The New Generation Entrepreneur Podcast

What if you could give every student a one-on-one coach without ever filming another video? I had Jenna Soard back on the mic this week. she's the AI branding guru who went from teaching Canva to running a $5.5M business with zero video modules. We dove deep into the exact tools and strategies she uses to build hyper-custom GPTs that guide your students step-by-step, adapt to their needs, and even coach them through mindset blocks. Today on the podcast, Jenna and I break down how course creators can use AI to speed up their launch, create pro-quality assets, and deliver personalized coaching at scale. Listen in and discover: If you're ready to stop dreading course edits and start riding the AI wave, this episode is for you. Tune in now and see how you can replace bulky videos with smart, scalable GPTs. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Everyone's losing their minds over AI. Some hail it as the greatest thing since sliced bread. Others warn it's going to kill authenticity. Meanwhile, sales and followers are swinging wildly all around us. I got caught in the swirl myself. After a tough year—divorce, stalled launches, ghosted inboxes—I realized I'd lost sight of why I'm here: to teach communication that heals, connects, and transforms. Today on the podcast, I'm breaking down the three camps in the AI craze and why the sweet spot isn't utopia or panic—it's treating AI as the ultimate amplifier for your true voice. Listen in and discover: • The 3 AI camps shaking up the course world—and which one drives real results • Why your essence and heart can't be replaced (and how to weave them into your prompts) • How AI can finally bridge the gap between your teaching and your students' breakthroughs • The single change you must make when sales sputter from shortcut chasing • My blueprint for using AI to magnify your impact, not replace you If you're done with the hype cycle and ready to use AI as a tool to magnify what makes you unique, this episode is for you. Tune in now and learn how to thrive in the wild, wild west of AI. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Ever wondered why AI isn't the magic bullet for your messaging? Most people jump into ChatGPT or Gemini expecting it will fix their copy, sales page, or launch strategy—only to find they're amplifying what's already broken. I saw this firsthand when my daughter came home upset over a silly granola‐bar comment. Instead of a generic pep talk, I mirrored exactly how she felt—embarrassed, judged, stuck. In that moment she felt heard. That's relevancy. AI alone won't give you that. Today on the podcast, I'm busting the "generalized AI trap" and showing you how to use AI to amplify gold—not scrap: • Why your shiny new AI is just speeding up bad messaging • The one mindset shift you must make before typing a single prompt • How speaking with laser‐focused relevancy stops scrolls and sparks sales • A 30-minute "Launch Messaging" system to churn out every email, script, and ad • The three ways you can approach AI (and which one wins every time) If you're done with faster "fail" content and ready for AI that actually moves the needle, this episode is for you. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

How do you launch a business, partner with your spouse, and still be fully present for your kids? Sounds impossible, right? I sat down with Dan Culver—he and his wife, Nicole, ditched the 9–5 provider/caregiver model. They closed their granola side hustle, co-lead her personal brand, and raise three daughters under one roof…without losing their minds. Today on the podcast, Dan shares the unfiltered playbook for running a family-first business without sacrificing sanity (or date nights). Listen in and discover: • Why they refused "my job vs. your job" roles—and how that fuels total flexibility • The boundary-setting hack that keeps work and home from bleeding into chaos • How they loop their kids into big decisions (Aruba trip postponed? Here's why…) • Their strategy to prepare kids for an unpredictable future—college, careers, gigs • Sneaky time hacks: from lunch dates to business brainstorms, even with three kids If you've ever felt guilty hustling for family…or wondered if you can scale your dream and be a great parent…this episode is your blueprint. Tune in now to hear Dan's candid stories—and my take on making business and family thrive side by side. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

We all want content that grabs clicks, followers, and sales. But if you're only leaning on urgency and social proof, you're missing out on the deeper magic: belief shifting. I used a parenting analogy on the podcast—comparing a boss yelling "Do it now!" versus calmly asking for help—to show why persuasive triggers spark action but rarely change long-term behavior. Belief shifting, on the other hand, rewires someone's thinking so they never go back to old habits. Today on the podcast, I'm unpacking: • What persuasive content really is (and its limits) • Why belief shifting digs into your audience's core beliefs for lasting change • Two simple patterns—metaphor/analogy and chunking up—to expose flawed beliefs • How to ethically layer persuasion on top of belief shifts for irresistible offers • The secret sauce in our B-Bot AI that crafts both belief shifting and persuasive messages Whether you're writing emails, social posts, or ads, this episode will give you clarity on when to press for action and when to invite a mindset upgrade. And if you want a shortcut, our Messaging Conversion Bot at brandlucero.com can draft both styles in seconds. Tune in now—your next breakthrough message is waiting. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Ever feel like everyone's screaming at you to hustle until your eyeballs bleed? But cling to "work-life balance" and they say you'll never make real money. As a dad, I've been there. I need a business that pays the bills without missing bedtime stories. That's why I sat down with Dan and Nicole Culver—two of my go-to mentors who have built a multimillion-dollar business on a 20-hour workweek. Today on the podcast… we dive into their playbook for consistent $100K+ months with a lean team, clear boundaries, and semi-automated evergreen funnels. Listen in and discover why boundaries are your biggest leverage (no nights, no weekends), how a 5-person team pulls in $100K months, the "Culver-style email" that sells daily without burning out, secret evergreen funnel hacks for non-stop sales, and parenting lessons that double as business accelerators. Ready to build a business that fuels your life, not destroys it? Tune in now and reclaim your time. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Sixteen years ago I walked away from the traditional career path. And I haven't looked back. Between selling websites in college, building SEO niches, launching service retainers, coaching, and exploring coffee shops and AI apps, I've generated somewhere between $10M and $20M without ever punching a clock. Today on the podcast, I'm pulling back the curtain on every money-making venture I've tried, the lessons I learned, and the fresh ideas I'm gearing up to launch next. Listen in and discover how I flipped websites in college for $2K–$10K apiece, why niche SEO sites once paid me $300+ per month on autopilot, the secret to pitching reoccurring service retainers that clients can't cancel, how I scaled one-on-one consulting into $120K last year, my upcoming experiments—from an underground coffee pop-up to parenting AI tools, faceless YouTube channels, and daily text-message coaching If you've ever wondered how to turn hustle into real income, or what to try next, this episode is your roadmap. Tune in now and pick the path that fits your life (and your wallet). Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Your AI images look impressive... until someone notices the extra finger or robotic grin. That's exactly what I saw when I first dabbled in AI branding. Without a solid process, you end up with weird artifacts, cold-traffic ads that flop, and zero ROI on your "pretty" creatives. Enter Jenna Soard. She's the AI brand wizard who taught me how to craft hyper-real images, upsell videos, B-roll storyboards, and more all using AI, without dropping thousands on photoshoots. Today on the podcast, I'm sitting down with Jenna to show you how to use tools like Nanobanana (Gemini 3.5), Ideogram, and SORA to build brand assets that actually convert in 2026. Listen in and discover the secret to hyper-real brand photos (no weird fingers), which tools to use for ad graphics vs. infographics, when to show your face to warm audiences, how to create a digital video twin with SORA for seamless upsell clips, and crafting B-roll storyboards that stop the scroll. Ready to get hands-on? Jenna and I are hosting a free workshop next week on AI-powered sales pages and branded creatives. Save your spot at brandonlucero.com/jenna Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

You'd think I'd seen it all… until 2023 hit. Between a painful divorce, a business model I outgrew, and revenue crashing, it felt like everything I loved was slipping through my fingers. I had to relearn how to love myself, how to let go, and how to rebuild from the ashes. Today on the podcast I'm pulling back the curtain on the three hardest lessons I've ever faced in my life—and how they turned out to be my greatest launchpads. Listen in and discover why walking away from people and things you love can be the most compassionate choice, how real self-love starts with authenticity (not spa days or vanity wins), the two-step formula I used when my business fell apart, and how tuning into your inner wisdom sparked my next big breakthrough. If you're in a season of upheaval or just want to arm your mindset for whatever comes next, this episode is for you. If you've ever climbed back up after a hard fall, I'd be honored if you left a review. Your story might be the lifeline someone else needs. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I've worked on communication, the stronger my relationships have become with my kids, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you'll be at helping them feel heard and seen. Today on the podcast, I'm rerunning the episode where we unpack the 5 key ways to tap into your audience's world and completely transform your marketing. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), why talking from solution makes you irrelevant, how to to bypass ego and resistance, the triggers your audience can't ignore, and the simple mindset check that turns your messaging from "meh" to magnetic. If you've ever felt frustrated that your amazing ideas aren't converting, this episode will change your approach. And your results. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

2025 brought more changes to online courses than any year I've seen in my 42 years. Everything that used to work suddenly felt like pulling teeth. I watched our $2K mid-ticket offer stall, then launched a $1K version that practically sold itself. At the same time, I realized AI wasn't just a helper it was my competition in every inbox and social feed. Today on the podcast, I'm sharing my top predictions for 2026 and the roadmap you need to thrive. Listen in and discover why mid-ticket courses may struggle and how to pivot, turning AI from your rival into your secret weapon, crafting hyper-relevant hooks that stop thumbs in their tracks, why raw, phone-shot authenticity will beat overproduced content, the front-end low-ticket + back-end upsell play that backs your bottom line. If you want to price, package, and message your way through next year's shake-up, this episode is your playbook. Tune in now and get ahead of the curve. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

When I started my business, my success was tied to three-dimensional "rewards." If I drove my own Jaguar, if I lived in my 5,000 square foot dream house, if I hit a million in sales… then I'd made it. The problem was, when I did get most of those things, I didn't like who I was. Yes, I'd achieved my goals, but I hadn't maintained my values. I needed to evolve with love and kindness so my values were equal no matter what I owned. Because how you define success has everything to do with whether or not you will be successful. Today on the podcast, we're rerunning and episode from a few years ago where I talked about how to redefine success in order to experience a more fulfilling life. Listen in and discover the three lessons to redefine success, how and when I recognized I was attached to the wrong things, helpful ways to define your worth the right way, and a life-changing lesson I learned from Mel Abraham on making financial decisions. When I started to redefine what success was, I actually became more successful financially, and not only that, I started to remember more of who I was, who I wanted to be, and how I wanted to show up. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Ever wonder why some posts explode while yours stall at 200 views? A few months ago my students were in the same boat. They nailed topics and titles, but their videos still limped along. Then we cracked the code: structure. Once they layered in the right triggers— to get comments, increase watch time, and inspire CTAs—the algorithm took over. One even hit 35,000 followers in just 30 days. Others scored 14,000 views and 200 new followers on a single clip. Today on the podcast… we dive into step three of our new AI-powered content system: how to structure your videos so the algorithm loves you and your DMs and comments light up. Listen in and discover why comments are the algorithm's secret weapon, how average watch time signals success (and how to hold attention), the "trigger call to action" hack that drove 100× more follows. how to spot which topics will go viral next, and what it takes to turn comments into DMs, leads, and real conversations. Ready to set your content on fire? Tune in now and start stacking those wins. To make the most out of this episode, check out the full vlogs and get AI access at brandonlucero.com/vlog It's all free, but only for a limited time. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

The secret to growth online isn't fancy graphics or endless posting, it's relevancy. Real, nail-on-the-head scenarios that made people stop, click, and share. In episode two of our three-part series, I'm spilling how we built titles from the exact situations our audience lives through. Think beyond "How to beat overwhelm" and into "Three reasons your kids ignore you even when you're yelling up the stairs." Specific. Relatable. Unignorable. Today on the podcast, I break down how we, unearth the true problems your audience faces (not the generic fluff), inject those scenarios into thumb-stopping titles, run a simple 3-step process to spin one story into endless content, leverage numbers and thought reversals ("3 reasons," "5 mistakes," "Unpopular opinion…"), and set up our next move—algorithm triggers to boost watch time (coming in part three). Stop guessing what might work. Use real-life triggers to grab attention and build momentum before you even pitch. Tune in now and discover how to craft viral titles that grow your brand. And don't miss part three where we'll unpack the exact algorithm hacks for maximum reach. To make the most out of this episode, check out the full vlogs and get AI access at brandonlucero.com/vlog It's all free, but only for a limited time. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

You ever wonder how some brands just explode overnight? We quietly launched a second brand, Grounded Parenting, and in under 60 days we shot to 27,000 followers on TikTok. Now we're at 30K. No luck. It was our secret weapon: a custom messaging AI built on hundreds of conversion points and a simple step-by-step system. This week, I'm rolling out a 3-part vlog series to show you exactly how we did it—day by day, behind the scenes. Today (and tomorrow and Thursday!) on the podcast, we're teasing part one: laying the foundation for viral growth by mastering relevancy. Listen in and discover why hyper-relevant titles beat vague topics every time, the formula to craft specific scenarios that stop the scroll, how our AI outperforms ChatGPT for conversion-focused messaging, the secret sauce that turns ideas into thousands of followers, and where to get free, AI access so you can plug it into your own brand. Ready to see exactly how we built this momentum? Tune in, then check out the full vlogs and grab 3 days of AI access at brandonlucero.com/vlog It's all free, but only for a limited time. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that's me!), and the fourth and the most overlooked of them all is connection content. A few years ago, I ran a 10-hour training and dropped an F-bomb or two. One person unsubscribed just because I cussed. And at first I panicked. Then it hit me: I don't want people sticking around for the wrong reasons. I'd rather be disliked for who I am than loved for who I'm not. Today on the podcast we're re-running an episode all about how to lean into who you are, attract your tribe, and get them to know, like, and trust you. Listen in and discover: the 4 pillars of powerful messaging (and why connection wins), how to stand for—and against—the right things without chasing trends, the exact language hack to make your audience feel seen and heard, why sharing your biggest flop (think zero-sale webinar) builds instant rapport, and simple practices to protect your authenticity even when trolls attack. Ready to turn your content into a magnet, not a megaphone? Hit play now and start building real connection. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Ever feel like you're doing everything right…and still stuck? Last week I noticed I was lugging around tiny weight belts of tasks, expectations, and rigid beliefs. It was killing my creativity. And my freedom. So I decided to let go. Today on the podcast we're revisiting one of our most powerful episodes on letting go to grow. I unpack the four areas where you might be holding on too tight—and how releasing them can ignite real progress. Listen in and discover why handing off control to your team fuels creativity (and saves you hours), how questioning society and industry "norms" frees you to stand out, the secret of sitting in silence to reconnect with your true desires, and how dropping fixed perspectives brings better relationships and sharper focus. Ready to shed the stuff that's holding you back? Tune in and learn how to lighten your load so you can scale up—without burning out. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see "great info" in the comments but zero sales? I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn't cut it. You need relevancy—those precise words that make someone think, "Wow, that's me." Today on the podcast, I'm ditching generic "give more tips" advice and diving into relevancy triggers—how to nail those exact scenarios so your audience feels heard, builds trust fast, and finally converts. Listen in and discover what "relevancy" really means and why information overload fails, the four pillars of experience (emotions, mistakes, thoughts, situations), how to use identity and hyper-specific scenarios to stop the scroll, real-world metaphors—from car mechanics to comedians—that land every time, and the exact strategy we used to grow 27,000 followers in two months. You don't need to dump every tip you know. You need your audience to feel seen. Ready to transform your message? Tune in now and start using relevancy triggers in your content today. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you're not weaving in demand and trust first, you'll still struggle to make sales. I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random DM popped up hours later saying, "Shut up and take my money." That moment flipped my world. It wasn't my pitch; it was my messaging, my relevancy triggers, and my ability to diagnose their exact problem. Today on the podcast, I'm pulling back the curtain on our new AI-powered messaging system by letting you in on Day 2 of our new Messaging Meets AI workshop. We've trained it on 15 years of our most successful launches and 3,000+ students so you can discover why sales actually start the second someone sees your ad—not when you pitch, build all three levels of trust (including trusting their own ability to win with you), teach powerful concepts with metaphors and stories that spark "I can do this", diagnose your audience's daily pain points so they're DMing you first, and use simple AI prompts to pull relevancy triggers and pre-empt objections. Ready to stop giving away free info and start creating real demand? Listen now and learn how to have people begging to buy—before you even open cart. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game. Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I'd crush it. Guess what? AI cut our cost-per-lead in half and I was left eating its digital dust. It blew my mind because I used to hate AI. Now I'm hooked. Today on the podcast I'm sharing recordings from our brand-new "Messaging Meets AI" workshop. You'll learn exactly how we built AI to leverage relevancy triggers that stop the scroll, write ads delivering $7–$9 leads instead of $15–$20, craft three content types that explode engagement, produce high-converting copy, and insert mid-video calls-to-action that drive follows. If you've been experimenting with AI—or completely avoiding it—this episode will transform how you create (and sell with) content. Tune in now to find out what happens when you combine proven messaging formulas with trained AI. It's time to let the bots do the heavy lifting. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com