Inside Marketing Design

In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product. Key Takeaways Links LinearJulian on TwitterJulian on LinkedIn Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube

In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”. Key Takeaways Links SupersidePiotr on LinkedIn Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube

In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding. Key Takeaways Links Scale AILin on LinkedInLin on TwitterLin’s websiteScale AI’s 2023 AI Readiness Report Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube

In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way. Key Takeaways Links SnykDan on LinkedInDan on TwitterFigma Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube

In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work. Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event. Key Takeaways Links WebflowJess on LinkedInInside Marketing Design at Webflow with Senior Brand Designer Johnnie GómezFigma Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube

In this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing. David was a guest in season two of Inside Marketing Design where talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out new systems that are critical for a small team. Key Takeaways Links ConvertKitDavid on LinkedInInside Marketing Design at Sendible with Brand Marketing Manager David Preston ConvertKit Creator NetworkI Am A CreatorInside Marketing Design at Pitch with Designer & co-founder Jan MartinConnect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube

The idea of reflecting on what you’ve heard and what you've learned is one of the best ways to actually take action on those learning. So, in this episode, we’re looking back at the most interesting and challenging parts of season 03 and distilling some actionable takeaways. We want to hear your takeaways as well. Please feel free to share them on YouTube or social media, or reach out directly. Key Takeaways Links Catch up on any episodes you missed: PitchMonday.comAuth0ZapierSketchPaystackOysterFunding CirclePlanolyChargebeeRightMessageZendesk Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Charli talks with Design Director, Kristina Alford, and Senior Digital Designer - Design Systems, Meghan Kelley, about creating systems and processes to maintain consistency, foster team connection and bridge silos across a very large organization, as well as how they use goals and functional teams to strengthen collaboration Zendesk offers customer service and sales CRM tools that businesses use to give their customers a great experience. Meghan was impacted by Zendesk's recent layoffs and is now looking for her next opportunity to evolve emerging or established design systems. Connect with her on LinkedIn if you’re hiring! https://www.linkedin.com/in/meghangkelley/

In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates. Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment. Key Takeaways Links RightMessageBrennan on LinkedInOptinMonsterConvertKitVS CodeFigmaTailwindCSSCoolors.coTransistorLaura RoederTypeformPat FlynnDrift Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team. Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments. Key Takeaways Links ChargebeeShakthi on LinkedInThe Design Convo PodcastShakthi's YouTube channelShakthi's websiteAudience Influence Model by Brian CugelmanEat That Frog! By Brian TracyMeasure What Matters by John Doerr Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly. PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process. Key Takeaways Links PLANOLY.comCarra on LinkedInHubSpotFigmaAdobe Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition. Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses. Key Takeaways Links FundingCircle.comMonika on LinkedInMarketing Design DispatchInside Marketing Design at Monday.com Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow. Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world. Key Takeaways Links OysterHR.comJustin on LinkedInJustin on TwitterLoomInside Marketing Design at LoomWebflowFreigeist Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster that. Paystack is a payment platform for businesses in Africa. They were the first Nigerian company to be accepted into Y Combinator back in 2015, and they are now a remote-friendly team of about 250 people with offices in Nigeria, Ghana, and South Africa.

In this episode, Charli talks with Sketch CMO, Carly Marsh, and Digital Designer, Osvaldas Poviliunas, about Sketch’s new website, how they incorporated the brand’s personality into the new design, and why it’s so important that product design informs every aspect of marketing design. Carly and Oz talk very openly about their take on competition, how they think through and design competitor comparison pages, and Sketch’s place in the market. And, yes, they absolutely talk about the fact that their biggest competitor, Figma, has just been acquired by Adobe, and what that means for them. Sketch is a design tool launched in 2010, and was one of the first tools truly built for digital design. Links Sketch.comOz on LinkedInCarly on LinkedInSketch’s developer handoff page Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier’s recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don’t want to miss this one! Zapier is an automation platform that helps you connect different apps to each other without code. Key Takeaways Links Zapier.comMichael on LinkedInMichael on TwitterInstrument Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, Austin Couillard, Senior Brand Designer at Auth0, talks with Charli about how the internal brand team works with external agencies to manage all the brand design needs, as well as the internal relationship-building that Austin considers vital to his work. Auth0 is an authentication and authorization platform that companies can use to make their users' signup and login process really smooth and, most of all, very secure. Key Takeaways Links Auth0.comOtka.comAustin on LinkedIn Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

In this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive. Key Takeaways Links monday.comNoga Grinberg on LinkedInDanielle Hassan on LinkedIn Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

Pitch aims to help teams collaborate on creating beautiful presentations. It was started in 2018 by the co-founders of Wunderlist, including today’s guest, Jan Martin. Jan is both a co-founder and a brand designer, which makes him unique in the SaaS space. In this episode, Jan talks about how the design-centric DNA of Pitch came from learnings he had at Wunderlist, the importance of design systems that everyone can use, why he’s not a fan of wireframes, and much more. Key Takeaways Links PitchJan Martin on LinkedInPitch on TwitterChristian ReberDribbbleFigmaAsanaSpecify Connect with Charli CharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.com Subscribe and stay in touch Apple PodcastsSpotifyGoogle PodcastsYouTube Webflow This season is brought to you by Webflow Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

Reflection is an important part of the learning process. It’s not enough to just consume great insights from industry leaders, we need to think about how we’ll apply what we’re learning too! That’s what I’m doing in this episode. Tune in to hear my key takeaways from the season, and some from IMD listeners as well. LINKS Catch up on any episodes you missed: Sendible HelpScout Stripe Notion Buffer Instacart Loom Dropbox HelloSign Shopify Figma TIMESTAMPS 0:00 - Why taking time to reflect helps you learn 2:45 - Treating the marketing site as a product 4:25 - Making templates for brand assets 6:00 - There's no time for testing 6:45 - End-to-end branding 9:50 - Learning about team structures 11:25 - Design team culture 12:50 - Small company hustle 14:15 - Brands and sub-brands 16:30 - Learning from a design crush 18:45 - Listener takeaways