Becoming The Brand

People pleasing creates watered down brands. If you're a people pleaser, I want you to ask yourself to name three people that are actually pleased with you and being LOUD about it. It's hard to bring out bold, enthusiastic opinions in other people if you're not sharing them yourself. Think about your favorite celebrities. People rally around celebrities because of their brand! And part of building their brand comes from super bold actions and statements. From one confident claim, we can all guess what their next move might be. We can start to feel like we understand them and even know them on a deeper level. I think we're all a little bit afraid that we'll sound like a hater if we share our boldest opinions. But here's the thing: you're only a hater if you have no other solutions. I've been guilty of this before! I used to be totally against website templates. But was I coming to the table with a solution for people who weren't ready for a full rebrand? Nope! So I've been a bit of a hater before and I'm sure you have too. But the great news is, we're all allowed to evolve and change our opinions over time. Yes, it's important to have conviction and congruency in your brand. So don't go out and flip flop with contradicting opinions every week. We don't want to encourage distrust. But there is a way to change your opinion and stay on brand! Tune in till the end for the inside scoop. In this episode, we're chatting about: Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

How do you make brand decisions before you get any feedback from your audience? We can't for everyone else to tell us who we are. And yet, I see a lot of business owners doing this. They'll try to be for everyone because they want to cast a wide net. They feel like committing to a certain vibe will isolate potential clients. The result? Super vanilla branding with no perspective at all. But how do you know what to commit yourself to? One day, you might feel called to the light, airy, beachy vibe and the next, you feel more bold, powerful, and luxury. If that sounds like you, you need to listen to this episode because indecision is death to a good brand. Your brand is your ability to stand out. We don't want you to be basic, we want you to be a one of one entrepreneur. For Highflier Powerhouse, that meant tuning into the Villian archetype. Growing up, I was always more drawn towards Kate Sanders than Lizzie McGuire. And you can feel that in the brand. We're not afraid to be a little sassy, bold and confident. You want people to make automatic associations with you. They see a certain meme and they immediately tie it back to your brand. They see your posts on Instagram and they can IMMEDIATELY tell it's your post without looking at the username. How do you do that, even without a big audience? You personify the brand. And you'll have to tune into the episode to learn more about how to do that! In this episode, we're chatting about: Connect with me: email list Instagram Work with us: Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

Are you feeling bored of your brand? Well, before you go and tear it all down, I want you to ask yourself "when was the last time I had a brand shoot done?" If it's been more than a year, it's been too long! A shoot that's well done can provide marketing materials for an entire year. But longer than that? You're at risk of your audience's eyes glazing over. So if you're at the 100K+ mark in your business, it's time to get serious about incorporating annual brand shoots into your strategy. But before you jump in to a mini-shoot or spend hours browsing Pinterest with no real direction, listen to this episode. I don't want you pouring a bunch of time, energy, and money into small photo shoots that ultimately won't last you more than a month. There are some key aspects to planning your yearly shoot that go way beyond recreating a cool picture you saw on Pinterest. We want to think through exactly how these photos will be used. It's always fun to get a hyper trendy, creative shoot done...until you can't use half of the photos! Working with an agency or creative director will ensure that no photo goes to waste. In this episode, we're chatting about: Connect with me: email list Instagram Work with us: Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

Business owners are shying away from their personal brands and it's costing them money. With the recent "faceless marketing" trend touting the benefits of stock footage reels, I thought it was time to dive into the personal brand pyramid. Because here's the thing - we are all brands, intentionally or not. So if getting intentional about your brand will bring you more money and a deeper sense of community, why wouldn't you? But then comes the question of balance. Many entrepreneurs are afraid that if they start to share anything personal, it will detract from their authority. So in this episode, I'm sharing a pretty exact formula that can bring balance to your page. At the end of the day, people buy from people. So if that dream client suddenly feels more connected to you because you love the same reality show, that's one step closer to a buying decision. The personal brand pyramid will help you balance reputation, relevancy, and relatability. Because leaning too heavily on one verses the other might be costing you money! In this episode, we're chatting about: Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer Connect with us Follow on InstagramWebsiteJoin the email list

In this episode, Mariela discssues her rebrand and how it has built her confidence in her offers and the movement that she has created. SHe talks about how her rebrand has brought and converted cold leads for her! Mariela turns women of color into in-demand thought leaders who make more money by being who they are, but louder. Through her unique blend of marketing, mindset and leadership coaching, her clients turning what they used to get in trouble for, into their competitive advantage. As the eldest daughter of Mexican immigrants who left a 16 year Marketing career, Mariela has broken out of every conventional box so she could help other daughters of immigrants do the same. She has since built close to a million-dollar dollar coaching business as a single mom. Connect with Mariela below: Mariela's website: www.marieladelamora.com/reclamation Mariela's Instagram: www.instagram.com/mariela.delamora Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training

This conversation explores the concept of getting too comfortable in your brand and the consequences it can have on your business. The host discusses the importance of continuous innovation, creativity, and brand work to stay relevant and attract demand. They highlight the mistake of assuming that demand will always be there and the need to capitalize on it when it comes. The conversation also touches on the dangers of copying others and the importance of being a trendsetter rather than following trends. Takeaways Continuous innovation and creativity are essential to stay relevant in your industry. Don't assume that demand will always be there; capitalize on it when it comes. Avoid getting too comfortable in your brand and stop doing the necessary brand work. Copying others and following trends can lead to a loss of relevance and audience. Consistent brand work and thinking like a brand are crucial for long-term success. Learn how to build a strong brand and sign your next 5 highest paying clients. Join Brand Revenue Lab Join today: www.highflierpowerhouse.com/revenue Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience Chapters 00:00Introduction: The Dangers of Getting Too Comfortable08:10Avoiding the Copycat Trap: Be a Trendsetter13:43The Importance of Consistent Brand Work

In this episode, Jasmine discusses the importance of keeping your brand creatively fresh as you grow. Many people mistakenly believe that branding is a one-time task, but it is an ongoing process that requires continuous creativity. The host emphasizes the need to think creatively about your brand, business, offers, and how you can continue to provide solutions to your clients. They also discuss the importance of maintaining brand loyalty and being the go-to solution for your clients as their businesses evolve. The host provides examples and tips for staying creatively fresh, including treating your brand as a journey, seeking inspiration outside of your industry, and making on-brand decisions. Takeaways Branding is not a one-time task, but an ongoing process that requires continuous creativity. Think creatively about your brand, business, and offers to provide solutions to your clients as their businesses evolve. Maintain brand loyalty by being the go-to solution for your clients as their needs change. Treat your brand as a journey and continuously workshop and evolve it. Seek inspiration outside of your industry to bring fresh ideas to your brand. Make on-brand decisions that align with your brand's values and maintain its quality and reputation. Learn how to build a strong brand and sign your next 5 highest paying clients. Join Brand Revenue Lab Join today: www.highflierpowerhouse.com/revenue Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience Chapters 00:00 Introduction07:37 Seeking Inspiration Outside of Your Industry12:07 Making On-Brand Decisions for Continuous Growth

In this episode, Ashley Pendergraft, an Airtable expert, shares her journey of transitioning from running in-person accountability groups to becoming an agency owner focused on helping coaches manage their businesses using Airtable. She discusses the importance of rebranding and personalization, as well as the benefits of delegating creative support. Ashley emphasizes the power of branding results and accountability, and how Airtable can be used to track and showcase client progress. She also predicts that Airtable will become a non-negotiable tool for operations managers and expects it to continue leading the industry with its updates and features. Takeaways Rebranding can provide a fresh start and allow for personalization and customization of a brand. Delegating creative support can save time and ensure a consistent and professional brand image. Branding results and accountability are crucial for building trust and showcasing the value of a program or service. Airtable is a powerful tool for tracking and managing client progress, and it is becoming a non-negotiable tool for operations managers in the coaching industry. More About Ashley Ashley Pendergraft is an automations and Airtable expert, who has helped hundreds of coaches move off of spreadsheets and into streamlined & automated systems. As a neurodivergent business owner, she knows the power of systems to scale your group program & business on part-time hours, without sacrificing client experience or burning out. She runs the group program, Systems Over Stress, and her agency supports coaches with Airtable builds. Connect with Ashley below: Ashley's website: https://systemsoverstress.co/ Ashley's Instagram: https://www.instagram.com/systemsoverstress/ Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training Chapters 00:00 Introduction and Background01:28 Transition to Airtable and Starting a Business08:20 Rebranding Process and Personalization11:38 Juggling Moving Parts and Delegating Creative Support23:14 Branding Results Forms and Airtable Bases27:59 The Future of Airtable and Reputation Building32:05 Offers and Where to Find Ashley

In this brand report for quarter one of 2024, the host discusses several key trends and strategies in branding. The report covers the rise of personal branding and the importance of maintaining authenticity and consistency. It also explores the comeback of color in branding, emphasizing the need for balance and intentionality. The host highlights the significance of aesthetic feeds and the impact they have on creating a strong first impression. Additionally, the report touches on the use of intentional and creative reels in marketing. The concept of soft girl living and anti-hustle is discussed, emphasizing the importance of finding balance and creating a luxurious daily experience. The report concludes with a focus on daily luxuries and how they can enhance personal and business branding. Takeaways Personal branding is on the rise, and it is important to maintain authenticity and consistency. The use of color in branding is making a comeback, but it should be balanced and intentional. Aesthetic feeds create a strong first impression and should be accompanied by high-quality content. Intentional and creative reels can be effective in marketing and engaging with an audience. Finding balance and creating a luxurious daily experience is essential in soft girl living and anti-hustle. Daily luxuries can enhance personal and business branding, creating a sense of appreciation and identity. Learn how to build a strong brand and sign your next 5 highest paying clients. Join Brand Revenue Lab Join today: www.highflierpowerhouse.com/revenue Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience Chapters 00:00 Personal Branding10:20 The Comeback of Color16:11 Aesthetic Feeds23:40 Soft Girl Living and Anti-Hustle26:52 Daily Luxuries

In this episode, the host shares her journey of building her brand and positioning herself as an expert. She emphasizes the importance of brand positioning and reputation in attracting high ticket clients. The host discusses the process of hyping oneself and filling industry gaps to establish expertise. She also highlights the evolution of brand archetype and positioning over time. The episode concludes with the importance of continuing to position oneself as an expert and building a standout brand to sign high ticket clients consistently. Learn how to build a strong brand and sign your next 5 highest paying clients. Join Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/revenue Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience Chapters 00:00 Building Expertise and Brand Positioning03:11 Establishing Brand Reputation and Attracting High Ticket Clients05:01 Hyping Yourself and Filling Industry Gaps06:27 Confidence and Convincing Cold Leads10:12 Evolution of Brand Archetype and Positioning12:33 Evolving Brand Positioning and Pricing15:34 Positioning as an Expert Creative Director21:38 Continuing to Position as an Expert29:01 Transitioning to Creative Director Positioning35:28 Building a Standout Brand and Signing High Ticket Clients

In this episode, the host discusses the importance of converting your brand in 2024. The conversation focuses on prioritizing cold lead conversions and conducting a brand audit to attract the right cold leads. The host emphasizes the need for clear offer information and the basics of effective branding. They also highlight the significance of visuals and brand assets in positioning your brand as high ticket. The conversation explores the evolving trends in branding and the need for customization. The host emphasizes the role of branding in charging high ticket prices and converting leads. They discuss the importance of brand depth and strategy, as well as the resources and support available for building a strong brand. The conversation concludes by emphasizing the continuous journey of branding and the importance of positioning your brand as an expert. Takeaways Prioritize cold lead conversions and conduct a brand audit to attract the right leads. Ensure clear offer information and focus on the basics of effective branding. Use visuals and brand assets to position your brand as high ticket. Stay updated with evolving branding trends and customize your brand for a standout presence. Brand depth and strategy are crucial for converting leads and charging high ticket prices. Learn how to build a strong brand and sign your next 5 highest paying clients. Join Brand Revenue Lab . Join today: www.highflierpowerhouse.com/revenue Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience Chapters 00:00 Introduction: Converting Your Brand in 202400:27 Chapter 1: Prioritizing Cold Lead Conversions01:16 Chapter 2: Conducting a Brand Audit03:12 Chapter 4: Creating a Standout Brand with Visuals and Assets04:36 Chapter 5: The Importance of Branding in Converting Cold Leads05:22 Chapter 6: Evolving Branding Trends and the Need for Customization07:17 Chapter 7: The Role of Branding in Charging High Ticket Prices08:12 Chapter 8: The Impact of Branding on Converting Leads09:38 Chapter 9: The Shift in Buying Behavior and the Importance of Branding10:32 Chapter 10: The Need for Brand Depth and Strategy13:39 Chapter 11: Resources and Support for Building a Strong Brand15:47 Chapter 12: The Journey of Branding and Continuous Innovation19:24 Chapter 14: The Impact of Branding on Sales and Revenue21:45 Chapter 15: The Importance of Brand Strategy and Evaluation23:27 Chapter 16: Positioning Your Brand as an Expert24:53 Chapter 17: The Consequences of Compromising on Branding26:23 Chapter 18: Building a Brand that Converts in 202427:21 Conclusion: Join Brand Revenue Lab and Start Converting

In this episode, Mikhaila McNamara, a med spa coach, shares her journey of leveraging her brand in her business. She discusses her initial attempts at branding and the challenges she faced in marketing herself online. Mikhaila highlights the importance of branding and how it helped her attract high-value clients and position herself as an expert. She also emphasizes the value of sales and growth in business, as well as the role of branding in retaining clients. Overall, Mikhaila's experience showcases the transformative power of branding in building a successful coaching business. Takeaways More About Mikhaila McNamara Mikhaila Mcnamara is a medspa coach who consults with medspas at all income levels to help them double their profit and create passive income with memberships. Through 1:1 coaching Mikhaila has made her clients $2,000,000 and saved several medspas that were nearly bankrupt. Connect with Mikhaila McNamara below: Mikhaila McNamara's website: https://mikhailamcnamara.com/ Mikhaila McNamara's Email List: https://mikhailamcnamara.com/freebie Mikhaila McNamara's Instagram: https://www.instagram.com/medspacoach/ Learn how to build a strong brand and sign your next 5 highest paying clients. Join our signature program, Brand Revenue Lab, where you'll learn how to build a stand out brand from the ground up. Join today: www.highflierpowerhouse.com/revenue Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training

In this episode, the host discusses the importance of prioritizing cold lead conversions. Cold leads, who are not familiar with a brand, can become warm leads and eventually hot leads. The host shares their experience with cold leads while working at Kendra Scott and emphasizes the need to cater to a wider audience. They explain the mistake of relying solely on warm leads and the importance of continuously attracting and converting new leads. The host provides insights into capturing the attention of cold leads, creating calculated connections, and converting them through a comprehensive brand strategy. Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/revenue Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience Chapters

In this episode, Jasmine discusses the difference between branding, marketing, and sales. She emphasizes the importance of understanding these three areas and how they come together. The conversation covers brand strategy, brand identity, and brand experience, highlighting the role of each in creating a successful brand. Jasmine also explains the significance of branding in marketing and sales, and how a strong brand can differentiate a business in the market. She stresses the need for consistency in branding and marketing efforts, and the value of understanding branding as a long-term skill. Takeaways Branding, marketing, and sales are interconnected and essential for business success. Brand strategy is the foundation of branding and involves creating a brand that aligns with your vision, mission, values, and positioning in the market. Brand identity encompasses creative direction, brand visuals, and brand voice. Brand experience includes marketing and sales, and is crucial for attracting and converting leads. A strong brand helps differentiate a business in the market and builds trust and loyalty with customers. Consistency in branding and marketing efforts is key to attracting and retaining high-value leads. Understanding branding is a long-term skill that allows for innovation and growth in a business. Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience Chapters 00:00 Introduction: The Difference Between Branding, Marketing, and Sales 00:56 Brand Strategy: Creating a Brand You Love 07:21 Brand Experience: Marketing and Sales 09:49 The Importance of Branding in Sales and Marketing 13:16 The Role of Branding in Calculated Connection 16:07 Differentiating Your Brand in the Market 20:27 Consistency in Branding and Marketing 21:22 The Importance of Understanding Branding

In this episode, Aqura Nicholson shares her brand transformation journey and how Brand Revenue Lab helped her define her unique angle as a money coach. She discusses the importance of addressing the paycheck to paycheck cycle and how she redefined her brand messaging to resonate with her target audience. Aqura also highlights the significance of intentional branding and the role of creativity as a strategy. She emphasizes the value of having a cohesive brand and the impact it has on confidence and attracting clients. Finally, Aqura shares her plans for the future and the importance of long-term brand sustainability. Takeaways Defining a unique angle and incorporating personal stories can help differentiate a brand and connect with the target audience. Addressing the paycheck to paycheck cycle and discussing money openly can help clients overcome financial challenges and achieve their goals. Being intentional with branding, including visuals and messaging, can make a brand stand out and attract clients. Creativity should be seen as a strategy, allowing for innovative approaches to marketing and branding. Having a cohesive brand and consistent messaging across platforms can build trust and attract clients. More About Aqura Nicholson Aqura Nicholson is a money coach empowering part-time and full-time women entrepreneurs to master their money right now, so it will serve them at the next income level. Motivated by her own family’s paycheck to paycheck cycle, it became her mission to break this generational cycle and show other women how they can do the same– even if they have debt, struggle with saving, or tend to be overspenders. Aqura makes money simple, easy, and unrestrictive by helping women to embrace a guilt-free approach to earning, managing, and spending money. Connect with Aqura below: Aqura's website: https://www.aquranicholson.com/coaching Aqura's Podcast: https://www.aquranicholson.com/podcast Aqura's Instagram: https://www.instagram.com/aquranicholson Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training

In this episode, Jasmine discusses the importance of having a strategic website that can attract and convert cold leads, particularly high ticket buyers. She emphasizes the need for a website that goes beyond aesthetics and focuses on functionality and positioning. Jasmine highlights the mistakes people make when DIYing their websites and the benefits of using website templates designed for cold lead conversion. She explains the importance of clear messaging and creating a binge-worthy website experience. Jasmine also discusses the optimization of sales pages for cold leads and the role of brand work in attracting clients. Takeaways A strategic website is essential for attracting and converting cold leads, especially high ticket buyers. DIYing a website can lead to visual appeal but may lack the ability to convert cold leads. Website templates designed for cold lead conversion offer a unique look and customization options. Clear messaging and a binge-worthy website experience are crucial for attracting and engaging potential clients. Optimizing sales pages with relevant information helps cold leads make informed decisions. Consistency in brand messaging across platforms is important for building trust and attracting clients. Knowing when to consider a rebrand versus focusing on brand work is essential for business growth. A comprehensive brand strategy goes beyond website templates and includes all aspects of branding to attract high-paying clients. Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience Chapters 00:00 Introduction: The Importance of a Strategic Website01:29 Why Having a Website is Important03:13 Mistakes in DIYing Websites04:40 Benefits of Optimizing Your Website for Cold Lead Conversion05:08 Unique Look and Customization of Website Templates06:07 Strategic Layout for Cold Lead Conversion07:27 Multiple Pages for Different Offers and Niches08:13 Importance of Clear Messaging08:42 Creating a Binge-Worthy Website Experience09:40 Optimizing Sales Pages for Cold Leads10:30 Providing Relevant Information on Sales Pages11:22 Clear Answers to Buyer's Questions on the Homepage12:04 Workshopping Brand Messaging and Copy13:23 Consistency in Brand Messaging Across Platforms14:14 Rebranding vs. Brand Revenue Lab15:40 The Importance of Brand Work19:28 Amplifying Existing Brand vs. Building a New Brand20:01 Going Beyond Website Templates: A Comprehensive Brand Strategy20:35 Conclusion: Attracting High-Paying Clients with a Strategic Brand

In this episode of Becoming the Brand Podcast, Jasmine discusses the importance of photo shoots in building a brand. She highlights how the industry has evolved, making photo shoots more accessible to all businesses. Jasmine emphasizes the need for photo shoots to be creative and not basic, as they play a crucial role in attracting and converting high ticket clients. She provides insights on planning photo shoots on a budget and finding the right photographer. Jasmine also emphasizes the importance of brand aesthetics and the impact of photos on first impressions. She shares tips on balancing creativity and usability in photo shoots and avoiding tacky creative decisions. Lastly, Jasmine discusses the role of photo shoots in attracting and converting cold leads. Takeaways Photo shoots are essential for building a brand and attracting high ticket clients. The industry has evolved, making photo shoots more accessible to businesses of all sizes. Photo shoots should be creative and not basic, as they communicate the value and credibility of a brand. Balancing creativity and usability is important to ensure photo shoots are effective in attracting and converting clients. Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience Chapters 00:00 Introduction to Photo Shoots01:07 The Changing Landscape of Photo Shoots03:22 Planning a Photo Shoot for High Ticket Clients04:19 The Importance of Brand Aesthetics05:41 The Impact of Photos on First Impressions06:34 The Value of Early Photo Shoots07:30 Finding the Right Photographer on a Budget08:01 Getting ROI from a Photo Shoot09:07 Communicating Value through Photos10:06 Balancing Creativity and Usability in Photo Shoots11:57 Avoiding Tacky Creative Decisions16:14 Being Intentional in Photo Shoots22:33 Conclusion and Webinar Promotion

In this episode, Jasmine discusses the importance of structuring offers to sign high-ticket clients consistently and branding offers competitively. She shares her offer journey, starting with a website-only package and evolving to the rebrand experience. Jasmine also introduces the direction day offer and design on demand retainer. She explains the creation of Brand Revenue Lab to address the gap in understanding branding and offers. Jasmine emphasizes the need for innovation, customization, and a branded client experience in successful offers. Takeaways Create offers that solve a specific problem and are positioned competitively in the market. Evolve and refine your offers based on feedback, industry trends, and client needs. Brand your offers to communicate your unique selling points and attract high-ticket clients. Focus on the client experience and make it intentional and aligned with your brand values. Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience Chapters 00:00 Introduction and Recap of Offer Journey03:03 Creating the First Offer: Website Only Package05:47 Evolving the Offer: Mini Site Package08:54 Focusing on One Offer: Branding and Website Design11:57 Adding Photo Shoot Direction and Direction Day Offer20:51 Introducing Design on Demand Retainer25:05 Creating Brand Revenue Lab and Solving Branding Gap30:01 Adding Photo Shoot Fundamentals and Website Templates to Brand Revenue Lab36:05 Key Considerations for Creating a Successful Offer38:02 Importance of Branding the Client Experience38:53 Conclusion and Invitation to Webinar

In this episode, Jasmine discusses the importance of building a brand foundation and understanding your brand archetype in order to build a successful six-figure brand as a service-based business owner. She emphasizes the difference between growing a business and growing a brand, and how a strong brand foundation can set you up for long-term success. Jasmine introduces the concept of brand archetypes and explains how they can help you position yourself as an expert and attract clients consistently. She also highlights the importance of leveraging your archetype to make a big impact and sign high-paying clients. Takeaways Building a brand foundation is essential for long-term success and scalability. Understanding your brand archetype can help you position yourself as an expert and attract clients consistently. Leveraging your brand archetype can help you make a big impact and sign high-paying clients. Mastering the skill of attracting cold leads is crucial for building a six-figure brand. Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience Chapters 00:00 Building a Brand vs Growing a Business01:27 The Importance of a Strong Brand Foundation05:19 Avoiding Undercharging and Maintaining Self-Respect06:19 Understanding Your Brand Archetype07:21 The Five Brand Archetypes09:48 Implementing Your Brand Archetype18:08 Using Your Archetype to Sign Clients Consistently20:30 Making a Big Deal Out of Your Clients21:13 Positioning Your Brand as an Expert23:38 Implementing Your Archetype in Selling and Marketing25:32 Assessing Your Brand Archetype Implementation28:19 The Importance of Brand Foundation and Archetype29:46 Mastering the Skill of Attracting Cold Leads

In this episode, Jasmine discusses the importance of creativity in business and why it should be a non-negotiable skill. She explains that creativity is not just about artistic hobbies, but about thinking outside the box and solving problems in innovative ways. Jasmine emphasizes the role of creativity in leadership, problem-solving, product development, brand positioning, marketing, launching, content creation, and attracting cold leads. She highlights that creativity is essential for business growth and staying relevant in the industry. Jasmine encourages listeners to take action and develop their creativity skills. Takeaways Creativity is a non-negotiable skill in business. Creativity is not limited to artistic hobbies, but involves thinking outside the box and solving problems in innovative ways. Creativity plays a crucial role in leadership, problem-solving, product development, brand positioning, marketing, launching, content creation, and attracting cold leads. Developing creativity skills is essential for business growth and staying relevant in the industry. Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience Chapters 00:00 Introduction01:11 The Importance of Creativity03:27 Creativity in Problem Solving04:26 Creativity in Product Development05:30 Creativity in Brand Positioning06:23 Creativity in Marketing07:50 Creativity in Launching09:05 Creativity in Content Creation10:45 Creativity in Attracting Cold Leads11:34 Creativity as a Non-Negotiable Skill16:24 Creativity for Business Growth