Scaling Up Business Podcast

How can you, as an entrepreneur, take your first steps toward buying and selling businesses? Do you agree, like my guest, that most businesses should never be owned longer than six years? In this episode, Bill Gallagher talks with Josh Tolley, an expert in flipping businesses. Josh is the chairman of a business brokerage company that buys, builds, operates, and sells companies in finance, spirits, birthing centers, professional sports, and other industries. Key topics that Bill and Josh explore in this episode: - Josh shares insights from his recent book, Acquisition of Wealth, on creating life-changing prosperity. - The importance of perseverance and learning from failures in acquiring business success. - Saving vs. investing for wealth, with a focus on business ownership. - Why saving your way to wealth can become like chasing a moving target. - The power of buying businesses for profit over real estate. - Buying vs starting a business. - The distinction between small business owners and entrepreneurs. - Why buying an existing business is often more efficient than starting one from scratch. - Flipping businesses, using Warren Buffett as an example. - Warren Buffett invests in companies, keeps profits for himself. - Acquiring a 20-year-old business with a skilled employee as CEO can yield higher returns than starting a new venture. - Flipping businesses every 5-7 years is more profitable than holding onto one. - Equity gained from flipping a business can be used to buy a more valuable business. - Josh advises against listening to “Instagram experts” who recommend buying, say, a laundromat or car wash. - Common mistakes business owners make when selling their companies. - Business owners often lack a clear exit strategy, leading to problems when it's time to sell. - Entrepreneurs must set up their businesses to run without them. - Entrepreneurs struggle with identity issues when their businesses fail or they sell them. Thanks to Josh Tolley for being on the show! Learn more about Josh: https://www.joshtolley.com Get Josh’s book: Acquisitional Wealth: The Fastest, Most Proven Way to Create Life-Changing Prosperity: https://amzn.to/3UbD560 Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall/ Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions...

In this episode, Bill contrasts the job scorecard's effectiveness with traditional job descriptions, which he finds overly bureaucratic and filled with generic language. The job scorecard, with its clarity and simplicity, provides a structured framework for outlining the responsibilities, expected outcomes, and key performance indicators (KPIs) for a role, making it an invaluable asset in evaluating candidates and managing employee performance over time. Bill outlines the key components of a job scorecard, including the job title, reporting lines, a succinct headline describing the role's main function, specific outcomes the role is accountable for, and a set of KPIs to measure these outcomes. He emphasizes the importance of setting clear performance standards (green, yellow, red levels) for each KPI, facilitating objective performance evaluations and discussions. By employing the job scorecard in regular one-on-one coaching sessions, managers can effectively guide employees towards improved performance, ensuring regular feedback and action plans are in place. This approach promotes continuous performance enhancement and avoids the pitfalls of traditional, less frequent performance reviews.

How can business leaders let go of control at the same time as they empower team members to take ownership of their work? In this episode, Bill Gallagher and Hortense Le Gentil discuss trust, empathy, and the importance of leaders recognizing and challenging their limiting beliefs. An executive leadership coach and an author, Hortense Le Gentil is on a mission to empower leaders to embody authenticity, inspire meaningful change, and make a profound difference in the lives of people around them and the organizations they lead. Key topics Bill and Hortense explore in this episode: - Hortense’s journey from France to business coaching and book writing. - Why empathy and trust are key to effective leadership. - Hortense recounts a personal experience of feeling unfulfilled in her professional life and seeking a change, despite having a seemingly perfect life on the outside. - Hortense’s journey as an entrepreneur, from learning to be herself to helping others. - Self-discovery through neuroscience and psychology. - Unlocking potential in CEOs and executives. - Why the traditional heroic leadership model is no longer effective in today's workplace. - The importance of teamwork and collaboration in overcoming challenges. - Leaders can’t be like Superman and have all the answers. - The importance of leaders being remembered for empathy, support, and human connection. - How each person has a unique talent that they are meant to share with the world. Thanks to Hortense Le Gentil for being on the show! Visit her website: https://www.hortenselegentil.com/ Connect with her on LinkedIn: https://www.linkedin.com/in/hortenselegentil/ Get her book: The Unlocked Leader: Dare to Free Your Own Voice, Lead with Empathy, and Shine Your Light in the World: https://amzn.to/49NgSkA Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall/ Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com/ to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts. Subscribe via Spotify:

In this episode, Bill emphasizes the significant impact of crafting a company manifesto as a foundational tool for embedding cultural elements deeply and swiftly into the organizational fabric. This manifesto should articulate the company's purpose, its emotional core, the vision for the future, the values guiding its operations, promises made to customers, and a long-term transformational goal, commonly referred to as a "big, hairy, audacious goal" (BHAG). By doing so, a manifesto provides a comprehensive overview of why the company exists, its direction, how it plans to get there, the intended experience for its beneficiaries, and a specific target to achieve. Bill outlines a practical approach to creating such a manifesto, starting with defining the company's purpose and detailing its aspirations, operational values, customer commitments, and a visionary BHAG. He suggests integrating this manifesto into daily business operations through various means such as printing, office displays, recitation in meetings, and ongoing dialogue about its relevance and challenges. This integration process transforms the manifesto from a static document into a living, breathing aspect of the company's culture. By fostering regular conversations around the manifesto, businesses can ensure it remains a central, dynamic element of their identity, significantly easing the challenges associated with scaling and growth.

As an entrepreneur, have you given much thought to your exit plan? Are you not only capturing wealth but also putting the right things in place to preserve your legacy? In this episode, Elizabeth Ledoux shares her wealth of knowledge on business transitions. With over three decades of experience, Elizabeth helps entrepreneurs start their business transition journey. Elizabeth Ledoux is the founder and CEO of the Transition Strategists, an international consultancy that helps owners of private and family businesses to maximize the odds of successful business transitions. Key topics that Bill and Elizabeth explore in this episode: - Exit strategies for business owners. - Why some entrepreneurs prioritize revenue or valuation over exit planning and impact, but may struggle with purpose and fulfillment in their businesses. - Family business ownership and passing on a legacy to the next generation. - The importance of starting with the "why, who, what, and when" during conflict resolution, rather than jumping to "how much" or "how." - Fairly distributing profits among multiple investors. - How business owners can identify their objectives and create a strategy for their exit. - The importance of purpose and fulfillment in life, rather than just wealth or time. - Encouraging entrepreneurs to consider their personal values and goals in their business decisions, including philanthropy and family legacy. - Why starting planning your business transition early will provide you with more choices and reduce stress. Thanks to Elizabeth Ledoux for being on the show! Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabethledoux/ Learn more about The Transition Strategists: https://transitionstrategists.com/ Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall/ Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com/ to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts. Subscribe via Spotify: https://spoti.fi/3PGhWPJ Subscribe via Apple Podcasts:

In this episode, Bill delves into the significance of creating a powerful and positive company culture as a foundational strategy for scaling businesses effectively and sustainably. He likens the ideal company culture to a "good cult," emphasizing the need for intentional, cult-like qualities within a company to foster unity, commitment, and shared values among team members. By drawing parallels with companies like Disney and Apple, known for their strong, cult-like cultures, Bill outlines how such a culture can significantly contribute to a company's success by enhancing teamwork, shared responsibility, and overall satisfaction within the organization. Bill provides practical advice on building a company culture that resonates deeply with employees and guides the organization towards its goals. He stresses the importance of defining clear and meaningful core values, purpose, and brand promises that reflect the company's essence and how it operates at its best. Bill encourages embedding these cultural elements into every aspect of the company, from recruitment and onboarding to daily operations and external communications. Through rituals, traditions, and consistent reinforcement of these values, leaders can cultivate a unique and vibrant culture that not only distinguishes their company but also supports its growth and the well-being of its people. Moreover, Bill suggests incorporating various methods to keep the company's core values visible and top-of-mind, such as utilizing visual reminders in the workplace, incorporating values into employee recognition programs, and even integrating them into personal accessories or digital wallpapers. By rewarding adherence to these values and holding everyone accountable, companies can ensure that their culture remains strong and pervasive. This episode serves as a guide for leaders looking to build a cohesive, values-driven environment that propels their company forward while making the journey enjoyable and fulfilling for everyone involved.

In this insightful episode, Bill delves into the essence and significance of company core values, demystifying how to get them right and why they are so crucial for creating a thriving, scalable business. He emphasizes that core values are not mere aspirational statements or the embodiment of desired traits but rather a reflection of how a company operates at its best. Bill argues that core values should guide the behavior and decisions within a company, ensuring it grows in a way that remains true to its founding principles without becoming overwhelming or diverging into something the founder no longer recognizes or loves. Bill advises against common pitfalls such as creating too many or too few core values, suggesting an optimal number of five to maintain focus and memorability. He strongly cautions against using generic business terms like integrity, communication, or teamwork as core values, advocating instead for richer, more descriptive phrases that evoke a clear picture and resonate more deeply with team members. Through examples, he illustrates how to transform generic terms into meaningful, actionable values that genuinely reflect the company's culture and operational ethos. This episode serves as a guide for entrepreneurs and business leaders aiming to build a distinct and enduring company culture anchored in authentic core values.

Why is it essential for management to strike a balance between profitability and cash flow for sustained business growth? In this episode, dive into the world of managing a positive cash flow and scaling up businesses with our insightful guest, Peter Kingma. We also explore the impact of different accounting practices on profit and cash flow, the significance of meaningful KPIs, and the importance of understanding cash flow in decision-making. Peter Kingma works with multinational clients and leads EY Working Capital services in the Americas. Corporate leaders entrust him to help liberate cash through operational improvements, which help in reducing costs and improving service quality. Peter is also the author of Cash Is King. Key topics that Bill and Peter explore in this episode: - Different accounting practices and their impact on profit and cash flow - The significance of measuring the right KPIs and avoiding information overload - The impact of disputes in billing and payment on cash flow and potential solutions - Having a "cash culture" in your organization - Balancing profitability and cash flow management - Making small changes in processes and operations to improve cash flow and profitability - Avoiding comparison to industry norms and seeking improvements outside the industry - How Peter’s book, Cash Is King: Maintain Liquidity, Build Capital, and Prepare Your Business for Every Opportunity, engages with the concept of managing cash flow - The value of storytelling in explaining technical subjects - Making strategic decisions regarding inventory and customer credit Thanks to Peter Kingma for being on the show! Get Peter’s book, Cash Is King: Maintain Liquidity, Build Capital, and Prepare Your Business for Every Opportunity. Amazon US: https://amzn.to/3TWYkts Amazon UK: https://amzn.to/49ogJ6O Peter on LinkedIn: https://www.linkedin.com/in/peter-kingma Peter’s website: https://peterkingma.com/ Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall/ Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com/ to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business...

Effective leaders know how to delegate the things they don’t do well — or don’t want to do well — so that they can focus on their strengths and move the company toward greater success. Dave Kerpen is currently an advisor to many companies and is the CEO/Co-Founder of Apprentice, a platform that connects entrepreneurs and business leaders with smart and motivated college students looking for real-world experience and mentorship. Dave’s new book, Get Over Yourself, shares the roadmap for how you can shift your mindset (and your workload) to focus on the things most important for your business, your employees, and you. Dave calls himself a serial entrepreneur and is the first to admit that he has made plenty of delegating mistakes over the years. But failing doesn’t mean the game is over, it simply means that now you have more information to learn from as you keep moving forward. But should effective leaders learn how to do everything themselves before delegating some tasks to others? Dave says no. Rather, it’s arrogant for a leader to think that they would be the best option for all tasks compared to the team they have assembled around them. Instead, leaders should focus on the SHARE strategy — Set the vision for the company, get the Hiring piece right, and assure Access to REsources and cash to get the job done. Too many leaders assume that they are the best fit for every aspect of the work, and as a result, they get stuck doing the work that would be best delegated to someone else. Effective leaders trust others, including young people who are just entering the workforce, to fill in the gaps and share their knowledge for the greater collective good of the company. Interview Links: Dave Kerpen Resources: Growth Navigator Coaching Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup) Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail. Bill Gallagher, Scaling Coach and host of the show is an international business coach who works with C-Suite leaders to achieve breakthrough growth. We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.

In this episode, the focus is on mastering the art of pitching within the context of growing a company, emphasizing the importance of engaging people effectively despite their inherent complexities and irrationalities. Recognizing that people, including ourselves, operate in ways that might only make sense to them, the episode delves into how to craft a pitch that resonates and leads to more affirmative responses. The key lies in sharing a compelling vision of the future that addresses a problem or gap and depicts an improved future state. This approach not only demonstrates an understanding of the current challenges but also ignites excitement and passion, crucial elements for driving decision-making and action. The episode further explores the significance of personalizing the pitch to align with the interests and desires of the audience. This requires setting aside one's own objectives to contemplate what truly matters to the other party, speculating on their motivations, and explicitly connecting the benefits of the proposal to their specific needs or goals. By articulating how the proposed vision relates directly to them, it's possible to create a more persuasive and impactful pitch. This strategy, comprising a clear depiction of the problem, a vision for a better future, and a personalized connection, is presented as a reliable formula for consistently perfect pitches, transcending the need for perfectly chosen words and instead focusing on genuinely addressing and engaging with the other person's aspirations and challenges.

In this episode, Bill delves into the psychological barriers that hinder our ability to secure affirmative responses in business interactions, emphasizing the detrimental impact of personal concerns and self-doubt. He identifies common worries, such as fearing one is too salesy or arrogant, and illustrates how these internal fears can prevent effective communication and diminish the enthusiasm in pitches or proposals. Bill proposes a solution to shift focus away from oneself and towards understanding and addressing the needs and interests of the other party. By acknowledging and setting aside personal concerns, rather than suppressing or compensating for them, individuals can engage more authentically and constructively in conversations. This approach encourages looking beyond one's insecurities to concentrate on the other person's perspective, fostering a more connected and productive dialogue that can lead to a mutually beneficial "yes." Bill's insights highlight the importance of self-awareness and adaptability in overcoming personal barriers, thereby enhancing the ability to scale one's business more enjoyably and effectively.

The ultimate goal of building a company is to build its value. Designing a company that can get rich is not always top-of-mind for business owners, but it should be. Christopher Volk is the author of The Value Equation. Christopher was instrumental in leading and publicly listing three successful companies, two of which he co-founded. A 2019 regional winner of EYs’ Entrepreneur of the Year award, Christopher is a frequent university lecturer and serves on multiple non-profit boards. Not all companies are created equal. While many companies focus on their goods or services that are designed to make the world a better place, what separates an average company from a successful company is its ability to master the financial aspects of business. In order to get really good at one thing to the point that people are willing to pay money for it, business owners have to be willing to reject a lot of other things. Determine who your core customers are, identify what you can do to bring them value, and hone in on just that, leaving everything else behind. Consider what you would do if you could do it all over again. How can you disrupt your business, or put yourself out of business? Those are the steps you need to take today to make your company more successful tomorrow. Interview Links: Christopher Volk Resources: Growth Navigator Coaching Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup) Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail. Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.

In this episode, Bill introduces a comprehensive approach to talent assessment aimed at enhancing team performance and fostering a positive work environment as businesses grow. He emphasizes the critical importance of assembling a team that not only performs well but also aligns with the company's values and culture. Bill introduces the concept of a talent assessment tool and process that focuses on two main criteria: fit with the company's values and performance in their current roles. This straightforward assessment provides a clear strategy for managing team members, highlighting the need to nurture high performers who embody the company's ethos and reconsider the fit of those who don't, regardless of their performance. Bill delves into categorizing team members into A players, B players, and those who neither fit the company's culture nor meet performance expectations. He suggests actionable strategies for each category, including training for B players to enhance their performance and making the tough decision to part ways with those who, despite high performance, do not fit the company's culture. This segment emphasizes the impact of each team member on the overall team dynamic, underscoring the importance of alignment between individual contributions and the company's core values for sustained growth and success. Throughout the episode, Bill encourages leaders to undertake this talent assessment process with rigor and caution, ensuring that decisions are based on accurate evaluations of both fit and performance. This thoughtful approach to team management aims to increase the proportion of A players within the organization, thereby improving team morale, performance, and ultimately, the company's ability to scale effectively.

Does dignity in the workplace really matter? Plenty of companies seem to get by without upholding dignity, but with over 40 years of experience and $60 million in annual sales, today’s return podcast guest knows there is a better way. Ari Weinzweig is the co-founder of Zingermans Delicatessen. Ari, alongside his co-founder, Paul Saginaw, started Zingerman’s in 1982 as a restaurant and specialty food retail space. Now the Zingerman’s Community of Businesses has 23 partners, employs over 750 people, and generates over $60 million in annual sales from ten separate businesses. In countries and companies alike where dignity is the norm, progress can happen. Companies that are run by tyrants limit growth and eliminate progress. Dignity has been central to the success of Andy’s 42-year business partnership with Paul Sagen. Together they built and expanded a community business that has provided people with a place to connect. Ari reflects on his vision and approach to successful business scaling. Ten years in, he and his partner realized they had reached a threshold of success without a clear vision of where to go next. A vision is a win-win future and an action plan to make it happen. And integral to the success of the vision is the upheld dignity for everyone involved. Ari highlights the six elements of dignity that he has challenged himself to work with every day. From honoring humanity to acting authentically without acting out, dignity is at the core of success in the modern workplace. Interview Links: Ari Weinzweig Resources: Growth Navigator Coaching Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup) Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail. Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.

In this episode, Bill explores the crucial concept of process accountability as a key driver for company growth and efficiency. Focusing on the interplay between team engagement, performance, and the seamless integration of various business processes, Bill sheds light on the importance of defining and managing core processes distinct from functional responsibilities within a company. He emphasizes that processes like the transition from lead to customer experience involve multiple departments and, without clear accountability, can lead to missed opportunities and inefficiencies. Bill delves into the idea that while functions such as sales, marketing, and operations have clear leaders, cross-functional processes often lack a defined ownership, leading to potential issues in the handoff between departments. By identifying core processes and establishing metrics and ownership, companies can mitigate risks and improve overall performance. Bill encourages listeners to map out their business processes, identify where functional handoffs occur, and appoint process owners to ensure smooth operations and enhance the customer journey from lead generation to payment collection. Throughout the episode, Bill provides actionable advice on how to identify, map, and measure core business processes, stressing the importance of accountability and leadership in process management. He suggests that this strategic focus on process accountability is essential for businesses aiming to scale effectively and maintain high levels of operational excellence.

In this insightful episode, Bill dives into the critical importance of fostering a culture of learning and development within businesses to fuel growth and ensure talent retention. Bill emphasizes the necessity for every team member to contribute effectively and how investing in employee development significantly enhances job satisfaction and loyalty. He shares practical advice for companies, especially those operating with limited resources, on how to cultivate a continuous learning environment that benefits both employees and the organization. Bill outlines actionable strategies for integrating learning into the company's fabric, highlighting innovative and budget-friendly approaches such as "lunch and learn" sessions and leveraging tools like Trainual for efficient learning management. He stresses the positive outcomes of becoming a learning organization, including improved employee performance, increased value, and stronger retention rates. Tune in as Bill unpacks the steps businesses of any size can take to build a dynamic and supportive learning culture, ultimately driving their success and scalability.

Are you working at a job, or are you working at building a business that will be worth enough to sell someday? Michael E. Gerber is the author of the NY Times mega-bestseller for two consecutive decades, The E-Myth Revisited, and nine other worldwide best-selling E-Myth books. For over 40 years, Michael has been impacting the lives of small business owners as one of the world's most renowned small business thought leaders. With 34 books in his name, Michael is a rockstar author who describes his success with The E-Myth Revisited a complete accident. He knew how to sell encyclopedias, and he quickly learned how to sell systems for any company. The true product of a business is the business itself, and therein lies the secret of success. Instead of trying to reinvent everything all the time, the basics of business are the same across the board. Companies succeed when they have their basics covered. Michael shares the success of McDonald’s, what he calls the most successful small business in the world. It’s not the culture of a company that creates the success, it’s the approach to developing people in a way that they know the story, the vision, and the values of a company and can deliver it to customers over and over again. In business, practice absolutely makes perfect. The experience of practicing creates a ritual, and that ritual leads to mastery. When companies can master their offerings in a way that can be delivered flawlessly to their customers, they will find success. Interview Links: Michael E. Gerber Resources: Growth Navigator Coaching Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup) Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail. Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.

If you’re feeling overwhelmed by unsuccessful attempts to grow your business, you may be too focused on the systems. Growth happens when the focus shifts to addressing the systems, not the symptoms, of your company. Today’s guest is Dave Newell, CEO of Evolve Leadership Consulting. Dave works with small business leaders to implement the Five Facets of Business — a small business operating system — to optimize processes and foster team alignment around culture, strategy, operations, story, and finances. When systems and behaviors are aligned, the magic can start to happen. In the early days of Dave’s work, he quickly realized that every business is a series of systems that not only have to interact with each other, but they have a major impact on each other. Dave highlights a $750,000 company that had the goal of scaling up to $20 million. Their operations were a nightmare, the CEO had unrealistic goals, and the team was uninspired and stressed out. The systems — not the symptoms — were the root problem that was holding this company back. By creating simplified, scalable structures, the company was able to create manageable systems that more effectively supported its target market and its core business. Business is a complex web. Every decision impacts other decisions, and it takes a good hard look at what really matters most to figure out the next steps. Too often business owners hyperfocus on the one angle that makes them look good, but everyone around you can see your business success, or failure, from every angle. Ignore the symptoms, and the problems will only get worse. Address the symptoms, and real growth can finally start to happen. Interview Links: Dave Newell Resources: Growth Navigator Coaching Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup) Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail. Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.

There is power in meaning, especially in your marketing, and it may be the ticket to achieving the growth that you are seeking. Pete Steege is the CEO of B2B Clarity. With over 30 years of marketing experience with a wide range of B2B technology and manufacturing businesses, Pete helps companies manage and scale their businesses by using meaning in their marketing to scale their businesses. In the early days of his career, Pete realized that marketing focused on sharing intellectual information while entirely missing the why behind the message. Marketing is supposed to be about relationships, and relationships are built on meaning. Companies grow when clients can clearly see why you can help them reach their goals. Pete shares the factors that create meaning behind these relationships, including authenticity. Tell the truth about why you are here in a transparent and authentic way. Focus on the work that you care about rather than trying to meet the needs of a too-broad spectrum of clients. The trust that you grow with your key clients is the most powerful element to your success. When you lean into, and then highlight, what you care about most, the growth will occur naturally. Interview Links: Pete Steege Resources: Growth Navigator Coaching Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup) Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail. Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.

A great tool for reinforcing your strategy over time and embedding it in your company’s culture is the manifesto. An effective manifesto can be read daily, or at least weekly, shared with your team like a manifestation, and provides the opportunity to reflect on its relevance today. When reflected on often, a manifesto encourages people to apply its truths to their day-to-day actions and goals. There is a simple formula for developing your manifesto. First, identify the purpose. What is the “why” of the work you are doing? Next, consider your values and brand promises. Then, turn to your BHAG to round out your manifesto. Bill’s manifesto is clear and gives him purpose in the work he does each day. Over time, your manifesto will become deeply ingrained in the decisions that you make and pull everyone on your team toward the company’s core strategy. Resources: Growth Navigator Coaching Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup) Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail. Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.