Frontier FM

Join Naomi and Megan as they are joined by the dynamic David Allison, a trailblazer in the field of value-based marketing and the mind behind Value Graphics Research Company. David shared his journey from marketing to discovering that values, not demographics, are the key drivers of human decisions. His research has led to the creation of a global inventory of values, changing how companies and nonprofits connect with their audiences. ] You will want to hear this episode if you are interested in... Resources & People Mentioned https://belongingindex.bubbleapps.io/version-testhttps://valuegraphics.com/https://www.amazon.ca/stores/David-Allison/author/B07HGT8BT3https://www.linkedin.com/in/davidallisoninchttps://www.davidallisoninc.com/ Connect With Frontier https://www.linkedin.com/in/naomi-perks/https://www.linkedin.com/company/meganmccafferyhttps://www.linkedin.com/company/frontiermarketingco/https://Frontier.io

Episode 72 With Megan McCaffery and Naomi Perks Love is in the air, and so is the spirit of donor stewardship on this heartwarming episode of Frontier FM. Join Megan as she welcomes Naomi Perks, a former client and the member of the Frontier family, for a deep dive into the art of showing appreciation to donors. In the spirit of Valentine's Day, they discuss the similarities between a good date and good stewardship, and surprisingly, Megan finds herself speaking fondly of SMS fundraising. You will want to hear this episode if you are interested in... Naomi's transition from client to Frontier team member [00:00:45] The importance of balancing donor relationships without constant asks [00:03:53] Creative stewardship methods and the power of tangible communication [00:02:24] The innovative use of SMS for donor updates by Canadian Blood Services [00:07:01] The significance of stewardship across all donor levels [00:09:44] Parallels between stewardship and love languages [00:14:11] The economic perspective of stewardship and donor retention [00:25:26] Stewardship tools we love [00:51:08] Resources & People Mentioned Canadian Blood Services SMS campaign Really Good Emails customer appreciation Episode 47 with Jocelyn Kwok Out on Screen Connect With Frontier Follow Naomi on LinkedIn Follow Megan on LinkedInFrontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Website: https://Frontier.io

We used AI to write these show notes! Dive into the depths of AI's current landscape and future possibilities with Mike Berg on this enlightening episode of Frontier FM. In this episode, Megan engages in a compelling discussion with industry veteran Mike Berg, the Chief Technology Officer at System 3. Mike shares his wealth of experience in artificial intelligence, from his tenure at AltaML, Canada's leading peer-to-peer AI company, to his role in developing AI models for diverse applications in everything from feline diagnostics, to HR management. You'll learn a little bit about why AI may or may not take over the world, which tools you could leverage today, and how to best set up your organization grow into the tools of tomorrow. You will want to hear this episode if you are interested in... Resources & Mentions Email Frontier FM your fundraising questions at junkmail@frontier.io!AltaMLSystem 3OpenAI - ChatGPTBardGeminiOpenAI - DALL·EAdobe SenseiSylvester AILlama AI Sam Altman on data training with OpenAIWisely Copilot AI Connect with Mike Berg Follow Mike on LinkedIn Connect With Frontier Follow Megan on LinkedInFrontier on LinkedIn

Sometimes the best way to innovate is to start with the basics. On this episode, Megan and Frontier ED, Derek Weiss sit down with testing guru and friend of the pod, Nathan Hill from NextAfter to discuss all things testing. Nathan shares his favourite test for charities in their A/B infancy, some surprising findings fresh from the NextAfter lab, and some common errors you should avoid while planning your end of year tests. You will want to hear this episode if you are interested in... Resources & People Mentioned junkmail@frontier.ioWinston KnowsDecoding GenerosityNIO Summit Carlos Whittaker's NIO talk Jon Lee's NIO talk Connect with Nathan Hill LinkedInnathan.hill@nextafter.comWinston's Weekly Connect With Frontier on LinkedInLinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/

Is it really best practice to follow best practice? On this episode, Megan is joined by Russell Philips of the Canadian Constitution Foundation to discuss their learnings from the recent NIO Summit in Dallas. You'll find out why it's so hard to convince people under 40 to give, get some quick UX/UI wins to optimize your donation pages, and learn why testing trumps best practice. You will want to hear this episode if you are interested in... Resources & People Mentioned junkmail@frontier.io Tim Kachuriak's NIO Presentation Karl Gilis's NIO Presentation John Lee's NIO PresentationDesert Bus for HopeLoadingReadRun Connect with Russell Philip & the CCF rphillips@theccf.ca https://www.facebook.com/CanadianConstitutionFoundation https://twitter.com/CDNConstFound Connect With Frontier on LinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/

Megan returns to the pod for a message to our listeners about where we've been and where we're going!

Just because corporate fundraising feels complicated does not mean it is. It’s also not a money buffet that charities can just show up to for funding. It requires strategy, skill, and a little bit of patience. On this episode, Ben sits down with Heather Nelson of BridgeRaise to discuss the ins and outs of corporate fundraising, why charities seek corporate partnerships, the shadow side of corporate funding, and how to take your first steps as a charity into the space. You will want to hear this episode if you are interested in... Resources & People Mentioned junkmail@frontier.io Ben's Previous Start-UpGetting Started | BridgeRaiseRaise More Money | BridgeRaiseOpen For Business | BridgeRaiseExploring Power Dynamics in Corporate Fundraising | BridgeRaise Connect with Heather Nelson on LinkedInEmailBridgeRaise Connect With Frontier on LinkedInon LinkedInon LinkedIn on LinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/

Sometimes it takes an outsider's perspective to bring clarity to the needs of an industry you work in every day. That’s why Ben asked his long-time friend, former co-worker, and now SAAS leader Steve Benjamins to weigh in on the state of tech in the charity world. The two also take a deep dive into the unique benefits and challenges of four-day work weeks and remote working environments. You will want to hear this episode if you are interested in... Resources & People Mentioned junkmail@frontier.ioMaker's Schedule, Manager's ScheduleSite Builder ReportMBA-ishAtlist Connect with Steve Benjamins on Twitterwebsite Connect With Frontier on LinkedInon LinkedInon LinkedIn on LinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/

What are your favorite fundraising trends for 2023? On this episode, Ben and Becca dive into all things trends for the ten months ahead. They discuss person-centered fundraising, using TikTok for donor acquisition, making giving easy, the future of phones in fundraising, and everything in between. You don’t want to miss it! You will want to hear this episode if you are interested in... Resources & People Mentioned junkmail@frontier.io 2023 Payment Trends Webinar with Fundraise Up 3 Ways to Supercharge Your Text Message Fundraising for Year-End Connect With Frontier on LinkedInon LinkedInon LinkedIn on LinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/

Change is often a bad word among charities. And nothing exemplifies change more than technology. Many charities avoid it for a myriad of reasons, but tech is a valuable piece to cracking the generosity puzzle for decades to come. On this episode, Ben sits down with Yulia from Giveffect to discuss how charities should choose the right technology for their organizations. The two dive into Yulia’s professional journey, the origin and mission of Giveffect, and the resistance to change in the nonprofit sector. You will want to hear this episode if you are interested in... Resources & People Mentioned junkmail@frontier.ioGiveffect The Smart Nonprofit: Staying Human-Centered in An Automated WorldChatGPT Connect with Yulia Zhernovaya on LinkedInEmail Connect With Frontier on LinkedInon LinkedInon LinkedIn on LinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/

Are you ready for the Fundraising Revolution? Nejeed Kassam of Keela is! On this episode, Ben sits down with Nejeed for an engaging discussion focused on pushing the charitable sector forward. From tech innovation to addressing the fear that so many fundraisers hide just under the surface, get ready for a thought-provoking conversation everyone living the nonprofit life needs to hear. You will want to hear this episode if you are interested in... Resources & People Mentioned junkmail@frontier.io Connect with Nejeed Kassam on LinkedInEmail Connect With Frontier on LinkedInon LinkedInon LinkedIn on LinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/

A major part of human-centered fundraising is human-centered design. How do you create mass marketing content that feels personal to the reader and accomplishes the goal of inspiring generosity through giving? On this episode, Ben sits down with Frontier OG and Creative Director Nick Tassell to discuss the importance of design, the power of humanity in marketing, and his experience starting at the beginning of Frontier. You will want to hear this episode if you are interested in... Resources & People Mentioned junkmail@frontier.io Creative Deviations Connect with Nick Tassell on LinkedIn Connect With Frontier on LinkedInon LinkedInon LinkedIn on LinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/

The first Frontier FM of 2023 is here and you don’t want to miss it! On this episode, Ben sits down with Neon One’s Director of Corporate Brand Tim Sarrantonio for a jam-packed discussion about the future of generosity from a technology standpoint. The two explore human-centered fundraising, the three-percent problem in the charitable sector, three trends for small shops in 2023, and making it easy for donors to grow in generosity. You will want to hear this episode if you are interested in... Resources & People Mentioned junkmail@frontier.io Thinking, Fast and SlowThe Ethical RainmakerMallory EricksonDana SnyderThe Fundraising Effectiveness Project Connect with Tim Sarrantonio on LinkedInNeon One Connect With Frontier on LinkedInon LinkedInon LinkedIn on LinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/

For the last Frontier FM episode of 2022, Ben and Becca sit down to discuss everything that goes into building a successful donor journey. When and how should you thank your donors? What role do economic seasons play in annual planning? How important is showing impact and accountability to donors? Listen now to get answers from the experts! You will want to hear this episode if you are interested in... Resources & People Mentioned junkmail@frontier.ioNotion Connect With Frontier on LinkedInon LinkedInon LinkedIn on LinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/

It’s time to bring some internal innovation to the charity world! On this episode, Ben sits down with the Director of Marketing Growth for Funraise, David Schwab. David dives into why quality tech stacks for charities are a game changer, how and why he works for Funraise, and the power of owning the conversation through email marketing. You will want to hear this episode if you are interested in... Resources & People Mentioned junkmail@frontier.ioFunraise#TeamSeas Connect with David Schwab Email on LinkedIn Connect With Frontier on LinkedInon LinkedInon LinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/

The world needs good marketers. Thankfully, Frontier FM has got you covered! On this episode, Ben is joined by Frontier strategist and new co-host Becca Gust to discuss her background, the Enneagram, her first Fall at Frontier, subjectivity in fundraising marketing, and the experimentation culture within Frontier. You will want to hear this episode if you are interested in... Resources & People Mentioned junkmail@frontier.io Connect With Frontier on LinkedInon LinkedInon LinkedIn on LinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/

Get ready to learn about all things social media in the world of fundraising marketing as Ben sits down with digital marketing coach and podcaster Dana Snyder of Positive Equation. On this episode, the two discuss the dynamic duo of marketing and branding, using social platforms effectively in fundraising, optimizing your charity’s YouTube channel, and the best use of your social media marketing dollars. You will want to hear this episode if you are interested in... Resources & People Mentioned junkmail@frontier.ioTubeBuddyGoogle AnalyticsLoomMadgicx Connect with Dana Snyder on LinkedInPositive Equation Connect With Frontier on LinkedInon LinkedInon LinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/

There are two sides to marketing in the charity world: fundraising and branding. Both are essential, but it’s time to give the branding crew some love! On this episode, Ben sits down with Anchor Marketing President Danielle Gagner to discuss why marketers need communication skills, the importance of branding, the prerequisites for a rebrand, creating intergenerational loyalty, and using data and branding to produce a strong sense of identity in donors. Resources & People Mentioned junkmail@frontier.ioAnchor MarketingStereotype Directionality and Attractiveness Stereotyping: Is Beauty Good or is Ugly Bad? Disgust Images And Nonprofit Children’s Causeshere Connect with Danielle Gagner Emailon LinkedIn Connect With Frontier on LinkedInon LinkedInon LinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/

Fundraising is an $18 billion industry fighting to be taken seriously. Charities often struggle to become more sophisticated and business-minded without losing their nonprofit side. One way to move the needle forward for the charitable sector is through fundraising education for fundraisers and those that work with them. On this episode, Ben sits down with New School of Fundraising founder Rowena Veylan to talk about accessible fundraising education, the importance of fundraising training for board members, supporting smaller charitable organizations, and establishing indigenous protocols for fundraisers. You will want to hear this episode if you are interested in... Resources & People Mentioned junkmail@frontier.ioInstitute for Sustainable Philanthropy BCIT Fundraising Courses Blumbergs’ Snapshot of the Canadian Charity Sector 2020 Connect with Rowena Veylan Email on LinkedInThe New School of Fundraising Connect With Frontier on LinkedInon LinkedInon LinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/

What is the role of trust in the fundraising process? What does sustainable accountability look like in the charitable sector? On this episode, Ben sits down with Africa Community Technical Service (ACTS) for Water CEO Jeff Golby to discuss trust-based philanthropy, unhealthy power dynamics in major giving, and better ways to build trust between charities and the donors that fund them. You will want to hear this episode if you are interested in... Resources & People Mentioned junkmail@frontier.ioACTS for Waterpractices — Trust-Based Philanthropy Give Away Power, Then Money Connect with Jeff Golby Email on LinkedIn Connect With Frontier on LinkedInon LinkedInon LinkedInhttps://Frontier.iohttps://www.linkedin.com/company/frontiermarketingco/