Humans of Agriculture

In this episode of Humans of Agriculture, we dive deep into the innovative world of AMPS Agribusiness. Join us as we sit down with Tony Lockrey, a seasoned agronomist and leader who has dedicated decades to the fields of Northern New South Wales. Tony takes us "under the hood" of AMPS's unique, grower-led model that fast-tracks agricultural research from institutions directly into the paddock. We explore how AMPS has built a seamless ecosystem connecting research, agronomy, and commercial supply. Tony shares the fascinating story of Lancer wheat, a variety that became a regional powerhouse thanks to intensive, localised trials. Beyond the science, we discuss the evolving role of an agronomist, the importance of nurturing the next generation through a "job-first" education model, and the unparalleled value of a business owned and driven by the growers themselves. Chapter Markings [0:00][1:15][3:45][5:10][7:20][9:05][12:30][14:15][17:00][19:40][22:15][25:30][28:10][31:00][34:15][37:00][39:30]

Season 4 of Monthly Markets opens with a strong pulse check across livestock, wool, property and grain. Tom and Mick begin with: Then they’re joined by Tommy Taylor from Clear Grain Exchange for a deep dive into the grain landscape. In this episode: How Clear Grain Exchange works 2025–26 Harvest Review Global Market Pressures On-Farm Storage Trends China & Canola Feedlots & Domestic Demand Tommy’s Advice This episode is essential listening for growers, traders, feedlot operators, advisors and agribusiness professionals planning for the year ahead.

For decades, Australian agriculture has operated within a set of conditions that quietly shaped its success - stable geopolitics, expanding global trade, predictable markets, and steady productivity gains. That era is ending. In this conversation, Tim Hunt joins Oli Le Lievre to unpack the global forces reshaping food and agriculture right now, from geopolitics and trade fragmentation to climate volatility and rapid technological change. With a career spanning banking, economics, and international agriculture, Tim brings a clear-eyed, global perspective on why these shifts are structural, not cyclical - and what that means for producers, agribusiness leaders, and the wider food system. Recorded just one week out from evokeAG 2026, where Tim and Oli will be part of the MC team alongside Liz Brennan, this episode is about making sense of a changing world - and asking how Australian agriculture adapts, evolves, and leads in what comes next. In This Episode, We Explore EvokeAG 2026: I'm excited to be one of the MC's for evokeAG in 2026. This event is unlike any other in Aussie agriculture and brings together the brightest minds from across the AgriFood ecosystem focused on solutions to some of our planets biggest challenges. Get your tickets at evokeAG.com

Millie Moore didn’t leave her job because she was unhappy. She left because she was curious. After four and a half years in a corporate ag role, Millie made a decision that many people talk about but few actually take. She quit, moved to Canada, and went ranching to properly immerse herself in the beef industry and test herself on the ground. That choice led to something bigger. In this episode, Millie shares how ranch life in Alberta opened doors to meat judging, scholarships, and ultimately a fully funded Masters in meat science at the University of Illinois. This conversation explores career risk, confidence, building networks without a farming background, and why agriculture offers far more pathways than most people realise. It also kicks off a year-long series with Millie, where she’ll continue to share what she’s learning across the US, Canada, and Australia. ⏱️ EPISODE TIMESTAMPS 00:00 — Quitting a corporate job to go ranching 02:10 — University, early career, and choosing what not to do 03:20 — Why Millie stayed 4.5 years in her first role 04:40 — The fear and reality of moving overseas 06:30 — First impressions of ranch life in Canada 08:45 — Canada vs the US beef industry 09:05 — Not coming from a farming background 10:30 — “If you want to be in beef, go be in beef” 11:40 — How Millie built her network from scratch 13:40 — Why agriculture feels hard to break into (and why it isn’t) 15:20 — Dealing with rejection and imposter syndrome 19:55 — Meat judging and why it shapes so many careers 22:10 — The US meat judging circuit explained 24:40 — Sponsorship, alumni, and industry support 26:20 — Returning to study and why Illinois made sense 28:30 — What’s next and a year of conversations ahead EvokeAG 2026: I'm excited to be one of the MC's for evokeAG in 2026. This event is unlike any other in Aussie agriculture and brings together the brightest minds from across the AgriFood ecosystem focused on solutions to some of our planets biggest challenges. Get your tickets at evokeAG.com

At just 19 years old, Sam Rogers is building one of Australia’s most exciting agtech startups. Founder of GrazeMate, Sam is using autonomous drones, robotics, and AI to help farmers and ranchers move cattle, measure pasture, and gain real-time insights straight to their phone. In this episode, Sam shares his journey from growing up on a cattle station in North Queensland to raising capital, relocating to the US, and taking GrazeMate global. This conversation explores innovation in agriculture, resilience, robotics, and what the future of farming could look like when technology meets deep agricultural knowledge. Keywords: agtech, agriculture innovation, autonomous drones, robotics in farming, cattle mustering technology, GrazeMate, EvokeAG, future of agriculture, ag startups, Australian agtech Episode Summary In this episode of Humans of Agriculture, Oli Le Lievre sits down with Sam Rogers, the 19-year-old founder of GrazeMate, an agtech startup redefining how cattle are managed using autonomous drones and artificial intelligence. Sam shares his remarkable personal story, growing up on a cattle property in North Queensland, competing internationally in robotics as a teenager, surviving a spinal tumour, and climbing peaks in Nepal. These experiences shaped his mindset and ultimately led him to build GrazeMate, a technology that helps farmers muster cattle, estimate liveweight, analyse pasture, and manage grazing with far greater efficiency. The conversation explores Sam’s rapid rise in the agtech world, including global media attention, raising investment, relocating to California, and preparing to take the stage as a Groundbreaker at EvokeAG. Together, Oli and Sam unpack the opportunity agriculture presents for solving some of the world’s biggest challenges, the power of robotics at scale, and why the future of farming depends on aligning innovation with real on-farm needs. This is a powerful story about curiosity, resilience, and the role young innovators can play in shaping the future of agriculture. Chapter Markings 00:00 Why now matters and the idea behind robot cowboys 00:35 Welcome back to Humans of Agriculture and introducing Sam Rogers 03:49 Media attention, Forbes features, and global interest in GrazeMate 05:07 What farmers around the world are really struggling with 06:46 Growing up on a cattle station in North Queensland 08:26 The influence of family, curiosity, and learning by doing 09:43 Early robotics, AI competitions, and environmental motivation 12:09 The origins of GrazeMate and spotting the on-farm opportunity 14:00 Surviving a spinal tumour, Everest Base Camp, and mindset shifts 16:53 Why agriculture is the most important industry in the world 19:39 Technology, incentives, and what society chooses to reward 20:50 Why GrazeMate moved to the US and what is happening on the ground 24:18 Building a world-class team and earning investor trust 27:01 Teaching robots at scale and the future of autonomous systems 29:46 EvokeAG, coming home, and Sam’s message to Australian agriculture 31:39 Final reflections and looking ahead EvokeAG 2026: I'm excited to be one of the MC's for evokeAG in 2026. This event is unlike any other in Aussie agriculture and brings together the brightest minds from across the AgriFood ecosystem focused on solutions to some of our planets biggest challenges. Get your tickets at evokeAG.com

Clancy Mackay’s story is one of the most extraordinary ever shared on Humans of Agriculture and there’s a reason it remains our most downloaded episode of all time. This is a full re release of our most listened to episode ever. In this conversation, Oli Le Lievre sits down with Clancy Mackay to share one of the most extraordinary stories ever told on Humans of Agriculture. From growing up off grid in the Northern Territory with no power or running water, to breaking horses, mustering cattle, riding saddle broncs in the US, flying helicopters across remote Australia, and navigating profound personal loss, Clancy’s journey is raw, confronting, and deeply human. This episode explores resilience beyond the buzzword. It is about grit, grief, purpose, and learning how to keep moving forward when life repeatedly tests you. It is also about respect for animals, people, and place, and why calm leadership and deep understanding matter more than force or ego. Why this episode matters Clancy’s story is not polished or comfortable. It is honest. It reminds us that agriculture is built on people who endure, adapt, and keep showing up. People shaped by hardship, curiosity, and responsibility rather than shortcuts or certainty. This is an episode to sit with. An episode to return to. And an episode worth sharing. EvokeAG 2026: I'm excited to be one of the MC's for evokeAG in 2026. This event is unlike any other in Aussie agriculture and brings together the brightest minds from across the AgriFood ecosystem focused on solutions to some of our planets biggest challenges. Get your tickets at evokeAG.com

I loved the day we had with the team at Rohde's and the way we crafted this into an amazing video and our last #ThisIsAussieAg video in audio format did pretty well - you can check it out on our YouTube in full! Watch it on YouTube here - link to our video EvokeAG 2026: I'm excited to be one of the MC's for evokeAG in 2026. This event is unlike any other in Aussie agriculture and brings together the brightest minds from across the AgriFood ecosystem focused on solutions to some of our planets biggest challenges. Get your tickets at evokeAG.com

Get your tickets to our Brisbane event now: https://humansofagriculture.com/hoa-events/p/hoa-live-brisbane-26th-november-2025 or here: In today’s episode, I wanted to do something a little different and share an update on where Humans of Agriculture is heading. Over the last six years we’ve told hundreds of stories and met thousands of people, and it’s clear that the beating heart of our work isn’t just the stories themselves, but the people behind them. We’re stepping into a new chapter. One that builds on our storytelling roots, but focuses more deliberately on careers, connection, and helping people see what’s possible for them in agriculture. After that, I sit down with two remarkable leaders. First up is Billy Slater, who shares insights on confidence, preparation, transition, and why the biggest moments require the smallest focus. Then, I chat with Adrian Capogreco, Managing Director of Nutrien Ag Solutions, about leadership, resilience, community, and the future of the industry. Episode Chapters 00:00 — Welcome and Why This Episode Is Different 01:20 — What’s Ahead: Upcoming Conversations and Guests 02:24 — The Honest Update: Where Humans of Agriculture Is Heading 04:49 — How the Project Started and Why It Still Matters 06:55 — The Pivot: From Storytelling to Stories + Careers + Community 08:40 — Introducing HOA Recruitment 09:36 — Oli’s Personal Challenge: The Longest Resume in Agriculture 10:35 - Setting Up Today’s Conversations 11:00: Leadership with Billy Slater 11:46 — Preparing for Transition and Backing Yourself 12:55 — Earning Confidence 13:34 — Overcoming Self-Doubt 14:45 — Handling Big Moments 15:38 — Vulnerability, Courage, and Team Culture 17:00 — Positive Reinforcement and High Standards 18:32 — Oli’s Reflections on Billy’s Lessons 19:30 - Leadership and the Future with Adrian Capogreco 19:41 — Introducing Adrian at the Nutrien Stand 19:56 — Adrian’s Non-Negotiables in Leadership 20:20 — A Non-Negotiable in Life: Balance 20:55 — Advice for First-Time Managers 21:55 — The Quirks and Strengths of Agriculture 22:40 — Mindset When Things Get Tough 23:45 — What’s Next for Nutrien 24:45 — Wrapping Up with Adrian

Bridgitte Brooks is rewriting the story of Australian wool - and of rural women. The fifth-generation sheep farmer has launched a wool athleisure brand from her farm in Yuna, Western Australia in a bid to connect modern consumers with a natural fibre that she feels is undercelebrated. From baby blankets to wool athleisure wear, Bridgitte is stitching together sustainability, style, and heritage—with a deep belief that rural communities can thrive when families are supported and fibre stories are told well. Chapters 00:00 Introduction to Bridgitte and Her Journey 02:58 Life in Rural Australia and Its Challenges 05:41 The Birth of a Fashion Business 08:13 Navigating the Fashion Industry 10:36 Sustainability and the Future of Fashion 13:17 The Importance of Succession Planning 16:09 Family Dynamics in Farming 18:59 Advice for Future Generations 21:30 Reflections and Future Aspirations 24:11 Closing Thoughts and Future Plans Learn more about Homestead Road and how Bridgitte is rewriting a new story for Australian wool. Find more stories from us on our Instagram, Facebook and Linkedin. ALSO - Come to our event in either Brisbane or Melbourne! You can hear more episodes of Humans of Agriculture here. If you enjoyed this episode, share with a friend and let us know your thoughts at hello@humansofagriculture.com. Don't forget to rate, subscribe, and leave a review!

n this episode, Oli sits down with Australia’s Federal Minister for Agriculture, Fisheries and Forestry — Julie Collins — live from the National Farmers’ Federation Conference on the Gold Coast. From her Tasmanian roots to leading one of the nation’s most important portfolios, Julie shares how her background shaped her approach to agriculture, sustainability, and community. She reflects on the government’s new Ag and Land Sector Plan, the role of programs like free TAFE and Ag Connections in building the workforce, and how storytelling can strengthen both our domestic pride and global reputation. Julie also talks candidly about being out on farms, meeting producers, and why she believes Australian agriculture is the most productive and sustainable in the world. Looking ahead, she shares her optimism for how the industry can leverage the 2032 Olympics to showcase our regions, food, and people to the world.

Passionfruit farmer Mitchell East is flipping the script on food waste, giving unsellable fruit a second chance. Mitchell returned to his family farm in Manjimup WA on a mission to find a tasty use for surplus, speedily perishable fruit like passionfruit and cherries. The horticulture industry is always looking for new ways of squeezing value from seconds produce, with many tonnes of fruit and vegetables that can't be sold or stored going to waste every day. And there's no shortage of produce in the Southern Forests food hub around Manjimup, which punches well above its weight to grow a massive volume and variety of fresh produce for domestic and international markets. Liv sat down with this fruit-farmer-turned-manufacturer to hear how Mitchell is utilising otherwise wasted fruit to not only boost profit margins but to re-connect consumers with the growers of their food. Chapters 00:00 Mitchell's Farming Journey and Background 02:48 The Unique Food Hub of Manjimup 05:37 Value Adding Passion Fruit: Challenges and Opportunities 08:57 Creating Products from Waste: A Sustainable Approach 11:45 Collaboration With Other Growers 14:33 Innovative Products and Market Adaptation 17:46 The Story Behind Yuzu and Other Unique Produce Learn more about Willarra Gold and how Mitchell and Jen are collaborating with other local fruit growers to get more from the delicious produce they grow. You can hear more episodes of Humans of Agriculture here. If you enjoyed this episode, share with a friend and let us know your thoughts at hello@humansofagriculture.com. Don't forget to rate, subscribe, and leave a review!

This month Tom and Mick catch up with New England livestock agent Mat Larkings about what he’s seeing on the ground—from post-drought price shifts to clients swapping breeding for trading. They dive into the growing interest in coastal markets, the cautious optimism among producers, and why quality stock still rules. It’s a great listen for anyone keen to understand the real dynamics behind the numbers. Takeaways Chapters 00:00 Introducing Matt Larkins: A Livestock Agent's Journey 05:23 Market Insights: Cattle and Sheep Dynamics 08:21 Navigating the Livestock Business: Challenges and Opportunities 11:33 The Coastal Market: Expanding Horizons 14:34 Future Trends: Cattle Market Predictions 17:18 Cautious Optimism: Client Perspectives on Market Fluctuations 20:19 Rural Property Market: A Parallel Journey 23:04 Final Thoughts and Advice for Young Dads You can hear more episodes of Humans of Agriculture here. If you enjoyed this episode, share with a friend and let us know your thoughts at hello@humansofagriculture.com. Don't forget to rate, subscribe, and leave a review!

A decade ago, if Ben 'Wundy' Wundersitz spotted a mate's ute parked on the main drag in town he'd assume they were at the pub sinking a pint. These days, there's more chance of Wundy finding his mates working out at the gym across the road from the pub in his local town of Maitland in South Australia, which has fully embraced the Fat Farmers movement. Fat Farmers began 13 years ago when Wundy and a couple of his middle-aged farming mates looked in the mirror to see years of self-neglect - too much time sitting in tractors and eating fast food on the run. They decided to do something about it. From their very first gym session together they've created a grassroots movement that’s inspiring rural communities across Australia to get moving, improve well being and save lives. They've just launched the Fat Farmers Health Hub, a mobile medical screening truck which Wundy hopes will do the field day circuit across the country providing simple health checks for blokes. Wundy chats with Oli about breaking down barriers to fitness participation and health care in the bush. Chapters 00:00 Harvest Challenges and Adapting to Dry Seasons in Agriculture 05:47 Work-Life Balance and Personal Growth 08:09 The Birth of Fat Farmers 10:58 Building a Supportive Community 13:57 Health Initiatives and the Launch of Fat Farmers Health Hub 16:23 Encouraging Health Checks in Rural Communities 19:12 Future Aspirations and Community Involvement Find out more about Fat Farmers and ways you can support this impactful initiative. You can hear more episodes of Humans of Agriculture here. If you enjoyed this episode, share with a friend and let us know your thoughts at hello@humansofagriculture.com. Don't forget to rate, subscribe, and leave a review!

Adventure pulses through the veins of Pilbara cattle woman Blythe Calnan. From navigating live cattle export supply chains in Jordan in the Middle East, to raising pasture-raised poultry in southern WA - Blythe's habit of saying 'yes' to opportunities in agriculture has taken her to all sorts of climates and farming systems. She's now back in her home state of Western Australia, teaching the basics of low stress stock handling and soil health to show the role working dogs can play in healing landscapes. Liv caught up with Blythe at the Grounded Festival in Bridgetown where she madly jotted down Blythe's dog training mantras, which she discovered can be applied to all sorts of life and business scenarios! 00:00 Introduction to Blythe Calnan and Her Journey 02:27 The Role of Working Dogs in Agriculture 05:09 Blythe's Career Path and Experiences 08:18 The Impact of Reality TV on Agriculture 11:22 Understanding Dog Training and Relationships 14:04 The Importance of Communication in Dog Handling 16:59 Pressure and Education in Animal Training 19:49 Linking Dogs, Livestock, and Landscape Health 23:04 Valuing Working Dogs in Agriculture 25:49 Returning to Basics in Agriculture You can hear more episodes of Humans of Agriculture here. If you enjoyed this episode, share with a friend and let us know your thoughts at hello@humansofagriculture.com. Don't forget to rate, subscribe, and leave a review!

A knowledge tour around Brazil cotton farms has blown the minds of a group of Aussie growers. Imagine having a cotton gin on every single farm?... or a family-led business with a breezy 220,000 hectares in crop? Rabobank Area Manager Felicity Taylor says the sheer sophistication and scale of Brazilian cotton production has to be seen to be believed. Freshly home from a Rabo Agri Knowledge Tour of Brazil, Felicity shares the contrasts between Brazilian and Australian cotton production, particularly in terms of supply chain logistics, technology, and sustainability practices. She also shares her reflections on the networking opportunities as a finalist for the Zanda McDonald award and the personal growth that comes from stepping outside one's comfort zone. Chapters 00:00 Introduction and Background 02:45 Insights from Brazil's Cotton Industry 05:20 Comparative Analysis: Brazil vs Australia 08:16 The Xander McDonald Award Experience 11:00 Encouragement for Future Applicants This episode of Humans of Agriculture is brought to you by our friends at Rabobank Australia. Rabo Agri Knowledge Tours is an initiative out of Rabobank's specialist commodity groups, which provide that behind-the-scenes access to other production systems to share insights, build relationships, and open up that ideas sharing network through the domestic and international Rabobank family. You can hear more episodes of Humans of Agriculture here. If you enjoyed this episode, share with a friend and let us know your thoughts at hello@humansofagriculture.com. Don't forget to rate, subscribe, and leave a review! Rabobank Deposits - Partnership Rabobank was founded by farmers, for farmers. And today, they remain proudly focused on supporting Aussie farmers, food producers, and agribusinesses - the people who grow the food that sustains us every single day. Brekky, lunch, or dinner - we rely on farmers at least three times a day. They're the quiet heroes behind every meal. And here’s something many people don’t realise: Rabobank’s deposits are used to support Australian farmers. That means the dollars entrusted with Rabobank go directly into strengthening the food system that feeds our nation. It’s the perfect circle, your dollars support Aussie farmers while they support you... You can learn more at rabobank.com.au.

WA sheep farmers do things "bloody well" if you ask Fraser Stewart, which is why he wrestled the 2025 Rabo WA Sheep & Wool tour to the west side of the country. Fraser was proud to see curiosity and ideas bounce between the 21 big industry players visiting from the Eastern States and New Zealand to WA's Great Southern region last month. WA is a key restocking market nationally, but Fraser wanted to show the impressive adaptations farmers are making to the phase out of the live export trade, and some of the on-farm strategies to maximise production systems in a drying climate. Chapters 00:00 Introduction to the Sheep Tour 02:43 The Great Southern Region's Importance 05:53 Engagement and Curiosity from Participants 08:42 Adapting to Market Changes 11:27 Market Dynamics and Future Outlook 14:23 Raising Awareness for WA Agriculture This episode of Humans of Agriculture is brought to you by our friends at Rabobank Australia. Rabo Agri Knowledge Tours is an initiative out of Rabobank's specialist commodity groups, which provide that behind-the-scenes access to other production systems to share insights, build relationships, and open up that ideas sharing network through the domestic and international Rabobank family. You can hear more episodes of Humans of Agriculture here. If you enjoyed this episode, share with a friend and let us know your thoughts at hello@humansofagriculture.com. Don't forget to rate, subscribe, and leave a review! Rabobank Deposits - Partnership Rabobank was founded by farmers, for farmers. And today, they remain proudly focused on supporting Aussie farmers, food producers, and agribusinesses - the people who grow the food that sustains us every single day. Brekky, lunch, or dinner - we rely on farmers at least three times a day. They're the quiet heroes behind every meal. And here’s something many people don’t realise: Rabobank’s deposits are used to support Australian farmers. That means the dollars entrusted with Rabobank go directly into strengthening the food system that feeds our nation. It’s the perfect circle, your dollars support Aussie farmers while they support you... You can learn more at rabobank.com.au.

We're keen to know what's going on with sheep - there seems to be records hit week after week at sale yards across the country. Are farmers getting FOMO? Tom & Mick chat with stock and station royalty Todd Clements and Nick Fogarty about the underlying drivers of current sheep and lamb prices and what's likely to come. Todd and Nick are from Bowyer & Livermore in the Central West of NSW - a real estate, stock and station agency. Takeaways Chapters 00:43 Business Background and Clientele 03:29 Current Trends in Sheep and Lamb Market 06:03 Technical Difficulties and Adjustments 09:40 Insights into Stock & Station Agency 13:31 Shifting Trends: From Sheep to Cattle 17:43 Market Dynamics: Record Prices and Supply Challenges 20:31 The Future of Sheep Breeding and Market Stability 24:57 Feedlotting: Opportunities and Challenges in Lamb Production 28:18 Western Australia: Market Opportunities and Competition 30:35 Future Predictions: Mutton and Lamb Prices in 2025 You can hear more episodes of Humans of Agriculture here. If you enjoyed this episode, share with a friend and let us know your thoughts at hello@humansofagriculture.com. Don't forget to rate, subscribe, and leave a review! Find out more about the role at MaxCare here: https://humansofagriculture.com/stories/careers-in-ag-maxcare

There’s more to meat than what Aussies might think. After graduating from uni, Sophie Marriott couldn't wait to leave the bright lights of Brisbane to explore the seemingly endless opportunities in red meat processing. She never expected she'd end up in Tasmania, working for family-owned beef processing company Greenham, on the north-western coast. She's become totally smitten by the local community of Smithton and has grown a deep appreciation for the diversity of jobs and experiences inside the red meat world for young people. In this final interview for our More To Meat series, you'll hear how Sophie's travels to America for a meat judging competition sparked a deep love and curiosity for the industry, and her horseback adventure for this year's Robbin Island saltwater cattle muster, an experience she will not easily forget. Takeaways Chapters 00:00 Sophie’s Journey to Agriculture 05:09 Involvement in Intercollegiate Meat Judging 07:49 Career Path and Opportunities at Greenham 10:40 Experiences in the U.S. and Industry Insights 13:11 Understanding Greenham's Operations 15:47 Robbins Island Wagyu Experience 21:05 Graduate Program Structure and Future Goals 23:50 Connecting with Friends and Advocating for Agriculture 26:05 Advice for Future Agricultural Students Australian meat processors are leading the way in research and innovation. There are so many diverse career opportunities, and processors like Greenham are committed to investing in the next generation of business and community leaders like Sophie. Learn more about the More to Meat campaign, which is showing us the side of the red meat industry we don't often see, by highlighting the good work it does for local people, their rural communities and the country as a whole. Explore more stories of Humans of Agriculture - don't forget to rate, subscribe, and leave a review! If you enjoyed this episode, share it with a friend and let us know your thoughts at hello@humansofagriculture.com. Find out more about the role at MaxCare here: https://humansofagriculture.com/stories/careers-in-ag-maxcare

When buying eggs, what matters to you? In this chat with Martin Rohde, of Rohde Egg Co, Oli learns what free range actually means, as well as some other intricacies of running a rapidly expanding higher-welfare egg business in South Australia's Clare Valley region. Even when navigating challenges around COVID-19 and avian influenza, the Rohde family has always kept animal welfare at the core of their business decisions, rather than chasing 'numbers on the board'. Chapters 00:00 Introduction to Agribusiness and Video Series 03:14 Meet Martin Roady: A Third Generation Egg Farmer 10:56 Navigating Challenges: COVID-19 and Avian Influenza 21:40 The Importance of Biosecurity in Egg Production 29:50 Future-Proofing the Business: Growth and Sustainability Check out this video we made in partnership with RSPCA Approved, featuring Martin and his team at Rohde's Free Range Eggs. Learn more about how the RSPCA Approved Farming Scheme is improving the lives of farmed animals and making higher-welfare eggs available to consumers. If you enjoyed this conversation, there are plenty more like it. Share with a friend and let us know your thoughts at hello@humansofagriculture.com. Don't forget to rate, subscribe, and leave a review!

A new voice joins Humans of Agriculture! Liv Thorn pokes her face from behind the curtain to share a bit about her background in media and what she brings to her (relatively) new role as Content Specialist in our ever-evolving team. Liv is a passionate storyteller and determined to propel more authentic, human-led stories from the bush into the mainstream. A seasoned journalist with over 15 years working in rural media, including presenting ABC's WA Country Hour, she brings sharp editorial instincts and a deep understanding of regional life to everything she creates. Running a sheep and grain farming business with her husband and young family in Kojonup Western Australia, she has lived experience on the land and a strong affinity with Aussie agriculture. She hopes to weave more WA stories across the Human of Agriculture network and is always keen to hear your ideas! Get in touch with Liv via hello@humansofagriculture.com or follow her on Instagram or LinkedIn. Chapters 00:00 Introduction to Humans of Ag 02:50 The Journey of Liv Thorne 06:05 Transitioning from ABC to Humans of Ag 08:50 The Importance of Authentic Storytelling 11:35 Challenges in Ag Media 14:40 Innovative Content Creation in Agriculture 17:33 The Role of Education in Agriculture 20:26 Future Directions for Humans of Ag