ADVERTISING WILL SAVE US

In the podcast’s brand new season, produced by Havas North America, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago, and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra had the pleasure of speaking with the Chief Marketing Officer of NPR, Michael Smith. Michael Smith discusses his journey, starting from his Jamaican roots and passion for collecting TV guide magazines, to becoming an account executive, and eventually the CMO. With Michael's significant contribution, NPR now boasts over 46 million listeners and readers. NPR is actively taking steps to improve their workplace, expose their work to a more diverse audience, and make their mark on the world.

Can advertising’s immense power to change behavior be used for good? In the podcast’s brand new season, produced by Havas North America, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago, and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Ad Age’s Creativity Editor, Tim Nudd. TIm has over 20 years of experience covering creativity in business, particularly within the advertising space. With Dan and Myra, Tim discussed his favorite new trends in advertising and his take on how A.I. is going to impact the industry. Focusing on authenticity of advertisements today, he also does a deep dive into discussing the motive behind purpose-driven work, questioning if certain brands are in it for real.

Do you think Advertising Will Save Us? It’s a question Dan Lucey and Myra Nussbaum couldn’t just answer in one season … so, we made another. Season 2 of Advertising Will Save Us begins September 28th wherever you get your podcasts. See you there! AdvertisingWillSaveUs.com

Can advertising’s immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by the VP of Creative at Liquid Death Mountain Water. For Gen Z water connoisseurs, Liquid Death has become a cult favorite. The punky, irreverent drink, designed like a beer can and adorned with a melting skull has drawn a huge following on social media. Its TikTok account is the most followed beverage brand in the US on the platform, at 2.9 million followers, and with content earning more than 21 billion media impressions in the past year. Across its social media content, Liquid Death has collaborated with icons like Martha Stewart, Tony Hawk, who appears in several videos as a Liquid Death fanboy; Steve-O, who got ‘Liquid Death’ tattooed on his neck, and Wiz Khalifa. Andy even tells us about one viral commercial, in which the CEO of Liquid Death, Mike Cessario, got a fan’s face tattooed on his body. Previously, Andy was VP Associate Creative Director at Crispin Porter + Bogusky, VP Creative Director and Deutsch LA, Creative Director in Residence at Humanaut Creative and Group Creative Director at McKinney LA. At Liquid Death, Andy helps oversee all creative outputs of Liquid Death, from viral advertising campaigns to social content to merch to experiential events and more.

Can advertising’s immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Dana Thomas, British Vogue’s European Sustainability Editor, best-selling author, screenplay writer and podcast host. She began her career writing for the Style section of The Washington Post and served as a cultural and fashion correspondent for Newsweek in Paris for fifteen years. Dana has extensive knowledge of fashion, culture, arts, politics, news and more. Alongside Dan and Myra, Dana talked about how sustainability has always been part of her life. She also shared the findings of her latest book, Fashionopolis: The Price of Fast Fashion and the Future of Clothes, for which she traveled around the world to expose the dark side of the fashion industry. She talked about the environmental and humanitarian impact of fast fashion, and the problem with brands greenwashing in the name of faux sustainable credentials. She also spotlighted the brands and visionaries making change for the better in the industry and highlighted what the advertising industry can do to promote fashion that does not harm people or the planet.

Can advertising’s immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Reckitt North America’s Marketing Director, Tarik Bayar. Tarik has more than 15 years’ experience in multinational FMCG companies, and he is behind the phenomenal water conservation brand campaign for the Finish dishwasher brand. With Dan and Myra, Tarik discussed this campaign, his career more broadly, and the role that brands can, and should, play in tackling global issues, like water scarcity. This episode was recorded during the Cannes Lions International Festival of Creativity, where sustainability was a strong theme on the agenda; and Tarik also touched on the responsibility of the advertising industry to create work that doesn’t just sell products or emotions, but advocates for a world that is healthier, both for people and the planet.

Can advertising’s immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by the Co-Founder of Check My Ads, Claire Atkin. Check My Ads Institute is a non-profit advertising watchdog organization that aims to stop disinformation by cutting off its lifeline: advertising revenue. Claire shares how Check My Ads was initially an agency working with advertisers but, after realizing that advertisers were not the problem, it turned its attention to the $400bn ad exchange industry that she believes is destabilizing the information ecosystem. As adtech’s "first watchdog", Claire describes how they expose the tactics that adtech companies use to push advertiser dollars towards hate and disinformation outlets, holding them accountable to their clients and to the public. She also talks about Check My Ads’ latest campaign, which aims to defund “the biggest voices in election fraud disinformation” and targeted Fox News, for its role in the January 6th insurrection. Claire co-founded Check My Ads in 2021 along with Nandini Jammi. Prior to this, she had spent years building a career in tech marketing, predominantly for software-as-a-service companies. In 2017, increasingly concerned about the ways that the marketing industry was undermining democracy, she went to study International Election Observation at the Global Campus for Human Rights in Venice, and from there became increasingly determined to do something to take on the disinformation economy.

Can advertising’s immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Sam Shepherd and Ashely Geisheker from Leo Burnett in Chicago. Last year, Sam and Ashley were part of the team behind The Lost Class, a campaign to raise awareness about the members of the high school class of 2021 who were killed by guns. The film was produced by Leo Burnett in support of Change the Ref’s campaign to introduce universal background checks for gun sales. Among many other awards, it was nominated for an Emmy. Sam Shepherd is Executive Vice President and Executive Creative Director at Leo Burnett Chicago. He has received a host of top industry honors including Titanium Cannes Lions, D&AD Black pencils and Agency of the Year. He has worked with world class brands from HBO and BMW to Absolut Vodka and Oreo. Passionate about many social causes, his pro bono work for the charity Water is Life aims to raise life-saving donations and awareness for access to clean water in countries such as Kenya, Haiti and India. Ashley Geisheker is Executive Vice President and Head of Production at Leo Burnett Chicago. She leads all aspects of the creative agency’s production capabilities and has steered ambitious productions for brands including Bank of America, Samsung and Wingstop. Her clients and work have been recognised by major industry awards including Cannes Lions, The One Show and the Effies.

Can advertising’s immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra are joined by Oriel Davis-Lyons, founder of the ONE School and Head of Creative (Podcast + Talk) at Spotify. Prior to joining Spotify, Oriel held roles at Droga5 and R/GA. He has won more than 100 awards including a D&AD Pencil in every colour except white, several Lions and three Webbys. Oriel discussed the dissonance between the way in which the ad industry has historically profited from Black culture, yet employed few Black creatives, and explained how the prohibitive financial cost of entering the advertising industry means it has failed to reach beyond a narrow slice of the vast potential talent pool at its disposal. He also talked about how a frustrated post on LinkedIn in June 2020 led to the founding of the ONE School and how the school empowers Black creatives with the skills required to work at the top agencies. Follow @oneschoolus on Instagram to be the first to know when Spring 2023 applications for Los Angeles and New York open. https://oneschoolus.com/apply

Can advertising’s immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Greg Hoffman, the former Chief Marketing Officer of Nike. Widely regarded as a global brand leader, for over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of Nike’s signature products, and for the building of the brands of its athletes. In relation to his work on campaigns with everyone from LeBron James to Serena Williams and Colin Kaepernick, Greg discussed how advertising can be used to create purposeful brands that build lasting relationships with consumers. He also talked about how to fuel creativity and curiosity in the workplace and the importance of building diverse teams. Finally, Dan and Myra asked Greg about his latest book, Emotion by Design, which explains the methods he developed over a career at Nike, and which lay behind some of the most culturally significant and impactful campaigns of the last few decades.