Library Marketing for Library Marketers

Welcome back to the Library Marketing for Library Marketers (LM4LM) Podcast for episode 15 in which I talk with Maria and Jennifer, present and past presidents of the Library Marketing & Communications Conference that is scheduled for this November. Registration is now open online at: https://www.librarymarketingconference.org/ Congratulations to all of the scholarship winners and all of the exciting speakers who will be sharing their expertise at the conference! Apologies for some of the background noise in the recordings! Maria Atilano is the Student Engagement Librarian at the University of North Florida's Thomas G. Carpenter Library in Jacksonville, Florida. She began working in academic libraries in 2002 as a student while studying at the University of North Carolina at Greensboro. Before becoming a librarian, Maria held staff positions as Library Services Specialist in Public Services and Sr. Library Services Associate in Special Collections at UNF. She graduated with her MLIS from Florida State University in 2012. Jennifer is the President of IntelliCraft Research, LLC – a strategic marketing and communications consulting firm to libraries, information centers, information professionals, and similar nonprofits. Jennifer is the past president of the Library Marketing & Communications Group and is now a Director at large! Thank you again to Maria and Jennifer for being my guests on LM4LM! Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com.I've got a website, although it’s bare bones! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now but feel free to contribute anything). There is a quick 3-question survey you can take, too. Until next time! Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission, or editing, of this Podcast may be made without the prior written permission of Katie Rothley. This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

Welcome to our fourteenth episode; this episode was actually recorded on October 13, but life kind of got in the way for me, so I apologize. Here, I speak with Sarah Tolle, content strategist working as a Content Director for Black and White Zebra! You can find her online via her website: sarahtolle.com. Thank you again to Sarah for being my guest on LM4LM!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com.I've started a website! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic for right now). There is a quick 3-question survey you can take.Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

Hey, how’s your July going? We’re on to episode 13, which was originally recorded last year before the holidays and has minimal edits! Apologies for the ongoing long spells of silence; that’s what happens when I get busy with teaching painting classes at local libraries in my area AND working full time. I always plan to not go so long between episodes again, but you know how life can be! Also I still need to figure out balancing in my edits, and once I figure out how to do that on Soundtrap, it’s on! So please know that I do appreciate any feedback you share with me!This podcast episode features guest speaker and library marketer Sara DeVries, Community Relations Manager at Herrick District Library in Holland, Michigan, my home state, and I am really grateful to her for taking time out of her busy schedule to talk:Thank you again to Sara for being a guest on LM4LM!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com.I've got a website, although it’s bare bones! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now but feel free to contribute anything). There is a quick 3-question survey you can take, too.Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

Thanks for joining me for episode 12. This podcast episode features guest speaker Meghan Kowalski, who is the Outreach and Reference Librarian at the University of the District of Columbia. Previously, she worked at The Catholic University of America's Mullen Library where she held positions in both public and technical services. You can reach her on Twitter (@meghan1943) or Instagram (meghan1943). She is the author of the Substack newsletter “The Weekly Wrap” (https://meghankowalski.substack.com/). You can also visit her website (www.meghankowalski.com) to see a portfolio of her work and read her blog.Thank you again to Meghan for being a guest on LM4LM!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com.I've got a website, although it’s bare bones! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now but feel free to contribute anything). There is a quick 3-question survey you can take, too. Until next time! Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay. By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley. This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

Hey I’m back! And here is episode 11, which was originally recorded in December of 2022 (last year) and has minimal edits! Apologies for the long spell of silence. I plan to not go so long between episodes again, but you know how life can be! Also, it was pointed out to me that I need to use balancing in my edits, and once I figure out how to do that on Soundtrap, it’s on! So please know that I do appreciate any feedback you share with me!This podcast episode features guest speaker and well-known marketing guru, Ann Gynn, and I am really grateful to her for taking time out of her busy schedule to talk:With over 20 years of experience in journalism, marketing, PR, and content marketing, Ann Gynn is the sole proprietor of G Force Communication: https://gforcecommunication.com/Ann is the editorial consultant at the Content Marketing Institute. She edits its daily blog (200,000+ subscribers) and has written over 100 articles on varying content topics. She also consults as editorial director for The Tilt, a content resource to help content creators become content entrepreneurs.Her clients include start-ups, growing businesses, nonprofits, foundations, and special public-private partnership initiatives.Among her recent speaking engagements: Creator Economy Expo, Content Marketing World, Maine Credit Union Marketing Council, Public Relations Society of America, and American Society of Journalists and Authors.An Accredited Public Relations professional, Ann was named Cleveland Communicator of the Year by the International Association of Business Communicators and has won awards for her public relations work.She earned her undergraduate degree in journalism from Ohio University and her master’s degree in applied communication and research methodology at Cleveland State University.Thank you again to Ann for being a guest on LM4LM!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com.I've got a website, although it’s bare bones! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now but feel free to contribute anything). There is a quick 3-question survey you can take, too.Until next time!Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

We've reached double digits! Welcome to our tenth episode; this episode was actually recorded on October 11, but life kind of got in the way for me, so I apologize. Here, I speak with two amazing academic librarians, Stephanie Espinoza Villamor and Kimberly Shotick. It was such a pleasure to talk with these professionals because they're so kind, creative and considerate, and they're authors! Check out or purchase their book: "Practical Marketing for the Academic Library": https://www.amazon.com/Practical-Marketing-Academic-Stephanie-Espinoza/dp/1440872228 https://www.abc-clio.com/products/A6139P/ Stephanie Espinoza Villamor (she/her) is an eLearning librarian at the College of Southern Nevada. She has led the library's marketing initiatives and coordinated communication and outreach among all three campus libraries. She holds a Master of Library and Information Science from San Jose State University and has worked in positions ranging from magazine editor and public library assistant to instruction librarian. Villamor is author of several articles and stories published online, in local magazines, and in creative writing anthologies. She previously wrote a chapter for the library text Young Adult Literature and Multimedia: A Quick Guide. Kimberly Shotick (she/they) is the student success librarian and an assistant professor at Northern Illinois University. She has published on universal design for learning and has presented nationally on a number of academic library topics from accessibility to Wikipedia. She holds a Master of Library and Information Science from the University of Illinois Urbana-Champaign and an MA from Northeastern Illinois University. Thank you again to Stephanie and Kimberly for being guests on LM4LM! Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com. I've started a website! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now). There is a quick 3-question survey you can take. Until next time! Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay. By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley. This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In our ninth episode, I approached multiple professionals at the Library Marketing and Communications Conference 2022 held in Indianaoplis, Indiana. I want to express a heartfelt thank you to Alexander Freedman, Maryann Zurmuehlen, Jackie Crawford, Sara DeVries, and the others who graciously allowed me to ask them questions that I forgot to get their names for an appropriate shout out to! Curious about the Library Marketing & Communications Conference? It's held annually. Visit their website for more information, to sign up for their newsletter, to signup to volunteer for next year's conference, or to purchase swag, here: https://www.librarymarketingconference.org/ Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com. I've started a website! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now). There is a quick 3-question survey you can take. Until next time! Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay. By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley. This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In our eighth episode, I am joined by Angela Hursh (SuperLibraryMarketing), Mark Aaron Polger (Library Marketing Basics Book), and Ned Potter, Academic Liaison Librarian at the University of York. Ned Potter is also a Trainer and Speaker for various presentations and courses, and has authored a super helpful book called "The Library Marketing Toolkit" published in 2012. Find Ned online here: https://www.ned-potter.com/ Purchase his book through your favorite seller, or find it on Amazon here: https://www.amazon.com/Library-Marketing-Toolkit-Ned-Potter/dp/1856048063 I'll be at the Library Marketing & Communications Conference (LMCC) in Indianapolis next week! If you're in attendance, please say hi! Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at rothleyk@gmail.com. I've started a website! Find me online at: www.thelibrarianmarketer.wordpress.com. (It's pretty basic right now). Until next time! Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay. By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley. This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In our seventh episode, I met with fellow Michigander and local TLN Library friend, Jeff Milo. My apologies for the lateness in which I am posting this; we recorded a few weeks ago and my library has been incredibly busy with preparing our next quarter's print newsletter, among other things. I've been exhausted! Jeff Milo has been working in libraries for more than half his life. Jeff started creating content for the Ferndale Library's social media accounts within his first month on the job and more than a decade later, he's still finding inventive and engaging ways to inform & excite people about their library, its services, and its many resources. Like literally any library staffer, Jeff wears lots of hats--he helps coordinate programming for adults, heads the library's Art & Exhibitions Committee, and hosts/produces the library's podcast, "A Little Too Quiet." Jeff holds a degree in journalism from Michigan State University--a degree he utilizes in his position as Ferndale's Marketing Coordinator, but when he's off the clock, he's also a reporter-at-large for 101.9 WDET FM and an infrequent contributor to the Metro Times. This interview is more conversational and less formal than my previous ones as Jeff and I know each other from co-op meetings, conferences, and trainings we've attended! Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at info@thelibrarianmarketer.org. I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now). Until next time! Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay. By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley. This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In this episode, I'm thrilled to be talking with Angela Hursh again! Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company helping libraries reach readers. She has also created courses on LearnwithNoveList.com to help library staff learn how to create effective marketing. She is the author of the blog SuperLibraryMarketing.com and host of the YouTube series The Library Marketing Show. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. And has 20+ years of experience as an Emmy-award-winning broadcast TV journalist. SUPERLIBRARYMARKETING: 20% off the course Conquering Social Media: A Strategy for Libraries. Post about the promotional benefits of a library blog. Ann Handley’s newsletter and book, “Everybody Writes”. Drew Davis’s YT channel. Social Media Today. The Library Marketing BookClub. Please email me at info@thelibrarianmarketer.org. Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.

In this episode I'm super excited to talk with Cordelia Anderson, the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions. I've taken her bio from her website to share here with you all: She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits. Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals. There are a few books Cordelia mentions during the interview and they are: Speed of Trust by Stephen M.R. Covey Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin Public Relations Strategies & Tactics Here's the link to Seth Godin's blog! Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at info@thelibrarianmarketer.org. I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now). Until next time! Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay. By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley. This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In this episode, I welcome Meghan McCorkell to the podcast. She is the Chief of Marketing Communications and Strategy at the Enoch Pratt Free Library, a large library system in Baltimore. She has extensive professional experience in Journalism and storytelling, has won multiple John Cotton Dana Awards, and discusses the many events she and her team have run successful campaigns for! Meghan finds inspiration from other libraries rather than books, which I totally relate to. Thank you Meghan! Curious about the JOhn Cotton Dana Awards? Check out the requirements for submission on EBSCO's website here: https://www.ebsco.com/about/scholarship-awards/john-cotton-dana There is still time to register for the upcoming Library Marketing & Communications Conference, here: https://www.librarymarketingconference.org/ Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at info@thelibrarianmarketer.org. I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now). Until next time! Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay. By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley. This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In our third episode, Author, Outreach Librarian, Accidental Marketer, Information Literacy Instructor, and international guest speaker, Mark Aaron Polger joins me to discuss his love of libraries, love of learning, researching, in addition to market research, helpful data sources, positioning, survey questions, content design and more! Just a side note, I have been conducting these interviews using Zoom. My camera decided to shut off for the rest of our recording somewhere in the middle of our meeting, and it's noticeable to Mark, so we do talk about it briefly! Mark is currently on sabbatical from his position as an Outreach Librarian at the College of Staten Island, and is completing his Ph.D. and writing another book at the same time! Mark Aaron Polger's website: https://markaaronpolger.com/ Find Mark's books on Amazon here: https://amzn.to/3xLYXKS Find Mark's professional publication, the Marketing Libraries Journal, here: https://journal.marketinglibraries.org/ There is still time to register for the upcoming 2022 Library Marketing & Communications Conference, here: https://www.librarymarketingconference.org/ Mark mentions these data sources in the podcast: ACS - American Community Survey - https://www.census.gov/programs-surveys/acs Nielsen Data - https://www.nielsen.com/ Have feedback for me? Have topics you'd like me to explore? Have suggestions on how to make my recordings sound better? Please send me questions, comments, constructive criticism, corrections, and anything else that comes to mind at info@thelibrarianmarketer.org. I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now). Until next time! . . . Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay. By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley. This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In this episode, I interview Chris Boivin, Assistant Director of Community Relations and Marketing for the Jacksonville Library system, which has 21 locations serving a large population in Florida. Chris has spent over 7 years in this position, co-managing an exceptionally talented team, and learning a lot along the way. He shares his insight gained from running marketing campaigns, and how it's really not about what "you're" trying to get your patrons, cardholders, users, or customers (however your library labels your guests) to do, it's more about how to figure out what they like, send them that, and that is what conveys the value of your library. Chris also talks about responsive design, emails, the importance of clear CTAs (call to action), and notes that Donald Miller's book "Building a Storybrand" has had a large influence on his work. Chris also mentions Angela Hursh's fantastic blog, Super Library Marketing, which can be read at: superlibrarymarketing.com. Chris hosts, plans, and runs a monthly book club specifically for library marketing that meets on Facebook here: https://www.facebook.com/groups/librarymarketingbookclub/ His book club hosts the authors, does Q & A, and invites you to vote on the next book they will read. Chris' book club also has a website in which he posts past meeting recordings. Visit www.librarymarketingbookclub.org to browse and signup to receive emails. Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at info@thelibrarianmarketer.org. Until next time! Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.

Hey everyone, thanks for joining me. This is my first episode and I stumble a bit but I'm hoping I will become a better speaker over time and there will be less "uh's" and "erms" to be distracted by. Please send feedback, ideas, constructive criticism, and anything else that comes to mind to: info@thelibrarianmarketer.org Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.