nohacks.show

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we went into the fascinating world of pricing psychology with Deborah O'Malley, a top A/B testing influencer and the founder of Convert Experts. Deborah shares her insights on how pricing can influence customer perception and discusses the psychological tactics that can make or break a product's success in the market. Our discussion kicks off with an exploration of how luxury brands versus fast fashion brands use pricing strategies to shape consumer behavior. Deborah explains that the essence of pricing isn't just about the actual cost but how you present that cost to the consumers. The conversation also covers the concept of "anchoring" in pricing strategies—setting a reference price point that customers use to gauge the value of other options. Deborah provides actionable advice on how businesses can apply this to optimize their pricing tables, suggesting that presenting prices from high to low can significantly influence customer choices by making lower-priced options appear more attractive after seeing the high price first. Lastly, Deborah introduces us to her digital platform, GuestTheTest, a resource for experimenters and A/B testers looking for inspiration and validation for their test ideas. This platform offers hundreds of A/B testing case studies and analysis to anyone interested in enhancing their marketing strategies through tested and proven methodologies. Links: Deborah's LinkedInGuessTheTest--- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This episode is done in partnership with Experimentation Elite - The UK’s premier Experimentation and CRO Experience, taking place on June 11th and 12th in Birmingham, UK. This week, we dive into the fascinating world of A/B testing and experimentation with Jonas Alves, CEO and co-founder of ABsmartly. Jonas shares his extensive experience, starting with his pioneering work at Booking.com, where he helped establish a culture of experimentation that pushed the boundaries of online user experience. He discusses the evolution of A/B testing tools, the role of AI in future experiments, and his latest venture, AB Smartly, aimed at providing sophisticated tools for elite experimenters. Join us as Jonas provides invaluable insights into building successful experimentation programs and the future of digital testing. Episode links: Experimentation Elite Jonas on LinkedIn ABsmartly --- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we dive deep into the world of experimentation and optimization with Chris Gibbons, Chief Experience Officer at Creative CX. Chris brings over two decades of expertise in UX and experimentation, and he shares insightful stories and experiences from his illustrious career. This conversation unfolds around the concept of an "experimentation therapist," a term coined unexpectedly by one of Chris's clients. Chris explains how this unique role involves addressing the human elements and challenges within organizational structures to foster a culture of effective experimentation. He discusses the psychological and interpersonal skills necessary to navigate and reshape the way companies approach experimentation and optimization. Chris also sheds light on the common obstacles businesses face in digital optimization and how shifting focus from solutions to identifying core problems can dramatically enhance the outcomes of experimentation practices. Episode links: Experimentation Elite Chris Gibbins' LinkedIn Creative CX --- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we explore the fascinating intersection of analytics and creativity with Josh Silverbauer, a web analytics wizard who combines the systematic world of data with music. Josh shares his personal journey from audio engineering and Elvis impersonations to becoming a leading voice in web analytics, emphasizing the balance between his analytical and creative sides. He discusses the complexities and transformations in the field, particularly the transition from Universal Analytics to GA4 and what it means for users at different levels of expertise. His perspective highlights the critical need for specialization in navigating the intricate landscape of modern web analytics. Additionally, Josh talks about the evolving role of AI in analytics, predicting its potential to revolutionize our interactions with data through conversational interfaces and automated insights. He envisions a future where AI tools not only predict user behaviors but also interact dynamically with data to optimize web experiences. --- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, we're delighted to welcome Jon MacDonald back to the show for his third appearance. Jon is the founder of the digital optimization firm, The Good, and a three-time book author. In this episode, Jon dives into the concepts presented in his latest book, "Behind the Click," which focuses on the psychological principles behind the decisions we make online every day. He shares his expertise on why understanding the 'why' behind user actions is crucial for truly effective digital experiences, moving beyond mere conversion tactics to strategies that respect and enhance the customer's journey. Jon also discusses the importance of addressing post-purchase experiences—a crucial, often overlooked phase that can turn one-time buyers into lifelong customers. He emphasizes how sustainable business practices come from not just driving conversions but nurturing customer relationships post-purchase. Links: Get Behind the ClickJon's LinkedIn--- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we sit down with Kelly Wortham, founder of the Test and Learn Community (TLC), and Matt Gershoff, co-founder of Conductrics, who are here to dive deep into the world of experimentation and mentorship. The conversation covers the upcoming TLC Mentorship Summit at Experimentation Elite in Birmingham, UK. Kelly gives us a sneak peek into the summit’s format, which flips traditional roles by putting mentees in the spotlight and allowing them to receive live guidance from industry giants. Kelly and Matt share their passion for fostering growth and learning within the digital optimization space. Kelly introduces us to the vibrant TLC community, a thriving network of over 1,500 members from beginners to seasoned industry leaders, all committed to sharing knowledge and best practices without any commercial interference. Matt discusses Conductrics's unique approach to experimentation and optimization, emphasizing the importance of service and empathy in technology solutions. He explains how their philosophy aligns with TLC's mission, making them a proud sponsor of the TLC Mentorship Summit. --- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, we're thrilled to have Nils Koppelmann, the brains behind 3tech agency, publisher of Your Weekly Dose of Experimentation, and co-founder of Conversion Stash. Sit back as we delve into an episode where we discussed the importance of tasks we often overlook, like documentation, in the realm of growth through experimentation. Nils shares insightful and humorous takes on the critical role documentation plays in web development and CRO. He likens it to essential daily habits—maybe not thrilling but crucial for avoiding future regrets. Adding a dose of humor to the mix, Nils entertains with a scenario about hiring an animal for his team, choosing a chameleon for its adaptability and versatility, echoing the essential skills needed in the dynamic field of CRO and digital experimentation. This episode promises a mix of laughs and learning as Nils unpacks the significance of keeping detailed experiment records. It's not just for the sake of accountability but as a foundation for ongoing innovation. Links: Nils Koppelmann's LinkedIn3techConversion StashExperimentation Elite--- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we dive deep with Guido Jansen, an Applied Cognitive Psychologist, podcast host and producer, and global evangelist at Spryker. With over two decades of expertise in psychology, e-commerce, and technology, Guido shares his unique perspective on building online communities, the role of in-person events in fostering connections, and the psychology behind user engagement. Guido opens up about his journey from the early days of the internet, navigating through the 'glory days' with a Pentium 386, to leading communities for Joomla, Magento, and Spryker. He highlights the essential role of memory in understanding data and stresses the invaluable aspects of the community that competitors cannot replicate: the peer-to-peer support, the ecosystem of developers, and the shared experiences that come with being part of a community. Moreover, Guido touches on the evolution of online forums, the importance of face-to-face interactions in building lasting relationships within communities, and how companies can foster a sense of belonging and trust amongst their members. He also delves into the psychological aspects of community engagement, discussing cognitive biases such as social proof and authority, and their impact on digital platforms. Guido's insights extend beyond the digital realm, advocating for the power of in-person connections made at events and conferences, and how these experiences contribute to the success and growth of online communities. Join us as Guido shares his wealth of knowledge, humorous anecdotes, and the psychology behind creating engaging, thriving online spaces. Whether you're a community manager, a developer, or just passionate about digital engagement, this episode offers valuable lessons on the power of community and connection in the digital age. 00:00:00 - Getting to Know Guido Jansen 00:01:23 - The Unique Hiring Criteria for CRO 00:02:05 - The Essence of Online Communities 00:04:26 - The Impact of In-Person Events on Community Building 00:07:12 - The Evolution and Future of Online Communities 00:12:41 - Turning Lurkers into Active Community Members 00:16:53 - Building Trust and Fostering Empathy in Communities 00:22:47 - Leveraging Cognitive Biases for Community Engagement 00:33:25 - Conclusion and Where to Find Guido Next Links: Guido's LinkedInCRO.CAFESprykerCognitive Biases Wiki page--- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This episode features Ruben de Boer, a renowned experimentation consultant, bestselling Udemy instructor with over 15,000 students, recipient of two experimentation elite awards in 2023, and the conversion manager at Online Dialogue. Ruben brings his wealth of knowledge to the table, shedding light on the intricacies of Conversion Rate Optimization (CRO) and experimentation. We kick off with something a bit more personal—Ruben's love for football. He shares how the strategies and teamwork in football offer valuable lessons for the world of optimization and experimentation. This interesting parallel sets the stage for a deeper exploration of his professional domain. The conversation then shifts to the core topic of centers of excellence (CoEs) within organizations. Ruben explains the differences between centralized, decentralized, and CoE models for running CRO operations. His insights provide clarity on how these models impact the cultivation of an experimentation culture within companies. You will learn about the significance of making experimentation approachable and educational, the benefits of fostering a supportive environment for innovation, and the pivotal role of autonomy and efficacy in the success of experimentation strategies. Ruben emphasizes the collective journey toward nurturing a robust culture of experimentation across all levels of an organization. Ruben's perspective and practical advice offer valuable guidance for those looking to leverage experimentation and optimization as key tools for digital success. Whether you're deeply embedded in the field or just starting out, this episode presents an opportunity to understand the critical elements of building and sustaining an experimentation-centric organizational culture through the lens of a seasoned expert. Links: Ruben's LinkedInRuben's Udemy pageOnline Dialogue--- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This episode is all about e-commerce conversion rate optimization (CRO), with guest Carlos Trujillo, a senior experimentation strategist at Speero. Carlos shares his remarkable journey from building his first website in 2007 to becoming a CRO expert. His story is a testament to the power of continuous learning and specialization. Carlos's insights into the evolution of e-commerce optimization and the importance of focusing beyond just conversion rates are enlightening. He discusses the significance of expanding customer value, encouraging repeat purchases, and optimizing merchandising for e-commerce growth. This episode is packed with valuable lessons on the strategic application of CRO, the role of education in professional development, and the impact of dedication and curiosity on achieving career goals. Join us as Carlos unfolds his journey, offers advice for aspiring CRO specialists, and shares how an hour a day of learning changed his life and career trajectory. Links: Carlos on LinkedInCRO for E-commerce Growth CXL courseSpeero--- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode I talked to Els Aerts, user research advocate and co-founder of AGConsult. We explored the deep nuances of user research, the strategic decision of AGConsult to refrain from working with political parties, and the pivotal role of carefully crafted research questions in yielding actionable insights. Els shared her expert perspective on avoiding common research pitfalls and emphasized the importance of evidence-based decision-making. The conversation also touched on the "seven deadly sins of user research," offering a comprehensive understanding of the challenges and best practices in user testing. Through engaging anecdotes and a wealth of experience, Els shared valuable lessons on conducting meaningful research that truly enhances user experience. This episode is done as part of our partnership with Experimentation Elite - The UK's premier Experimentation and Conversion Rate Optimisation event on December 7th in Birmingham, UK https://experimentationelite.com/ https://www.linkedin.com/in/elsaertsuserresearch/ https://www.agconsult.com/en/ --- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! Today's episode delves into the seemingly counterintuitive topic of "not testing" with Karl Gilis. Karl shared hilarious and insightful tales from the front lines of user testing, including a memorable mix-up during a test for Microsoft. Karl passionately critiques common website elements like sliders, advocating for simplicity and user focus over flashy design. We then moved on to the misuse of A/B testing and the importance of understanding why customers choose your brand, emphasizing the need for intentional design and marketing that serves the user's needs over the company's ego. --- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I talked to Alun Lucas, a repeat guest with unique expertise in web form optimization, who delves into the art and science of enhancing online experiences through better form design. Alun shared his journey from advertising to becoming a web form specialist at Zuko, a company dedicated to revolutionizing how web forms work by focusing on user-friendly error messages and validation techniques. With a rich background in tech and a passion for user experience, Alun explored the evolution of web forms, the importance of clear and helpful error messaging, and the role of inline validation in boosting user satisfaction and conversion rates. A must-listen for anyone interested in making their forms more efficient and user-friendly. Links from the episode: Alun's LinkedInZuko--- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode we take a deep dive into the world of online experimentation and conversion rate optimization (CRO), spotlighting the Experimentation Elite Awards. We welcome two expert judges - Dinah Alam and Joe Dovedon, to discuss the intricacies of selecting the industry's best. The episode covers the evolution of the awards, the selection process, and the impact on the CRO community. It also offers insights into the significance of these awards in recognizing innovation and excellence in the field, alongside personal anecdotes and experiences from Dinah and Joe. This episode not only highlights the importance of experimentation in digital marketing but also celebrates the community's achievements and advancements. Find out more about the awards at: https://experimentationelite.com/awards/ --- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, Talia Wolf, founder and CEO of GetUplift and a leading authority on emotional targeting and conversion optimization, takes us through the psychological underpinnings that drive consumer behavior online. Talia unpacks the essence of creating meaningful connections with customers by understanding the emotional journey that influences their purchasing decisions. She shares invaluable insights from her vast experience, demonstrating how businesses can leverage emotional intelligence to significantly enhance their conversion rates and foster deep, lasting customer relationships. From the foundational story of GetUplift to the strategies that have cemented its success, Talia illustrates the power of empathy in marketing. She discusses the importance of emotional targeting not just in messaging and content, but as a core aspect of product development, customer service, and overall business strategy. The conversation also explores the challenges and triumphs of embedding emotional intelligence into various facets of business operations. Talia provides actionable advice for businesses aiming to differentiate themselves in a crowded market by truly understanding and catering to the emotional needs of their customers. Episode links: GetUpliftTalia's LinkedIn--- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, Ton Wesseling, founder of Online Dialogue and a pivotal figure in the field of conversion rate optimization (CRO), delves into the cultural and organizational elements that foster a thriving environment for optimization experts in the Netherlands. Ton explains how these factors contribute to a culture that embraces experimentation and learning from mistakes. He shares his journey from building websites at university to falling in love with data and optimization, highlighting the evolution of CRO and the importance of diversity, safe spaces, and the growth mindset in driving innovation. The episode also touches on the impact of AI in experimentation and the transformative power of sharing knowledge within the digital optimization community. Episode links: The Conference formerly known as Conversion HotelTon's LinkedInOnline Dialogue--- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I sit down with Loredana Principessa, the strategic mind behind MAR-CO, CRO agency specializing in conversion for high-ticket products and services. With a focus on real estate, investment, and e-commerce, Loredana dives into the intricacies of tailoring conversion strategies to meet the unique needs of clients making significant financial decisions. She highlights the importance of understanding customer journeys, the role of emotional engagement in conversions, and how a holistic approach to digital marketing—including leveraging insights from running (yes, it's another runner at nohacks.show!) and mental clarity—can drive success. Her journey from digital marketing professional to founding MAR-CO showcases the blend of expertise, passion, and strategic thinking required to excel in today's digital landscape. Join us as Loredana shares valuable insights and experiences that illuminate the path for businesses looking to optimize their online presence and conversion rates. Episode links: Loredana's LinkedInMAR-CO --- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, I'm joined by Foti Panagiotakopoulos, the mind behind GrowthMentor. We're peeling back the layers of startup growth, pinpointing both the essentials for early-stage success and common pitfalls to avoid. Foti brings a wealth of experience from launching GrowthMentor in 2017, sharing insights on the importance of a growth mindset from day one, the balance between speed and quality, and the critical role of customer feedback in finding product-market fit. Discover how to embed growth into your startup's DNA and why early engagement with your market can make or break your venture. Links from the episode: Foti's LinkedInGrowthMentorGrowthExpert--- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I chat with Kevin Anderson, the mind behind the Experimental Mind newsletter and Experimentation Jobs website, and a Product Manager of Experimentation at Vista. We delve into Kevin's unique perspective on the interconnected world of experimentation. Kevin starts by reflecting on his journey, emphasizing the importance of connections and how his projects facilitate this in the experimentation community. He then shares valuable insights from his newsletter, discussing the persistent relevance of fundamental principles in the industry and the evolving landscape of experimentation. Kevin highlights the human aspect in curation and content creation, even in the age of AI, stressing the importance of personal touch in automated environments. As the conversation progresses, we move on to the origins and impact of Kevin's Experimentation Jobs platform, designed to connect professionals with opportunities in the field. Links from the episode: Experimental Mind newsletterExperimentation JobsKevin's LinkedIn--- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I welcome Linda Bustos, Founder @ Edgacent & Ecom💡Ideas for a fun conversation about 2024 e-commerce trends. We reminisced about the early days of internet marketing, influenced by seminal works like Steve Krug's "Don't Make Me Think." Linda then shared her insights on the evolution of e-commerce UX and the adaptability of modern platforms like Shopify. The discussion pivots to the future, with Linda highlighting the significance of AI and personalization in e-commerce. She emphasized the balance between technology and human touch, cautioning against over-reliance on AI. Linda also introduced her new project, Ecom Ideas, aimed at inspiring e-commerce professionals with fresh strategies and tools. Tune in, and don't forget to rate and review the episode! --- Tune in for an enlightening conversation and don't forget to rate and review the episode! nohacks.show YouTube LinkedIn Episode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)