The Revenue Marketing Report

Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares which KPIs make the most sense at different stages, why marketers should embrace them, and how often to discuss them. Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares the tell-tale signs of a marketing organization that isn’t committed to using data and hallmarks of those who are. Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why marketers must pay attention to the market and why this is a watershed moment. Doug Bell’s LinkedIn Profile: https://www.linkedin.com/in/dougbell1/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares what every marketer must do to remain a marketer in the next decade and why attribution still matters. Doug Bell’s LinkedIn Profile: https://www.linkedin.com/in/dougbell1/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why he thinks B2B marketers struggle to move away from the reputation of a cost center and how to fix it.

Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares areas of the business that aren’t used to thinking through the customer’s lens and why missions and values need to be part of every day corporate life. Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why companies are asking customers the wrong question and what they should be asking their customers instead. Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why CX operations professionals love marketers and what we can do as marketers to make sure the brand promise lives on throughout the organization. Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why marketers aren’t trusted by the CEO and what they can do to bridge the gap. Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares ways every company can incorporate AI into their day-to-day workflows and why simpler methods sometimes are the better alternative. Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe discusses the importance of giving back and tips to support others in meetings. Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/ Women in Revenue: https://womeninrevenue.org/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some of the awkward moments as the only woman on leadership teams and some fantastic advice for getting your voice heard. Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/ Women in Revenue: https://womeninrevenue.org/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some tips to make hiring women easier for small companies and how coaching tends to differ between male and female leaders. Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/ Women in Revenue: https://womeninrevenue.org/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on why so many companies have their priorities backwards when it comes to marketing and their digital presence. Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/ Learn more about Previsible: https://previsible.io/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on why getting content marketing right in 2024 is more important than ever. Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/ Learn more about Previsible: https://previsible.io/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on which trends in B2B marketing in 2023 weren’t a great thing for marketers going forward. Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/ Learn more about Previsible: https://previsible.io/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his thoughts on what marketers need to know and change in the coming year. Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why it’s important to speak the language other executives share and how to build trust in marketing data. Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his view on why CEOs don’t see eye-to-eye with their CMO and what’s he’s done to bridge that gap. Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why the board tunes out sometimes and how you can reel them back in. Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/ Check out PivotalPitch: https://www.pivotalpitch.com/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/