Stop Scrolling, Start Scaling Podcast

In this episode, Emma is joined by Melissa Lohrer, founder of Waverly Ave Consulting to dive deep into the intricacies of aligning business roles with revenue-driving activities for optimal efficiency and growth. The two discuss the importance of reverse engineering business goals, refining client interactions, and transitioning to more lucrative engagements. If you’ve been looking for new ways to elevate your business to new heights of profitability and sustainability as an agency owner, this one's for you! Listen in as we speak about: The importance of aligning billable hours with revenue goals Strategies for scaling your business and ensuring sustainable growth Practical tips for refining your client base and maximizing profitability And much, much more! Connect with Melissa: Website Instagram LinkedIn Are you an agency owner looking for guidance on growth? Explore Agency Office Hours with Melissa Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, Emma dives deep into the evolution of social media as the new leading search engine, reshaping how consumers discover and interact with brands. In today's digitally driven market, understanding this shift is crucial for businesses aiming to enhance their online visibility and engagement. Emma outlines practical strategies for leveraging social media platforms like Instagram, TikTok, and Meta AI to optimize search results and attract more customers. Listen in as we explore: And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode Emma and Molly Godfrey, founder of Build Impact Convert, dive deep into the art of using LinkedIn as a leading marketing tool for lead generation. As digital landscapes evolve, the strategy behind content creation and personal connections on LinkedIn has never been more important. From the effectiveness of LinkedIn's free vs. Premium accounts to strategic content planning, they cover all the bases needed for boosting visibility and engaging potential clients effectively. Listen in as we explore: Efficient strategies for maximizing LinkedIn content and lead generation The benefits and limitations of LinkedIn's free vs Premium accounts The importance of crafting compelling hook sentences and storytelling in posts Engagement metrics that matter: from likes to direct client messages And much, much, more! Connect with Molly: Website LinkedIn Instagram Build Impact Convert On-Demand Workshops Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, Emma dives into the latest and most impactful marketing updates for May. Covering significant shifts from major platforms like TikTok, Instagram, Pinterest, and LinkedIn, Emma provides crucial insights that every entrepreneur, founder, and digital marketer should be aware of. Tune in to learn about recent changes in social media strategies, AI-driven personalization, and new features ideal for enhancing user and brand engagement. Listen in as we discuss: UMG’s strategic moves on TikTok and its implications for marketers Instagram’s new notify sticker and its potential impact on follower engagement Pinterest’s diversity focused AI-powered search filters aimed at improving personalization LinkedIn’s latest trial features aimed at boosting company page visibility And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, Emma breaks down the essential phases of starting a new Instagram account from scratch. Focusing on goal setting, financial planning, content planning, and making necessary adjustments, Emma provides comprehensive strategies to effectively launch and grow your Instagram presence, from the very beginning. Whether you're a brand looking to expand your reach or an individual aiming for growth, these insights are key to jumpstarting your success. Listen in as we explore: - Setting clear and realistic goals for your new Instagram account - Planning your budget with potential financial investments for social media success - Developing a content strategy that suits your brand identity and audience needs - The importance of regularly reviewing your strategy and adapting based on analytics And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Try Later for yourself! try.later.com/ninetyfivemedia

In this episode, Emma dives into Ninety Five Media’s favorite tools and strategies for scheduling social media content strategically across all platforms. She highlights the significance of scheduling for a successful marketing strategy and gives an in-depth look at why Later.com has become the go-to social planning tool for the Ninety Five Media agency since 2019. If you're still manually posting or struggling to find the right scheduling platform, this episode is packed with insights and recommendations to streamline your process. Listen in as we discuss: • Why content scheduling is key to a successful marketing strategy • Comparing different scheduling tools and why Later.com stands out • The benefits of Later's easy-to-use interface for clients and social media managers • The decision-making process behind switching from Planoly to Later And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Try Later for yourself! try.later.com/ninetyfivemedia

It’s no secret that post-2020, conventional methods of marketing are not cutting it. Your brand’s narrative should be meticulously woven into business strategies to build communities and genuine connection to your audience! In this episode, Emma is joined by Kayla Dean, a seasoned copywriter and messaging strategist to unpack the importance of understanding client experiences to guide business strategies and the significant impact of conversion copy on business success. With recent shifts in social media and consumer behaviors, especially post-COVID, they delve into adapting marketing approaches to these new challenges, emphasizing brand storytelling and consistent messaging across all platforms. Listen in as we speak about: The value of customer insights in crafting compelling copy Improving marketing through analyzing client testimonials Conversion copy's impact on driving business Adapting to changes in customer behavior and the digital landscape Ensuring cohesive brand messaging for better engagement And much, much, more! Connect with Kayla: Website Instagram How to Position Your Signature Offer Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, Emma shares April 2024 updates in the digital marketing space. LinkedIn surprises with a new dedicated video feed, Instagram experiments with broader carousel posts, and TikTok advances its e-commerce with auto-populated product catalogs in carousel videos. Finally, Instagram extends Reel lengths, catering to the trend of long-form content. Emma shares her enthusiasm for adapting to these changes for effective marketing strategies. Tune in to hear more! Listen in as we speak about: LinkedIn’s Leap into Video Instagram’s Carousel Expansion Tik Tok’s E-Commerce Evolution Instagram’s Newest Feature And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, Emma shares her personal journey from side hustling to turning Ninety Five Media into her full-time career. The transition from juggling multiple responsibilities to focusing solely on building something you're passionate about can be daunting. Tune in if you are curious about what this looks like, considering this transition yourself, or want to learn more about what the journey looked like for someone else. You’ll find guidance and inspiration in this episode as Emma dives into the complexities of turning your side hustle into your full time career. Listen in as we speak about: The Decision to Go All In Being Financially Prepared Embracing Change and Uncertainty Practical Advice for Transitioning And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

With businesses striving to scale and innovate, having a well-functioning team is often the key to success. But what are the secrets to building such teams? How can entrepreneurs navigate the complexities of team building and ensure that their efforts lead to tangible results? In this episode, Selena Johnson, a seasoned team operations strategist and speaker, shares her invaluable insights into team building and productivity. With over 20 years of operations expertise, Selena has collaborated with industry powerhouses and empowered CEOs to cultivate teams that thrive without constant micromanagement. Listen in as we speak about: The 3 Pillars of Effective Team Building Overcoming the “I Can Do It Better Myself” Mentality The Liberation of Delegating Responsibilities Streamlining Operations for Sustainable Growth And much, much, more! Connect with Selina: Website Instagram LinkedIn What's Your Delegation IQ? Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, Emma explores the often underestimated world of email marketing. She advocates for contacting your email list frequently, as your email list is the only list that you own; contrasting it from the following you build on social media which can disappear overnight. Throughout this episode, she emphasizes the importance of understanding key metrics, shares real-world case studies showcasing the potential for exceptional results, and offers practical strategies for building and nurturing engaged email lists. Emma’s insights serve as a valuable guide for businesses looking to leverage email marketing's transformative power in today's dynamic digital landscape. Listen in as we speak about: The Value of an Email List The Potential of Email Engagement Transforming Your Email Marketing Results Building an Engaged Email List Streamlining Email Acquisition with Automation And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, Emma presents a case study on a Ninety Five Media client’s TikTok account. Through deep analysis and strategic implementation, Ninety Five Media breathed new life into a dormant TikTok profile, leveraging market white space, audience insights, and consistent content creation. By adapting content to align with audience interests beyond the client's industry, engagement surged, propelling monthly views from 60,000 to a staggering 2.3 million within just three months. Emma emphasizes 3 key lessons in this episode - tune in to find out what they are. Listen in as we speak about: Identifying Market White Space Resurrecting a Dormant TikTok Account Understanding and Adapting to Audience Preferences And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, Emma introduces a fresh format, diving into marketing updates and pop culture for March 2024. Emma highlights Instagram's testing of carousels as reels and Meta's global expansion of the creator marketplace. She notes LinkedIn's emerging potential for business-to-consumer interactions. Transitioning to pop culture, Emma discusses memorable Super Bowl moments with Travis and Taylor, and the trending Netflix show "Love is Blind." She explores social media trends like silent reviews and the "You've been promoted to my elite employee" audio on TikTok, offering insights into leveraging current trends for engagement. Listen in as we speak about: The Latest in Marketing Navigating Pop Culture What’s Trending Right Now And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, Emma provides a comprehensive overview of how Ninety Five Media maximizes the project management platform, ClickUp. Emma shares the multifaceted applications of ClickUp within the Agency's internal operations, ranging from content calendar management to streamlined intake processes. With a keen focus on operational efficiency and strategic leadership, Emma showcases ClickUp's transformative impact on Ninety Five Media’s workflow dynamics, touching on its pivotal role in fostering collaboration, enhancing productivity, and driving sustained growth. Listen in as we speak about: An Inside Look at How We Use ClickUp Utilizing ClickUp as a Founder Optimizing Systems And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call Try out ClickUp for yourself with their Free Forever plan! https://clickup.com?fp_ref=emma72

In this episode, Emma shares how she pulled off a game-changing Team Retreat. She shares the ups and downs of planning, from dreaming up the idea of a Retreat to tackling logistical complications. Emma reveals her planning process, from choosing the perfect location of Denver, Colorado, to going all-in on a memorable team photoshoot. Her use of digital tools like ClickUp kept everything on track, proving that a well-organized approach is the secret sauce to a killer event. She shares how a Retreat isn't just about work; it is a bonding experience, meant to strengthen team connections that Zoom meetings never could. Emma takes you through the highs and lows of planning a retreat, ultimately celebrating the magic of bringing a remote team together in person for the first time! Listen in as we speak about: The Transformative Power of In-Person Connections Crafting Memorable Experiences The Planning Process Reflections And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, Emma welcomes Christina Lenkowski, founder of Publicity by Christina. This episode dives into the world of podcast pitching, sharing valuable tips for entrepreneurs looking to expand their reach through podcast appearances. Christina recounts her journey in the PR and marketing world, emphasizing the importance of aligning podcast appearances with business goals. The conversation covers the power of podcasting in building trust, the significance of being authentic, and practical advice on crafting effective pitches with compelling topics. Christina debunks common misconceptions, stresses the value of smaller niche shows, and encourages listeners to overcome mindset challenges associated with rejection and imposter syndrome, highlighting the potential business benefits of strategic podcast guesting. Listen in as we speak about: Pitching: An Art And A Necessity Trust Building Through Podcasting Size Doesn’t Matter; Audience Does Breaking Through Fears And much, much, more! Connect with Christina: Website Instagram Podcast Pitch Broker VP Podcast Pitch Day Let’s Pitch Workshop Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In the landscape of digital marketing, video content remains a powerhouse. If you're building a brand and utilizing social media, especially TikTok, this episode is your go-to guide. In 2024, video content on TikTok is the fastest way to connect with your audience and boost brand reach. However, there are several pitfalls to navigate. In this episode, Emma dives into the top mistakes to avoid in order to achieve TikTok success. Listen in as we speak about: Professional Videography Cross-Posting Hashtag Hurdles Neglecting Community Building Ignoring Audience Feedback And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, Emma explores the ongoing debate between organic and paid media in today's digital marketing landscape. Advocating for the foundational strength of organic marketing, Emma touches on its authenticity and brand reflection. She shares crucial warnings for those considering paid ads, highlighting the perpetual commitment and the need for incremental budget increases to sustain favorable analytics. With a strategic approach delineating phases for success in both organic and paid media, Emma encourages you to consider which avenue you want to take for optimal results in 2024 and beyond. Listen in as we speak about: Organic vs. Paid Media The Pitfalls of Paid Ads Strategically Approaching Organic and Paid Media Looking Ahead to Success And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, Emma navigates the intricacies of social media marketing ROI. She emphasizes personalized goal-setting, introducing metrics like Reach and Engagement. This episode challenges the expectation of instant results, urging patience in the organic media process. Emma shares how to troubleshoot strategies, advocating for a data-driven approach and transparent communication within teams. Overall, her insights offer a concise roadmap for businesses aiming to measure and enhance their social media impact. Listen in as we speak about: The Foundation of ROI The 3 Critical Social Media Metrics Realities of Social Media Marketing Troubleshooting When Results Are Not As Expected And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We’ve got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, Emma shares her list of must-read books for personal and professional development in 2024. From redefining retirement strategies in "Quit Like a Millionaire" to discovering the power of purpose-driven leadership in "Start with Why," Emma shares titles such as "Glossy," providing a behind-the-scenes look at Glossier's rise and marketing innovations. This episode serves as a comprehensive guide for those seeking inspiration and actionable insights from noteworthy reads. Listen in as we speak about: Quit Like a Millionaire: Redefining Retirement Start with Why: Leadership and Marketing Insights Glossy Ambition: A Behind-the-Scenes Look at Glossier Come up for Air: Streamlining Team Efficiency The Making of a Manager: Navigating Leadership Challenges And much, much, more! Connect with Ninety Five Media: Website Instagram Ready to work with a strategic Social Media Marketing team? Apply to work with us here Need Support with Your Podcast? We’ve got you covered Looking for a marketing expert to help you with setting your goals and building a custom strategy? Book a Strategy Intensive with Emma here: strategyintensivecall.co Books Mentioned: Quit Like A Millionaire Start with Why: How Great Leaders Inspire Everyone to Take Action Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier Come Up For Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work The Making of a Manager: What to Do When Everyone Looks to You Rich As F*ck: More Money Than You Know What to Do With