Marketing With Empathy®

EP 133 - [Part 2 of 3 quiz mini-series] Josh Haynam, Co-Founder & CEO of the popular quiz platform, Interact, joins Sarah to share ideas of how to use quizzes to advance a variety of things across your business. + Interact’s new AI quiz maker. Don’t forget to take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ (hosted on Interact) for actionable tips to help improve your company’s content at link below. Try Interact for Free Using Sarah's Link: https://get.tryinteract.com/wwxwhr49v40i Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/quiz-interact-josh-haynam-episode-133/ SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 132. BTS of Sarah’s first quiz creation journey and how she’s integrating into her content strategy. What Sarah learned from her “Quiz Coach”: defining audience segments; crafting engaging questions; which quiz platform she recommends; and upcoming quiz expert guests. Take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ for actionable tips to help improve your company’s content at link below. [Part 1 of 3 quiz mini-series] FREE QUIZ: Ready to Improve Your Content Strategy? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/what-you-can-learn-from-sarah-panus-first-quiz-episode-132/  SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to engage and grow your career, your team's skills, or your customer's engagement! How it works, what's the content plan, timing, mistakes to avoid... SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/niche-masterminds-for-growth-engagement-matt-banker-episode-131/ FREE QUIZ: Ready to Improve Your Content Strategy? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapon to unlock the formula for an emotional connection to your brand. Increasing customer value 4x, and loyalty by an average of 20 months. These insights are a content marketers dream. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/this-ai-data-engine-is-your-brands-empathy-secret-weapon-ian-baer-sooth-episode-130/ FREE QUIZ: Ready to Improve Your Content Strategy? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn't shop for things -- they shop for inspiration and this is often found across some really novel areas that require an empathetic marketing strategy. As they grow to become America's dominant generation, understanding the emotional difference in trends, culture and tech will separate brands that success with this demographic from those that fail. What you need to know... SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/genz-doesnt-buy-things-they-buy-inspiration-ian-baer-sooth-episode-129/ FREE QUIZ: Ready to Improve Your Content Strategy? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you. Director of Data Insights for Alpha-Diver, Mary Mathes joins to help you think about ways you can better understand your customers and potential customers. What is the context around how their human brain is responding to make decisions about what they will or won't purchase from you? SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/decoding-consumer-buying-behaviors-mary-mathes-alpha-diver-episode-128/ FREE QUIZ: Ready to Improve Your Content Strategy? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 127. Social media marketing is powerful, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in just one hour a week? Guest, Karlyn Ankrom answers both of these questions, and she joins host. Sarah Panus, to share several examples of brands doing a great job of having fun with social to drive engagement. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/social-5-steps-to-attract-more-leads-get-unstuck-in-1-hour-a-week-episode-127/ FREE QUIZ: Ready to Improve Your Content Strategy? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behind Hallow’s wildly popular Pray40 challenge, with callouts to think about for your own brand challenges. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/hallow-apps-pray40-content-brilliance-episode-126/ (QUIZ) READY TO IMPROVE YOUR CONTENT STRATEGY? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704 MWE SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling and content pros trying to figure it out like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 125. Quickly explain what you do in a way that attracts more customers. Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus explains what a one-liner is; why it’s useful; who it’s good for; and how to craft and perfect yours to generate curiosity and get potential customers to say "tell me more". SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/write-a-one-liner-for-more-impact-episode-125/ SARAH’S ONE-LINER WORKSHOPS: https://www.kindredspeak.com/one-liner-workshop (FREEBIE) Content Marketing Hourglass Funnel PDF from Sarah Panus https://sarahpanus.myflodesk.com/hourglassfunnel MWE SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling and content pros trying to figure it out like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 124. Networking can feel awkward and hard. Guest and author, Kurt Schmidt, shares advice from his book, The Little Book of Networking, to help you grow your career one conversation at a time. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/be-a-better-networker-advice-from-kurt-schmidt-episode-124/ SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 123. Marketing and business leaders lack the time, skills and people to get their content done well. Host, Sarah Panus outlines what Marketing With Empathy® will cover this year + where she’s been the last two months. So, you can learn ways to improve your brand’s content strategies to drive better business results. If you're a marketing or business leader seeking actionable strategies to enhance your content marketing efforts, this is the podcast for you. SHOW NOTES: xx SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 122. You're driven, but are you unknowingly self-sabotaging yourself? Break through mental barriers to achieve success. When it comes to work or personal goals, do you want it or really WANT it? How to shift your mindset for success. Sarah shares the tough observation from her husband that resulted in her own success epiphany, and realization that she's been making excuses the last 13 year when it comes to her wellness journey. Listen to see if you're doing the same thing in your life. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/uncover-your-hidden-sabotage-how-to-shift-your-mindset-for-success-episode-122/ JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 121. What do you offer your customers who aren't YET ready to buy from you? Do you have a strong transitional call to action? A strong freebie of incredible value that you can use to capture leads and then nurture them over time so you stay top of mind with them when they're ready to buy. Why you need this, and examples of freebies to help you generate leads. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/121-use-freebies-transitional-ctas-to-get-leads/ (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab READ FULL TRANSCRIPTION: https://app.castmagic.io/share/c47d268b-545d-470e-8e4c-3ce2b0e59ef7 Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 120. Looking to move up the marketing ladder within your company? Guest, Nancie McDonnell Ruder, author of the book "How Senior Marketers Scale the Heights" & owner of Noetic Consultants discusses the blend of art and science in marketing, and how embracing both can lead to new heights of success. She introduces the Noetic Art and Science assessment, a tool she created to help marketers navigate this blend and address gaps in their professional growth and career development. + insights on the role of empathy in marketing; the challenges organizations face in branding and people management; and the importance of curiosity and overcoming fear in embracing learning. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-senior-marketers-can-soar-by-balancing-art-science-nancie-mcdonnell-ruder/ JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 READ FULL TRANSCRIPTION: https://app.castmagic.io/share/0110238e-c983-491f-9ce9-f14065f4a463 Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 119. 42.5 million Americans have some form of disability and most marketers aren’t optimizing their content to ensure its accessible. Tune in to get a lesson on how to make your digital written, video, audio, and photo content more accessible from expert, Aaron Page. Aaron’s also blind and gives us the inside scoop on the top mistakes company make when he's trying to access their content – including a listen to what his screen reader sounds like when reading a webpage. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/119-making-content-accessible-for-disabilities-aaron-page-allyant/ SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/breaking-down-white-papers-jessica-mehring-ep-118/ (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 117. Have you crashed like Sarah does in this real-life story? Sarah Panus shares what helped her, so you can check in with your own body and see if you need to plan some rest to function better. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/permission-to-rest-sometimes-episode-117/ (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 116. Your audience is busy, and tunes you out —UNLESS — you talk about how you help them solve a problem they need help with. Host, Sarah Panus shares a quick tip about making your customer the hero in content (instead of your company) to drive better content results. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/make-your-customer-the-hero-episode-116/ (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 115. Wondering what to talk about in your content? How to look for insights yourself? Sarah shares this Agents of Change podcast interview with host Rich Brooks discussing how to use SEO to inform your editorial content calendar, so you feel better armed to incorporate SEO, empathy and data insights into your content calendar planning. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-seo-informs-your-editorial-calendar-agents-of-change-episode-115/ (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 114. Marketing and Sales teams don't always communicate as well as they could, resulting in unnecessary stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales & marketing teams. You need successful marketing to get the leads you need. You also need effective sales teams to get the sales you need. As a content marketer, here's how you can bridge the two better. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/build-stronger-bonds-between-sales-and-marketing-brooke-greening-episode-114/ (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9 Learn more about your ad choices. Visit megaphone.fm/adchoices