Marketing with Vani
Business & Economics Podcasts
Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.
Location:
United States
Description:
Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.
Language:
English
Mixing spirits and strategies: Chris Maffeo's brew for branding | Chris Maffeo @Maffeo Drinks (S3, #E1)
Duration:00:48:45
How brands grow | Byron Sharp [S02, #24]
Duration:00:46:31
Challenger thinking: the art of breaking category codes | Pratham Mittal @ Masters' Union [S02, #23]
Duration:00:26:28
How to monetize communities without 'selling' | Neela Kaushik @ GurgaonMoms [S02, #22]
Duration:00:54:30
The rebranding manifesto | Lulu Raghavan @ Landor [S02, #21]
Duration:00:31:09
The community-building playbook | Aarti Pandey @ Freedom from PCOS [S02, #20]
Duration:00:34:25
How should you plan media | Samir Chaudhary @ The Media Ant [S02, #19]
Duration:00:38:18
Pioneering the social sex revolution | Cindy Gallop @ MakeLoveNotPorn [S02, #18]
Duration:01:02:20
How podcasts can help build your brand| Susan Diaz @ c +p digital [S02, #17]
Duration:00:35:35
Contract to Expand: building a winning consumer brand | Dhruv and Dhruv @ Arata [S02, #16]
Duration:00:27:57
Why dark patterns matter | Manisha Kapoor @ ASCI [S02, #15]
Duration:00:27:54
How to define your market [S02, #14]
Duration:00:28:19
Consumer research is an art | Julia Ismalkowa @ Izmalkowa [S02, #13]
Duration:00:27:21
Decoding data- the new marketing gene | Suresh Shankar @ Crayon Data [S02, #12]
Duration:00:23:08
A masterclass on ONDC | Shireesh Joshi @ ONDC [S02, #11]
Duration:00:36:26
Design: The most potent weapon for winning business | Ashwini Deshpande @ Elephant Design [S02, #10]
Duration:00:47:51
Digital strategies for brands In early stages | Karan Amin @ 010 [S02, #9]
Duration:00:43:18
What new-age brands are getting wrong [S02, #8]
Duration:00:37:22
What makes iconic brands iconic [S02, #7]
Duration:00:21:28
The D2C playbook | Avneet Mann @ The Wishing Chair [S02, #6]
Duration:00:34:50