The Next CMO

In this episode of The Next CMO Podcast, host Peter Mahoney, an experienced CMO and executive advisor, interviews Kevin Ford, the Head of Marketing for Myriad360. Myriad360 is a leading provider of IT services, specializing in cloud transformation, AI implementation, and security systems. The discussion touches on how Myriad360 targets customers using a hospitality and event based strategy, integrating the experience of their services early in the sales cycle to help clients extract value. They also dive into Ford's approach to content creation, targeted marketing, and packaging 'technical expertise' as a product in itself. Additionally, they examine the power of referrals and networks in their marketing approach and how to strike a balance between sharing enough detail to excite potential clients and maintaining the sensitivity of projects.

In this episode, we speak to Guatam Mahandru, the CMO of Illumio, a cybersecurity company based in Seattle. They discuss the evolution of marketing in the B2B tech sphere, the creation of new categories of solutions, and the importance of targeting the right customer for their business model. Guatam explains the changing landscape of the market, the role of a modern CMO, and the importance of a strategic and data-driven approach in managing marketing operations. He also discusses the growth and expansion strategy for Illumio. Learn more about Gautam Mehandru Learn more about Illumio Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, I speak to Don Jeter, CMO of Torq. Torq delivers the security industry’s first enterprise-grade hyperautomation platform capable of automating the most complex security infrastructures at dramatic scale. Learn more about Don Jeter Learn more about Torq.io Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, I speak to Stephanie McCarty, CMO of Taylor Morrison. From start to finish, we create a seamless and inspired home building experience for our home buyers because we understand that your home is the most important home we can build. At Taylor Morrison, we work to earn your trust by providing the resources, support and deep industry experience to inspire you, and help you make educated decisions about your most important purchase. It’s this trust that earned Taylor Morrison the recognition of being America’s Most Trusted® Home Builder for eight years in a row.* We approach each home with a discerning eye, ensuring we select locations and amenities that fit for our homebuyers’ lifestyles. We want your home to be a place where you create a lifetime of lasting memories. With more than 100 years of experience building a lifetime of memories for our homebuyers, you can rest assured we’ll build the right home for you. Learn more about Stephanie McCarty Learn more about Taylor Morrison Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, I speak to Amanda Reierson, CMO of Avant. Avant (then known as AvantCredit®) was founded in 2012 with the goal of improving the borrowing experience for middle-income consumers. A byproduct of the Y Combinator startup accelerator program, Avant quickly built a reputation as an online lending platform, a reputation that continues to this day. Learn more about Amanda Reierson Learn more about Avant Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, I speak to Jeff Fleischman, CMO of Altimetrik, a data and digital engineering services company focused on helping companies transform their business to achieve better outcomes. Learn more about Jeff Fleischman Learn more about Altimetrik Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, I speak to Glenn Bottomly, the CMO of Taylor Corporation, one of the leading providers of print services. In 1959, Glen Taylor took a job at Carlson Wedding Services, a small printing business in North Mankato, Minnesota. In 1975, after working at nearly every job in Carlson and helping to double its size, Taylor purchased the company, and Taylor Corporation was born. For more than 45 years, Taylor Corporation has continued to innovate and expand into a company of extraordinary depth and diversity, evolving into an industry-leading provider of print, communications, marketing technology and interactive solutions. Make sure you check out Glenn’s podcast, the Art of Marketing Operations: https://www.taylor.com/art-of-marketing-operations Learn more about Glenn Bottomly Learn more about Taylor Corporation Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, I speak to Norman Guadagno, the CMO of Mimecast. ​​Since 2003, Mimecast has stopped bad things from happening to good organizations by enabling them to work protected. We empower over 40,000 customers to mitigate risk and manage complexities across a threat landscape driven by malicious cyberattacks, human error, and technology fallibility. Our advanced solutions provide proactive threat detection, brand protection, awareness training, and data retention capabilities evolving workplaces need today. Mimecast transforms email and collaboration security into the eyes and ears of organizations worldwide. Learn more about Norman Guadagno Learn more about Mimecast Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, I speak to Dave Carrel, the CMO of Thomson Reuters. Thomson Reuters (NYSE / TSX: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. The company serves professionals across legal, tax, accounting, compliance, government, and media. Its products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. Learn more about Dave Carrel Learn more about Thomson Reuters Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, I speak to Louise Troen, the CMO of Reveri. Reveri’s self-hypnosis app helps anyone relieve pain and stress, improve sleep, and build better habits in as little as ten minutes. Backed by decades of scientific research and clinical experience, Reveri is the easiest way to change your mind and improve your life. Louise walks us through how she took a self-hypnosis brand to the masses. Learn more about Louise Troen Learn more about Reveri Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, I speak to Domenic Colasante, the CEO of 2X. Founded in 2017, by 3 former B2B CMOs, 2X is a B2B-focused Marketing as a Service firm that enables marketing to operate with greater impact and at significantly lower cost. A pioneer in offshoring B2B marketing, 2X provides clients with world-class talent at labor rates of 30-50% less than US equivalents. 2X’s global headquarters are outside Philadelphia, PA, USA and delivery operations reside in Kuala Lumpur, Malaysia. 2X enables a client’s on-shore team to focus on strategy and planning, while off-shore teams focus on marketing execution including build, run, and optimize activity. With capabilities across marketing operations, digital campaigns, graphic design, content operations & writing, web management, research, analytics, and the full marketing technology stack, 2X enables our clients to adopt a global operating model and reimagine their marketing mix. Learn more about Domenic Colasante Learn more about 2X Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, I speak to Stephanie Danzi, the SVP and Global Head of Marketing for Tinder, the world’s most popular app for meeting new people that has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all members are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company. Stephanie leads brand strategy, product marketing, and creative for Tinder. Named a “CMO to Watch” by Business Insider in 2022, Stephanie is a uniquely well-rounded marketer who has the rare ability to blend brand strategy, creative excellence, and analytical rigor to drive business results. Prior to Tinder, Stephanie served as Head of Marketing for Match Group’s innovation hub +1 Labs, where she launched two top-charting dating apps: Ship, which reached 100K downloads faster than any other dating app, and Stir, the #1 dating app for single parents and one of the top 20 largest dating apps in the U.S. Passionate about solving consumer and business problems, Stephanie built her marketing acumen at PepsiCo, where she developed award-winning creative for Mtn Dew, including 2018’s most watched Super Bowl ad, and launched multiple products that grossed more than $100MM in retail sales in their first year. Learn more about Stephanie Danzi Learn more about Tinder Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, I speak to TJ Waldorf, the CMO of 1WorldSync, the leader in Product Content Orchestration. 1WorldSync simplifies the creation and distribution of impactful content that’s accurate, consistent and relevant everywhere commerce happens. Learn more about TJ Waldorf Learn more about 1WorldSync Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, I speak to Melissa Sargeant, CMO of AlphaSense, a market intelligence platform used by the world’s leading companies and financial institutions. Since 2011, our AI-based technology has helped professionals make smarter business decisions by delivering insights from an extensive universe of public and private content—including company filings, event transcripts, news, trade journals, expert calls, and equity research. Our platform is trusted by over 2,000 enterprise customers, including a majority of the S&P 100. Headquartered in New York City, AlphaSense employs over 1,000 people across offices in the U.S., U.K., Finland, Germany, and India. Learn more about Melissa Sargeant Learn more about AlphaSense Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, I speak to Khurrum Malik, the CMO of Integral Ad Science (IAS) and the science of attention and how it impacts your advertising strategy. IAS delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. Learn more about the IAS research study on attention here: https://integralads.com/insider/driving-outcomes-viewability-research/ Learn more about Khurrum Malik Learn more about Integral Ad Science Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, I speak to returning guest, Ana Villegas, the CMO of AffiniPay, the market leader in professional services payments serving legal, accounting, architectural, engineering and construction firms. Ana joined AffiniPay from National Instruments, where she also served as the CMO. AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies for 10 years in a row. Each of its brands leads the market it serves with solutions purpose-built by industry including LawPay, ClientPay, CPACharge, and AffiniPay for Associations. AffiniPay’s solutions are trusted by more than 60,000 firms with more than 150 strategic partnerships and endorsements, including the American Bar Association and the American Institute of Certified Public Accountants. Learn more about Ana Villegas Learn more about AffiniPay Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, Peter turns the host microphone to Rowan Tonkin, the CMO of Planful. Rowan interviews Peter and Plannuh co-founder, Scott Todaro, about the origin story of Plannuh and The Next CMO. We talk about the idea that sparked the creation of Plannuh, the role of “The Next CMO” book and thought leadership marketing in the Plannuh story, why Plannuh sold to Planful, and much more. Learn more about Rowan Tonkin Learn more about Planful Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this special 100th episode of The Next CMO podcast, we speak to David Meerman Scott, author of 12 bestselling books including "Fanocracy" and "The New Rules of Marketing & PR" David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including "The New Rules of Marketing & PR" (now in its 6th edition and in 29 languages). In his spare time he surfs and travels around the world for great live music. Learn more about David Meerman Scott Learn more about Fanocracy Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, we speak to Ed Breault, the CMO of Aprimo, a leading provider of digital asset management and work management solutions for marketers. Aprimo offers industry-leading digital asset management and work management solutions that help teams spend their time and effort on content and marketing strategies to drive business outcomes and reach customers in the right channels. Aprimo’s powerful content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale. Learn more about Ed Breault Learn more about Aprimo Follow Peter Mahoney on Twitter and LinkedIn Learn more about Peter’s company, Acceleratus Learn more about Planful for Marketing Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte

In this episode of The Next CMO podcast, we speak to Daniel Incandela, the CMO of Cordial, a cross-channel marketing platform built to help marketers create unique and unified customer experiences across all channels. Using unlimited data and advanced messaging capabilities, Cordial helps brands communicate with customers in highly personalized ways across email, SMS, mobile app, and more. Founded in San Diego, CA, Cordial was created with the belief that marketing should be more thoughtful and that brands deserve a better experience working with technology partners. Today, brands like Revolve, Backcountry, and Purple rely on Cordial to drive revenue growth by sending a better message. Learn more about Daniel Incandela Learn more about Cordial Follow Peter Mahoney on Twitter and LinkedIn Learn more about Planful Join The Next CMO Community Recommend a guest for The Next CMO podcast Produced by PodForte