The Agency Leadership Podcast with Gini Dietrich and Chip Griffin

In this episode, Chip and Gini discuss the importance of balancing senior and junior hires in agencies, highlighting the pros and cons of primarily staffing with senior level talent. Continue Reading → The post ALP 228: Should your small agency hire senior-level pros? appeared first on FIR Podcast Network.

Chip and Gini argue that agencies should be looking to better integrate AI into their own processes and understanding how it is transforming how their clients approach the challenges that agencies address. Continue Reading → The post ALP 206: Should AI upend your agency business model today? appeared first on FIR Podcast Network.

Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business. Continue Reading → The post ALP 227: Building trust and letting your team shine appeared first on FIR Podcast Network.

Chip and Gini discuss the intricacies of fractional leadership roles within clients. Continue Reading → The post ALP 226: Should your agency sell itself as a fractional CxO to clients? appeared first on FIR Podcast Network.

In this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service. Continue Reading → The post ALP 225: Accepting equity as payment for agency services appeared first on FIR Podcast Network.

In this episode, Chip and Gini discuss the fear of hiring employees, the implications of using contractors, the financial considerations, and the benefits of having employees. Continue Reading → The post ALP 224: Get over your fear of hiring employees appeared first on FIR Podcast Network.

In this episode, Chip and Gini discuss the challenges and frustrations of owning an agency, emphasizing the importance of seeking accountability and support, and reflecting on one’s own role in addressing issues. Continue Reading → The post ALP 223: Handling frustration as an agency owner appeared first on FIR Podcast Network.

In this episode, Chip and Gini discuss the importance of setting clear expectations from the start and being proactive in following up on overdue invoices. Continue Reading → The post ALP 222: How to handle extended payment term requests from agency clients appeared first on FIR Podcast Network.

In this episode, Chip and Gini discuss how to get your agency's time under control and offer advice on managing business development and project management to avoid the unnecessary and focus on real value creation. Continue Reading → The post ALP 221: Avoiding time-wasting in your agency appeared first on FIR Podcast Network.

In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies. Continue Reading → The post ALP 220: What recent media layoffs mean for PR agencies appeared first on FIR Podcast Network.

In this episode, Chip and Gini share their perspectives about 2023 — along with things that positioned some agencies for success in what many experienced as a down year. Continue Reading → The post ALP 219: Did your agency have a rough 2023? appeared first on FIR Podcast Network.

When Gini shared in a recent episode that her success has come from doing the same thing for 15 years, a listener pointed out that she has continued to evolve. Continue Reading → The post ALP 218: Agencies succeed through consistency and evolution appeared first on FIR Podcast Network.

In this episode, Chip and Gini talk about the need for agencies to find a sustainable focus and be cautious of riding the wave of the latest type of "hot" agency — including digital, social media, cannabis, crypto, and many others that have come and gone. Continue Reading → The post ALP 217: Are digital agencies dead? appeared first on FIR Podcast Network.

It's not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily. Continue Reading → The post ALP 216: Beware easy-to-sell but hard-to-serve clients for your agency appeared first on FIR Podcast Network.

It seems so alluring to be able to put a Fortune 500 logo on your agency's website. Many of us dream of the creative things that we can do for these household names. Continue Reading → The post ALP 215: Small agencies should beware the big brands appeared first on FIR Podcast Network.

In this episode, Chip and Gini take a question from the SAGA Community on Slack about ways to motivate freelancers just as you do with employees. Continue Reading → The post ALP 214: How to motivate your agency’s freelancers appeared first on FIR Podcast Network.

In this episode, Chip and Gini talk about why it is important for agency owners to have someone outside of the business — a mentor, consultant, coach, friend, or even another agency owner — who can help to play that role. Continue Reading → The post ALP 213: The value of outside perspective to agency owners appeared first on FIR Podcast Network.

If you're anything like Chip and Gini, you have discovered employees doing work for clients that is outside of the scope of work you have agreed to. Continue Reading → The post ALP 212: Hidden overservicing by agency employees appeared first on FIR Podcast Network.

Most small agencies at some point experience the sinking feeling of losing a whale client or seeing a sudden sharp reduction in revenue. Continue Reading → The post ALP 211: What to do when your agency needs new revenue NOW appeared first on FIR Podcast Network.

In this episode, Chip and Gini talk about what matters — and what doesn't — when it comes to your website design and content. Continue Reading → The post ALP 210: Real talk about agency websites appeared first on FIR Podcast Network.