Start Your Sustainable Fashion Brand
Entrepreneurship
How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we’re going to explore in the newest podcast to hit the fashion scene.
I’m Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker’s Row, this podcast will explore the strategy, marketing principles and roadmap that I’ve used to help launch sustainable & ethical fashion brands since 2014.
In easy-to-implement, 20-minute-or-less episodes, Start Your Sustainable Fashion Brand is the podcast for entrepreneurs who want to take action, pursue their passion and make waves in the fashion industry.
Ready to get started? Click play and join me below.
Interested in launching your sustainable fashion brand through Factory45? Book a call with us to learn more: http://factory45.co
Location:
United States
Description:
How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we’re going to explore in the newest podcast to hit the fashion scene. I’m Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker’s Row, this podcast will explore the strategy, marketing principles and roadmap that I’ve used to help launch sustainable & ethical fashion brands since 2014. In easy-to-implement, 20-minute-or-less episodes, Start Your Sustainable Fashion Brand is the podcast for entrepreneurs who want to take action, pursue their passion and make waves in the fashion industry. Ready to get started? Click play and join me below. Interested in launching your sustainable fashion brand through Factory45? Book a call with us to learn more: http://factory45.co
Language:
English
Website:
https://factory45.co/
Episodes
Ep. 49 Best of: Money for Your Brand
2/15/2023
This month, we’re releasing “Best of” episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In today’s episode, we’ve pulled together the most popular episodes on all things money while building your sustainable fashion brand. Enjoy!
Resources mentioned in this episode:
Should You Quit Your Day Job to Start Your Fashion Brand: https://open.spotify.com/episode/57jALqOhNaLoIPDfvwkCJp?si=0cd7034d6fb843a6
How Much Does it Cost to Start a Sustainable Fashion Brand: https://www.youtube.com/watch?v=oQjbezSnUHI&t=3s
Duration:00:19:16
Ep. 48 Best of: Getting Started on Your Brand
2/8/2023
For the rest of February we’re releasing “Best of” episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In today’s episode, we’ve pulled together the 3 most popular episodes on how to get started on your sustainable fashion brand.
Resources mentioned in this episode:
How to Determine Your Unique Selling Position: https://www.youtube.com/watch?v=jwlgKmRHYo4&t=95s
Duration:00:21:19
Ep. 47 How to Use Storytelling to Build Your Fashion Brand
2/1/2023
Ten years ago I co-created the highest funded fashion project in Kickstarter history at the time. What happened over those 30 days far surpassed our wildest dreams. Despite the lack of internet marketing tactics, an advertising budget or a team of employees, my co-founder and I did have one thing on our side: A compelling story. And it’s how to share your compelling story that I’m talking about today.
Resources mentioned in this episode:
Apply to Factory45: factory45.co/apply
Duration:00:06:32
Ep. 46 The 5 Secrets to (Fashion) Business Success
1/25/2023
Are they even “secrets?” Well, they were definitely secrets to me when I was first starting out. Don’t worry, I won’t bore you with “teamwork makes the dreamwork” cliches. I’m going to teach you the real, tactical advice with the personal stories and proof behind them. After a decade of entrepreneurship and mentoring hundreds of fashion entrepreneurs… Here are my 5 secrets to fashion business success.
Duration:00:15:44
Ep. 45 How to Balance Parenting & Fashion Entrepreneurship
1/18/2023
As any parent knows, the word “balance” is a loose term. Whether you’re working a full-time job, starting a business or working as a stay-at-home parent, you always sort of feel like you’re on a see-saw that literally goes up and down all day. Sometimes you’re on top, doing all the things, feeling like you’re conquering life… but more often than not, your see-saw is down on the ground, heavily weighted by the responsibilities of the day. Quite the picture I’m painting, huh? In this episode, I’m getting real about parenting and how to start or grow a business if you also have tiny humans you’re responsible for growing, too.
Duration:00:09:35
Ep. 44 How to Pivot from a Traditional Career to Fashion Entrepreneurship
1/11/2023
Are you thinking about taking the leap from a more traditional career to the world of entrepreneurship? Have you thought about how your daily life will change? Have you talked it through with your partner or spouse? And also, where do you even start? In this episode, I’m going to give you some questions to ask yourself and some things to think about if you are considering a career shift.
Resources mentioned in this episode:
Should You Quit Your Day Job to Start Your Fashion Brand: https://www.youtube.com/watch?v=SHbN3RudKhU&t=21s
How Much Does it Cost to Start a Sustainable Fashion Brand: https://www.youtube.com/watch?v=oQjbezSnUHI&t=43s
Duration:00:08:37
Ep. 43 How to Decide Between Joining a Fashion Program or Hiring a Consultant
1/4/2023
Are you deciding between joining a fashion program or hiring a consultant to start your brand? We’re asked about this a lot by people starting their own fashion brands. So, in this episode, I’m going through the pros and cons of joining a fashion program like Factory45 vs hiring a consultant, so that you can weigh the options and decide for yourself.
Resources mentioned in this episode:
The Fashion Business Summit: factory45.co/summit
CEO Hour: shannonlohr.com
Duration:00:10:04
Ep. 42 How Entrepreneurship Changes Your Brain (for the Better)
12/14/2022
If you’re building a sustainable fashion brand, you’re probably in the thick of it. As a fashion entrepreneur, you’ll be tackling new skills and challenges that you’ve never encountered before. Tech issues, design challenges, writing, negotiating, creating and organizing… most of it will push you out of your comfort zone. But as entrepreneurs, that is actually what we want.
We can and should do hard things. There’s the science to back it up, and that’s what I’m talking about in today’s episode.
Resources mentioned in this episode:
Factory45, The Business School For Sustainable Fashion Entrepreneurs: https://factory45.co/
Duration:00:04:12
Ep. 41 How to Launch a Fashion Brand Without Taking on Debt
12/7/2022
It wasn’t so long ago that if you wanted to start a fashion brand, or really any business for that matter, you had to take on a lot of risk. That included financial risk – from taking out a loan, borrowing from a family member or accumulating credit card debt. Thankfully, that’s not so much the case anymore – there is a way to launch a fashion brand without risking your savings and going into debt and that’s what I’m sharing in this episode.
Resources mentioned in this episode:
How Much Does it Cost to Start a Sustainable Fashion Brand: https://www.youtube.com/watch?v=oQjbezSnUHI&t=3s
Duration:00:07:03
Ep. 40 3 Tips for Dealing with Information Overload in Building Your Fashion Brand
11/30/2022
If you’re thinking about starting a fashion brand, chances are you’re doing a lot of research. And when you’re bombarded with advice, opinions, facts, stats, experts, gurus, advertisements… It’s enough to cause decision paralysis for even the most confident, decisive and organized of people. So how do you do your research and avoid information overload? That’s what I’m talking about in today’s episode.
Duration:00:04:41
Ep. 39 How to Stop Fearing Failure
11/16/2022
Everyone loves the hero’s journey and I’m sure you can recount a dozen other failure-to-success, rags-to-riches stories of celebrities and athletes. But what about your own? As an entrepreneur, regardless of whether you’re established or aspiring, what is your relationship to failure? To thrive in this industry, you have to be okay with mistakes, frustration and yes, failure. That’s what we’ll explore in today’s episode.
Resources mentioned in this episode:
Does Hard Work Really Pay Off: https://factory45.co/hard-work-really-pay-off
Duration:00:04:29
Ep. 38 This Might Be *The* Secret to Success
11/9/2022
How many times have you wanted to give up? Whether it was entrepreneurship, a job, your education, a relationship or something else… If you ever faced feelings of wanting to throw it all away, what stopped you from doing it? What kept you going and invested in the long game? Perhaps you already know the answer, but the next time you face these same feelings I want you to consider this… because it might just be *the* key to success.
Duration:00:11:40
Ep. 37 4 Ways to Stand Out in Luxury Fashion When You Don’t Have Brand Recognition
11/2/2022
In times of economic downturn, do you know which fashion sector tends to do better than the rest? Luxury fashion. The sole reason being that the primary customer base is high-income consumers who generally aren’t affected by a recession. So if you’re looking to start a fashion brand and want to jump into the luxury market, this episode is for you.
Duration:00:06:14
Ep. 36 How Much Does it Cost to Start a Sustainable Fashion Brand?
10/26/2022
If, right now, you Googled “How much does it cost to start a fashion brand” a bunch of articles would pop up giving you a range between $500 and $50,000. Which isn’t all that helpful if you’re trying to put a budget together or plan ahead. While yes, it’s true that startup costs vary greatly depending on what type of garments you’re making, how much experience you have and who you’re working with, in this episode I’m going to attempt to narrow down that range so you have a better idea of what to expect.
Resources mentioned in this episode:
Should You Quit Your Day Job to Start Your Fashion Brand: https://open.spotify.com/episode/57jALqOhNaLoIPDfvwkCJp?si=0cd7034d6fb843a6
Duration:00:14:06
Ep. 35 Why a Resale Strategy is the Next Sustainability Move for Fashion Brands
10/19/2022
When you think about starting your own sustainable fashion brand there’s one thing you may be considering that traditional fashion brands aren’t thinking anything about… and it’s the end-life of the clothing you sell. In other words, when your customer is done wearing the garment they purchased from you, where will it end up? There are several different ways to approach the lifecycle of the clothing you’re selling but there’s one specifically that I want to highlight today. And for those of you who get ahead of the trend, it could mean another revenue stream for your business…
Resources mentioned in this episode:
McKinsey article: https://www.mckinsey.com/capabilities/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula
Forbes article: https://www.forbes.com/sites/pamdanziger/2022/07/05/the-tribe-of-fashion-thrifters-is-growing-thredup-invites-brands-to-get-on-board/?sh=389490f02ae0
Columbia Climate School article: https://news.climate.columbia.edu/2021/06/10/why-fashion-needs-to-be-more-sustainable/
Duration:00:07:29
Ep 34 How to Leverage Social Media for Sales (Without Paid Advertising)
10/12/2022
It should come as no surprise that consumers use social media to discover and shop brands they love. I do it, you probably do it, and your next customer is doing it right now. So how do you get your own brand to stand out in the social commerce game? In today’s episode, I’m sharing some of my best strategies for leveraging social media so you can make more sales for your fashion brand.
Resources mentioned in this episode:
The #1 Email Marketing Strategy for Fashion Brands: https://podcasts.apple.com/us/podcast/ep-13-the-1-email-marketing-strategy-for-fashion-brands/id1599138361?i=1000554365111
Duration:00:09:12
Ep. 33: Should You Quit Your Day Job to Start Your Fashion Brand?
10/5/2022
I am so excited to talk about this topic today because it’s a question that I have strong opinions on and many thoughts to share. Should you quit your day job to start your fashion brand? And taking it one step further – if you stay – should you tell your boss that you’re starting a business? That’s what we’re talking about on today’s episode!
Duration:00:08:27
Ep. 32 Should You Start a Sustainable Fashion Brand During a Recession?
9/28/2022
Should You Start a Sustainable Fashion Brand During a Recession? I’m not an economist and I’m obviously biased in how I would answer this. So, I’m crediting all of the info from this episode to the Business of Fashion and leaving my opinion out. In today’s episode, I’m walking you through some things to think about so you can decide for yourself.
Resources mentioned in this episode:
Business of Fashion Article: https://www.businessoffashion.com/articles/sustainability/what-a-recession-could-mean-for-sustainable-fashion/
Ep 9 When to Invest in Your Fashion Business (And Where to Start for Free): https://open.spotify.com/episode/3tKnV9Xt9Q0TxI1py5PcZ2?si=e3646b9937c140d5
Duration:00:06:05
Ep. 31 How to Know If You Have a Good Business Idea
9/21/2022
I hear it all the time, “How do I know if I have a good business idea?” “How do I know if something is going to stick?” “What ideas are worth pursuing?” Of course no one wants to invest time and money into a bad idea. So what can you do before you start your business to give you a little boost of confidence? That’s what I’m sharing in today’s episode.
Duration:00:07:46
Ep. 30: 9 Questions to Ask Yourself Before Starting a Fashion Brand
9/14/2022
So you’re thinking about starting a fashion or accessories brand, but you want to make sure you’ve dotted all of your i’s and crossed all of your t’s before going down that road. Well, you’re in luck, because this episode will help you do that. Here are 9 questions to ask yourself before starting a fashion brand.
Resources mentioned in this episode:
How to Determine Your Unique Selling Position: https://www.youtube.com/watch?v=jwlgKmRHYo4&t=95s
Duration:00:08:10