The Business of Style

Want a direct line to potential clients for your personal styling business? Then it's time to stop spending all your time on social media and start using a different marketing tool. In this episode, I'm sharing one of the most effective marketing tools for personal stylists that will give you a direct line to potential clients so that you can start building a connection and turn them into paying clients, even when you're asleep. Be sure to check out episode 35 and episode 60 as mentioned in the episode and of course, if you're looking for additional training and resources to grow a successful personal styling business, visit https://www.styleacademyintl.com

Your website is the most important marketing tool for your personal styling business so it's important to make sure that it has the right things to help you attract new clients. On this episode of The Business of Style podcast, I'm sharing 10 essential things your personal styling website needs to help you grow your business. And, don't forget to head to The Style Academy International for more training and resources to help you become a successful personal stylist. Disclaimer: This podcast is for educational purposes only and does not guarantee a specific outcome when using the strategies mentioned. Personal results will vary.

Want to become a successful personal stylist with a thriving personal styling business? Then you're going to have to work on your mindset! Mindset plays such an important role in being successful and achieving our goals, but it's not always the easiest thing to fix. On this episode of The Business of Style podcast, I'm sharing the 5 mindset shifts that helped me build two highly successful businesses so that you can start the process of making your own shifts and stop holding yourself back from your own success story. And, don't forget to check out The Style Academy International for more training and resources to help you become a successful personal stylist. Disclaimer: This podcast is for educational purposes only and does not guarantee any specific outcome when using the strategies mentioned. Individual results will vary.

To bundle or not to bundle? That is the question! Creating discount bundles or packages is a common sales strategy used especially in product-based business, but is it really a good strategy for personal stylists and image professionals? On this episode of The Business of Style Podcast, I'm delving into the bundle strategy and discussing the implications it has for a service-based business compared to a product-based business, and sharing the best approach if you're looking to use bundles or packages as a way to attract new clients and make more money. If you find this episode helpful then please consider leaving a review so other stylists can find this podcast. ⭐️⭐️⭐️⭐️⭐️ And, don't forget to visit The Style Academy International for more training and resources to help you grow a successful personal styling business. www.styleacademyintl.com

PR is an important part of any business and the good news is that you don't need to spend thousands of dollars on hiring a PR company to generate PR for your personal styling business. On this episode of The Business of Style podcast, I'm sharing some simple PR strategies that you can use to start building a positive relationship with your target clients, professional organizations, and your local community. And don't forget to visit The Style Academy International for more training and resources to help you become a personal stylist and grow your personal styling business.

It's the episode you've all been waiting for!!! Getting to know your ideal clients is the key to getting people to sign up for your personal styling services and grow your business! But how can you get to know people who are literal strangers? On this episode of the Business of Style podcast, I'm moving on from simply telling you how important it is to know your ideal clients, and instead, I'm showing you exactly how you can get to know them on such a deep level that will make connecting with them a piece of cake. So, if you're ready to connect with your ideal clients and start turning them into paying clients, then listen now! And don't forget to visit The Style Academy International to find more training and resources that will help you become a personal stylist and create a successful personal styling business.

What's holding you back from starting your personal styling business? If it's because you think starting a business is complicated, expensive, and takes a long time then this episode of The Business of Style podcast is for you! Starting a business doesn't have to be complicated and doesn't need a long time! Just follow the simple steps in today's episode and you'll have your personal styling business up and running quickly and easily! (Please check the regulations in your area when starting your business to ensure you meet any location-specific legal requirements.) For more training and resources to help you become a personal stylist and start a successful personal styling business, visit www.styleacademyintl.com

Let's say goodbye to FOMO marketing strategies in 2024 and hello to a more authentic way to attract new clients! In the latest episode of The Business of Style podcast, I'm discussing what FOMO marketing is, why you shouldn't use it, and a more authentic marketing approach that you can use to find new clients for your personal styling business. And don't forget! If you're looking to become a personal stylist and grow a successful personal styling business then you'll find all the training and resources you need at The Style Academy International.

Consumers demand authenticity in business! They want to know who's behind the business, what their values are, and build a connection. But there's more to showing up authentically than just jumping online and being you! If you want to show your authentic self in your personal styling business then you'll need to be strategic and make sure that you're showing the parts of you that potential clients want to see. In this episode of The Business of Style podcast, I'm sharing the strategy behind being authentic in business so that you can use it as an effective tool to attract more clients to your personal styling business. And don't forget, if you're looking to become a personal stylist and grow a successful personal styling business then visit www.styleacademyintl.com for more personal styling training and resources.

Consumers demand authenticity in business! They want to know who's behind the business, what their values are, and build a connection. But there's more to showing up authentically than just jumping online and being you! If you want to show your authentic self in your personal styling business then you'll need to be strategic and make sure that you're showing the parts of you that potential clients want to see. In this episode of The Business of Style podcast, I'm sharing the strategy behind being authentic in business so that you can use it as an effective tool to attract more clients to your personal styling business. And don't forget, if you're looking to become a personal stylist and grow a successful personal styling business then visit www.styleacademyintl.com for more personal styling training and resources.

While trends may not be important in creating personal style they ARE important in business! In this episode, I'm sharing the best business trends for personal stylists in 2024 to help you connect with potential clients and grow your personal styling business. And, don't forget to visit The Style Academy International for more training and resources to help you grow your personal styling or image consulting business.

Writing a blog is not only a great way to show off your knowledge and expertise to potential clients but it can also help you to attract more people to your website and get you ranking higher on Google. In this episode of The Business of Style podcast, I'm discussing the real benefits of having a blog on your website and how you can use it effectively to drive more traffic to your website and attract more clients. As mentioned in this episode, you can sign up for my FREE training: Evergreen Marketing For Personal Stylists by clicking here! Also, if you want to learn more about simple SEO strategies for your personal styling business then check out Episode 34: Simple SEO Strategies for Stylists. And of course, don't forget to check out all the amazing training and resources for personal stylists at The Style Academy International.

Customer service and communication can be the thing that makes or breaks your opportunity to sign a new client! In this episode, I'm sharing some simple customer service strategies you can use in your personal styling business that will create a positive experience for potential clients and make them more likely to want to work with you. Don't forget to visit The Style Academy International for more training and resources to help you grow your personal styling business.

With so many social media platforms available how do you know which one will be the best to promote and grow your personal styling business? On today's episode of The Business of Style podcast, I'm sharing which social media platform is the best for personal stylists so you can save valuable time and focus on finding the right clients. And don't forget we've got lots more training and resources for personal stylists at The Style Academy International so don't forget to visit our website once the episode ends. 💕

If you're looking to scale your personal styling business then you've come to the right place! On this episode of The Business of Style podcast, I'm sharing the 7 strategies that helped me scale my own personal styling business and I know that they will help you too! As mentioned in the episode, be sure to check out Episode 5 (how to find your niche), and Episode 49 (how to create a signature program) And don't forget! If you're looking for training and resources to help you start and grow your personal styling business then you'll find everything you need at The Style Academy International.

How would you handle a personal styling client who didn't feel comfortable having you in their personal space or touching them during a style consultation? How could you make them feel comfortable while still being able to do your job as a stylist? On today's episode, I'm talking about my recent experience with a client who expressed these concerns and I'm sharing the best practices I use to make sure that all my clients feel safe and comfortable with the consultation process and allow me to do my job. If you enjoyed this podcast, then don't forget to check out The Style Academy International for more personal stylist training and resources.

There's so much more to what a personal stylist does than just creating cute outfits and making our clients look good! Personal stylists and image consultants offer results that can be life-changing for their clients but many don't communicate the true value of what they do to their potential clients. In this episode, you'll learn the formula for identifying the value of your services as it relates to your target clients, and how to use the value to turn them into paying clients. Don't forget that you can find more personal stylist training and resources to help you grow your personal styling business at The Style Academy International.

If you want to grow your personal styling business and start earning enough money to quit your 9-5 and avoid burning out then you need to move away from the hourly or service rate pricing model and create a signature style program. In this episode, I'll be sharing with you my blueprint for how to create a signature style program for your personal styling business that will get you on the path to 6-figure styling success. You can also find additional resources to help you grow your personal styling business at The Style Academy International. Training - www.styleacademyintl.com/personal-stylist-courses 1:1 Coaching - www.styleacademyintl.com/1-1-coaching Tools - www.styleacademyintl.com/resource-shop Blog - www.styleacademyintl.com/blog

Case studies are one of the most effective ways of marketing your personal styling business and if you're not already using them as part of your marketing strategy then it's time to give them a try! In today's episode of The Business of Style podcast, I'm discussing the reasons why case studies are so effective for attracting new clients and I'm sharing how you to create an effective case study even if you don't have any paying clients yet. If you enjoy this episode please consider leaving a review on Apple podcasts to help other personal stylists find us, and if you're looking for more training and resources to grow your personal styling business visit www.styleacademyintl.com

Getting potential clients to your personal styling website is only half the battle, and once they are there you've got to try to turn them into paying clients. But there's a common mistake that I see personal stylists making that is impacting their ability to convert leads on their website, and in this episode, I'm sharing all the details so that you can avoid making the same mistake and start turning those potential clients into paying clients. Don't forget you can find more training and resources to help you become a personal stylist and grow your business at www.styleacademyintl.com