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The Story Engine Podcast

Business & Economics Podcasts

The Story Engine Podcast where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Location:

United States

Description:

The Story Engine Podcast where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

Language:

English


Episodes
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Becoming Wired For Wellness With Dr. Josh Sharpe

4/30/2024
Dr. Joshua Sharpe, a doctor of chiropractic, shares his journey of healing and personal development. He discusses how trauma and the accumulation of conditioning can affect our nervous system and limit our potential. Dr. Sharpe explains the connection between mindset and the body, and how his technique, network spinal analysis, helps individuals unwind trauma and create lasting change. He also highlights the importance of aligning our work with our authentic selves and the power of integrating mindset, energy, and business strategies. Dr. Sharpe's book, Wired for Wellness, offers a root cause solution for health and wellness professionals facing burnout and seeking to make a bigger impact. In This Episode: Trauma and conditioning can affect our nervous system and limit our potential. Integrating mindset, energy, and business strategies is key to creating lasting change. Aligning our work with our authentic selves leads to fulfillment and impact. Dr. Sharpe's book, Wired for Wellness, offers a root cause solution for health and wellness professionals facing burnout. Connect with Dr. Joshua Sharpe Dr. Sharpe's Website Dr. Sharpe's Facebook Dr. Sharpe's Instagram

Duration:00:39:35

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The Golden Gift of Challenges with Zeahlot Lopez

4/23/2024
Zeahlot Lopez, a business mentor, shares her journey of faith and impact in the world. She emphasizes the importance of spiritual practices, such as meditation, and maintaining a clean diet to enhance clarity and understanding. Zeahlot helps women in business by guiding them to become the person who can make things happen and addressing unprocessed emotional wounds. She combines her background in psychology, spirituality, and business to provide a unique coaching experience. Zeahlot believes in effective communication and meeting clients where they are to facilitate growth and transformation. In this conversation, Zeahlot Lopez shares her insights on personal transformation and the impact it has on others. She emphasizes the importance of tapping into feminine flow and finding a balance between masculine and feminine energies. Zeahlot also discusses the significance of recognizing patterns and reflecting on personal experiences. She shares her journey of finding compassion and closure, and the uncomfortable process of healing. Zeahlot highlights the importance of balancing stress and gratitude, and the need to flow and flex like bamboo. She also explores the quest for alignment and purpose, and the joy of finding space and enjoying the present moment. Finally, Zeahlot discusses the power of storytelling in sharing one's journey and embracing the ups and downs of life. In This Episode: Personal transformation can have a positive impact on others, leading to a ripple effect of change. Tapping into feminine flow allows for a more authentic and effective approach to life and business. Finding a balance between masculine and feminine energies is essential for personal growth and success. Recognizing patterns in our lives can help us understand ourselves and make positive changes. Reflection on personal experiences can lead to healing, compassion, and closure. Balancing stress and gratitude is key to maintaining well-being and enjoying life. Flexibility and adaptability, like bamboo, are important qualities for navigating life's challenges. Seeking alignment and purpose can bring fulfillment and a sense of meaning to our lives. Finding space and being present allows us to fully appreciate and enjoy the beauty of life. Storytelling is a powerful tool for sharing our journeys and connecting with others. Embracing the ups and downs of life can lead to a more fulfilling and adventurous experience. Making an impact and improving the lives of others is a meaningful and fulfilling pursuit. We discuss: 01:24 Faith and Impact 03:34 Diet and Clarity 05:01 Becoming Who You Are 06:10 Understanding Pain and Transformation 07:13 Embracing Pain and Finding Meaning 08:06 Giving Yourself Grace 09:07 Levels of Awareness 09:48 The Bridge Between Business and Spirituality 12:03 Transitioning from Psychotherapist to Coach 13:29 Intuitive Abilities and Empathy 22:06 Effective Communication 26:02 Transformation and Impact 27:00 Tapping into Feminine Flow 28:13 Balancing Masculine and Feminine Energies 29:42 Recognizing Patterns 30:19 Reflecting on Personal Experiences 32:20 Finding Compassion and Closure 33:23 The Uncomfortable Journey of Healing 36:04 Balancing Stress and Gratitude 38:30 Flowing and Flexing Like Bamboo 40:23 Seeking Alignment and Purpose 45:12 Finding Space and Enjoying the Present 46:12 Sharing the Journey Through Storytelling 48:30 Embracing the Ups and Downs of Life 49:01 Making an Impact and Improving Lives

Duration:00:52:41

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Becoming a Master: The Process of Teaching

4/16/2024
In this episode, Kyle Gray discusses the art of teaching and how it shapes knowledge and improves skills. He shares his own experience of writing a book and how the process of teaching through writing helped him become more familiar with his ideas. Kyle emphasizes the importance of recognizing that you become a master through the process of teaching, not after achieving success. He also highlights the benefits of teaching, such as sharpening your thoughts, scaling your processes, and leaving a legacy of knowledge. Kyle encourages listeners to start teaching what they know to become true masters of their craft. In This Episode We Discuss Teaching through writing or speaking helps you become more familiar with your ideas and improves your mastery of your craft. The process of teaching challenges your ideas, clarifies your thoughts, and allows you to reflect and improve upon them. Teaching not only benefits others but also sharpens your own thinking and allows you to scale your processes. Resistance and self-doubt are signs that you are on the right path, and pushing through them leads to growth and rewards. Chapters 00:26 The Ups and Downs of the Creative Process 01:26 Becoming an Author and a Speaker 03:51 Overcoming Self-Doubt and Resistance 04:19 Learning from Teachers and Mentors 05:16 The Process of Writing a Book 06:14 The Art of Teaching 07:41 The Importance of Teaching 10:03 Teaching Makes You Better at What You Do 11:26 The Clarity and Reflection of Teaching 12:50 The Challenges of Upgrading Your Visibility 14:17 Resistance as a Sign of Being on the Right Path 15:43 Expanding Ideas into a Book 18:03 Conclusion and Call to Action

Duration:00:19:02

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Artists Journey

4/9/2024
In this episode, Kyle Gray explores the concept of the artist's journey as a natural progression of the hero's journey. He shares a personal story about challenging himself to think five years into the future and how it led to a transformation in his own identity. Kyle discusses the power of inner story and how it impacts our mindset and actions. He emphasizes the importance of rewriting our own rules and overcoming self-doubt. Kyle also highlights the role of environment and the power of breaking mental patterns. He concludes by encouraging listeners to embark on their own artist's journey and tap into their vision for a better world. In This Episode We Discuss: The artist's journey is a natural progression of the hero's journey and involves a transformation in our own identity. Our inner story has a significant impact on our mindset and actions. Rewriting our own rules and overcoming self-doubt are crucial steps in the artist's journey. Environment and breaking mental patterns play a key role in the journey of self-discovery and growth. Chapters: 00:25The Artist's Journey 01:23Challenging the Status Quo 03:22The Impact of Inner Story 04:19Rewriting the Rules 05:44Overcoming Self-Doubt 06:13A Shift in Environment 07:09Playing a Game 08:34Breaking Mental Patterns 10:01Crafting a Speech 11:30The Beginning of the Artist's Journey 13:26The Limitations of the Hero's Journey 15:21The Power of the Artist's Journey 18:46Creating Art 20:37The Vision of the Artist 22:03Conclusion

Duration:00:23:11

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The Authority Paradox

4/2/2024
SummaryThe authority paradox is the more you try to prove your credibility, the less credible you appear. Proving credibility often involves teaching as much as possible and listing certifications, but this can be distracting and overwhelming for the audience. Focusing on yourself instead of your audience hurts your connection with them. Instead of teaching all the details, focus on shifting belief patterns. Teaching to shift beliefs requires empathy and understanding of your clients. Using client stories and strategizing what to teach can inspire action and create credibility. In This Episode We Discuss The more you try to prove your credibility, the less credible you appear. Focusing on yourself instead of your audience hurts your connection with them. Teaching to shift beliefs requires empathy and understanding of your clients. Using client stories and strategizing what to teach can inspire action and create credibility. Chapters 00:55 The Authority Paradox 02:53 The Negative Effects of Over-Focusing on Credibility 03:47 The Wild Goose Chase for More Credibility 04:16 Shifting Belief Patterns 05:14 Teaching to Shift Beliefs 06:12 Examples of Shifting Beliefs 07:07 The Power of Focusing on One Good Idea 08:05 Teaching with Empathy and Understanding 09:02 Using Client Stories to Inspire Action 09:32 Strategizing What to Teach 10:01 Client Success Stories 10:28 Example: Shifting Content from Tactical to Belief-Based 12:14 Example: Focusing on the Easiest Solution 14:35 Example: Shifting Focus from Tangential Teaching

Duration:00:18:42

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The Power of Discomfort with Bill Matthews

3/26/2024
Today on the show we have Bill Matthews. Bill is a coach for men who are experiencing roadblocks in their lives. They think that it is too late for them to live in alignment with the way that they truly wanted and truly sought after when they were younger. Together we are going to co-create a story that smashes this limiting belief and expresses the deep passion and power that Bill works with within the stories that we all tell ourselves about ourselves. This is a magical episode. In This Episode: It is not too late to move forward and begin to take your mental health, physical health, and spiritual health seriously. It is not all those things that make you happy. It is the connection with people. Being needed, being wanted, being loved, and loving others is true happiness. We are the sum of the stories we tell ourselves. Ask yourself if the story you are telling yourself is true or not and how can we begin to recreate that story? Connect with Bill Matthews: Bill on Instagram

Duration:00:36:35

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A Unique Process for Rapid and Lasting Transformation with Mike Zeller

3/19/2024
Today on the show we have Mike Zeller. I am excited to share Mike with you for most of the episodes. Recently we have been crafting origin stories with my guests and today we are going to do something a little different but equally powerful. Today with Mike we are going to be developing a proprietary process that encapsulates many unique faucets of transformation that he brings to rewire your mind. He has a very powerful story that has inspired this journey and an equally powerful system to facilitate this. In This Episode: A proprietary process is one of the most powerful and desirable ways to make an expert with a really unique solution stand out and be one of a kind. We all act according to our identity. If you want to redevelop yourself into the highest level state you might have to reprogram and rewire your identity. Your next level is right around the corner and it usually is going to involve your identity being rewired because your identity precedes your destiny. Connect with Mike Zeller: Mike’s Website 14 Tools to Rapidly Rewiring Your Nervous System Mike on Instagram Mike on LinkedIn

Duration:00:37:05

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A Better Way to Sell with Suzanne Taylor-King

3/12/2024
Today on the show we have Suzanne Taylor-King. On the episode today we are going to explore the word Eudaimonia, an ancient stoic term that has profound implications for your modern-day life. We are going to hear a story of a profound turning point led by some sleazy sales that led to an incredible decision in her life. In This Episode: Know yourself, your strengths and weaknesses, your vulnerabilities, your content, and how you want to serve your clients really clearly. Help more people get what they want and you will get what you want. It is about their journey and getting them where they want to be. Changing someone’s way of thinking about something is so much more powerful than me teaching them how to do something. And so much more!!! Connect with Suzanne Taylor-King: Suzanne’s Website Suzanne on Facebook Suzanne on Instagram Suzanne on LinkedIn

Duration:00:38:27

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Mapping the Mystery with Hamilton Souther

3/5/2024
Today on the show we have Hamilton Souther. He is making his second appearance on the podcast after an absolutely stunning and incredible interview a few months back. I highly recommend going and checking out our first show together. Today he is going to be talking about the mystery school that he is starting, a series of curriculum and community dedicated to understanding the most mysterious and fundamental forces in our planet and in our lives. We are going to be hearing his story of exploring these mysteries deep in the Amazonian jungles of Peru and the meaning that he drew from it all. In This Episode: The core motivation behind somebody is what gets them fired up to do what they are going to do. Your choices change your future. You can see your destiny in the past. It’s in the unknown that we find the solutions, new tools, and the things we need in our lives to move beyond where we are right now. Connect with Hamilton Souther: Blue Morpho Academy Blue Morpho Tours Hamilton on Instagram Hamilton on Facebook Hamilton’s first show on The Story Engine

Duration:00:47:35

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Entrepreneurship is for Everybody with Jeff Lerner

2/27/2024
Today on the show we have Jeff Lerner. Jeff is a long-time entrepreneur, musician, and content creator. Today we are going to talk about and explore his philosophy around why entrepreneurship is for everybody. We are going to co-create a powerful story based on his mid-life crisis that unfolded in a way that might be a little bit different than you might expect. This is an action-packed episode and I am really excited for you to hear the story we create at the end. In This Episode: The brokenness of the traditional American dream is accelerating and entrepreneurship is the logical response and yet we live in a world where most people don’t think it is available to them. It’s possible to want for nothing in this world if you are able to make a big enough impact on others. It is possible to say no to so much more than people think they can. Connect with Jeff Lerner: ENTRE Institute Michael on YouTube

Duration:00:40:25

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The Rule of 26 with Michael Buzinski

2/20/2024
Today on the show we have Michael Buzinski. Michael is the author of the Rule of 26 and a master of the art of fractional CMOs. We are going to discover what exactly the Rule of 26 is when it comes to marketing and craft a story of the power of this rule in Michael’s own words and experiences. In This Episode: Fractionals are part-time people giving full-time service because they have systems that allow them to create the output of a full-time person without always having to be there. The Rule of 26 is a concept that I created to help entrepreneurs understand what marketing is all about. It is all based on key performance indicators (KPIs). When we look at marketing most of it is done online now. We need traffic to our website, conversions, and average revenue per client is a huge revenue mover. And so much more!!! Connect with Michael Buzinski: Rule of 26 Michael on LinkedIn

Duration:00:35:15

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Bravery, Books and Business for Health Leaders with Laura Di Franco

2/13/2024
Today on the show we have Laura Di Franco. Laura is the founder of Brave Healer Productions, which is a publishing company that supports health and wellness leaders in getting their message out and creates an absolutely healing journey and transformational experience for the experts themselves through clarifying their message and publishing a book. Today we are going to work with Laura on her story to reach more health experts. I am very excited to share this episode with you because it showcases the new format of The Story Engine podcast. You will recognize many of the great questions, conversations, and curiosity but you will also see that we are co-creating a powerful story together. In This Episode: Your ideal client is just you five or ten years ago before you knew what you know today and are doing what you are doing today. When you decide to open a business you are on a self-development journey as a healer. Your message matters because what if the thing that you’re still a little afraid to share is exactly what that person is waiting to hear to change their life? It is time to be brave and share what you have. Connect with Laura Di Franco: Laura’s Website Laura’s Books Laura on Facebook Laura on LinkedIn Laura on Instagram

Duration:00:39:27

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Reinventing The Story Engine Podcast - A New Format Moving Forward

2/6/2024
Today we are going to be talking about the future of The Story Engine Podcast. I have been running this show for over four years. We are approaching 300 episodes which is an amazing achievement. One of my favorite things about this podcast is that it has created a platform for me to connect with and learn from some of the most brilliant people in the world and I have loved being able to showcase their expertise, their story, and their values. I have always been somebody that is really driven by a desire to learn and discover and this podcast has been the absolute perfect place for that. I am grateful for it because I feel like I have gotten hundreds of thousands of dollars worth of coaching that has shaped my work and my creations. I have been inspired to change the format of this podcast for the very first time and today I am going to introduce what that new format is for you and share where I think this podcast is going in the future. In This Episode: I feel that this new format is going to reenergize the podcast for me, create even more value for you the listener, and have a bigger impact on my guests. I am going to be focusing on a specific story co-creation process that I use with my clients and in my sales calls that I call The Story Roadmap Process. I believe that this format and the stories that we create are going to be a truly unique experience that is not captured or shared on any other podcasts that I have seen before.

Duration:00:20:53

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Broken Cookies and Selling Companies with Patty Block

1/30/2024
Today on the show we have Patty Block. Patty is an expert coach in helping women business owners exit their businesses as successfully and smoothly as possible. On the episode today we are going to talk about the broken cookie effect and how this applies to many of the unique challenges that women business owners face growing and especially selling their companies. In This Episode: Shifting the way that you are thinking is the first step once you have become aware that there’s a problem and that you don’t like where you are and you’re feeling stuck. The broken cookie effect is about recognizing the behavior that is so ingrained that it is invisible. As women, we have to take responsibility for recognizing where we are, where we get stuck, and how we can change it. Show yourself some grace and be kind to yourself. Be as kind to yourself as you are to everyone else. And so much more!!! Connect with Patty Block: Patty’s Website Your Hidden Advantage Exit Readiness Index

Duration:00:40:19

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Leading Teams with Authenticity with Alex Atwood

1/23/2024
Today on the show we have Alex Atwood. Alex is the CEO of GravyWork and is also an executive coach helping leaders in corporate and human resources become more efficient and powerful in the work they are doing through leading with more softness and authenticity. Today on the show we are going to hear a few of Alex’s stories and his insights on how we can lead with more authenticity in our teams and our lives. In This Episode: Everyone is faced with challenges on a daily basis. You have a decision point when a challenge appears so pivot it toward making it a game. Authenticity can be challenging. Starting to show up authentically is a process. It is important for leaders to surround themselves with a strong group of people that have diversity of thought, and opinions outside of their own, and that you resonate with. And so much more!!! Connect with Alex Atwood: Alex’s Website Alex on LinkedIn

Duration:00:33:05

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Simple Steps to Reprogram Your Mind with Sam Kabert

1/16/2024
Today on the show we have Sam Kabert. Sam is the master and the explorer of creating a soul-life balance. He is a serial entrepreneur, keynote speaker, and one of Silicon Valley’s 40 under 40. He has a ton of tools both big and small to create more balance in life and we get to talk about some of those incredible tools with Sam today on the podcast. One of my favorite tools that I am going to share ahead with you is his simple steps to start reprogramming your own thoughts and your own emotions when they arise. It is not just about thinking happy thoughts until bad feelings go away. There is a really interesting and precise process Sam lays out for us today on the podcast with tons of other really useful tips and tricks. In This Episode: When you can catch yourself feeling an emotion, that awareness is the first step. Step one: Slow down, close your eyes, and feel it. Experience is nothing if you don’t integrate it into your everyday life. In any given moment we have the opportunity to choose this or that and all we need to do to really achieve and feel our highest excitement is to follow our bliss. Ask yourself, How can I follow my bliss, my passion, and feed my soul? All of these questions from moment to moment really help to feel more fulfilled on a day-to-day basis. Connect with Sam Kabert: Sam’s Website Sam on Instagram Sam on LinkedIn Shatter Limiting Old Stories

Duration:00:38:57

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2023 Year in Review

1/9/2024
Today I am excited to share my year in review. 2023 has come to a close somewhat like the movie The Empire Strikes Back for me. It is cautiously and hopefully optimistic after a wild adventure where very little that the protagonists planned actually went to plan but they make it out mostly in one piece and wiser and stronger for the experience. It does set the stage for the bigger victory in the next movie. With me, it wasn’t the happiest or easiest year but I do hope what I have learned and what I have gone through will set the stage for something even bigger and even more exciting in 2024. I want to share some of these insights and reflections as they might be helpful for you to understand my mindset and use them in your own story. In This Episode: The first and most defining part of 2023 for me was lots of moving. One of the biggest insights that happened to me and for me was the opportunity to really witness my own self-critic and acknowledge and understand the effects that it has on me. Simple things add up.

Duration:00:25:43

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The Counter-Intuitive High-Ticket Sales Habits of Joe Graham

1/2/2024
Today on the show I have Joe Graham. Joe has nearly two decades of high-ticket sales experience and is the host of the “150k Podcast” where he has spoken with many leaders in the sales and marketing world. Join us as we dive into some of Joe's counter-intuitive habits and strategies that are fundamental for the success of heart-driven and service-driven salespersons. We also talk about the balance between being a generous leader and making sure there is forward motion, how you can develop systems to help support you, and the surprising growth edges that Joe is expanding into. This episode highlights the importance of vulnerability, knowing yourself, and being present in order to truly help the clients that you are meant to. Connect with Joe Graham: Joe’s Website Joe’s Instagram 150k Podcast

Duration:00:36:45

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Roadmapping The Lifecycle Of Businesses With Scott Ritzheimer

12/26/2023
Today on the show I have Scott Ritzheimer. Scott is the founder of Scale Architects and helps business owners navigate the many and ever-changing stages of business. Today we are going to talk about the different stages of businesses and what they need to grow and ascend to the next level and the common pitfalls and challenges founders often face. Scott also shares how he discovered the lifecycle of businesses and the profound shifts that he was able to make in his own company with the clarity that it provided. Whether you are in the beginning stages of your business or have been in business for 20 years, this episode has powerful takeaways for every founder. Connect with Scott Ritzheimer: Scott’s Website Free Copy of Scott’s Book

Duration:00:34:59

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The Different Between a Great Writer and a Great Author with Tyler Wagner

12/19/2023
Today on the show I have Tyler Wagner. Tyler is the founder of Authors Unite, an incredible publishing company that allows business owners to elevate their message through the power of authorship. Today we are going to talk about the fine and powerful distinction between what makes a great writer and what makes a truly great author and what’s possible with somebody who can truly embody authorship. In This Episode: Authorship is giving all of your knowledge away and just trying to help as many people as possible with your book. You should write your book backward. The title actually comes last. Write the sloppy rough draft, get everything out of your mind, and then everything else will come to you as you are doing the difficult work. The goal of all book marketing is to make the content the best it can be and then get the books in as many hands as possible. Connect with Tyler Wagner: Tyler’s Website Tyler on Instagram Tyler on LinkedIn

Duration:00:32:49