Transforming Insight Podcast

We also see this as a time of team change, with lots of restructures, some redundancies, and a loss of people with years of experience. In response, the most successful Insight teams have doubled down on commercial thinking and influencing skills. Finally, we look at leaders’ roles in guiding their team members through change. Lisa provides a personal perspective on coaching and explores how Insight teams can learn from coaching principles. And Emma talks about imposter syndrome, and how we can all learn to recognise it, and help ourselves and others to manage it. Topics Discussed This is episode 47 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please hit subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

Topics Discussed Highlights This is episode 46 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please hit subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

There’s no point developing detailed brand concepts if nobody has heard of our companies in the first place. And the same is true for our Insight teams. So in this week’s episode, I’m going to suggest that whilst we should certainly reflect on our Insight team brand, we should also recognise that we often simply need to promote awareness of Insight as a concept and our team as a department. This requires an opportunistic mindset as our internal market for Insight is always changing. It’s very easy to assume that everyone knows who we are, but in a large company they probably don’t. And we have to start again every time there is a major restructure or new senior managers arrive. Please listen to find out more! Topics Discussed This is episode 45 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. To find out more about our insight forums please click here for further details. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

Topics Discussed Highlights This is episode 44 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please hit subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

According to the entrepreneur.com website: ‘Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.’ In our world of corporate Insight, we might rephrase that paragraph as: ‘Simply put, our Insight brand is our promise to other departments. It tells them what they can expect from our products and services, and it differentiates our offering from that of other functions. Our brand is derived from who we are, who we want to be and who senior people in other departments perceive us to be.’ All Insight teams already have a ‘brand’ of some sort whether we realise it or not. But do other departments’ views of our team align with our views of Insight? And do they help us to optimise our team’s position in the hearts, minds and decision-making processes of our organisation? Please listen to find out more! Topics Discussed This is episode 43 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased directly from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

An Insight team looks outwards to an organisation’s customers and markets and shines a light on issues of strategic importance. In stormy weather, it is there to pinpoint rocks upon which the organisation might founder, and competitor companies with which the company might collide. Many Insight teams pride themselves on their ability to understand customer behaviour and its drivers. They have developed a powerful light to shine upon market issues, and they aspire to serve as a lighthouse, a beacon to guide their organisation as it navigates the market. However, a lighthouse helps nobody if it is not in a position to be seen. Positioned inland, or hidden by cliffs, its light cannot help shipping. Likewise, there is little point in building an Insight capability to identify issues and guide management teams along the best route if our Insight teams are not well positioned within our companies. Effective Insight teams succeed in identifying and occupying an optimal position in the hearts, minds and decision-making processes of their wider organisation. And that’s never been more important than this year with the AI tide just starting to come in. Please listen to find out more! Topics Discussed This is episode 42 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased directly from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

In this episode… Please listen to find out more! This is episode 41 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight and podcast host James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

Topics Discussed Highlights This is episode 40 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

To discuss that topic, James is joined by Debra Walmsley, one of the most inspirational corporate Insight leaders in the UK. Debra has led Insight teams at British Airways, British Gas, Saga, Halfords and now Virgin Atlantic. And she has recently joined the IMA as one of our part-time senior Insight advisers. She also has very impressive form on this podcast. She joined James in episode 8 to talk about her work transforming Insight at Halfords, and it’s still one of the top 5 most downloaded episodes out of the 38 we’ve published so far. Please listen to find out more! Topics Discussed This is episode 39 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

In his celebrated book, Factfulness, Hans Rosling said that: ‘People constantly and intuitively refer to their worldview when thinking, guessing or learning. If your worldview is wrong, you will systematically make the wrong guesses.’ Rosling founded the Gadminder Foundation, with a mission is ‘to fight devastating ignorance with a fact-based worldview’. If you think that ambition is relevant to your Insight team, then you might agree that we need our researchers and analysts to develop an Insight perspective. Please listen to find out more! Topics Discussed FactfulnessThis is episode 38 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

What skills and attributes do the most successful Insight teams recruit for? Which do they find it most difficult to develop? And which would Lisa prioritise? Please listen to find out more! Topics Discussed This is episode 37 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

Topics Discussed This is episode 36 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

Clever analysts, incisive researchers, creative Insight managers... these people can bring joy to working in an Insight team and unlock a world of potential for organisations that want to use customer and market understanding to improve business performance. So, how can we develop an Insight people plan? Please listen to find out more! Topics Discussed This is episode 35 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

Topics Discussed This is episode 34 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

Nick speaks about his time at Carlsberg and how he was able to successfully transform their Insight analytics function. We hear about how he worked to develop talent in the Insight team and the importance of adapting to the changing face of Insights talent. He also touches on the challenge of finding a common ground between different marketing philosophies, and the need to be prepared for changes in leadership that may require a different approach. Nick speaks about the concept of "marketing religions" and how Insight teams need to maintain neutrality while understanding the culture of the business. We also examine the three main pillars of Insight investment and how to diversify and redirect budget to focus on more forward-looking Insights. Please listen to find out more! Topics Discussed Highlights This is episode 33 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

Topics Discussed Highlights This is episode 32 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

Topics Discussed Highlights This is episode 31 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

I think it’s only possible to create a successful vision for your Insight function by examining both the potential ways that Insight could make a difference to your organisation’s performance and then your ambition for it to actually seize those opportunities. Please listen to find out more! Topics Discussed Highlights This is episode 30 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

Jane leads on Insight strategy and draws on her wide experience to explain why developing a strategy need not be daunting and can actually be a very validating experience. Please listen to find out more! Topics Discussed Highlights This is episode 29 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved

So that’s what we’re going to focus on at the July 2023 Insight forums and for several of our podcasts this season. Please listen to find out more! Topics Discussed Highlights This is episode 28 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online. The Insight Management Academy is the world’s leading authority on transforming Insight teams. Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant. All rights reserved