Event Marketing: Redefined

The event didn’t start on the show floor. By the time Accelevents showed up with a 10×10 booth, much of the pre-show groundwork was already in motion—accounts targeted, meetings scheduled, and conversations planned. The result? 116 meetings driven by intentional strategy, not booth size or blind hope for foot traffic. In this live conversation, Matt is joined by Jonathan Kazarian, CEO of Accelevents, and Michael Burns, CRO, to walk through a real case study. They’ll break down the pre-show strategy behind that outcome: ✅ Why booth size had nothing to do with meeting volume ✅ How targeted outreach and community plays drove qualified conversations ✅ What changes when sales and marketing co-own pre-show strategy ✅ How pre-booked meetings should influence booth design and on-site experience If you want your next event to work BEFORE you arrive and not after, this episode will show you how to rethink your approach. ---------------------------------- Connect with Jonathan Kazarian LinkedIn: https://www.linkedin.com/in/jkazarian/ Connect with Michael Burns LinkedIn: https://www.linkedin.com/in/michael-burns-0208/ Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Have you ever looked at a big brand’s event partnerships and wondered what actually makes them work... beyond the logos and budgets? In this episode, Matt is joined again by Jon Wolff and Mandy Glenwright to take you inside how Lenovo thinks about event strategy through the lenses of partnerships, scale, and standing out in crowded environments. Hear them unpack: ✅ Why most partnerships default to logo placement and what differentiates the ones that feel genuinely collaborative ✅ How Lenovo approaches partner-led events as long-term strategic levers, not one-off collaborations ✅ How large-scale activations (including sponsorships like FIFA) are evaluated for relevance not just reach If you’ve wondered how big brands avoid becoming bloated, unfocused, or overly tactical with events, this episode offers a grounded, inside look at what intentional event strategy really looks like in practice. ---------------------------------- Connect with Jon Wolff LinkedIn: https://www.linkedin.com/in/jondwolff/ Connect with Mandy Glenwright LinkedIn: https://www.linkedin.com/in/mandy-glenwright/ Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Events are one of the few channels where sales and marketing can show up together, face-to-face, and create real trust. And yet, many event programs are still planned and measured like isolated moments. So it’s no surprise they struggle to earn long-term credibility. In our first live episode of 2026, Matt sits down with MacKenzie Grant (Senior Director of Marketing, Experiences at Enverus) to unpack what changes when events are designed as part of a broader go-to-market strategy—one that supports the full buyer journey, aligns teams, and connects creativity directly to business outcomes. Rather than focusing on aesthetics or one-off wins, the conversation explores: ✅ How event programs gain momentum when they’re integrated across sales, marketing, and customer teams ✅ Why creativity thrives when accountability is shared, not imposed ✅ Where AI actually helps event teams extend impact (without stripping away trust or human connection) This isn’t about adding more to your plate. It’s about finally making sense of how events fit into the work you’re already doing. Join us live to rethink how events support growth—before the next show gets planned the same way as the last one. ---------------------------------- Connect with MacKenzie Grant LinkedIn: [https://www.linkedin.com/in/mackenziemgrant/](https://www.linkedin.com/in/mackenziemgrant/) Connect with Matt Kleinrock LinkedIn: [https://www.linkedin.com/in/matt-kleinrock-9613b22b/](https://www.linkedin.com/in/matt-kleinrock-9613b22b/) Company: [https://rockwayexhibits.com/](https://rockwayexhibits.com/) 🚨 Register for the show: [https://tinyurl.com/EventMarketingRedefined](https://tinyurl.com/EventMarketingRedefined)

Some products are easy to show on a show floor. AI isn’t one of them. When your product is abstract, powerful, and sometimes intimidating, the challenge isn’t just explaining what it does—it’s helping people feel why it matters. That’s where this conversation goes. In this episode, Matt sits down with Chelsea Sparrow, Go-To-Market Manager at Microsoft, to unpack how her team brings AI tools like Copilot to life at events where demos alone fall flat and trust has to be earned. Instead of defaulting to laptops and feature walkthroughs, Chelsea shares how Microsoft designs experiences around audience mindset, cultural context, and emotion. Learn about: ✅ Designing experiences based on who the audience is and what they care about, not a one-size-fits-all playbook ✅ Why story, trust, and cultural relevance matter more than polished demos—especially for AI ✅ How brand partnerships and community voices help tech brands show up without feeling tone-deaf or salesy If you’re responsible for marketing complex products in a world where skepticism is high, this episode will change how you think about experience design. ---------------------------------- Connect with Chelsea Sparrow LinkedIn: [https://www.linkedin.com/in/chelsea-sparrow/](https://www.linkedin.com/in/chelsea-sparrow/) Connect with Matt Kleinrock LinkedIn: [https://www.linkedin.com/in/matt-kleinrock-9613b22b/](https://www.linkedin.com/in/matt-kleinrock-9613b22b/) Company: [https://rockwayexhibits.com/](https://rockwayexhibits.com/) 🚨 Register for the show: [https://tinyurl.com/EventMarketingRedefined](https://tinyurl.com/EventMarketingRedefined)

2025 was a loud year for event marketers—big wins, tough lessons, shifting expectations, and an industry that moved faster than anyone planned. So before we step into 2026, we’re slowing down to make sense of what actually mattered this year. In this year-end live show, Matt Kleinrock and Coty Adams look back at the themes, pressure points, and breakthroughs that kept resurfacing in conversations all year long. You’ll get a mix of reflection, clarity, and forward momentum, including: 🎁 The core lessons 2025 made impossible to ignore (and why they’ll shape every smart event marketer’s 2026 playbook) 🎁 A grounded look at the state of B2B events 🎁 The validation and perspective event pros rarely get If you want a thoughtful wrap-up to the year—and a strategic head start on 2026—this is the one to show up for. --------------------- Connect With Us: Matt Kleinrock: [https://www.linkedin.com/in/matt-kleinrock-9613b22b/](https://www.linkedin.com/in/matt-kleinrock-9613b22b/) Coty Adams: [https://www.linkedin.com/in/cotykadams/](https://www.linkedin.com/in/cotykadams/) Our Company: [https://rockwayexhibits.com/](https://rockwayexhibits.com/) 🚨 Register for the show here: [https://tinyurl.com/EventMarketingRedefined](https://tinyurl.com/EventMarketingRedefined)

Event marketers have spent years being asked to execute flawlessly—booths built, shows staffed, leads scanned. But the conversations Matt Kleinrock and Coty Adams keep having tell a different story: execution alone is no longer enough. Strategy exists… it’s just not being consistently applied. This special compilation brings together the most defining moments from Matt and Coty’s conversations this year, centered on what actually moves events from a cost of doing business to a business-driving channel. You’ll hear perspective on: ✅ Why event portfolio design and success metrics matter more than how many shows you attend ✅ How measurement, not attribution perfection, creates credibility with leadership ✅ What real sales alignment and follow-up ownership look like when events are treated as business events Listen with a pen in hand. This one isn’t about inspiration, it’s about how event marketers level up when execution stops being the end goal. --------------------- Episode Links EP 153 | Stop Wasting Events: Strategic Takeaways from CEMA Summit 2025 [https://www.buzzsprout.com/2035112/episodes/17614073](https://www.buzzsprout.com/2035112/episodes/17614073) EP 142 | The Current State of Events: Data, Strategy & Smarter Spend [https://www.buzzsprout.com/2035112/episodes/17196667](https://www.buzzsprout.com/2035112/episodes/17196667) EP 155 | Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results[https://www.buzzsprout.com/2035112/episodes/17703581](https://www.buzzsprout.com/2035112/episodes/17703581) --------------------- Connect With Us Matt Kleinrock: [https://www.linkedin.com/in/matt-kleinrock-9613b22b/](https://www.linkedin.com/in/matt-kleinrock-9613b22b/) Coty Adams: [https://www.linkedin.com/in/cotykadams/](https://www.linkedin.com/in/cotykadams/) Our Company: [https://rockwayexhibits.com/](https://rockwayexhibits.com/) 🚨 Register for the show here: [https://tinyurl.com/EventMarketingRedefined](https://tinyurl.com/EventMarketingRedefined)

Last year’s “best of” episode became the most downloaded in the history of the show for one reason: it gave event marketers a framework that actually changed how they worked. 2025 took that conversation further. This special compilation pulls together the ideas Matt and Pablo hammered on all year—the ones that challenged how events are positioned inside organizations, how experiences are executed on the show floor, and why so many teams feel boxed in by budgets that don’t leave room for strategy. You’ll hear five shifts that defined event marketing in 2025, including: ✅ Why events belong inside go-to-market strategy, not on the sidelines and how that changes how leaders see your work ✅ How story, standards, and execution are becoming the real differentiators in a sea of sameness ✅ The reality of the 41% problem: what it means for budgets, expectations, and how sophisticated teams engineer around it If you’re tired of fighting the same battles year after year, this episode is your next step forward. ---------------------------------- Connect with Pablo Gonzalez LinkedIn: https://www.linkedin.com/in/pablotheconnector/ Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Event marketers spent 2025 juggling pressure from every angle—proving impact, planning smarter, and building experiences grounded in what audiences actually want. With time shrinking, expectations rising, and noise everywhere, it became harder to know which strategies genuinely mattered and which ones were just… loud. This special Best-Of 2025 compilation brings together the episode moments that delivered clarity, direction, and results. These are the insights that resonated the most with event pros throughout the year. You’ll learn: ✅ The planning and measurement mindset that separates reactive execution from strategic leadership (Ep 157) ✅ How to build event programs around human behavior, not checklists, so engagement feels natural and earned (Ep 158) ✅ A pre-show tactics playbook that boosts attendance and relevance, even in crowded markets—with AI supporting (not replacing) human judgment (Ep 131) Press play for the perspective and strategy you’ll want in your pocket heading into 2026. --------------------- Episode Links EP 131 | AI & Events: The Playbook for Pre-Show Tactics & Better Engagement: https://emr.buzzsprout.com/2035112/episodes/16692463 EP 158 | From Event Planning to Event Marketing That Drives Growth: https://www.buzzsprout.com/2035112/episodes/17817006 EP 157 | Plan to Win: How Top Event Marketers Get Ahead for 2026: https://emr.buzzsprout.com/2035112/episodes/17780613 --------------------- Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

If you’ve ever been handed a booth brief with zero strategy … or chased down sales to follow up on hundreds of “leads” … or been asked to “do more shows next year” with the same budget, you know the pain. That old model? It’s broken. But the fix isn’t a bigger booth or a cooler activation. It’s a shift — away from chasing attention and toward driving revenue. In this episode, Justin Keys (Sr. Manager, Brand Marketing at Georgia-Pacific) joins Matt to break down how event marketers take back their seat at the table with a strategy that aligns sales, qualifies the right audience faster, and turns follow-up into real pipeline. Here’s how to make that shift stick: ✅ Move from “builder and executor” to strategic revenue partner (and earn that seat early) ✅ Create on-site moments that quickly separate real buyers from booth tourists ✅ Audit your show calendar so you invest only where it pays off Tune in if you’re done putting on a show and ready to drive the business. This is your new event strategy. ---------------------------------- Connect with Justin Keys LinkedIn: https://www.linkedin.com/in/justinakeys/ Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

The future of event marketing feels noisy—AI headlines, shifting attendee behavior, sustainability pressure, and a role that keeps expanding faster than the job description. Most event pros are expected to keep up, even as expectations rise and clarity doesn’t. Is AI a threat or a tool? Are hybrid experiences still relevant? What skills matter now? And how do marketers prepare when the answers keep changing? In another EXHIBITORLIVE 2025 compilation, Coty Adams and Mollie Stahl ask industry leaders what the future really looks like. Their answers reveal the shifts worth paying attention to—and the ones that matter far less than the hype. Learn: ✅ How the modern event marketer is becoming a data-driven strategist, not just an executor ✅ Why sustainability is back with urgency, and how cost-effective choices are leading the way ✅ How AI will support capacity and efficiency without replacing human insight or relationships Listen in for the clarity, perspective, and grounded advice every event marketer needs heading into what’s next. ---------------------------------- Connect With Us Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Coty Adams: https://www.linkedin.com/in/cotykadams/ Mollie Stahl: https://www.linkedin.com/in/molliestahl/ Our Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger. At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful question: “What advice would you give your younger event-marketing self?” The answers were raw, funny, and surprisingly universal. From learning to breathe through chaos to embracing bold ideas, every story captured what it really takes to build a career in this industry and a life that thrives beyond it. You’ll hear: ✅ Why thinking big-picture (not just event-by-event) turns survival mode into strategy ✅ How taking risks and asking questions early can fast-track your growth ✅ Why calm, connection, and community matter more than perfection Tune in for real talk from pros who’ve been there… because sometimes the best education happens in the aisles between booths. ---------------------------------- Connect With Us Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Coty Adams: https://www.linkedin.com/in/cotykadams/ Mollie Stahl: https://www.linkedin.com/in/molliestahl/ Our Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Every brand wants the next big experiential idea. But too often, what gets delivered is safe, predictable, and easy to forget. Audiences are craving creativity. They want experiences that surprise them, move them, make them pause. And behind every “cool idea” that actually worked is a deeper story—why it mattered, how it connected, and what made it resonate long after the lights went down. But what if you’ve never walked through SXSW or experienced Cannes in person? What if you don’t have easy access to the creative executions that make people stop and pay attention? This time, Matt Kleinrock is bringing the inspiration straight to you in a live panel featuring Joe Rivers (Manager, Global Experiential Marketing at Dolby) and Eva Phelan (Senior Creative Producer at Heaps + Stacks). They’re bringing the examples. You’re getting the insights: ✅ The activations that grabbed their attention as consumers, not just marketers ✅ What big brands are doing to capture attention and connect face-to-face ✅ The stories and impact behind the ideas that actually worked If you’re hungry for creative inspiration and want to know what’s actually working in experiential right now, this is your refresh. ---------------------------------- Connect with Them Joe Rivers: https://www.linkedin.com/in/joe-rivers/ Eva Phelan: https://www.linkedin.com/in/eva-phelan/ Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before. Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own. In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch for, how to negotiate, and how to choose partners that protect both your budget and your attendee experience. Here’s a glimpse of what you’ll learn: ✅ How to see total value—not just room rate—by evaluating concessions, flexibility, and hidden fees ✅ When it’s worth outsourcing sourcing (and how to stay in control when you do) ✅ How sustainability and accessibility are now core sourcing requirements, not box-checking If you’re anxious about making venue decisions, this episode can save you time, money, and a whole lot of stress. ---------------------------------- Connect with Michael Hudson LinkedIn: https://www.linkedin.com/in/michael-hudson-b1420a7/ Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Event marketers are some of the most capable professionals out there. They juggle strategy, logistics, leadership expectations, and ROI goals all at once. But the truth is, there’s only so much they can control. Leadership decisions, last-minute changes, and competing metrics often leave them reacting instead of leading. And that constant pressure? It’s what pushes even the best to the edge of burnout. In this episode, Princess Castleberry, CEO of Castleberry Global and creator of the Live, Lead, and Build Leverage™ Framework, joins Coty Adams to help event marketers reclaim their clarity and capacity. Princess breaks down how to identify your triggers, manage stress before it manages you, and lead with more confidence—even when you can’t control every variable. Learn how to: ✅ Recognize the triggers draining your capacity and turn them into data that drives better decisions ✅ Build discipline and self-alignment when demands feel nonstop ✅ Protect your energy and clarity so you can lead teams (and yourself) through high-pressure cycles Join us live to learn how to stop running on fumes and start leading with leverage. ---------------------------------- Connect with Princess Castleberry LinkedIn: https://www.linkedin.com/in/princesscastleberry/ Connect with us Coty Adams: https://www.linkedin.com/in/cotykadams/ Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Our Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Every year at EXHIBITORLIVE, the conversations go deeper than booth design and swag trends. This year, the question that stopped people in their tracks was simple: “What’s the biggest challenge event marketers are facing right now?” And the answers said a lot. Event pros from every corner of the industry opened up about the real pressures behind the scenes. From proving ROI and fighting for executive buy-in, to balancing endless stakeholder opinions, to adapting to a new generation of attendees who expect authenticity, purpose, and sustainability in everything they experience. Hosted by Coty Adams (VP of Sales & Marketing) and Mollie Stahl (Senior Account Executive) from Rockway Exhibits + Events, this compilation captures honest, unfiltered insights straight from the show floor. You’ll hear how marketers are: ✅ Redefining ROI and KPIs to finally earn a seat at the table with leadership ✅ Navigating stakeholder overload while staying grounded in strategy that actually works ✅ Tackling sustainability and generational shifts with creative, practical solutions Listen in for a pulse check on where event marketing really stands in 2025—and what today’s challenges say about where it’s headed next. ---------------------------------- Connect With Us Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Coty Adams: https://www.linkedin.com/in/cotykadams/ Mollie Stahl: https://www.linkedin.com/in/molliestahl/ Our Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Most exhibitors spend nearly half their budget just getting to the show floor—booth space, travel, shipping, services. By the time the event starts, there’s almost nothing left for strategy or measurement. That’s how event marketing gets stuck in the “cost of doing business” trap. The result? Overbooked schedules, flat ROI, and event teams that feel more like order takers than growth drivers. In this conversation, Matt Kleinrock and Pablo Gonzalez break down the numbers, the hidden inefficiencies, and the bigger picture. They share how to rethink events like a business unit, not a checkbox, so every dollar is tied to real value, pipeline, and progress. You’ll learn how to: ✅ Rebalance your event spend to prioritize what actually drives results ✅ Make your case internally for fewer, better events that deliver measurable ROI ✅ Turn data and alignment into your biggest budget levers Listen in for a no-BS breakdown of where event money really goes and what to do about it. ---------------------------------- Connect with Pablo Gonzalez LinkedIn: https://www.linkedin.com/in/pablotheconnector/ Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Events don’t work like they used to. Back then, great speakers and flashy venues were enough. Today? Audiences expect connection, conversation, and clarity of purpose. But most event strategies still haven’t caught up. That’s why in this episode, Matt Kleinrock and Pablo Gonzalez go rapid-fire through the “new laws of events”—from connection over content, to why five-week registration windows change everything, to how matchmaking, negotiation, and follow-up drive real ROI. You’ll learn what’s really driving successful events right now: ✅ Why connection trumps content and how the best events mix both to create community ✅ How to adapt when people commit later and planning windows keep shrinking ✅ Why the real ROI happens after the show once data and follow-up kick in Listen in for a no-fluff conversation that challenges everything you thought you knew about running events. ---------------------------------- Connect with Pablo Gonzalez LinkedIn: https://www.linkedin.com/in/pablotheconnector/ Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Event marketers talk about personalization a lot. We slap a name on a badge, segment an email list, and call it a day. But attendees want more than that. They want to feel seen: from the first invite, to the way a session is designed, to the follow-up that lands after the show. That’s the kind of personalization that creates loyalty, accelerates deals, and turns an event into something people don’t forget. That’s why on this episode, Jody Hall (Director, Global Event Management at Labcorp) and Michelle Khair (Event Coordinator at Argen Corporation) get real about what’s working. Join them as they talk about: ✅ How intentional design keeps personalization clear and focused ✅ What it means to “architect moments that matter” ✅ Where AI supports personalization without replacing the human touch Listen in for a conversation that cuts through the noise and shows what true personalization looks like in practice. ---------------------------------- Connect with Them Jody Hall: https://www.linkedin.com/in/jodyahall/ Michelle Khair: https://www.linkedin.com/in/michelle-khair-766066169/ Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Most giveaways end up in the hotel trash. Most booths blur together. Brian Burkhardt thinks it’s time to change that. In this conversation, the Co-Founder of Oliver Patch Project shows how to turn event swag and booth design into something people actually remember. He and Matt Kleinrock dig into creating emotional reactions, weaving brand purpose into every touchpoint, and taking creative risks that make attendees stop, look, and talk. You’ll learn: ✅ How to replace throwaway swag with purpose-driven giveaways that carry your story home ✅ How to design for feelings first, so every detail reinforces your message ✅ How to push past safe ideas and create experiences worth talking about Hear how to make your next event unforgettable for all the right reasons. --------------------------------- Connect with Brian Burkhardt LinkedIn: https://www.linkedin.com/in/brian-burkhardt/ Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

You can have the biggest booth, flashiest tech, and sleekest design. But if your audience doesn’t feel something, you’ve missed the mark. And right now, too many brands are still playing it safe, checking boxes, or overdesigning without purpose. That’s why we’re zooming in on experiential creative direction: how it’s evolving, what matters more than ever, and why storytelling, empathy, and smart constraints lead to better outcomes. In this conversation, we’re joined again by Stuart Fingerhut, an experiential creative director with 20+ years of experience across tech, automotive, gaming, and entertainment. He’s helped brands like AWS, Google, and Hyundai build experiences that not only impress, but connect. Tune in to hear: ✅ How AI tools like Krea can enhance (not replace) the concepting phase of experiential design ✅ Stuart’s real-world process for pulling references, training visual styles, and unlocking faster creative development ✅ Why smart prompts are only powerful if they’re grounded in story, strategy, and emotion This is the episode for marketers, designers, and strategists who care about meaning, not just metrics. --------------------------------- [[View the deck here]] Connect with Stuart Fingerhut LinkedIn: https://www.linkedin.com/in/stuartfingerhut/ Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined