The Monday Morning Marketing

What are backlinks and how do they benefit your business? Who should be doing off-page SEO? The answer to these and many other questions are discussed in this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

Customers are important for all businesses, but do we truly value them? In this episode, Esther and Melanie discuss the value of customer relationships - turns out it has a lot to do with your hands... --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

In this episode Esther emphasises the benefits of attending events. Esther discusses the advantages of networking, personal growth, and learning opportunities that come from stepping out of the daily business routine. Some of the events she mentions are ATOMICON, UpliftLive, Digital Women and Social Media Fest. What events are you attending this year? --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

Are you ever at a loss for what to write on your website? Are you struggling to get people to your website organically through your content and the keywords you use? In today's episode, Esther and Melanie are joined by Rebecca Boyle, Copywriter, who explains the importance of good content on your website and the difference hiring a copywriter can make. --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

In this day and age we hear a lot about Artificial Intelligence and how it will take our jobs so Esther and Melanie decided to discuss it further in the context of their own jobs in marketing. Do you agree with them? How are you using AI in your business and marketing? --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

In this episode, Esther and Melanie give some key metrics to track in your marketing campaigns. It's important to track what's working and what's not. Likes are not as valuable as sales or conversions. Knowing what you want to achieve before starting a campaign will help you decide which KPIs (Key Performance Indicators) to focus on as no two campaigns are the same. Are there any key metrics that you always focus on? What ones have you been surprised about in campaigns that you have run before? --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

In a world where customers are online 24/7, expecting answers to their questions, how can we be there for them without burning the candle at both ends? One answer to that can be found in this episode. By setting expectations and having consistent times to show up online, your audience will come to expect it and look forward to it. --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

Pinterest is a bit of a forgotten platform for many businesses. In this episode, Lucy McVey answers Esther and Melanie's burning questions about who should be on Pinterest, how often to post, and what benefits it has for businesses to be there. The answers are very enlightening. --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

In today's episode, Melanie explains all about cluster marketing - what is it, how to use it and more. Listen in for great information and be sure to send us any questions you might have about any aspect of your marketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

Hands up who has Alexa or Siri at their beckon call? We are entering the era of voice assistants at an alarming rate, so what are you doing to keep up? Is your website fully optimised for search, including voice search? Or are you like Hyundai and need to release an advert so your customers know how to pronounce your brand name in order to search for you? This is just one of the examples Esther and Melanie give in this latest episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

In this episode the ladies are joined by Gary Evans, founder and CEO of Feedalpha. Gary explains about how Feedalpha began and how the advancement of Artificial Intelligence has shaped its recent path. Tune in to learn more about this Irish business that is helping SMEs and entrepreneurs around the world with their social media marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

International Women’s Day is coming up, so in this episode, Esther and Melanie celebrate women-owned businesses and are pleasantly surprised to learn some statistics about female business owners around the world. Tune in to listen as they give a shout out to some impressive women they know personally too. Did you know these stats? Are you as surprised as our hosts are? --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

In this episode, Esther asks resident Google Business Profile (formerly Google My Business) expert, Melanie all about the need to have yet another social media profile set up. Melanie explains all the benefits that come from having your business registered on Google and best of all - it’s free! Listen in, claim your profile (if you haven’t already), and if you need any help, Melanie is the one to ask! --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

What are brand archetypes? How do they work? Why are they important? Is it just for start ups or can established brands also benefit from knowing their brand archetype? We had so many questions for our guest, Carol Gaffney of Gaffney Studios, who thankfully explains it all in lots of detail in this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

Every year, advertisers spend millions of dollars on 30 second adverts that are shown during half-time at the Super Bowl, and every year, more and more people tune in to watch the adverts. What does this mean for advertisers and what can marketers learn from it? Is it possible to replicate any of it with a limited budget? In this episode, Esther and Melanie discuss these questions and more. Listen in and let us know which was your favourite ad this year (or of all time) --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

In this episode, Esther and Melanie discuss ways to protect your online marketing, keep your accounts safe from harm, have a plan in place if things go wrong, and more. Listen in before your brand falls fowl of wrong-doing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

Are you finding ways to build confidence in your marketing and managing your ASD and ADHD? It can all be very overwhelming at times even when you're not neuro divergent. In their chat today with Libby Langley we hear how to better manage this overwhelm and how to make the most of you in your business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

What are lead magnets and why do we need them as part of our marketing strategy? In this episode, Esther and Melanie discuss some of the different types of lead magnets that people use and what information we can get in return for people downloading them. If you aren't using a lead magnet, this is your sign to create one and start using it. You can thank us later. --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

In this episode, Esther and Melanie invite you to take time to reflect on what has worked and what hasn’t over the last few months, do more of what has worked and make a plan for your business and your content for the year ahead. As always, we would love to hear what’s working for you and whether you’ve found new trends valuable for your business or not. --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message

Bookkeeping is an important resource to have for your business. It is seen as a bit of a dry subject however, until we met with Penny Allard! She has brought her marketing story to us today. Is it time you got a bit more creative with your story and messaging? --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message