Channel Journeys Podcast
Business & Economics Podcasts
Welcome to Channel Journeys, THE podcast for channel sales and marketing professionals that will enable and inspire you to create your best channel journey ever. Meet and learn from channel experts who share their channel journeys and lessons they’ve learned along the way. We’ll cover a wide range of topics to address challenges including how to make your channel team more effective, how to reach more customers by finding the right partner, and how to make your own channel journey more successful.
Location:
United States
Description:
Welcome to Channel Journeys, THE podcast for channel sales and marketing professionals that will enable and inspire you to create your best channel journey ever. Meet and learn from channel experts who share their channel journeys and lessons they’ve learned along the way. We’ll cover a wide range of topics to address challenges including how to make your channel team more effective, how to reach more customers by finding the right partner, and how to make your own channel journey more successful.
Language:
English
Website:
https://channeljourneys.com
Episodes
Building Partnerships that Drive Customer Value with Barrett King
4/24/2024
Is your channel business loosing steam? Classic channel programs and partnering strategies were meant to serve one purpose. Drive more revenue. The world has changed. Focusing solely on more revenue for your company doesn’t fly with your partners or your customers. In this episode, I explore the art and science of building partnerships that drive […]
The post Building Partnerships that Drive Customer Value with Barrett King first appeared on Channel Journeys.
Duration:00:43:43
Your Blueprint for Successful Channel Transformation with Sam Valme
4/10/2024
Wondering how you can transform your company to drive more business through the channel and greater partner engagement across your organization? In this episode, Sam Valme, Sr. Director US Channels at Ave Point, shares how they are ramping up sales through Resellers, Integrators and MSPs. Sam unveils the pivotal moments and strategies behind AvePoint’s thriving […]
The post Your Blueprint for Successful Channel Transformation with Sam Valme first appeared on Channel Journeys.
Duration:00:42:39
Rob Spee: 5 Levers for Partner Sourced Business
3/27/2024
One thing I hear almost every day is “how can we get our partners to bring us more business?” The shift to the SaaS model and a partner ecosystem approach is designed to add more partner value throughout the buyer journey. More influence, more customer success, more account expansion. The good news is that when […]
The post Rob Spee: 5 Levers for Partner Sourced Business first appeared on Channel Journeys.
Duration:00:10:37
How to Make Partnering a Business Strategy with Jill Rowley
3/13/2024
How does your company view partnering? Is it a functional department siloed from the rest of the organization? Perhaps it’s integrated into your sales strategy. But it stops there. One of the messages I’ve been promoting discussing with ecosystem leaders and analysts is that partnering has to be much, much more. My thinking on this […]
The post How to Make Partnering a Business Strategy with Jill Rowley first appeared on Channel Journeys.
Duration:00:44:30
The 4 Success Metrics of a SaaS Channel with Angus Robertson
2/28/2024
There’s a lot of talk about the demonstrating the ROI of the partner ecosystem as we transition to the SaaS model. The SaaS recuring revenue model is so different than the perpetual world most of us came from. How should we be thinking about the impact and ROI of a SaaS channel? To find some […]
The post The 4 Success Metrics of a SaaS Channel with Angus Robertson first appeared on Channel Journeys.
Duration:00:38:13
The Future of Digital Distribution with Jen Anaya
2/14/2024
Cloud marketplaces have gotten a ton of buzz, but what’s going on in distribution? How are the classic value add distributors (VADs) responding to the rapid growth of the AWS, Azure, and Google marketplaces? One VAD who’s not resting on their laurels is Ingram Micro. Ingram is rolling out a new digital platform that is […]
The post The Future of Digital Distribution with Jen Anaya first appeared on Channel Journeys.
Duration:00:32:06
How to Amplify Customer Experience with Nancy and Norma
1/31/2024
Your gut probably tells you that partners amplify the customer experience, but you’ve lacked the data to prove it. Now I have the data you’ve been looking for and some tips on how you can drive customer success. In this episode, Nancy Ridge and Norma Watenpaugh share the findings of their groundbreaking research on Partner Experience. They […]
The post How to Amplify Customer Experience with Nancy and Norma first appeared on Channel Journeys.
Duration:00:42:35
How to Get Your Reps to Embrace Partners with Jules Johnston
1/17/2024
A big challenge almost everyone in the channel has to face is how do you get direct sellers to embrace partners? Whether you’re just starting in building a channel or you’ve got a long-standing partner program, you’re going to have sellers who don’t understand the value partners bring, or don’t know how to engage partners […]
The post How to Get Your Reps to Embrace Partners with Jules Johnston first appeared on Channel Journeys.
Duration:00:41:37
Jay McBain: Top 5 Ecosystem Plays for 2024
1/3/2024
We have entered the ecosystem economy where partners are critical for growth and resilience. Direct sales are suffering losses. Yet despite all the headwinds, partner confidence is high. Partners are hiring and almost two-thirds of partners are looking at revenue and profit growth. What is going on? Find out in this interview with Jay McBain, […]
The post Jay McBain: Top 5 Ecosystem Plays for 2024 first appeared on Channel Journeys.
Duration:00:31:04
Christmas Special: Catamaran Sailing in the Grenadines
12/20/2023
Only 5 days from Christmas. You know what that means…time for another Christmas Special podcast! This year I’m sharing my latest catamaran sailing adventure in the Grenadine Islands. I’d dreamed of visiting the Grenadines for years. This past October, I finally made it with my sailing buddies. Enjoy my tales of sailing, snorkeling, and fishing […]
The post Christmas Special: Catamaran Sailing in the Grenadines first appeared on Channel Journeys.
Duration:00:31:50
Crystal Ferreira: How to be a Better Vendor to your Partners
12/6/2023
One of the last things you want to hear from partners is “why do you make it so hard to work with you?” That’s not evidence of a great partner experience. But what can you do about it? This episode’s guest knows all about that challenge. Crystal Ferreira, Global Head of B2B Channel & Alliances at […]
The post Crystal Ferreira: How to be a Better Vendor to your Partners first appeared on Channel Journeys.
Duration:00:29:20
Asher & Chip: Growing Ecosystems Around the Globe
11/22/2023
Wondering what partner leaders are doing around the globe to drive the transition from channels to ecosystems? Asher Mathew, CEO Partnership Leaders and Chip Rodgers, Chief Partner Officer at Workspan, have been on a global tour to find out. Listen and get some tips as they share how partnership leaders are growing ecosystems around the […]
The post Asher & Chip: Growing Ecosystems Around the Globe first appeared on Channel Journeys.
Duration:00:40:40
Rob Spee: 5 Ways to Manage Channel Change
11/8/2023
Change is difficult. And driving the shift from a channel mindset to a partner ecosystem mindset within your organization is a big task. Rob Spee, SVP Global Channels at Beyond Trust, shares why shifting from a channel to a partner ecosystem strategy can be difficult to manage. Rob offers five things you can do, whatever […]
The post Rob Spee: 5 Ways to Manage Channel Change first appeared on Channel Journeys.
Duration:00:12:03
Mike Day: How to Build an Ecosystem Partner Program
10/25/2023
This is a great time of year to evaluate your partner program and see if it’s serving the needs of your partner community. But what can you do better when you have a broad and diverse product portfolio? And how can you build a program to support the diverse partner ecosystem needed by your customers? […]
The post Mike Day: How to Build an Ecosystem Partner Program first appeared on Channel Journeys.
Duration:00:28:24
Tiffani Bova – 5 Paths to Consistent Channel Growth – CJ124
10/11/2023
After hearing author and thought leader, Tiffani Bova, speak at a recent Ingram ONE event, I decided to repost this interview I did with Tiffani soon after the launch of her first book, Growth IQ. Driving consistent channel growth in this era of digital transformation requires new ways of thinking. We discuss 5 paths to […]
The post Tiffani Bova – 5 Paths to Consistent Channel Growth – CJ124 first appeared on Channel Journeys.
Duration:00:43:01
Frank Vitagliano: How to Use Distribution to Drive Innovation
9/27/2023
I’ve been placing a bet on distribution. How about you? What role are distributors playing in your partner ecosystem strategy? Is it the right bet? Find out in this episode with Frank Vitagliano, CEO of Global Technology Distribution Council. Frank shares the results of their recent report titled The Innovation Enablement Guide, based on research […]
The post Frank Vitagliano: How to Use Distribution to Drive Innovation first appeared on Channel Journeys.
Duration:00:45:53
Brent Thurrell: Driving Growth with a Partner Ecosystem
9/13/2023
What is your CRO really looking to accomplish with your partners? Gaining alignment with your executive leadership team, especially your Chief Revenue Officer, is critical to the success of your partner strategy. In this episode, Brent Thurrell, CRO at BeyondTrust, shares why the partner ecosystem is a vital element of his go-to-market strategy to drive […]
The post Brent Thurrell: Driving Growth with a Partner Ecosystem first appeared on Channel Journeys.
Duration:00:34:40
Dave Taylor: Why Next Era Partnering is Here to Stay
8/30/2023
There’s a lot of buzz around ecosystems and the next era of partnering. Is it just a fad driven by the tough economy? Dave Taylor, Chief Marketing Officer at Impartner, explains why this next era is here to stay. Find out how you can weave partnering into your go to market strategy and improve the […]
The post Dave Taylor: Why Next Era Partnering is Here to Stay first appeared on Channel Journeys.
Duration:00:38:31
Lana King: What do Saas Companies Need from the Channel?
8/16/2023
I recently had the opportunity to host a live SaaS Partnership Podcast with channel programs and enablement expert, Lana King. We discussed what SaaS companies really want from channel partners, what it takes to be successful, and how to create a better partner experience. KEY TAKEAWAYS Here are just a few of the takeaways from […]
The post Lana King: What do Saas Companies Need from the Channel? first appeared on Channel Journeys.
Duration:00:42:19
Katie Landaal: Five Ways to Scale Your Partner Business
8/2/2023
At some point every company outgrows it’s partner program and even some of it’s partners. For ZoomInfo, that point came after concluding a very successful IPO during the height of the Covid pandemic. Katie Landaal, AVP Global Partnerships and Ecosystem at ZoomInfo, shares how ZoomInfo was able to revamp their partner program to make it […]
The post Katie Landaal: Five Ways to Scale Your Partner Business first appeared on Channel Journeys.
Duration:00:41:30