIVE... and take market share like never before. How do we work through the fear and overwhelm and use this pressure to propel us higher? How do we use this tough market to take market share while our competition is dropping like flies? How do we cultivate a winning identity and a winning strategy so we can win in ANY market, not just in a "fair weather" market? It’s time to get comfortable being uncomfortable -- that's how champions roll! In this episode, mortgage professional Colleen Doyle joins me as a speak guest to share how she literally doubled her income in just 2 months without making a cold call. Tune in and discover how Colleen used the power of showing up in her authentic self with a compelling Realtor attraction strategy, to prosper and propel her higher IN SPITE of this challenging market. Making a switch is hard. -Colleen Doyle Three Things We Learned - How to turn Frustration into Flying Higher What steps can we take when we don’t get the traction we want? What can help put the power thrusters on so we soar higher than ever before? - Breaking free from Comfort Zone Prison How do we get out of our comfort zone to full our full potential? What does it take to expand out of our comfort zone and achieve our dreams? - The wonders of a winning mindset All momentum starts from within. When we change the root, we change the fruit. Guest Bio Colleen Doyle is a Mortgage Loan Specialist. A native of northwest Ohio, Colleen attended St. Ursula Academy in Toledo, and is a graduate of The Ohio State University. While living in Michigan, Colleen formed and owned a mortgage company that served the Michigan and northwest Ohio areas. With over 15 years of experience, Colleen takes the time to learn each customer’s home buying goals and recommends the financing solutions that will best fit their needs. She specializes in all aspects of mortgage financing including VA, USDA, FHA programs, as well as construction and Jumbo Loans. She also has extensive experience assisting first-time buyers with successful mortgage financing programs. Colleen provides personal, friendly service and expertise to her clients throughout the entire home loan process. She lives in Toledo with her husband and children. Visit https://colleendoyleloans.com/ Find Colleen on Facebook @colleendoyleloans

There’s a difference between goals and standards. Goals are results we want to achieve and standards are the process by which we achieve those goals. In order to achieve champion-level goals, we need to have champion-level standards to match. How do we identify the dissonance between our goals and our standards? What are the consequences of staying in our comfort zone that allow us to settle for mediocre standards that don't align with our highest values and ambitions? In this episode, I talk all about how raising your standards will raise your results, how to step into the best version of yourself, and the 3 steps you can take to develop champion-level habits to achieve champion-level results. Let's GO!!! Our standards are linked to our identity. -Doren Aldana Three Things We Learned - Goals vs. Standards What's the difference and why does it matter when achieving success in your life? - The Power of Your Identity How to upgrade the way we see yourself so you stop self-sabotaging and get fully-aligned to live your BEST LIFE NOW! - Breakdown to Breakthrough How to turn the pain in your life into a powerful force for growth that propels you into living your purpose with power, purpose and prosperity!

In a tough market with even tougher competition, we’re all feeling the pressure to do more. However, a lot of people view pressure as something negative and not something that can help us and our businesses to grow and thrive. Can pressure help us to push the needle of profit and performance? How can we use it to outdo our competition? In this episode, I talk about the steps to turn pressure into profit and how pressure can help build a recession-proof business that will win in any season. If you don’t have the pressure of the preparation, then you’re never going to have the diamond that the pressure creates. -Doren Aldana Three Things We Learned - There is no success without pressure Pressure builds character. How can we use it to get stronger, wiser, and sharper? - Viewing pressure as preparation Can viewing pressure as preparation and not agitation help leverage us for our own benefit? - The peril of blame-shifting How can we take ownership and accountability for our faults and not shift the blame?

In the face of the current "market shift" with hyper-competition, low inventory, rising rates and inflation, most mortgage pros are struggling to survive let alone thrive. Is there a fast, efficient, expedient way to grow your income in the face of this market storm, so you can win in any market--not just a fair weather market? In this episode, newbie LO Austin Klein shares his inspiring true story: how we went from ZERO to HERO... from being on the struggle bus, steeped in stress and sleepless nights, on the verge of failure, to multiplying his income seven-fold in just 6 months in the face of this market shift... without the hell of cold calling. The biggest is never taking one. -Austin Klein Three Things We Learned - Work SMART, not hard When we crack the code on how to work smarter, not just harder, it's like upgrading from the shovel to the excavator. - Feel the fear and do it anyway Fear holds us back from decisive action (striking when the iron is hot), and if we give in to it, we give our power away. How do we cultivate the courage necessary to create our BEST LIFE? - Why you should be patient with a sense of urgency Being impatient is a great way to lose our peace and losing our peace is a great way to self-sabotage our success. How can we be patient with the process and at the same time, passionately pursue our purpose? Guest Bio Austin Klein is a Loan Officer with PrimeLending , a national mortgage lender making the home loan process simple. Find Austin on LinkedIn @Austin Klein

If you’re facing constant rejection from Realtors, it’s natural to get frustrated. In a market where everyone and their dog is chasing after the same agents, we need to be able to stand out to ensure that we attract them vs. repel them. How do we get Realtors to not only give us the time of day, but actually get them eager to work with us? How can total confidence help us to achieve what we want? In this episode, I talk about why most mortgage pros repel realtors rather than attract, and why having the right approach is so important to your success. It is a combination of confidence, certainty and humility that’s compelling. -Doren Aldana Three Things We Learned -Certainty transference How believing in ourselves and having confidence in what we have to offer transfers to the hearts and minds of our prospects, and why selling ourselves on our selves is the first step to attracting top-producing Realtor partners. -Having a champion identity How does living in our champion identity help empower us to our dreams? -How to spruce up your value proposition How do we stand out from the crowd and ensure that our value proposition is unique and compelling?

The mortgage industry is filled with myths and alot of times, mortgage professionals are not aware about the truth. Believing these myths can have a negative impact on our success. How do we understand these myths and ensure we don’t fall victim to it? How do we increase our awareness in the industry and use it to propel us forward? In this, I dive into the 5 myths most mortgage professionals believe that stunts growth and the impacts of believing these myths. Myths will erode, corrode and undermine your income potential and your power to produce. -Doren Aldana Three Things We Learned -Think about the marketing business When we begin to focus and acknowledge that we’re in the marketing business as mortgage professionals, changes occur that help us grow. -How to win in any market Cultivate and condition yourself to thrive regardless of market conditions. What can we do to win in any market and not just a fair weather one? -The limiting belief that a higher income means harder work Many people are of the belief that higher income means that you need to work harder which is not true. Can we work smarter without working harder?