The Unstoppable Ecommerce Podcast

Corine Raymond submitted a question for me to answer on the podcast “Is it a waste of money to pay a fee of $4k to show you the ropes of Ecommerce, a training course”. In this episode I’ll give you my answer! I have invested in many courses and mentors over the past 13 years to help me grow my business. Some have been amazing, and some have been a terrible waste of time and money. I break down how to decide if it’s a good investment for you and how to do your own due diligence. Investing in a mentor that’s a great fit for you can save you time, shortcut your success and give you a clear strategy to achieving your goals. I hope you can find someone who aligns with you and your brand to help you grow and scale your business. If you vibe with me and you’d like a mentor for your business, check out eComm Ignitor, my 12 week live small group coaching program to help you grow and scale your eCommerce business. Hurry, doors close Friday April 26. https://unstoppableecomm.com/ecomm-ignitor Episode Highlights: (2:48)(6:06) (9:34) (10:55) Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

Elise started Spruce Craft Co as an Etsy store in 2015. What once was a side hustle to her speech pathology career soon became her full time gig! After enrolling in eComm Ignitor in January 2020 Elise has gone on to triple her revenue (much more in pandemic times!) In this episode Elise shares her business journey and how she’s grown not one business, but 2 all while having 3 kids along the way! Elise shares tips on what she does when she’s not in a creative mood to keep the business moving forward, her email and Facebook ad strategy and how she became more confident on camera. We also chat about what it’s been like to move the business home from a warehouse to her garage. Episode Highlights: (1:37) (4:08) (5:12) (16:46) (19:10) (24:24) (25:09) (26:44) Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

When Facebook ads don’t perform as we’d like, sometimes it can be hard to know what’s going wrong. In this episode I’ve broken down the different stats to look at to see if the problem is with your ads, your website, your pricing or your tracking. With so many variables it is important to deep dive into your stats so you know what’s working and what’s not. Then you can optimise and keep going. Facebook ads really can be an amazing tool for eCommerce brands once you have everything working to support them. If you’d like help to make the most of your ads and amplify your results, be sure to join my for my live 5 Day Pathway to Profit Facebook Ad Challenge. Episode Highlights: (1:50)(2:08)(2:22)(2:34) (2:59) (6:14) (7:49) (8:38) (10:04)(16:15)(16:46) Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

Anita Siek is a lawyer turned serial entrepreneur. She’s a brand and business strategist, a copywriter, podcast host, and the CEO of Wordfetti. Anita is a whiz at helping brands stand out and sell through the power of psychology, design-thinking and words. In this episode we discuss all the elements of your business you can elevate with words from your product descriptions to your Facebook ads . We discuss your brand voice and how you can find yours, *hint* it’s not “conversionational”. Anita shares the big mistakes most brands make when it comes to copy, and how you can avoid them. We even talk about ChatGTP and how you can use it to improve your copy. This is a must listen episode for all brands. Episode Highlights: (1:27)(2:34) (7:28) (14:30)(16:22) (19:38)(25:01)(29:43)(32:43) Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

When it comes to running your eCommerce business there are so many things to think about and sometimes your legal obligations can get pushed to the bottom of your to do list. Today I’m joined by Riz Amin of Foundd Legal to help demystify some of the legal obligations of the online business world. This episode will help you understand exactly what you need to have in place to dot your Is and cross your Ts. We chat about everything from your terms and conditions, privacy policy, refunds policy, insurance to the Barbie mania and who’s overstepped the line when it comes to infringing their IP. We discuss how you can protect your products and designs from being copied and what to do if they are. Communication is so important when it comes to ensuring your customers know where they stand with you. So if you’ve got your refund policy hidden away in fine print and nowhere else on your website, this episode is a must listen for you. Riz has also kindly provided a special 15% discount on Foundd Legal’s amazing eCommerce templates when you use the code “UNSTOPPABLEECOMM” at checkout. Episode Highlights: Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

Introducing Paige, aka The Product Stylist! With a background in styling and curating products for Editorial Magazines, Paige brings a wealth of expertise to help small business owners conquer product photography with ease. Her heart lies in empowering product based business owners to feel confident in their imagery, promote themselves with pride, and ultimately make more money. In this episode Paige shares the 3 types of photos you need for your eCommerce business to create an emotional connection from your audience, gain trust and ultimately answer all their questions so they feel confident purchasing from you. Paige also shares her top tips for getting photos ready for the Christmas holiday season. Paige is an absolute wealth of knowledge on photography and styling and I’m so grateful for all the gold she shares in this episode. Episode Highlights: Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

Running a collaboration with another eCommerce brand can be a great way to increase your reach and build trust and credibility within your industry. The world of eCommerce can be a lonely one, so I also love collaborations as a way to get to know other business owners and work together on something. There are lots of ways you can collaborate with another brand and a few things you should keep in mind when selecting a brand to collaborate with and to ensure it’s a win-win for both brands. In this episode I share heaps of ideas for you to do your first, or next brand collaboration and what you should do to ensure it’s a successful one. I’ve also put these ideas together in a free guide for you which you can download here. Episode Highlights: Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

Brigit Esselmont is an intuitive business strategist, entrepreneur, mentor and published author. As the Founder of Biddy Tarot, she turned her love for Tarot into an abundant, 7-figure business that employs 15 people and serves over 15 million Tarot lovers every year. Brigit has been featured in The Oprah Magazine, Huffington Post, Body+Soul, Mind Body Green, and Refinery29, appeared on numerous podcasts and has appeared on stage in front of live audiences across the US and Australia. I’m thrilled to have her joining us today to chat about her 24 year journey with Biddy Tarot and how you can use your intuition in business. Brigit started Biddy Tarrot way back in 1999 by learning HTML to be able to code her website. She’s seen 24 years of advancements in technology and marketing and shares her journey with growing a 7-figure business. We chat about her first hire and what her team of 15 looks like now, including the importance of outsourcing what you can to avoid overwhelm and burnout. We do a live Tarot reading to share just how easy it can be to use Tarot as a reflective tool for your business. Episode Highlights: Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

Simone is a mum of two kids. Including her son Josh who was born with a rare Kidney Disease requiring a transplant (2012) and ongoing treatment. He also suffers from intellectual disabilities adding extra challenges to day to day life. With a background in tech, a passion for creativity, Simone decided it was time to do something with all her ideas and bring disability to the forefront. Don't be fooled - “dis” isn't for disability it's for DISRUPTION. disinfluencer is Australia's first and only online platform solely to help people with disabilities, neurodiversity and chronic illness also not forgetting the family, carers, community and support workers who also exist in this space. Simone is taking disability mainstream by connecting brands with people with disabilities so they can create inclusive content and help others to see themselves in mainstream marketing. In today’s episode Simone is chatting with me about things you can do as a brand to be more inclusive and the importance of having the hard conversations. Episode Highlights: Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

When was the last time you audited your whole business? Do you know exactly how much time you’re spending on each aspect of your business? How much money you’re spending across all your expenses? Is your brand consistent across all platforms and collateral? In this episode, the 100th episode of the Unstoppable eCommerce Podcast I walk you through everything you need to check in your business to audit your time, expenses and brand. Let me know what you’re going to audit first. Episode Highlights: (2:10) (4:51) (5:37) (6:40) (7:07)(8:01)(10:14)(11:21)(13:47)(15:04)(16:51) Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

Prepare for the new financial year with my Pathway To Profit. These 8 key pillars are the key to your eCommerce growth for the 23/24 financial year. In today’s episode I’ll walk you through each pillar and what you need to get in place to ensure your best year yet. Episode Highlights: Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

Join me on the Unstoppable eCommerce podcast as I dive into an honest conversation with Amy Clarke, the inspiring founder of Confetti Rebels. In this episode, Amy fearlessly shares her business journey, unravelling the highs and lows she encountered along the way. Get ready for some real talk about the realities of being in business, as Amy sheds light on the challenges and obstacles eCommerce entrepreneurs face. From the rollercoaster ride to the hard-hitting truths, discover the valuable lessons Amy has learned and gain insights that will inspire and empower you on your own eCommerce journey. Episode Highlights: Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

The oppressive status quo is something Louise refuses to swallow. This mumma-bear won’t stop until she’s changed the world for her babies. With her unique self-expression, heart-centred rebelliousness, and clarity of her vision of the inclusive world we could be enjoying. It’s no wonder Louise is an inclusion & diversity coach, mentor and membership space-holder for heart-centered & socially-conscious entrepreneurs. Louise is a Warrwa-Noongar Aboriginal woman who focuses on cultural inclusion, diversity, and equity work for entrepreneurs. Louise works with business owners to help you align with your values of inclusion, accessibility, equity, and diversity. She helps you to create an open, welcoming, inclusive and safe for marginalised people. In today’s episode we discuss how you can acknowledge your privilege, address your biases, and be a socially responsible brand. We discuss the difference between equity and equality and how you can be a more equitable business. To find out more about Louise’s upcoming membership and join the waitlist here Episode Highlights: [02:47][04:32][07:20][08:56][22:30][26:59][30:10] Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

Tania Jolley first suffered from mascara frustration in 2015 when her favourite mascara stopped being made. After lots of trial and error of other brands and not being able to find one that worked well she decided to create one. Tania didn’t just go out and create yet another mascara though, she disrupted the fashion industry with Australia’s first customisable, refillable mascara. This put customers in control of what kind of brush they wanted, the mascara and even the colour of the beautiful metal case. In this episode Tania shares the behind the scenes of bringing a new product to market, how to develop your first prototype and even how much it costs. Tania is passionate about sharing her entrepreneurial journey openly and honestly with others so they can see exactly what it takes to have a successful business. Episode Highlights: [02:08][04:19][07:08] [10:50][20:16][22:22] [23:40] Click here for all links mentioned in this episode. Enrol in eComm Ignitor Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

Yotpo research shows that 84% of consumers are more likely to buy from a brand whose values align with their own — for Gen Z, that number is over 90%. (AMIE) So do you know what your brand values are? If you do, are you telling your community enough? Today’s episode is a quick reminder of how to make your brand connect with your audience and choose to purchase from you over the many other options available. Be sure to join me live next week for the Pathway To Profit Facebook Ad Challenge. Episode Highlights: [00:40][01:54] [03:32][05:52][07:31][22:19] Click here for all links mentioned in this episode. Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

Thinking about running Facebook ads for your eCommerce business but not sure if you’re ready? Maybe you’ve already started but you’re not getting the results you’d like. In today’s episode I’m breaking down what you need to have in place before you are ready for Facebook ads. These simple things will help you avoid wasting money on ads that are not destined to succeed. Episode Highlights: [01:25][02:24] [04:37][09:26] Click here for all links mentioned in this episode. Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

Laura suffered from arthritis from a young age. After a flare up when her children were born she struggled to pick them up or use traditional baby carriers. That’s where her idea for the Hackerlily hip surfer was born. From there it was an 18 month journey to bring her idea to market. Laura shares how she developed the concept and the journey she went on to bring it to market. We talk about the importance of growing a community and email list and how to do it before your product is even ready. The Hipsurfer even won an award before it was available for sale! If you have a product idea this is an episode not to be missed. Episode Highlights: [01:35][06:54][11:11][15:28][17:45][22:19] Click here for all links mentioned in this episode. Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

Who doesn’t love free website traffic? Especially when it’s coming from people who are looking for what you have to sell. Showing up in Google Search results can bring thousands of free website visitors to your eCommerce store every month. In today’s episode of the Unstoppable eCommerce Podcast I chat with SEO specialists, Karlie Plowman from Technobird. We’re chatting all things eCommerce SEO and she’s sharing tips on what you should be doing for your eCommerce website even if you only have time for the basics. Episode Highlights: [01:12][03:26][04:36][07:24][10:35][14:08] [15:37][19:11] Click here for all links mentioned in this episode. Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

Alisha Marfatia is the founder of The Social Impact and creator of the Insta Product Academy. Whilst she was dubbed by Instagram themselves, as a ‘Reels Pro’ she is known as *the* Reels Queen. Specialising with eCommerce Brands, Alisha has built a wildly engaged community and helps her clients to learn the power of Instagram so they can convert more whilst doing LESS. Today we chat all about Instagram SEO and how you can use your name, content and bio to be found on Instagram. We discuss what’s working right now on Instagram and how things have changed over the last 6 months. I also get Alisha’s opinion on the new paid verification from Instagram and Facebook. If you’re using Instagram for your eCommerce business this episode is a must listen. Episode Highlights: [01:38][07:32][16:52][18:12] [27:41] Click here for all links mentioned in this episode. Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.

You’ve probably found yourself thinking before, things are slow, maybe I’ll go on sale? But are you actually doing your brand more harm than good? Today’s episode was prompted by a Facebook ad I recently saw from a brand promoting the fact they never go on sale. I’m talking about the pros and cons of sales and how you can revoke your brand if you’ve gone on sale too often. Episode Highlights: [00:57][03:40][08:24][13:01] Click here for all links mentioned in this episode. Binge all episodes of The Unstoppable eCommerce Podcast here! We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast. See omnystudio.com/listener for privacy information.