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Gold Biz Podcast

Entrepreneurship

The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward! Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you! @racheltraxler

Location:

United States

Description:

The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward! Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you! @racheltraxler

Language:

English


Episodes
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Using PR In Your Business with Lydia Bagarozza & Bridget Sicsko

4/30/2024
Hello, sunshines! Today we are talking about something new on the show - PR! I have Lydia & Bridget from Visibility on Purpose to unravel the complexities of public relations and how it can be leveraged as a powerful tool in your marketing strategy. They share their insights on how you can leverage PR to distinguish themselves in the market! You’re going to learn what public relations means for your personal brand or business and why it matters, How to craft compelling pitches that highlight your value proposition to brands, companies, or media outlets, and SO much more! You do not want to miss this episode! Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027 DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler ☀️Extras!☀️ Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit Check out my FREE vendor pitch email guide! - https://racheltraxler.com/vendor-email-freebie Follow me on YouTube! - https://www.youtube.com/channel/UC_a8rQwsAvNjThcIfnyUvJQ ☀️Time stamps☀️ 0:00 - Intro https://www.visibilityonpurpose.com/mediastarterpack1 www.visibilityonpurpose.com Instagram @visibilityonpurpose

Duration:00:27:21

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How To Shoot Wedding Details with Lei Lei Clavey

4/23/2024
Hello, sunshine! I am so excited to share this interview with Lei Lei Clavey. She shares her expertise on capturing wedding details and adopting an editorial style in photography. We talk about the importance of understanding and curating those details that reflect the couple's personalities for storytelling through photography. You’re going to get insight into preparation, communication with clients, and techniques for creating impactful detail shots that enhance the storytelling of the wedding day. The conversation delves into how photographers can stay creative, maintain their artistic license while meeting client expectations, and the significance of allowing sufficient time for creativity. Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027 DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler ☀️Extras!☀️ Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie Leave a review of the Gold Biz Podcast! ☀️Time stamps☀️ 00:00 Introduction 01:19 Lele's Journey into Editorial Wedding Photography 04:21 The Art of Capturing Wedding Details: Lele's Approach 06:27 Maximizing Wedding Day Potential: Client Collaboration and Workflow 17:57 Elevating Your Photography Business: Marketing and Client Education 19:35 Creative Techniques for Capturing Wedding Details 23:25 Staying Creative and Final Advice for Photographers 28:15 Wrapping Up: Lele's Contact Info and Final Thoughts Find Lei Lei’s work! - https://www.leileiclavey.com/ Listen to the Life & Lens Podcast! - https://leileiclaveyeducation.com/podcast

Duration:00:29:44

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Unlocking Passive Income with Stock Photography with Aubrey Westlund

4/9/2024
Hello, sunshines! Today we are talking about something we have never really addressed on the podcast before, stock photography! Aubrey Westlund joins me to explore the untapped potential of stock photography as a source of passive income for photographers. Aubrey explains the basics of stock photography, the necessity of releases, and guidelines to avoid intellectual property issues. We get deep into the financial aspects of stock photography, highlighting its lucrative potential and the agency commission structures. Aubrey also shares her knowledge about AI and how to use it to your advantage! DM me and tell me if you are going to try stock photography! ☀️Extras!☀️ Ready to grow your email list? Check out my lead magnet freebie! Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER Get ready to stand out in your phone call and increase your booking rates! Get my FREE phone call outline! - https://racheltraxler.com/phone-call-outline-freebie Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie Leave a review for a chance to be entered into this month’s giveaway! ☀️Time stamps☀️ 00:00 Intro 00:31 Understanding Stock Photography 01:46 Rules and Regulations in Stock Photography 05:35 Choosing the Right Platforms for Stock Photography 06:58 Making Money with Stock Photography 14:42 The Impact of AI on Stock Photography 20:40 Final Thoughts and Advice 22:46 Closing Remarks and Contact Information Find Aubrey’s guides about passive income here! - https://www.aubreywestlund.com/ Follow Aubrey on Instagram! - https://www.instagram.com/aubreywestlund/

Duration:00:26:31

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Sensory Branding your Business with Natalie Neal Hassett

3/26/2024
Hello, sunshines! Today I am joined by Natalie Neal Hassett and we are focusing on the concept of sensory branding. Through exploring how incorporating the five senses can enhance brand visibility, appeal, and loyalty, Natalie shares her insights on creating a distinct brand vibe. The discussion covers the importance of emotional connections in purchasing decisions, the role of photography in capturing and conveying a brand's essence, and the strategic use of personal branding elements like colors and fonts. Natalie also emphasizes the shift from traditional marketing strategies to a more introspective approach that starts from understanding one's unique brand essence and expressing it authentically. The episode is full of practical advice for businesses on implementing sensory branding, and I can’t wait to hear how it impacts you! DM me and tell me how you’re going to incorporate sensory branding into your business! - https://www.instagram.com/racheltraxler ☀️Extras!☀️ Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit View my Inquiry to Income FREE training! - https://racheltraxler.com/replay You do NOT want to miss all of the freebies I have on my website! - https://racheltraxler.com/shop Leave a review for a chance to be entered into this month’s giveaway! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027 ☀️Time stamps☀️ 00:00 Introducing Sensory Branding 03:04 Implementing Sensory Branding: Strategies for Photographers 08:00 Exploring Personal Brand Essence Through Human Design 17:58 Simplifying Branding: Embrace Your Unique Vibe 22:26 Final Thoughts ☀️ To dive into your brand essence, book a Radiance Reading with Natalie: https://calendly.com/naturallybydesign/radiance-reading Get a website with matching Canva templates that are gorgeous and easily customizable to your brand at TONIC Site Shop (use code “Naturally” for 15% off). Natalie can help you customize these templates to fit your brand vibe, just email her at natalie@naturallybydesign.com or DM on Instagram @naturallybydesign Visit Natalie’s website! - https://naturallybydesign.com/about Follow Natalie on Instagram! - https://www.instagram.com/naturallybydesign/

Duration:00:28:39

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How To Structure 15 Hour Work Weeks with Brittnie Renee

3/19/2024
Hello, sunshines! I am SO excited to bring you this interview with Brittnie Renee who has mastered the art of 15-hour work weeks. We dive into the challenges of being constantly busy as an entrepreneur and parent, and how to structure your days for increased efficiency and productivity. Brittnie shares her journey from working exhaustively to intentionally structuring her time to be present for her family while still advancing her photography business. Key strategies include task prioritization during child-free hours, balancing work with parental duties, and the importance of planning and organizing tasks to work smarter, not harder. DM me and tell me what tip is going to help you save time in your business! - https://www.instagram.com/racheltraxler ☀️Extras!☀️ Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit You are going to LOVE my posing freebie! - https://racheltraxler.com/bts-video You do NOT want to miss all of the freebies I have on my website! - https://racheltraxler.com/shop Leave a review for a chance to be entered into this month’s giveaway! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027 ☀️Time stamps☀️ 00:00 Introduction: The Struggle of Balancing Work and Life 01:25 Strategies for Balancing Work and Family Time 04:07 Maximizing Productivity with Day Blocking and Planning 08:45 The Power of Delegation and Outsourcing 14:50 Achieving a 15-Hour Work Week: Tips and Techniques 19:09 Final Thoughts and Advice on Productivity Get Brittnie’s planner! Use code RACHEL15 for 15% off! - https://brittnierenee.com/planner-collection Follow Brittnie on Instagram! - https://www.instagram.com/brittnierenee_co/

Duration:00:27:20

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Copywriting Is Affecting Your Photography Marketing with Rachel Greiman

3/5/2024
Hello, sunshines! I’m SO excited to bring you my talk with Rachel Greiman from Green Chair Stories. We delve into the common mistakes photographers make with copywriting, the tendency to imitate others in the industry. We talk about ways to explore strategies for you to to develop your unique voice. This episode is going to encourage you to consider your business goals, how you are approaching your copy, and how you can use your ideal client to write engaging copy that truly reflects your individuality and values! DM me and tell me what you are changing about your copywriting! ☀️Extras!☀️ Check out Rachel’s guide to write your own website! ALSO, use code TRAXLER15 for 15% off! - https://greenchairstories.com/product/guide Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER Take my booking bottleneck quiz! - https://racheltraxler.com/booking-bottleneck-quiz Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie Leave a review for a chance to be entered into this month’s giveaway! ☀️Time stamps☀️ 00:00 Intro 02:36 Building a Conversation with Clients Through Copy 03:35 Understanding Your Clients and Their Needs 04:56 Enhancing Client Experience through Authentic Copy 06:20 The Role of Copy in Marketing Strategy 07:08 Leveraging Copy to Stand Out in the Market 11:27 Creating a Brand Voice and Maintaining Cohesion 15:47 Aligning Copy with Portfolio for Consistency 23:47 The Role of Honesty in Copywriting 26:31 Conclusion: The Transformative Power of Copywriting Find Rachel here! - https://greenchairstories.com/guide

Duration:00:29:38

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Pricing Your Mini Session for Profit with Kayla Brint

2/27/2024
Hello, sunshines! If you have tried mini-sessions before and didn’t feel successful, or if you have never tried mini-sessions (and had no plans to), I bet this episode with change your mind! Kayla shares tips and strategies on how to be successful in running mini-sessions. We talk about starting with the desired profit, offering a great client experience, having an effective marketing strategy that includes creating scarcity and urgency, and getting upfront full payments during booking. You are going to get SO much from this episode! DM me and tell me what your next mini-session is going to look like! ☀️Extras!☀️ You are going to LOVE my posing freebie! Need a wedding photography contract? Use my code RACHELT10 on The Legal Paige to get access to any of their amazing pre-written contracts! Have you signed up for Aftershoot yet? Use my promo code: RACHELTRAXLER to try it FREE! Leave a review for a chance to be entered into this month’s giveaway! ☀️Time stamps☀️ 00:00 Introduction 01:01 Communicating Value in Mini Sessions 04:03 The Importance of Running Your Own Numbers 08:13 The Profitability of Mini Sessions 10:20 Marketing Strategies for Mini Sessions 16:48 The Power of Scarcity and Urgency in Marketing 23:09 The Importance of Full Payment in Booking 23:51 The Potential of Upselling in Mini Sessions 24:54 Conclusion and Final Thoughts Sign up for Kayla’s FREE Mini-Session training! Follow Kayla on Instagram!

Duration:00:30:32

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Automate To Stay Organized with Kaitlyn Blair

2/20/2024
Hello, sunshines! I cannot wait for you to hear this conversation with Kaitlyn Blair. We discuss productivity, organization, and overcoming overwhelming tasks for business entrepreneurs and photographers. The conversation steers toward understanding how important automation and project management tools are in increasing productivity. You are going to learn how to beat the struggle of getting organized! Don’t forget to DM me and tell me what part of this episode you love the most! ☀️Extras!☀️ You are going to LOVE my posing freebie! Need a wedding photography contract? Use my code RACHELT10 on The Legal Paige to get access to any of their amazing pre written contracts! Have you signed up for Aftershoot yet? Use my promo code: RACHELTRAXLER to try it FREE! Leave a review for a chance to be entered into this month’s giveaway! ☀️Time stamps☀️ 00:00 Introduction and Welcome 00:59 Overcoming Overwhelm and Procrastination 02:18 Applying the Two Minute Rule in Photography 04:48 Overcoming Perfectionism 07:51 Automation and Organization in Business 12:02 Using Project Management Tools for Organization 18:19 Final Advice and Conclusion Connect with Kaitlyn on Instagram! Take advantage of her signature package, Systems Simplified!

Duration:00:23:46

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Instagram Video Marketing Strategies with Natasha Pierre

2/6/2024
Hello, sunshines! I am SO excited for you to listen to this episode with Natasha from ShineWithNatasha. We talk about the importance of video marketing on Instagram and she shares her personal journey of overcoming the fear of being visible on the platform. We talk about using all the features of Instagram, such as reels, stories, live, and feed posts. You are not going to want to miss the useful strategies for different stages of the follower journey, from visibility to conversion. This episode will show you the importance of sustainable routines, creating systems and habits, and allowing video creation to become a regular part of your work routine! Don’t forget to DM me and let me know what part of this episode you love the most! You can now watch this episode on YouTube! ☀️Extras!☀️ Ready to grow your email list? Check out my lead magnet freebie! Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER Get ready to stand out in your phone call and increase your booking rates! Get my FREE phone call outline! Leave a review for a chance to be entered into this month’s giveaway! ☀️Time stamps☀️ 00:00 Intro 00:39 Overcoming Imposter Syndrome and Finding Authenticity 01:55 The Importance of Consistency and Confidence in Video Marketing 02:31 The Power of Ignoring the Numbers and Focusing on Your Message 04:05 The Role of Instagram Features in Building Community 05:48 Strategies for Increasing Visibility and Converting Followers 06:14 The Three-Part Follower Journey: Visibility, Nurture, Conversion 08:44 The Importance of Making Conversion Easy for Followers 10:47 The Power of Diverse Content and Understanding Your Audience 17:42 The Role of Systems and Habits in Consistent Content Creation 24:06 Wrap up Listen to Natasha’s “The Shine Online Podcast” here! Follow Natasha on Instagram

Duration:00:30:31

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Essential Tips For Your Photography Pricing Guide

1/30/2024
Hello, sunshines!! I am SO excited to share some insights into creating effective pricing guides! It’s important to not overwhelm clients with information in guides and resources, so we are going to break down the workflow into four phases: Onboarding and booking, Nurture, Delivery, and Offboarding. I’m going to outline how to structure a successful pricing guide so you can not only book your dream clients, but enhance your client experience! Don’t forget to DM me and let me know what part of this episode you love the most! You can now watch this episode on YouTube! ☀️Extras!☀️ Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER You do NOT want to miss all of the freebies I have on my website! Leave a review for a chance to be entered into this month’s giveaway! Mentioned episode: Make More Money With Custom Offers What Kind Of Proposals Should You Send? ☀️Time stamps☀️ 00:00 Intro 01:11 The Pitfall of Overloading Information 02:45 The Four Phase Workflow Method 03:37 Content Creation and Blogging 06:37 What to Include in Your Pricing Guide 09:25 Overall Experience With You 11:46 Using The Right Testimonials 13:23 How To Lay Out Your Pricing Page 13:50 Timeline Examples 14:57 What Happens Next 17:19 Recap 18:16 Wrap up

Duration:00:20:32

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Mindset Strategies to Empower You & Your Business with Kennidy Nicole Films

1/23/2024
Hello, sunshines! I am SO excited to bring you this episode with Kennidy Nicole. We discuss the importance of harnessing a positive mindset to achieve business success. We talk about 1% thought change and how this minor shift can significantly improve personal and empower your business growth!! Get ready to use practical exercises and apply this to your business! We can’t wait to celebrate your wins! DM me on Instagram and let me know what part stuck out to you the most! ☀️Extras!☀️ Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! You do NOT want to miss all of the freebies I have on my website! Leave a review for a chance to be entered into this month’s giveaway! ☀️Time stamps☀️ 00:00 Introduction and Welcoming Guest 01:32 Understanding Emotions and Energy 02:45 Steps to Achieving Goals 03:11 The Power of Asking 03:36 The Importance of Specificity in Goals 04:44 The Role of Belief in Achieving Goals 05:39 Creating Proof for Yourself 08:15 Understanding Negative Thoughts and How to Navigate Them 11:39 Detaching from Outcomes and Being Present 19:32 The Power of Small Changes 22:28 Applying Mindset Shifts to Business 25:09 Conclusion and Where to Find Guest Join Kennidy’s Mindset to Market! Follow Kennidy on Instagram

Duration:00:28:14

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5 Secrets To Becoming A Go-To Photographer with KT Merry

1/16/2024
Hello, sunshine! Are you ready to turn into a go-to and irresistible photographer? Today I am beyond excited to share this talk with KT Merry! She is an experienced professional in the photography industry, and today she shares her insights on becoming an exceptional photographer. She highlights the five secrets: defining personal success, developing a unique perspective, balancing creativity and business acumen, examining personal financial beliefs, and prioritizing personal holistic growth and development. You are going to want to listen to this one over and over - it is that good! Sign up for KT’s 5 Secrets Masterclass here & follow her on Instagram! DM me on Instagram and let me know what part stuck out to you the most! ☀️Extras!☀️ Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! Leave a review for a chance to be entered into this month’s giveaway! ☀️Time stamps☀️ 00:00 Intro 03:00 First Secret: Defining Your Version of Success 09:32 Second Secret: Having a Unique Perspective 15:35 Third Secret: Embracing the Role of a CEO 20:18 Fourth Secret: Overcoming Money Beliefs 22:47 Prioritizing Personal Growth 27:36 Wrap Up

Duration:00:34:01

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AI Culling & Editing Software with Aftershoot

1/10/2024
Hello, sunshines! I am SO excited to introduce you to Aftershoot’s Justin, a wedding photographer and Vice President of Aftershoot, an innovative AI-based photo-culling and editing program. We discuss how Aftershoot allows users to remove the tedious aspects of photo editing, by using AI to understand and adopt the user's style. The program also offers unlimited photo editing, a huge advantage over competitors. We also highlight how the AI culling and editing tool can revolutionize photographers' workflow, providing extra time that can be invested elsewhere in the business! DM me on Instagram and let me know what part of Aftershoot has improved your business! ☀️Extras!☀️ Try your FREE trial of Aftershoot! CODE: RACHELTRAXLER Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! Leave a review for a chance to be entered into this month’s giveaway! ☀️Time stamps☀️ Intro - 0:00 Justin's Story - 1:33 The Uniqueness of Aftershoot - 5:25 The Aftershoot Culling Process - 7:35 The Aftershoot Editing Process - 10:23 The Power of AI Profiles in Aftershoot - 15:20 The Impact of Aftershoot on Workflow Efficiency - 21:49 The Potential of Aftershoot - 23:33 Wrap up - 28:08

Duration:00:29:15

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Impromptu Life Update with My Husband Trent

1/4/2024
Hello, sunshine! We are taking a peek behind the curtain in this chat with Trent! We are giving you an inside look into our daily life, future plans, and overall thoughts as we embark on a new year. DM me on Instagram and let me know what part stuck out to you the most! ☀️Extras!☀️ Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! Come apply for my coaching program, Passion To Profit, if you are ready to completely change your business and start booking your highest paying weddings yet! Leave a review for a chance to be entered into this month’s giveaway! ☀️Time stamps☀️ Intro - 0:00 Balancing Parenting and Work - 2:04 Family Life and Routines - 6:09 New Job Opportunity - 14:00 Preparing for Pensacola -18:14 Looking Forward to 2024 - 21:29 Wrap up - 24:52

Duration:00:26:11

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Q+A with Rach In The New Podcast Studio!

1/2/2024
In this episode of the Gold Biz podcast, I am going to answers questions from YOU about balancing my roles as a photographer, business owner, and mother. I’m going to share insights into the ups and downs of running a business, including the need to stay productive and adopt tools for lead generation, strategies to avoid burnout, and how to respond in periods of low inquiries. If you have any more questions for me, DM me on Instagram and let me know if you want another episode like this! ☀️Extras!☀️ Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! Come apply for my coaching program, Passion To Profit, if you are ready to completely change your business and start booking your highest paying weddings yet! Leave a review for a chance to be entered into this month’s giveaway! ☀️Time stamps☀️ Intro - 0:00 New Studio!! - :47 Business Questions: Surprises In The Photography Business - 2:51 Business Questions: Moving Markets & Getting New Clients - 7:45 Business Questions: Dealing with Low Inquiries & Pricing - 10:51 Personal Questions: Balancing Work & Family Life - 19:07 Work Schedule and Task Prioritization - 20:03 Dealing With Mom Guilt - 24:39 Finding Motivation - 29:10 Reflecting on Career Choices - 31:11 Advice to My Younger Self - 33:48 Future Plans - 36:54

Duration:00:39:23

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My Failures and Lessons of 2023

12/28/2023
Hello, sunshine! In this episode of the Gold Biz Podcast, we are going to dive into the highlights, failures, and lessons witnessed in my personal and professional life during 2023. We reflect on team role changes, client relationships, and the importance of setting boundaries. Learn my Three F’s and how it is going to help re-emphasize the importance of maintaining a strong work-life balance in 2024. I hope this episode shows you that you are not alone no matter how your 2023 looked! DM me on Instagram and let me know what part stuck out to you the most! ☀️Extras!☀️ Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! Come apply for my coaching program, Passion To Profit, if you are ready to completely change your business and start booking your highest paying weddings yet! Leave a review for a chance to be entered into this month’s giveaway! ☀️Time stamps☀️ Intro - 0:00 Highlights of 2023: Personal Life - 1:10 Highlights of 2023: Business Achievements - 5:45 Failures and Lessons of 2023 - 9:20 The Three Fs: Faith, Family, Friends - 23:00 Plans and Expectations for 2024 - 25:36 Wrap up - 28:32

Duration:00:29:55

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New Branding + Marketing Trends with Nathan Chanski

12/26/2023
Hello, sunshines! How can you take your personal branding, your business branding, and your marketing strategies and tie them all together? This week, Nathan Chanski is here to answer allll of that and more! You are going to walk away from this episode with SO much knowledge, and want to review your business! Make sure you DM me and let me know which tip you loved the most! Nathan Chanski is a Wedding Photographer, Business Coach, and Course Creator based in Grand Rapids, Michigan. He runs a full-time wedding photography business, a coaching program for photographers called The Business Blueprint, and is also the host of the Passion With Purpose Podcast - a podcast for photographers and creatives. Follow him on Instagram! ☀️Extras!☀️ Want 50% off Honeybook? Sign up here! You can get my Honeybook workflow and learn all my tips! Ready to cut down your editing to 3 hours? Try Aftershoot for 30 days with code RACHELTRAXLER Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! ☀️Time stamps☀️ Intro - 0:00 Honing in on your brand - 1:10 Mixing personal life & business - 5:13 Aligning with your brand - 8:18 Stay true to you - 11:55 Marketing shifts in the industry - 13:32 Phases of marketing - 19:59 Dip in inquiries? - 24:24 What to prioritize in your marketing - 27:55 Last advice - 37:27 Where to find Nathan - 40:34 Wrap up - 40:54

Duration:00:41:10

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Good Debt and Bad Debt… Is That A Thing? With Gina Knox Part 2

12/19/2023
Hello, sunshines! What's the best way to get out of business debt? Is there a difference between good and bad debt? Should I be working at trying to get out of debt? These are all questions that we're going to tackle in today's episode with Gina Knox. Make sure you DM me and let me know which tip you loved the most! Leave a review for a chance to be entered into this month’s giveaway! Gina is the founder of Gina Knox Coaching that specializes in working to provide entrepreneurs with the skills they need to learn how to manage cash flow, save $100K in cash, and build up 7 figure wealth for their future. As a Mexican woman who often heard her dad talk about money, she got her first big girl job and quickly racked up debt and wanted to learn how to manage her money better. Follow her on Instagram & join her email list to get access to their weekly series - 6 Figure Sundays. ☀️Extras!☀️ Want 50% off Honeybook? Sign up here! You can get my Honeybook workflow and learn all my tips! Ready to cut down your editing to 3 hours? Try Aftershoot for 30 days with code RACHELTRAXLER Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! ☀️Time stamps☀️ Intro - 0:00 Difference between good & bad debt - 1:25 Mindset around debt - 3:59 Using debt as a service - 6:13 Paying off business debt - 8:47 Save or pay - 12:08 Baby steps for neutralizing - 16:51 Evidence bank - 20:58 Last advice - 22:14 Where you can find Gina - 27:52 Wrap up - 28:25

Duration:00:29:02

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Secrets To Growing On Instagram with Carley Mae

12/12/2023
Hello, sunshine! I'm so excited to bring you this episode with Carley Mae. If you feel like you're struggling to grow on Instagram, this episode is going to help you out! You don't want to miss it! Make sure you DM me and let me know which tip you loved the most! Check out Carley's Instagram! Leave a review for a chance to be entered into this month’s giveaway! ☀️Extras!☀️ You're going to want to join me for coaching! Come check out Passion To Profits! Want some presets to elevate your images? Enjoy some freebies or check out my bundle! Join me over on YouTube to see podcast episodes, shorts with helpful info, and more! ☀️Time stamps☀️ Intro - 0:00 The Importance of Showing Your Work and Personality on Instagram - 2:33 Dealing with Stress and Comparison on Instagram - 5:12 The Power of Consistency and Showing Up - 7:18 Finding Clients on Instagram - 10:14 Growing Your Instagram Account - 18:12 Showing Your Face and Connecting with Your Audience - 21:56 Conclusion and Where to Find Carley - 25:17

Duration:00:26:25

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3 Pricing Mistakes You're Making As A Photographer with India Earl

12/5/2023
Hello, sunshines! Today I have with me India Earl, and we are talking about the three mistakes that you're making in your pricing. You know her, you love her. She specializes in balancing strategy and passion to financially empower photographers. We're going to be talking about three common pricing mistakes that you might be making and how to fix them. Believe me, you are going to want to take notes today! Make sure you DM me and let me know which tip you loved the most! India Earl is a photographer specializing in couples and portraits of women. She is an educator specializing in balancing strategy and passion to financially empower photographers. You’ve seen her work featured on The Knot, Buzzfeed, Brides Magazine, and more! Check out her Instagram Leave a review for a chance to be entered into this month’s giveaway! ☀️Extras!☀️ Get more inquiries with this SEO FREEBIE APPLY HERE for business coaching Brand new resources HERE ☀️Time stamps☀️ Intro - 0:00 3 Common Mistakes - 2:17 Dynamic Pricing - 5:02 Focus On Your Business - 9:29 Competitive Pricing - 10:33 What YOU Should Be Charging - 14:19 You Can Get People To Value Anything - 17:58 Pricing On Website - 19:13 Add Ons - 23:44 Customization - 29:04 Travel Pricing - 32:16 Extra Advice - 35:27 Where To Find India - 38:27

Duration:00:39:12