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Understanding IP Matters

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‘Understanding IP Matters’ is a podcast series in its third season that enables successful entrepreneurs, creators and experts to share their IP story. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach within an educational framework to improve IP literacy, enhance value and promote sharing. www.understandingip.org

Location:

United States

Description:

‘Understanding IP Matters’ is a podcast series in its third season that enables successful entrepreneurs, creators and experts to share their IP story. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach within an educational framework to improve IP literacy, enhance value and promote sharing. www.understandingip.org

Language:

English


Episodes
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Create, invent, track: Managing digital rights for IP and AI value

3/20/2024
Multi-Grammy Award winner, inventor and CEO of Intertrust Technologies use innovative technology to authenticate and track content and IP. More creative expression means faster speed, greater value and digital management challenges. Keeping up will never be the same.

Duration:00:36:20

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IP and AI: Lessons for students, businesses and governments

3/6/2024
Two leading educators address gaps in IP understanding and the need for more and better IP awareness among all students.

Duration:00:33:00

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AI Beyond ChatGPT: How a healthcare investor and INDYCAR engineer are taming big data

2/21/2024

Duration:00:45:14

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The mysteries of design patents - Preventing abuse before it happens

2/7/2024
Design patents are less patents than trademarks with copyright qualities. Their importance has grown not only because of the distinctive look and feel of new products, but because of their functionality. IP licensing and legal experts, Brian Hinmand and Elizabeth Ferrill, tell UIPM listeners why DPs work best in a portfolio of IP rights.

Duration:00:34:55

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Special Guest: Tech pioneer Marshall Phelps, who established IP businesses at Microsoft and IBM

12/13/2023

Duration:00:30:54

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Piracy or Policy? Maintaining U.S. Technology Leadership in the Digital Age

11/29/2023
U.S. tech leadership is slipping away. Uncertain and easily infringed IP rights are a major reason. How can the nation get back its creation mojo? Two experts, one a successful invento and the other a ex-ITC Commissioner tell us.

Duration:00:40:12

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Infuencer - Educator is Attracting Diverse Audiences to IP Awareness and Ethics

11/20/2023
Digitalization and, now, A.I. have changed our see of the world. Prof Casey offers a fresh perspective on copyright, ethics and IP awareness delivered in a manner resonates with a wide range of audiences and ages.

Duration:00:38:48

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Making Innovation Pay — Ex- Microsoft and IBM IP Heads Talk About Return on Investment

11/1/2023
Once an income generator for large companies and independent inventors alike, patent licensing has fallen victim to over-correction. Its impact is only beginning to be felt.

Duration:00:42:58

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Tech Partnerships - From Government to University to Consumer

10/18/2023
After more than 40 years of successful public-privtate partnerships, universities and businesses are still fighting to maintain the opportunities provided by the Bayh-Dole Act.

Duration:00:35:56

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AI Bots, Creators and Copyright – Learning to Live Together

5/31/2023
Tool or weapon? Generative AI has recently opened a new world of opportunity and danger. For creators, consumers and society using AI queries fairly is no simple matter.

Duration:00:39:45

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IP in the Classroom: What Entrepreneurs and Students Need to Learn Today

4/12/2023
Teaching intellectual property rights is no easy feat. Teaching about them meaningfully to students, entrepreneurs, business majors and others is a challenge. Join ‘Understanding IP Matters’ for a special episode, featuring two IP education champions, one an inventor, with decades of experience teaching IP to a range of students and creators and a load of suggestions.

Duration:00:40:17

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IP Investing - What is it? Who does it? Why it matters?

2/1/2023
Investing today means taking a stake in company-defining rights, like patents, copyright and trademarks. Technology and product investors are IP investors - even if many do not realize it. Who are they? How do they measure success? What do they mean to innovation?

Duration:00:35:31

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Inventor and author Arlyne Simon wants to change the world - and how children view it

1/11/2023
Inventor, author and entrepreneur Arlyne Simon says creative problem solving should be the foundation for every child's education. The earlier the better. The Intel Corporation biomedical engineer believes failure is a part of every invention's success, and that we need to learn how to fail to succeed.

Duration:00:36:20

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Rising to the China Challenge - Why the U.S. must capture IP value, not just create it

12/7/2022
U.S. innovation the foundation of its history and success. To compete successfully in today's global economy two experts – one, the most cited business scholar - suggest that the nation will need to do a better job on innovation policy and value capture. The fate of the U.S. hangs in the balance.

Duration:00:37:03

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Embracing Open Innovation: The Business of Licensing With or Without Patents

11/16/2022
Stephen Key is a unique inventor and entrepreneur. He is also an licensing educator with thousands of students in more than 65 countries. His approach targets companies with an “open innovation” platform. These businesses, Key says, are hungry for new ideas and how to build and market them, whether they are patented or not. His product endorsers have included celebrities from Michael Jordan to Taylor Swift.

Duration:00:39:25

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Rock On – ‘Cracker’ Lead Singer Advocates for Musicians and Creators

11/2/2022
Songwriter and copyright activist, David Lowery, led a class action against Spotify for failure to pay songwriters and publishers fairly. He won a $43 million settlement. Copyright is not only about creator survival, it is about who gets to determine what is creative and what and how the market values it.

Duration:00:29:28

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Beyond the Headlines: Two Veteran Reporters Confront IP Media Coverage

10/19/2022
Two veteran IP journalists look at coverage of patent and other IP disputes and legislation. Are reporters sufficiently informed to write about IP developments? Can their sources and the publications they work unwittingly impede the accuracy of their coverage?

Duration:00:44:54

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Investor View: Why Market Leaders Want to Kill Creative Destruction

10/6/2022
Some technology companies embrace inventions and patents but other just stockpile them, more out of fear for how they may disrupt their leadership position. Some investors regard IP rights positively; others do not. After massive legislative and judicial weakening can patents still be relied upon to help generate reasonable returns? Veteran VC and technology investor Gary Lauder weighs in from Aspen.

Duration:00:31:14

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The Secret is Out – Trade Secrets are Driving Competitive Advantage

9/21/2022
National Science Foundation research shows that many R&D-oriented companies believe that trade secrets are more important than patents and copyrights. How did this happen and why are trade secrets growing in importance? Also, what do creators, employees and businesses need to know about trade secrets to compete.

Duration:00:26:32

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Crypto and NFTs: Creators’ rights at the crossroads

3/30/2022
Sam Ewen, head of CoinDesk Studios, discusses the various intersections of brand and virtual property in the digital age.

Duration:00:44:11