The Layover Live

In this special on‑location episode of the Layover Live podcast, hosts share an exclusive preview of what to expect at Simpleview Summit 2026. Hear from industry leaders and product experts as they share what they’re most excited about, the sessions that will shape the year ahead, and why Summit remains the industry’s most valuable place for learning, networking, and inspiration.

On this episode of the Layover Live podcast, our hosts close out year 2025 with a deep dive into predictions for the new year — featuring insights from industry leaders and subject matter experts from Simpleview and Granicus. Tune in to hear them unpack how AI is reshaping destination and digital marketing, while also discussing authenticity, trust, and evolving approaches to traveler engagement.

On this episode of the Layover Live podcast, we dive into the art of networking and career development with Caleb Sullivan, vice president of destination development at Paradise Advertising & Marketing. Tune in for actionable advice for young professionals and seasoned experts alike — from unconventional networking tips to building an entrepreneurial mindset for your career. Hear personal stories about mentorship, overcoming imposter syndrome, and setting meaningful goals for 2026.

On this episode of the Layover Live podcast, Kristin Delahunt, vice president of destination services at the Atlanta CVB, explores how the city is preparing to welcome thousands of visitors for the FIFA World Cup 2026. From leveraging world-class venues to fostering community engagement and long-term tourism strategies — tune in to hear insights on collaboration, marketing campaigns, and what success looks like for one of the world’s biggest sporting events.

On this episode of the Layover Live, Josh Albrecht from Visit Milwaukee and Nick Meisner from Discover Green Bay as they share the inside story of how state tourism organizations can team up to pull off major events like the NFL Draft. From coordinating across destinations to rallying community support, they’ll walk through the real-world strategies that turn collaboration into impact.

On this episode of the Layover Live podcast, hosts Cayleigh Tomlinson and JenAnn Haggerty dive into the evolving world of destination marketing metrics with two powerhouse guests: Andrea Robyns, marketing technology director at Experience Grand Rapids, and Vimal Vyas, vice president of data, security, and innovation at Greater Raleigh CVB. This episode is a must-listen for any destination marketing organization (DMO) professional navigating the shift from traditional Key Performance Indicators (KPIs) to smarter, engagement-driven strategies in the age of artificial intelligence (AI).

After months of planning, the Layover Live podcast has returned with a fresh format and a powerful first episode focused on one of the most pressing topics in our industry: resilience. In this premiere episode, the new hosts, Cayleigh Tomlinson and JenAnn Haggerty, sit down with Cheryl Kilday, president and CEO of Destination North Myrtle Beach. With decades of experience across multiple destination marketing organizations (DMOs), Kilday shares candid insights on navigating a destination through disruption. Buckle up—this is just the beginning of The Layover Live’s next chapter, and it’s going to be full of inspiration, ideas, and a few laughs along the way!

Artificial intelligence (AI) is already impacting destination marketers ... and it’s here to stay. Are you ready? Join this tactical episode of the Layover Live podcast for practical tips and tools you can add to your workflow right now. We’ll discuss why AI skills matter for destination marketers, prompt engineering, ways to personalize ChatGPT for improved results, tools we actively use at Simpleview, and more. Don’t miss it!

Digital marketing is constantly evolving … are you on top of the trends? On this episode of the Layover Live, we’re revisiting our pre-year predictions of the trends in tactics, strategies, and technologies that would shape 2024 for destination marketers. Dust off the ping-pong balls, it’s time for another episode of DMO bingo. Don’t miss it! You can find more insights and the DMO Bingo board here: https://www.simpleviewinc.com/blog/stories/post/layover-live-insights-revisiting-digital-marketing-predictions-for-2024/

Destination marketing is rapidly changing as technology and traveler behavior evolve. How can destination marketing organizations keep up with the endless emergence of new platforms, investments, and tactics? Understanding your digital maturity can help. On this episode of the Layover Live, we’ll explore what digital maturity is, how DMOs can leverage it to strategically improve their digital marketing, and how the free Simpleview Digital Maturity Model provides a framework to measure performance and inspire digital transformation. Don’t miss it!

Despite Google’s plans to sunset cookies in 2024, many marketers are still over-reliant on (or even planning to grow their investment in) third-party cookie-based strategies. With Google’s latest delay of that sunset, destination marketers are safe from that danger — for now. On this episode of the Layover Live, we’re exploring the freshest batch of cookie-related news, the importance of first-party data, and how destination marketing organizations can collect and activate that data to create smarter, more sustainable strategies. Don’t miss it! 75% of marketers still rely heavily on third-party cookies | Martech Google Further Postpones Third-Party Cookie Deprecation In Chrome | Search Engine Journal

This week on the Layover Live, we’re diving into the good things that will be brewing in Milwaukee, Wisconsin. Jason Swick and Sandee Jordan highlight the endless insights in store for digital marketers at Simpleview Summit — the industry-leading conference for tourism pros. Tune in for a glimpse at the exclusive unveilings, marketing masterclasses, and more that’s in store for attendees. Haven’t registered for Simpleview Summit yet? Secure your spot here.

This week on the Layover Live, Jason Swick and Sandee Jordan give you the DMO spin on the latest AI news and content marketing trends. We’re looking at Gemini — Google’s new AI tool — to see how DMOs can leverage it, and the challenges they might face. Tune in to explore some of the latest digital marketing trends, including content and social media. Don’t miss it! Google Expands Gemini AI Across Its Product Suite from Search Engine Journal Key Digital Marketing Trends for 2024 from Digital Marketing Institute

This week on the Layover Live, Director of Analytics Paul McLeod joins Jason Swick and Sandee Jordan to peer into their crystal ball to uncover the most compelling predictions for the upcoming year. Learn about emerging trends, digital marketing strategies, game-changing technologies, and even some less-than-likely predictions to help you stay ahead in the ever-evolving digital landscape through this fun-filled game of DMO bingo. Don’t miss it!

This week on the Layover Live, Jason Swick and Sandee Jordan are joined by Digital Media Manager Chris Gonzales for a deep dive into seasonal marketing. They’ll share the strategies, success stories, and essential tips you can use to make marketing magic for your destination this holiday season. Join us to learn how to create campaigns that captivate (and convert). Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Digital Strategist Star Gilani and Digital Media Manager Chris Gonzales. Together they dig into the latest trends in digital marketing for DMOs. Learn about leveraging local influencers to sell your destination, short-form video and how to use it on your website, the shifting landscape of digital privacy, and sequenced personalization that converts. Don’t miss it!

This week on the Layover Live, Jason Swick is joined by Digital Strategist Star Gilani and Digital Media Manager Chris Gonzales. Listen as these digital marketing experts dive into the best practices of leveraging paid advertising to help destinations stand out loud and proud to travelers. Learn about choosing the right paid advertising platform, setting the proper budget, creating effective ad campaigns, tips for measuring results, and how to approach new features like Google PMax. Don’t miss it! This week's article: https://blog.hubspot.com/marketing/buyer-behavior-statistics

This week on the Layover Live, Jason Swick and Sandee Jordan are joined by Managed Services Strategist Shanda Maloney to dive into the world of content marketing for DMOs. Listen in as our experts unearth the most effective methods to distribute content and discuss the multifaceted DMO approaches that reach diverse and global audiences. Don’t miss it! Article Referenced: https://blog.hubspot.com/marketing/visual-content-marketing-strategy

This week on the Layover Live, Jason Swick is joined by Director of Customer Experience Sandee Jordan and Managed Services Strategist Shanda Maloney to chat about the rapidly changing landscape of social media and its implications for destination marketers. Tune in to learn about the hottest social media platforms and trends, see DMO examples, and hear all about Threads vs. Twitter. Don’t miss it! Article Referenced: https://skift.com/2023/07/17/destination-marketers-head-to-threads-as-twitter-alternative/

This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod and Director of Customer Experience Sandee Jordan to chat about AI (Artificial Intelligence). AI is hot hot hot — tune in to learn how it’s being adopted in the field of destination marketing to analyze data, predict behaviors, and automate tasks. Listen in for examples, benefits, challenges, and more. Don’t miss it! Article referenced: https://www.nytimes.com/2023/07/18/business/media/ai-advertising.html