Marketing Ink: Big Ideas for Local Businesses

In this episode of Marketing Inc., host Allie Bloyd interviews Ashton Shanks, co-founder and co-CEO of Bad Marketing, a full-service marketing agency. Ashton shares his journey beginning with his early start in marketing at 16, selling cell phone parts on eBay, to becoming a director of advertising and ultimately starting his own agencies. He also discusses key strategies for growth in marketing, the importance of understanding both the creative and analytical sides of advertising, and the evolution of his business philosophy. Additionally, Ashton provides insights into the merger that formed Bad Marketing, the challenges and strategies in running a large agency, the potential of Amazon for e-commerce, and maintaining corporate culture in a rapidly growing business environment. Connect With Ashton @ Bad Marketing Agency https://www.badmarketing.com https://www.badmarketing.com/links https://www.linkedin.com/company/4media-marketing Connect with Allie Bloyd to learn more about Local Marketing Mastery coaching opportunities, Expert Class Mastermind or Done-For-You marketing services. http://alliebloyd.com/book

In the latest episode of Marketing Inc., join host Allie Bloyd as she sits down with Shaun Clark, founder of High Level, for an insightful conversation on the newest enhancements that have rolled out on the High Level platform. This is a treasure trove for marketers looking to stay ahead of the curve in e-commerce, email marketing strategies, engaging customers through live chat, seamless calendar integrations, and leveraging the innovative communities feature. Shaun explains the pivotal role of attribution in marketing, sharing how High Level brings transparency to ROI assessments for businesses. With a customer-first approach, he sheds light on how continual updates are a direct response to user feedback. The discussion also dives into High Level's mission to streamline marketing efforts and business operations into a singular, coherent platform that offers users a competitive edge. Whether you are a current High Level user or exploring tools to amplify your marketing effectiveness, this episode is packed with valuable insights. Don't miss out on expert conversations that can transform the way you connect with your audience and measure success. Stay tuned to our channel for more episodes that help shape your marketing strategies. Remember to like, share, and subscribe for more updates. For more information or to try High Level, click the link in the description below! Ready to get started with a FREE Highlevel account? 👉 http://bit.ly/Try-Highlevel Connect with Allie: http://alliebloyd.com/book Check out my $47 Highlevel Masterclass which includes a ready to use Snapshot: https://alliebloyd.com/highlevel

Are you ready to take your marketing game to the next level? In this episode, my guest Khalid Saleh shares his journey of creating a successful conversion rate optimization platform called FIGPII. But don't let the quirky name fool you! This platform is a game changer for anyone looking to improve their website's conversion rates. Join us as we dive into the world of funnels and discover how to optimize your post-click experience for maximum conversions. As a business owner or marketer, it's crucial to understand the importance of converting leads into customers. Let Khalid guide you through his initial steps and strategies for achieving professional and business growth through effective lead generation. Significantly enhance your brand's image and reputation by providing a seamless and enjoyable user experience to ensure repeat customers. Whether you're running paid advertising or simply looking for ways to boost your website's performance, this video has something valuable for everyone. Don't miss out on this insightful discussion and get ready to elevate your marketing! ------------------- 🧨 Are you ready to take your marketing to the next level? 🎟 Join my 50% off early-bird priority waitlist to be one of the first to grab your ticket to GET ELEVATED LIVE in Fort. Lauderdale, FL. March 16-17. This will be a hands on small-group workshop to ensure you get plenty of personalized attention! GET ELEVATED LIVE ----------------------------- 🧨 Connect with Khalid Saleh: Twitter: @khalidh LinkedIn: Khalid Saleh Website: FigPii 🧨 Connect with Allie Bloyd: https://alliebloyd.com https://alliebloyd.com/book GET ELEVATED LIVE

Are you ready for a sneak peek into the future of marketing and professional growth for me? I'm excited to give you a 2023 year in review for my business, along with predictions for 2024 in the world of marketing. As entrepreneurs, we all strive for control and achieve our revenue goals. And that's exactly what I learned through the power of paid advertising with the right strategy. It truly allows you to be the captain of your own ship and master your destiny. But as we all know, paid advertising is not a one-size-fits-all solution. I'll also be sharing my top tips on how to make it work for your business specifically. But that's not all - in addition to discussing marketing strategies, I'll also be sharing my experience of taking five weeks off for maternity leave and how my business continued to thrive without me being there! It just goes to show that with proper preparation and delegation, anything is possible. --------------------------- Connect with Allie: www.alliebloyd.com https://alliebloyd.com/book Youtube: www.youtube.com/@AllieBloyd Facebook: www.facebook.com/alliebloydmedia

Are you a business owner looking to grow your brand and achieve success in the long run? In this must-watch video, Jason shares his journey of growing his agency from primarily focusing on e-commerce to expanding into lead generation and service-based industries. But that's not all, he also offers professional consulting and training programs to help others build their dream businesses and live the life they desire. Discover the key strategies that are currently working for Jason, including a crucial tip on achieving a decent average order value for successful advertising. But... it all starts with crystal clear visualization of your goals and ideal future! Don't miss out on this valuable advice from a marketing expert who knows how to make your business thrive. Don't just dream about success, take action now! ------------------------- Get connected with Jason Portnoy: Website: https://www.jportnoy.com Podcast: https://perfectlymentored.com Blog: https://www.jportnoy.com/blog Connect with me, Allie Bloyd: https://www.alliebloyd.com/book

Are you looking to grow your business and take your marketing strategy to the next level? Then join me as Facebook expert Jon Loomer shares his journey of starting a Facebook ads blog in 2011. Discover how blogging helped his business grow successfully for a really long time... before seeing a decline and the strategies he mastered to adapt and stay AHEAD of the competition. Learn from one of the most well-known professionals in the field of Facebook ads, lead generation and professional growth so you too can take charge of your own success story! ------------------------- Connect with Jon Loomer: https://www.jonloomer.com Connect with host Allie Bloyd: https://alliebloyd.com/book

Frustrated with tracking, monitoring and analyzing all of your marketing data without knowing which strategies are working? Today I am joined by Chris Mercer, founder of Measurement Marketing Academy, and he has some awesome solutions! We discuss how you (and your team) can learn to use accurate measurement marketing to get better visibility into your customer journey, instantly increase conversion rates, and unlock hidden revenue opportunities your business needs for predictable and repeatable growth. Goodbye data overwhelm, analysis paralysis, and random acts of marketing! Say Hello to smarter decision making around lead generation, customer acquisition, and less wasted time on strategies that aren’t getting you results. The best part? You truly you do not have to be a numbers person to use these free tools and make sense out of them! You just have to use them in a slightly different way. And that's exactly what Chris will teach you! Tune in now to get the answers you need to make more money with predictable and repeatable growth - no complicated analytics required! ------------------------------ Connect with Chris at Measurement Marketing Academy: https://measurementmarketing.io Connect with host Allie Bloyd: alliebloyd.com/book

Are you a franchisor looking to grow your business? Have you ever wondered what it takes to attract the right franchisees? In this episode, I am joined by Kevin Oldham, founder of Franchise My Business and one of the leading franchise marketers in the industry not to mention a franchise owner himself! Listen as Kevin shares what he believes most franchise owners and franchisees are missing from their marketing, how they can both work together more effectively, what works best for marketing local franchises and why franchises can be great partnership opportunities for marketers looking to strategically grow their business. Kevin specializes in partnering with emerging franchise concepts and provide them with the marketing assistance they need to be ultra successful. So join us as we discuss his unique prospective into the world of franchising and the tremendous business development opportunities! --------------------------------- Connect with Kevin Oldham: 🎙Website/Podcast: https://kevinoldham.live ➡️ Instagram: https://www.instagram.com/thekevinoldham ➡️ Youtube: https://www.youtube.com/@franchisemybusiness Connect with host, Allie Bloyd: www.alliebloyd.com/book ➡️ Youtube: https://www.youtube.com/@AllieBloyd

Are you trying to generate more leads for your local business? It can be tough to know what the best strategy is. Whether you're a business owner or a marketing guru, I've got you covered! In this video, join me as I break down my tried & true local lead generation strategies - so you can learn how to develop a plan for yourself (or your clients) and get the most out of every single lead. I also share important resources that I created specifically for myself & my local marketing mastery students to help them analyze & fully understand their KPI data, no more guesswork! Tune in now for my expert advice on local lead generation strategies that can finally put you in the drivers set and skyrocket you to success! *Don't forget to click the link below & grab your free copy of my KPI Metrics Calculator Workbook today! ___________________________ Connect with me, Allie Bloyd: alliebloyd.com/book Grab my KPI Metrics Calculator: https://alliebloyd.com/kpi

Are you ready to STRATEGICALLY grow your SAAS business with GoHighLevel? 🧗 In this 2023 Tutorial for any size business or marketing agency, we’ll show you the ultimate tips and tricks to turn your software-as-a-service product into a cash cow! 💸 From marketing your product or services to managing content and lead communications...ALL in one place, we'll help you hit your high level success in no time at all. So come join me with Paulson Thomas, Director of Business Development @ Highlevel, for an informative in-depth ride as we take you through the quickest way to become a pro at SAAS growth! --------------------------- Connect with Allie: Highlevel Marketing Platform:https://bit.ly/try-highlevel GET THE LOCAL LEAD GENERATION MASTERCLASS FOR ONLY $47: https://alliebloyd.com/leadgen-masterclass GET THE ULTIMATE HIGHLEVEL MASTERCLASS FOR ONLY $47: https://alliebloyd.com/highlevel Schedule a call to chat about your marketing needs! https://alliebloyd.com Learn to craft the perfect OFFER: https://alliebloyd.com/offer-workbook

Are you a small to large business or marketing agency looking for a direct mail strategy that works? Look no further! In this episode of Marketing Ink, I'm joined by Mike Stodola, CMO at Technology Marketing Toolkit to discuss the different direct mail strategies that can help take your business to the next level. From creative ways to utilize direct mail plus to tips on how to get the most out of your campaigns - we'll have it all. Whether you're just starting out or an experienced marketer, there's something here for everyone. Kickin' it old school with direct mail - don't miss it! ----------------------------- Connect with Mike Stodola: www.technologymarketingtoolkit.com www.linkedin.com/in/mikestodola www.facebook.com/mike.stodola Connect with your host, Allie Bloyd: www.alliebloyd.com www.alliebloyd.com/book www.facebook.com/allie.bloyd.media

Are you ready to learn how the pros now create content for almost all of their social media? In this episode of Marketing Ink, I am joined by Maggie Giele, business and marketing strategist, as she reveals her tried and now trusted method using Chat GPT-AI for creating 180 pieces of content in a single day! 🧨 You'll hear all about her strategy, process and top tips on how to get the most out of AI when it comes to fast content creation. Plus, right now grab a copy of her FREE guide "180 Videos In Just One Day" with heavy lifting help done by Artificial Intelligence. So what are you waiting for? Tune in now and finally master your social media content creation game with AI-Chat GPT. 🤖 ---------------------------- Connect with Maggie Giele https://www.maggiegiele.com Grab a copy of her free guide "180 Videos In Just One Day": https://go.maggiegiele.com/180 Connect with host Allie Bloyd: www.alliebloyd.com https://alliebloyd.com/book Youtube: www.youtube.com/@AllieBloyd Facebook: www.facebook.com/alliebloydmedia

Ready to kick your business growth into high gear? Looking for a strategy that will help you stand out on LinkedIn? In this episode of Marketing Ink, I am joined by Judi Fox, founder of LinkedIn Business Excelerator, as she shares her top (BEST) insider tips and tricks to help take your business LinkedIn profile from from struggling to a success story. From leadership and strategic networking to visibility and content strategies, Judi shares her wealth of knowledge & expertise on how to curate an effective LinkedIn presence that'll make an impact – no exaggeration necessary! Tune in now to Marketing Ink and learn how to master and win with Judi's proven "pillars" LinkedIn strategy. ------------------------ Connect with guest Judi Fox: http://www.judifox.com https://www.linkedin.com/in/judiwfox Connect with Marketing Ink host Allie Bloyd: www.alliebloyd.com https ://www.youtube .com/@AllieBloyd

If you've ever wondered how to use a cold DM strategy effectively, Tanner Chidester is the man to talk to. He built his first million dollar B2C coaching business with cold DMs and has since gone on to build several more multi-million dollar businesses, such as elite closers, which is currently worth $70M. We go through how to find prospects to DM, the script, the process, training and even outsourcing. If you HATE getting spammy Cold DMs but would LOVE to know how to do this the right way, this episode is for you. If you want to learn more about Tanner, visit eliteceos.com If you want to learn more about your host, Allie Bloyd, visit https://alliebloyd.com

When business owners start running ads, they often find something they hadn't given much thought to: online haters and trolls. How do you handle criticism online? Does the approach you take impact your business? Should you waste your time even thinking about it? We cover all that and more in this episode. From her own personal experience, Jenna shares ways to outsmart haters and navigate the rough waters of social media marketing. Find out what strategies will help boost you & your business and keep many of the trolls at bay! Join Allie & Jena for this honest conversation on how to stay one step ahead of the trolling brigade! -------------------------------- Connect with Jena Apgar: https://www.2xmybiz.com https://www.linkedin.com/in/missjena Connect with Allie Bloyd: alliebloyd.com https://www.youtube.com/c/AllieBloyd

Are you a small business owner or marketing pro who spends too much time dealing with frustrating email marketing campaigns that fail to deliver? Well, have no fear because I'm here to help! In this episode of Marketing Ink, I share valuable "tech"(NOT widely know) tips on how to crush the inbox game and get your emails delivered on time, every time! Learn from my personal email deliverability issues & the steps you will need to take to ensure your emails make it into the right inbox at the perfect moment - no matter what platform you're using. It's time for you to increase productivity and start dominating the email marketing game- it's all here! Tune in now for some serious insights that will have you rock'in your next email campaign like a pro! Connect with me if you have any questions related to what I've covered in this podcast or if you have other marketing questions /challenges you would like for me to cover in upcoming episodes. Hope you found this helpful with your next email campaign & Long Live Local! Facebook: alliebloydmedia Connect with me and my team; alliebloyd.com

Ready to break through the mental barriers that are holding you back from achieving success in business and life? This conversation is perfect for small business owners, entrepreneurs, and marketing professionals who need a boost of inspiration to take their dreams to the next level. With helpful tips and proven strategies, learn how to get past the roadblocks and start seeing real business growth. It's time to up-level your mindset and reach new heights! Listen as Allie discusses with Cindy the many personal & professional challenges that have lead to her success today in construction, home remodeling & coaching business. You will laugh! You may even cry...but you will NOT come away unmoved with her journey. (and true grit) --------------------------------- Connect with Cindy Marie: www.nailyourrenovation.com Connect with Allie Bloyd: alliebloyd.com

Are you struggling to capture your audience's attention with Instagram Reels? Look no further than Pink Sparrow Social, founded by Anneke Odendaal. In this episode, Anneke shares her proven method for creating Instagram Reels that not only stop the scroll, but also grow your audience. By understanding your audience's pain points and desires, you can create engaging content that resonates with them. Anneke emphasizes the importance of utilizing high-quality visuals that align with your brand's voice and tone. She suggests using simple editing techniques that don't overwhelm you or your audience, and focusing on providing value through educational or entertaining content. With Pink Sparrow Social's method, you can create captivating Instagram Reels that leave a lasting impression on your audience and ultimately drive growth for your brand. Don't miss out on this opportunity to level up your Instagram game! 💥 Connect with Anneke at Pink Sparrow Social: https://www.pinksparrowsocial.com.au Connect with Allie at Allie Bloyd Media: https://alliebloyd.com/marketing-mentorship

Are you a small business owner looking for the perfect start-to-finish sales system to drive more leads and increase your ROI? You're in luck! Today, I'm going to show you exactly how to create an effective sales system that will generate more leads and help you find freedom in your business. You will learn some of my top tips and tricks for increasing profits with a small business sales system. Don't miss out - join me today for this exclusive look at small business success! If you would like to learn more about the different options available to work with Allie in her mentorship programs, reach out here to connect! alliebloyd.com Check out my favorite All-In-One Highlevel CRM: bit.ly/try-highlevel Pipeline Patriot Account Special Launch Offer: https://pipelinepatriot.com/launch-offer

Are you a business owner struggling to grow your own marketing agency while also enjoying family life? Allie and Karen Hite, co-founder of Hite Digital, understand the challenge and are here to help! Join this dynamic duo as they share their tips on how to balance growing an effective marketing agency while still having time for the things that matter most. Tune in now, and learn how to make your dreams of having a successful marketing agency come true without sacrificing family life! 🏖 ➡️ The Commit Summit: Come hang out with other marketing agency owners & top marketing guru's for several educational yet fun-filled days in beautiful Costa Rica! The BEST part? Bring your family & make it a truly memorable business/family get-a-way! The Commit Summit: https://thecommitmentsummit.com _____________ Hite Digital: https://www.hitedigital.com Connect With Karen Hite: https://www.facebook.com/thekarenhite Connect With Allie: alliebloyd.com